Reliance Jewellery
Reliance Jewellery
•
Reliance Retail
RELIANCE
JEWELS
Reliance Retail Branded Jewellery
• First store was launched in November 2007.
• Investment of about Rs.120 million.
• Jewellery collection has been assimilated from
different parts of India.
• Reliance is the second corporate after the Tatas to
enter the Rs 70,000 crore Indian jewellery industry.
• Brand ambassador.
Contd…
• In Gold jewellery
Kolkata Filigree
Rajkot minakari jewellery
Kundan from Jaipur
Temple jewellery from Kerala
Jadau from Amritsar
all are 100% BIS hallmarked.
• Its diamond jewelry ranges from daily wear to party wear and and
is certified by an international certification laboratory.
• They’re sourcing jewellery from regional kaarigars across the
country as well as design houses, so their collection will cater to
all occasions
Competitors
•
JOY ALUKKAS
World’s
favourite jeweller
TATA JEWELLERY
(Jewellery is not a product but a piece of art, and
shopping for jewellery is an exalting experience)
ROSY BLUE
More than
diamonds
Strategies
Corporate strategy
Reliance pursued a strategy of backward vertical
integration - in polyester, fibre intermediates, plastics,
petrochemicals, petroleum refining and oil and gas
exploration and production - to be fully integrated
along the materials and energy value chain
Business strategy
• Adhering to core Reliance business Jewels' strategy
of expansion through saturation.
• Focus on the mid-market segment.
• More branded jewellery retail outlets within 2 to 3
years.
• Promotion scheme.
Functional strategy
• As an introductory offer, Reliance plans to waive
making charges since gold prices have just hit an
all-time high.
Conclusion
T H A N K YO U ! ! !