CHAPTER 1

SUMMARY OF THE PROJECT

NAME OF THE FIRM

In the vibrant and diverse coffee scene of the Philippines, one name stands

out prominently – Big Brew Philippines. As coffee enthusiasts and

newcomers alike seek unique and rich coffee experiences, Big Brew

Philippines emerges as a key player, offering a blend of quality, tradition, and

innovation.

What sets Big Brew Philippines apart is its dedication to crafting a symphony

of flavors in every cup. Whether you’re sipping a velvety smooth latte or

indulging in a bold espresso shot, the meticulous selection and roasting of

beans ensure a taste that resonates. From the nutty notes of the Cordillera

highlands to the fruity undertones of beans from Mindanao, each blend is a

celebration of diversity.
LOCATION OF THE FIRM

The Firm is located at 147 Matatag St, Diliman, Quezon City, 1100

Metro Manila. The Store is situated immediately outside Q & A Canteen which

is a cafeteria of Quezon City Hall employees, riders, etc. Its address is located

along Matalino St that has a lot of establishments like Suntrust Capitol Plaza

and nearby hospitals (East Avenue Medical Center and Philippine Heart

Center.

BRIEF DESCRIPTION OF THE PROJECT

BRIEF HISTORY OF BIG BREW (PHILIPPINES)

Big Brew is a Filipino-owned company that started in 2019 with the vision of

providing high-quality coffee, tea, and snacks to Filipinos at affordable prices.

Big Brew aims to satisfy the taste buds of its customers with its wide range of

flavors and toppings. Big Brew also prides itself on its fast and friendly

service, its cozy and clean ambiance, and its social responsibility initiatives.

Big Brew has over 50 branches nationwide and plans to expand more in the

future.

Cherryl

HIGHLIGHTS OF MAJOR ASSUMPTIONS

1. MARKET PROJECTIONS
Assumptions

A. Approximately 1,500 persons pass by at Q&A Canteen daily from

Monday to Sunday . From monday to sunday there are many

employees in the surrounding establishments like Suntrust Capitol

Plaza and nearby hospitals (East Avenue Medical Center and

Philippine Heart Center) who visit there to eat lunch at the canteen.

B. Given the foot traffic in the area , it is assumed that 7% or 105 persons

will buy from Big Brew daily at an average purchase of Php 39/ per

buyer or one (1) cup of milk tea at P39/milk tea.

C. Monthly sales from Mon. to sunday. : 105 persons x Php 39/person

x 30 days

= Php 122,850

Total Gross Sales per month : Php 122,850

D. Gross margin per milk tea is 50% or gross income of Php 61,425 /

month

E. Annual Sales is Php 1,474,200 with an annual gross margin of Php

737,100. Sales is assumed to increase at the rate of 5% per annum

 due to the increasing establishments in the surrounding area that may

add up to the sales of the milk tea shop.

F. Cost of Goods Sold (CGS) is 50% of Sales.

G. Salary of salespersons is Php 550.00/day Please note that the salary

wage as indicated does not follow the minimum wage since there is a

law that if a business has less than ten (10) employees, minimum wage

is not strictly implemented. However, an annual increase of 5% in

salary is assumed.

H. Amount of rent is 10,000 per month with an escalation clause of 10%

per annum.

I. Electricity is assumed 2,500 per month and is assumed to increase at

10% per annum

J. Value- Added Tax (VAT) under Taxes and License is 12% of Cost of

Goods Sold (CGS)

K. Income tax rate is 30% to be imposed on Operating Income.

L. SSS and Phil-health deductions for the benefit of the salesperson

amounts to Php 1,000.00 per month or 12,000.00 per annum.

Quincie

2. MARKET SHARE

· Big Brew's ideal consumers are those who like to buy high-quality milk

teas but also want to buy them for an affordable price. They offer a wide

variety of menus including milk teas, coffees, and also snacks that are

affordable and budget friendly for its consumers . Big Brew’s menu offers

mostly cold and hot drinks that are perfect for the weather here in the

Philippines . Everyone who wants to satisfy their sweet cravings for hot and

cold weather is perfect for them to enjoy along with the scrumptious snacks

that BigBrew offers since milk teas are a big hit for millennials, they would

surely enjoy these drinks since it's worth it to buy drinks and snacks from

BigBrew.

