About Us

WHAT IS MARKETING AND COMMUNICATION
Marketing communication (MarCom) is a fundamental and complex part of a

company’s marketing efforts. Loosely defined, MarCom can be described as all
the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding,
packaging, your online presence, printed materials, PR activities, sales
presentations, sponsorships, Campaign development and digital marketing.
A WORLD OF MARKETING AND COMMUNICATIONS

All organisations – large and small, commercial, government, charities,
educational and other not-for-profit organisations – need to communicate with a
range of stakeholders. This may be in order to get materials and services to
undertake their business activities, or to collaborate and coordinate with others
to secure suitable distribution of their goods and services. In addition, there are
consumers – you and me – people who are free to choose among the many
hundreds and thousands of product offerings. Marketing communications
provides a core activity so that all interested parties can understand the
intentions of others and appreciate the value of the goods and services offered.
Traditionally there are five main marketing communication disciplines or tools:
advertising, sales promotion, personal selling (see the EBS Sales Force
Management text), public relations and direct marketing. In addition, there are
media in which time and space can be bought or used to deliver messages to
target audiences. The appropriate mix of these tools and the choice of media
have for a long time been largely predictable. Distinct mixes could be identified
for business-to-consumer (b2c) and business-to-business (b2b) audiences. There
were variations reflecting particular brand circumstances, but essentially in the
b2c market advertising was used to build brand values, sales promotions were
used to encourage customer action, and public relations sought to generate
goodwill and interest about the company. Personal selling was regarded as the
primary tool in b2b markets, but it also had a role to play in retail environments,
for example selling consumer durables. In the 1990s direct marketing became a
more prominent tool in the mix because technology had enabled a form of
communication by appealing personally and directly to the target customer.
This change introduced new media formats, and the subsequent development of
the Internet and related digital technologies has accelerated change in the
marketing communications industry. There is now a myriad of opportunities to
reach audiences, with the Internet representing a new, yet challenging, form of
communication channel. At the same time as the media world has splintered
into many different parts so have the audiences with whom organisations need
to communicate. Consumers now have a variety of different ways to spend their
leisure time. Some of those who choose to incorporate the media as part of their
relaxation now have access to numerous television channels; all have access to
an increasing number of general and specific interest magazines, a multitude of
new cinema complexes and, of course, the Internet, with an explosion of
websites offering a seemingly endless source of information, opportunities to
buy online and a form of global entertainment. The world of marketing
communications is bright, exciting, sometimes unpredictable, yet always
challenging and evolving.
WHY WORK WITH A MARKETING CONSULTANCY?
Working with a marketing consultant gives you direct access to a team of

professionals who live and breathe digital marketing all day, every day.
consultants understand how every part of your marketing strategy impacts
performance – and how to finetune your marketing efforts to get better results.
Our marketing consultants are well-versed in the many factors that determine
Marketing success, including:
Marketing planning.
Strategic marketing.
Project management.
Persona development.
Email marketing.
Web development.
Content creation.
Marketing operations.
Performance analysis.
Sales and marketing.
And more.
Think of us as an extension of your marketing team. We’re here to fill
knowledge gaps, lend our specialised expertise to your marketing activities and
produce better results for your campaigns.
As a full-service marketing consultancy, we also have the advantage of a
complete, in-house creative team made up of writers, designers, developers,
videographers and animators. Working with a marketing agency not only saves
you the trouble of hiring a marketing consultant internally, but also gives you
access to a wide array of on-demand professional services.
From creating original content to high-level strategy consulting, our service
offerings cover the full spectrum of marketing activities.
SERVICES WE OFFER
Direct Marketing
Our direct, face to face communication provides customers with a platform

from which to ask questions and interact with brands prior to purchasing. This
has led to direct marketing becoming highly favourable among consumer
groups.
Campaign Development
We work closely with each client to ensure each campaign we develop is a clear
and accurate reflection of their core identity and values. Our goal is to create a
campaign for each client which is unlike anything else on the market.
Customer Acquisitions
By giving your brand a voice and focusing on the experience from the customer
point of view, we are well equipped to attract new customers to your business
and maintain a strong customer pipeline.
Market Testing
To give each of our campaigns the best chance of success we make sure to test
them before launch. After identifying the most prolific target territories for your
brand, we roll out a number of test campaigns in order to highlight and rectify
any issues before official launch.
Brand Awareness
We understand the enormity and the responsibility of representing your brand

and are incredibly committed to delivering the best possible experience to your
customers. In doing this we are able to raise your brands’ profile not only in
your immediate target markets, but within your local community and nationally
too.

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WHAT IS MARKETING AND COMMUNICATION

Marketing communication (MarCom) is a fundamental and complex part of a

A WORLD OF MARKETING AND COMMUNICATIONS

Working with a marketing consultant gives you direct access to a team of

Our direct, face to face communication provides customers with a platform

We understand the enormity and the responsibility of representing your brand

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