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    Mang Inasal

    Uploaded by

    Ariel Dimalanta
    Mang Inasal's marketing strategy involves celebrity endorsements through television, billboards, and radio advertisements. This helps attract more customers with their accessible locations inside malls. Their tactical strategy focuses on unlimited rice and soup promotions to satisfy customers with Filipino-style foods and services. Operationally, well-trained employees aim to efficiently meet customer needs. Mang Inasal provides training programs to develop employees, though they may face challenges from unprofessional workers or limited menu options.

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    Mang Inasal

    Uploaded by

    Ariel Dimalanta
    2K views2 pages
    Mang Inasal's marketing strategy involves celebrity endorsements through television, billboards, and radio advertisements. This helps attract more customers with their accessible locations inside malls. Their tactical strategy focuses on unlimited rice and soup promotions to satisfy customers with Filipino-style foods and services. Operationally, well-trained employees aim to efficiently meet customer needs. Mang Inasal provides training programs to develop employees, though they may face challenges from unprofessional workers or limited menu options.

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    Mang Inasal's marketing strategy involves celebrity endorsements through television, billboards, and radio advertisements. This helps attract more customers with their accessible locations inside malls. Their tactical strategy focuses on unlimited rice and soup promotions to satisfy customers with Filipino-style foods and services. Operationally, well-trained employees aim to efficiently meet customer needs. Mang Inasal provides training programs to develop employees, though they may face challenges from unprofessional workers or limited menu options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Mang Inasal

    Uploaded by

    Ariel Dimalanta
    Mang Inasal's marketing strategy involves celebrity endorsements through television, billboards, and radio advertisements. This helps attract more customers with their accessible locations inside malls. Their tactical strategy focuses on unlimited rice and soup promotions to satisfy customers with Filipino-style foods and services. Operationally, well-trained employees aim to efficiently meet customer needs. Mang Inasal provides training programs to develop employees, though they may face challenges from unprofessional workers or limited menu options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Dimalanta, Ariel O.

    MANG INASAL
    AREAS ADVANTAGE DISADVANTAGE
    Marketing
    The marketing strategy of Mang Inasal Through these celebrities, Talent fees of these
    involves advertising through television, more Filipinos are choosing to celebrities are expensive
    billboards, and radio. Well-known celebrities like eat in Mang Inasal. The location since they are at the peak of
    Coco Martin, and Angel Locsin endorse the of the company is very their caree. Branches inside a
    company. The company has also an outstanding accessible since most of the mall are too small to
    strategic locations catering to the masses. Most locations are inside a mall where accommodate all customers.
    branches are located inside a mall. Filipino families get together.
    Tactical
    The tactical strategy of the company responds Unlimited rice catches the If a customer needs to
    to customer’s needs not only for their satisfaction heart of every Filipino in have a new taste of food then
    but also delightful products and services with addition with this, the oil sauce he/she will not go to Mang
    Filipino style. The company also enhanced the adds to the deliciousness of the Inasal since the company is
    product and services through innovations such as food. Thus, customers patronize only offering limited foods.
    attractive promotions and enticing scheme like it. As a result, it will increase its
    unlimited rice and soup. sales.
    Operational
    The operational strategy of the company When an employee is The company unable to
    focused on the qualifications of the personnel effective and efficient in his/her maximize the 24-hour
    who were expert on their respective duties hence, job, then the company will earn services.
    they could be effective and efficient to their jobs customer’s satisfaction and they
    and to the needs of the customers. will come back again to eat.
    Human Resource
    The company’s HR strategy closely develops Employees will gain Unprofessional employees
    the training programs and ensures the successful knowledge with these training may lead to failure when it
    completion of the training. programs and be able to apply comes to customers’
    these at work. satisfaction.
    RECOMMENDATIONS:
    1. The company should build/rent business place that is spacious to accommodate an increasing number of customer.
    2. Give motivation to the employees by increasing their benefit or salaries for them to work harder for the company.
    3. Since the competition is not easy, the company should develop new products for a new taste.
    4. Try to have a branch that can operate 24-hour just for a trial if it will still be profitable.
    5. Offer unlimited chicken with affordable price, since the company is already offering an unlimited rice and soup.

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