Che

3. MARKET PRICES

Current Price List of Big Brew products sold in the market in outdoor

branches:

Milk Tea with pearls - Medium (₱ 29) Large (₱ 39)

Iced Coffee with Cream puff - Medium (₱ 29) Large (₱ 39)

Fruit Tea with crystals - Medium (₱ 29) Large (₱ 39)

Frappuccino with whipped cream 16 oz - ₱ 49

Hot Brew with cream puff 12 oz - ₱ 35

Add-ons (pearl, coffee jelly, crystals, cream cheese,

cream puff, cheese cake) - ₱ 9

Che

4. INVESTMENT COSTS

Total project cost is approximately ₱ 450,000.00, broken down into:

1. Franchise fee of ₱ 300,000.00 - includes Initial products like Blender,

Dispensing equipment for the tea’s, Cups and lid for the beverage, Straws,

Flavored Powders for the Milk tea, the tea itself, the Coffee powders, Fructose

Dispenser, Milk tea shaker cups. The barista training is included as well and

lastly the layout of the store.

2. Utilities fee - Includes the rental of the property in the location of the store

₱ 30,000.00 for a 3 month rental of the place.

3. Renovation Fee- ₱ 50,000.00 including the labor and materials for the

renovation of the physical store.

4. Working capital- ₱ 70,000.00 to purchase inventory stock in the span of 1

month and to pay the salary of the sales persons.

Jill

5.METHOD OF FINANCING

Capitalization (100%) will be financed by the partnership of Ms. Bevvy Arlene

Jill L. Cardenas, Ms. Cheryl Calma, Ms. Quincie Marie Santiago and Mr. Rean

Gantalao.
Reanl

SUMMARY OF FINDING & CONCLUSIONS

1. MARKET FEASIBILITY

The Big Brew Philippines is in a good location, Its target market are the

Quezon City Hall employees, along the Matalino st, that has a lot of

Establishments like SunTrust Capitol Plaza and nearby hospital (East Avenue

Center and Philippine Heart Center.

Beside from, The establishment there are some Small businesses outside

like a Q&A Canteen which is a Cafeteria, where there are Riders,Students

and Employees who eat and rest.

2.TECHNICAL FEASIBILITY

The Big brew Philippine, Launched in 2019.

Big Brew is committed to serving and delivering High-Quality Products and

Budget Friendly beverages such as Coffee,Snack and Milk Tea (it is a blend

of Milk and Tea) with various flavor tastes and consumers from the younger

generation fell in love with this new product trend.

Rean

3.FINANCIAL FEASIBILITY
 CHAPTER ll

GENERAL INFORMATION

MANAGEMENT OF THE PROJECT

The project will be directly organized by Cherryl Calma, Bevvy Jill Cardenas,

Quincie Marie Santiago, and Rean Gantalao, who are partners in this project.

Since Big Brew is a franchise of Big Brew Philippines, authorized

representatives from the franchising department will directly supervise the

establishment of Big Brew Matalino branch. By applying organized product

management, our milk tea shop establishment guarantees a delightful

customer experience by continuously providing higher quality beverages,

being aware of developing flavor trends, and maintaining efficient inventory

management to satisfy our loyal customers.

PRE- OPERATING PERIOD

MILESTONE CHECKLIST

1. Company Set-up Papers Business Name- Department of Trade

and Industry

Business Permit

2. Initial deposit in the bank Passbook under partnerships names

3. Inquire with Big Brew Fill-up application forms; Secure list of

Franchise requirements

4. Choose location of store Location options; Contract of lease

5. Final agreement with Master Signing of contract with Big Brew

franchise Philippines

6. Training period with Master Attend Training program for one (1)
Franchise week;

7. Moving into Actual Operations Logistic and Operational Delivery

8. Start of business Launch Date/ Blessing/ Soft Opening

Jill

OPERATING PERIOD
When the store has been fully set-up for business.It will be managed as

Partnership with Ms. Bevvy Arlene Jill L. Cardenas, Ms. Cheryl Calma,

Ms.Quincie Marie Santiago and Mr.Rean Gantalao. It will be manned by three

salesperson.

Che

TYPE OF BUSINESS ORGANIZATION

"Big Brew Milk Tea Shop is in the process of registering as a partnership with

the Department of Trade and Industry (DTI). The business partners will be in

charge of the general management, including marketing and finance, while

the day-to-day operations will be managed by a team of three individuals.

