Value Proposition - Customer and Employee

Value Proposition – customer and employee
Goals -> Strategy -> Tactics
STP (segmentation targeting positioning), CSF,
Marketing funnel
Marketing Mix 4P’s of Marketing
Product Life Cycle
SWOT Analysis
NLP/NLG/TTS
Cialdini’s 6 principles
Maslow’s hierarchy
CTA
Conversational Sales & Localization – 3V (Video, Voice, Vernacular)
Sales pitch/concept note steps – industry trend, problem, solution, validation (credentials), next
steps
Value Proposition
The term value proposition is to measure value in practice, it is crucial to have a shared
understanding of exactly what value is in business markets.
Customers, marketers, and other stakeholders all want to know exactly what your brand brings to
the table. How does your product or service provide value? How does it improve the lives of your
customers or solve a problem they're experiencing? Most importantly, what makes your offering
different from your competitors who sell similar or competing products?
Value Proposition can be measure by below factor
- Minimising Effort, Risk and Cost have a positive impact on Value Proposition.
Value proposition for customers
A customer value proposition is a description of the experiences a target user will realize upon
purchase and use of a product.
It is the foundation for understanding how the product will realistically be valued by the target user.
Value proposition for employees
Employee Value Proposition is the balance of the rewards and benefits that are received by
employees in return for their performance at the workplace.
STP (segmentation targeting positioning)
Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing.
It is one of the most commonly applied marketing models in practice.
The STP model is useful when creating marketing communications plans since it helps marketers to
prioritise propositions and then develop and deliver personalised and relevant messages to engage
with different audiences.
Critical Success Factor (CSF)
Critical success factors (CSFs) refer to specific activities, procedures or areas that a business or
organization depends on for its continued survival. Critical success factors are unique to each
organization and will reflect the current business and future goals.
Industry Critical Success Factors (CSF)
These factors are dependent upon the specific industry characteristics. It’s important that the
organisation continues to monitor these factors to be able to compete in the market.
Marketing Funnel
In the marketing funnel, a typical user-journey starts from Attention

(delivered by the campaign) and goes through the stages of Interest and
Desire before converting into the Action stage (customer). Hence, if the
middle stages of Interest and Desire are not effective, the funnel
narrows down and the conversion rate decreases resulting in a lesser
proportion of customers from the traffic.
Below are few of the common issues which result in a poor engagement
of audience in Interest and Desire stages, and hence a poor conversion
ratio:
 One-way communication with the prospects on a static landing

page which results in standard experiences and low engagement
 Limited scope of driving product-discovery due to static experience
 Poor understanding of needs of the prospect
Marketing Mix 4P’s of Marketing
The use of a marketing mix is an excellent way to help ensure that

putting the right product in the right place, at the right price, at right
time.
The marketing mix is a crucial tool to help understand what the

product or service can offer and how to plan for a successful product
offering. The marketing mix is most commonly executed through
the 4 P’s of marketing: Price, Product, Promotion, and Place.
Missions-> Goals -> Strategy -> Tactics-> Products/Projects-> Operations
Revenue (R) = Price (P)*Quantity (Q)…. Revenue can be increases by lowering the cost and increasing
the quantity.
Quantity (Q)= Total Accessible Market (TAM)* Share of Voice (SOV)* Share of Mind (SOM)* Share of
Distribution (SOD).
Product Life Cycle
The product life cycle is broken into four stages:

introduction, growth, maturity, and decline.
Call-To-Action (CTA)
A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience
or reader to take. The CTA can have a direct link to sales. For example, it can instruct the reader to
click the buy button to complete a sale or it can simply move the audience further along towards
becoming a consumer of that company's goods or services.
Cialdini’s 6 principles
Maslow’s hierarchy
Maslow's hierarchy of needs is a theory by Abraham Maslow, which puts

forward that people are motivated by five basic categories of needs:
physiological, safety, love, esteem, and self-actualization.
NLP/NLG/TTS
Natural Language Processing (NLP) is the technology used to aid computers to understand the
human’s natural language.
Natural language generation (NLG) is a powerful AI technology that can help you create content at
scale.
Text-to-Speech (TTS) converts text into natural-sounding voices, in a variety of languages.

Conversational Sales & Localization – 3V (Video, Voice, Vernacular)
The main drivers of growth in sales & localization would be voice, vernacular and video.
SWOT Analysis
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate
a company's competitive position and to develop strategic planning. SWOT analysis assesses internal
and external factors, as well as current and future potential.
Sales pitch/concept note steps – industry trend, problem, solution, validation (credentials), next
steps

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Value Proposition – customer and employee

Goals -> Strategy -> Tactics

STP (segmentation targeting positioning), CSF,

Marketing Mix 4P’s of Marketing

Product Life Cycle

Conversational Sales & Localization – 3V (Video, Voice, Vernacular)

Value Proposition can be measure by below factor

Value proposition for customers

Value proposition for employees

STP (segmentation targeting positioning)

Critical Success Factor (CSF)

Industry Critical Success Factors (CSF)

In the marketing funnel, a typical user-journey starts from Attention

 One-way communication with the prospects on a static landing

The use of a marketing mix is an excellent way to help ensure that

The marketing mix is a crucial tool to help understand what the

Missions-> Goals -> Strategy -> Tactics-> Products/Projects-> Operations

Product Life Cycle

The product life cycle is broken into four stages:

Maslow's hierarchy of needs is a theory by Abraham Maslow, which puts

Text-to-Speech (TTS) converts text into natural-sounding voices, in a variety of languages.

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