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    GMMB Capabilities Political PDF

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    Rob Gray
    This document provides an overview of the campaign services offered, including strategic development to frame a clear choice for voters, producing high-quality creative advertising that stands out, targeted media buying plans, broadcast production, candidate preparation, rapid response, and digital/online solutions. The services aim to develop an effective message and narrative, produce memorable advertising, identify and reach key audiences, and help candidates effectively engage and communicate their messages.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    GMMB Capabilities Political PDF

    Uploaded by

    Rob Gray
    35 views1 page
    This document provides an overview of the campaign services offered, including strategic development to frame a clear choice for voters, producing high-quality creative advertising that stands out, targeted media buying plans, broadcast production, candidate preparation, rapid response, and digital/online solutions. The services aim to develop an effective message and narrative, produce memorable advertising, identify and reach key audiences, and help candidates effectively engage and communicate their messages.

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    GMMB_Capabilities_Political (1).pdf

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    This document provides an overview of the campaign services offered, including strategic development to frame a clear choice for voters, producing high-quality creative advertising that stands out, targeted media buying plans, broadcast production, candidate preparation, rapid response, and digital/online solutions. The services aim to develop an effective message and narrative, produce memorable advertising, identify and reach key audiences, and help candidates effectively engage and communicate their messages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views1 page

    GMMB Capabilities Political PDF

    Uploaded by

    Rob Gray
    This document provides an overview of the campaign services offered, including strategic development to frame a clear choice for voters, producing high-quality creative advertising that stands out, targeted media buying plans, broadcast production, candidate preparation, rapid response, and digital/online solutions. The services aim to develop an effective message and narrative, produce memorable advertising, identify and reach key audiences, and help candidates effectively engage and communicate their messages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    elections | campaign services

    Strategic Development
    Well before the first ad is cut, we’re working with your team to develop a message architecture and narrative for
    your campaign. Our senior political consultants work closely with you to shape research and core positioning
    that frames a clear choice for voters.

    Advertising
    Political spots aren’t just competing for attention with other candidates; they must stand out from the high-
    production value commercial ads that fill the airwaves. We’ve brought together Madison Avenue creatives
    with the best political pros – to make sure your spots are strategically on target and have the creativity and
    production value to stand out in today’s media environment.

    Media Buying
    You need to make sure the right voters see the right spots – it’s just as important as producing great creative.
    Our experienced media buyers overlay the latest market research with quantitative and qualitative research
    to identify key audiences and target voters with messages that move them. We negotiate highly-targeted,
    cost-efficient media plans that reach them with pinpoint precision. We continually track the media activities of
    opponents and independent expenditure campaigns so you can adjust tactics, often before the other side goes
    up. Media Week named our spot buyers the best in the country – and our opponents agree.

    Broadcast Production
    Our veteran producers and editors deliver the highest quality film, video and audio production to meet your
    needs and budgets. Each campaign is assigned a senior producer who knows your story, your messaging
    framework, your values, and your footage. In-house editing and graphics capabilities help us produce
    memorable ad campaigns, and allows us to rapidly produce response spots at a moment’s notice.

    Candidate Prep & Media Training


    Helping you find your true voice is an important part of what we do. Speechwriting, media training and other
    services help candidates engage audiences and communicate messages effectively.

    Rapid Response & Crisis Management


    Our team is right there with you on the front lines. We prepare you for any crisis, and when one unfolds, we
    help manage and frame it in favorable terms. Our ability to skillfully handle situations is greatly enhanced by our
    unique position as a full service firm: every department is synched for rapid response.

    Digital/Online
    The online environment is a central hub of a political campaign, and our digital team invents innovative ways
    to build and strengthen your relationships with key audiences. Through integration of strategy, design and
    technology, we provide solutions that utilize the interactive landscape to its fullest potential: social media,
    website development, online advertising, email advocacy and viral campaigns.

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