There are many advantages in having a partnership type of business

organization; partners can bring different skills, knowledge and expertise to

the business, allowing an excellent and capable management team. With

multiple business partners there are more people to contribute in decision

making to improve the overall success of the business. Keep in mind that

while partnerships have many advantages, there are also obligations and

possible problems. To address issues like profit distribution, ways to make

decisions, and dispute resolution, a clear partnership agreement must be in

place. When establishing a partnership, seeking legal and financial advice is

advisable.
ORGANIZATIONAL CHART

BIG BREW PHILIPPINES

(MASTER FRANCHISE)

BUSINESS PARTNERS
(Franchisee)

SALES PERSONS
Jill

QUALIFICATION OF SALESPERSON

Candidate preferably Senior High graduate with good personality and best

handling with the customer; male or female between 20 to 29 years old.

Quincie

SAMPLE UNIFORM OF BIG BREW SALES PERSON

 Che

TRAINING PROGRAM

Big Brew Milk tea Shop offers efficient training programs for both their staff,

including salespeople and shop staff in charge of the milk tea shop booth. The

franchise ensures that owners are provided with necessary knowledge and

business tools prior to the opening of their Mister Donut outlet. This training

includes a thorough explanation and discussion of company standards and

policies. The program uses a blend of classroom and hands-on training.

The initial training program is already covered as part of the contract, and it

consists of a five-day orientation and classroom sessions, as well as hands-

on training conducted by Big Brew Team, at the Big Brew Main in Caloocan

City.

UNIT TIME TO BE QUALIFICATIONS COMPENSATION

MANAGEMENT DEVOTED TO THE

PERSONNEL PROJECT AND

DUTIES

1. Business Minimum of 5 hours College Graduate Split the share of

Partners (daily) to manage the profits earned by the

operations of the whole business for the

milk tea shop booth; year.

 monitoring inventory

levels, updating stock,

and doing regular

inventory audits to keep

an adequate amount of

supplies that is needed

in daily operations;

ensuring accurate

records of sales,

inventory, and other

relevant data for

evaluation and

reporting.

2. Barista Minimum of 8 hours - High school 550/ day plus the

(daily); Following Graduate required benefits for

standardized recipes - Willing to be a regular employee

and instructions, trained and to like SSS, Pag-ibig,

skillfully making a range continue and Philhealth

of drinks, such as milk learning about benefits.

teas, coffees, food and

Frappuccinos, and other beverage

specialty drinks; preparation.

ensuring that the taste, - Exceptional

presentation, and listening and

 quality of all beverages communication

are always in its finest skills.

quality;

giving

recommendations

based on client

preferences while

greeting customers,

processing orders, and

providing outstanding

customer service.

Cashier Minimum of 8 hours - High school 550/ day plus the

(daily); Operating cash Graduate required benefits for

registers, credit card - Basic a regular employee

machines, and other Computer like SSS, Pag-ibig,

forms of payment Knowledge and Philhealth

processing equipment; - Good math benefits.

managing cash, credit, skills

and debit transactions - Strong

correctly and efficiently; communication

counting the cash and time

drawer to make sure it management

 balances with sales skills

transactions at the start

and end of shifts.

Dishwasher Minimum of 8 hours - With good 550/ day plus the

(daily) ; Washing, personality required benefits for

rinsing, and sanitizing - Willingness to a regular employee

dishes, utensils, cups, comply with all like SSS, Pag-ibig,

and other kitchen food safety and Philhealth

equipment used in the procedures. benefits.

milk tea preparation - Ability to

process; Ensuring the understand

cleanliness and and follow

organization of the directions.

dishwashing area,

including the sink, dish

racks, and storage

areas for clean

equipments;

maintaining a clean and

functional environment

in a milk tea shop,

which is essential for

providing a positive

customer experience.
 3. SKILLS AND CORRESPONDING NUMBER OF LABORS

REQUIRED (QUALIFICATIONS, RECRUITMENT, AND TRAINING

PROGRAM, COMPENSATION, FRINGE BENEFITS AND

FACILITIES.)

Labor Skills No. # of labor Qualifications Compensation

Required required

Multitasking, Three sales Good 550/ day plus the

Time persons are communication required benefits

Management, required to skills, patience for a regular

Critical Thinking, operate the Milk with customers, employee.

Integrity and tea shop on a friendly and has

Communication daily basis. a pleasing

personality.

Preferably

College- Level or

High school

Graduate.
 at least 20 years

old

Jill

RECRUITMENT PROGRAM

The hiring of sales persons can be sourced from Social media and Job

hunting applications like Facebook, Instagram, Twitter, LinkedIn, Jobstreet,

Indeed, and other similar apps or websites where individuals look for jobs.

Anyone interested in applying for one of our open positions can send their

resume to the email address provided in the job post. They simply have to

wait for our email or message of response to find out if they are a good fit for

the position. We'll see if their qualifications line up with what we need in a new

team member. This way, we can find the right people who are excited about

joining our team and helping us grow.

Person to person interview is required after receiving the confirmation that

they are qualified for the position. The Interview is initially done by the

Business owners to ensure that they chose the best and most qualified for the

Job position. Physical examination, securing NBI and police clearance are

needed to ensure that the applicant has clean records.

Jill
FACILITIES

A Tea brewer equipment, Blender, Dispensing equipment for the syrups,

Cups and Lids, Straws, Ice box, Cash register, Refrigerator for syrups and

beverages.

STATUS AND TIMETABLE OF THE PROJECT

a timetable that organizes tasks, resources and due dates in an ideal

sequence so that a project can be completed on time. A project schedule is

created during the planning phase and includes the following: A project

timeline with start dates, end dates and milestones.

 CHAPTER lll

ECONOMIC ASPECTS

MARKET STUDY

DEMAND

Cherryl

1.1 PAST ANNUAL DEMAND FOR THE LAST 4 YEARS OF BIG BREW

PHILS

Estimated Average Annual Sales of Big Brew in the country for the past 3

years since it is established

PAST ANNUAL Percent Increase

DOMESTIC
DEMAND

YEAR SALES

2022 P 450 Million 50%

2021 P 300 Million 30%

2020 P 240 Million 20%

2019 P 200 Million -

Cherryl

1.2 PROJECTED ANNUAL DOMESTIC DEMAND OF BIG BREW ( ALL

BRANCHES NATIONWIDE) FOR THE NEXT 5 YEARS

 PROJECTED ANNUAL Percent Increase
DOMESTIC DEMAND

YEAR SALES

2028

2027 P

2026 P 800 Million 60%

2025 P 500 Million -

2024

CHE

1.3 CURRENT & POTENTIAL BUYERS OF THE PRODUCT & ITS

LOCATION

CURRENT BUYERS LOCATION

a.) Employees of the Establishments Matatag st. Quezon City

b.) Passersby at Q&A Canteen Matatag st. Quezon City

c.) Citizens of Brgy. Pinyahan, Brgy Within 500 m - 2 km radius

Central and Brgy. Pinagkaisahan

d.) Customers of Max’s, Mcdo, 7/11, Within 3 km away from Matatag st.
Black scoop, Pancake House

e.) Patients guardian of Heart Center Within 300 m- 2 km radius

ESTIMATED SUPPLY ( ALL MAJOR COMPETITORS )

CHE

COMPETITIVE POSITION

3.1 PREVAILING PRICES OF THE PRODUCTS

Current price list of Big Brew products sold in a Branch

1. Milk Tea with pearls - Medium (₱ 29) Large (₱ 39)

2. Iced Coffee with Cream puff - Medium (₱ 29) Large (₱ 39)

3. Fruit Tea with crystals - Medium (₱ 29) Large (₱ 39)

4. Frappuccino with whipped cream 16 oz - ₱ 49

5. Hot Brew with cream puff 12 oz - ₱ 35

6. Add-ons (pearl, coffee jelly, crystals, cream cheese, cream puff) - ₱ 9

Note: Prices are kept for as long as possible, and are VAT-inclusive

3.2 WHAT PRICES SHALL BE ADOPTED INCLUDING TARIFF

PROTECTION ASSUMED OR EXPECTED FOR THE PROJECT?

The current prices of Big Brew products and are VAT-inclusive (12%)

3.3 QUALITY OF THE PRODUCT RELATIVE TO THE PRODUCTS OF THE

CURRENT AND POTENTIAL PRODUCERS

Everything is done with dedication by our crew, from measuring sugar levels

to mixing the right flavors that catch the taste buds of our customers. Our

customers are delighted by the consistently high-quality milk tea and coffee

that is created as a result of this attention to detail and consistency of every

cup. Our skilled staff carefully prepares each cup, ensuring a handmade touch

that enhances the flavor, consistency, and presentation of our product.

MARKET PROGRAM

4.1 PRESENT MARKETING PRACTICES OF COMPETITORS

The current strategies of Big Brew Competitors are Social Media platforms,

Jill

4.2 WHAT SHALL BE ADOPTED IN THE PROJECT AS TO ME

FOLLOWING?

A. Selling Organization

● Selling point of Big Brew is using the “Outdoor Take-Out Booth” model

of Big Brew Philippines. While the salesperson will do actual order-

taking / selling daily.

B. Terms of Sales

● The sales of Big Brew at 147 Matatag St, Diliman, Quezon City will be

on a cash basis.

C. Channels of Distribution / Location of Sales Outlet

 ● The only one channel of contribution will be the outdoor booth of Big

Brew near Quezon City Hall.

D. Transportation and Storing Facilities

4.3 IN WHAT FORMS OR PACKAGING SHALL THE PRODUCT BE

SOLD ?

● Product packaging is the process of designing and creating packaging

for a product. This includes the materials used, the design, the printing,

and the assembly. Packaging is an integral part of the product because

it protects it, makes it easy to transport, and can be used to promote it.

4.4 WHAT ARE THE PROMOTIONAL OR ADVERTISING SCHEMES

TO BE ADOPTED?

● Separate Your Ideal Client From The Crowd

● Offer Value, Not Just Products
● Establish Your Online Presence
● Fix Your Customer Service Issues
● Unforgettable Tea Branding
● The Right Marketing Mix

4.5 WHAT ARE THE EXPECTED MARKETING PROBLEMS THAT MAY BE

ENCOUNTERED AND HOW SHALL THEY BE SOLVED ? The solution I

can think of is whenever possible to find a supplier that you can afford to
pay to get the product that your buyer is looking for. Also check the prices of

your product in other stores so that if someone buys from you, he will buy

your product because your price is not far from other stores and the quality of

your product is good and worth the pocket. Every problem a business faces

must have a corresponding solution. Because if you just ignore it, your

business will fail.

Jill

CONTRIBUTION TO THE PHILIPPINE ECONOMY

1. HOW MANY WORKERS SHALL BE EMPLOYED IN THE PROJECT ?

2. WHAT IS THE APPROXIMATE ANNUAL AMOUNT OF TAXES TO BE

PAID BY THE PROJECT AND THE WORKERS TO THE GOVERNMENT?

 CHAPTER IV

TECHNICAL FEASIBILITY

Product:

Big Brew Milk Tea Shop offers a diverse range of high-quality beverages,
including milk teas, coffees, and snacks. The products are designed to cater
to the preferences of a wide customer base, with various flavors and toppings
available. The careful selection and roasting of beans ensure a symphony of
flavors in every cup, setting Big Brew apart in the competitive market.

Delivery of Goods:

The delivery of goods is crucial for maintaining a steady supply of inventory.

Big Brew Philippines, being a franchise, is responsible for the initial setup and
delivery of essential equipment, such as blenders, dispensing equipment,
cups, lids, straws, flavored powders, fructose dispenser, and milk tea shaker
cups. The franchise package also includes barista training and store layout
assistance.

Architectural Design Assistance:

The architectural design of the physical store is essential for creating a

welcoming and efficient space. The renovation fee of ₱50,000.00 includes
labor and materials to ensure the store's aesthetics align with the brand
image. The layout of the store is part of the franchise package, ensuring
consistency with the overall brand identity of Big Brew Philippines.
Delivery Process:

The delivery process involves coordination between the franchise and the
partners. The franchise will be responsible for the initial setup, equipment
delivery, and training. The partners, on the other hand, will be involved in the
selection of the store location, signing the contract with Big Brew Philippines,
and attending the training program offered by the master franchise.
Booth Layout:

Plant Location:

The chosen plant location for Big Brew Milk Tea Shop is at 147 Matatag St,
Diliman, Quezon City, 1100 Metro Manila. The strategic location, situated
outside Q & A Canteen and surrounded by establishments like Suntrust
Capitol Plaza and nearby hospitals, ensures high foot traffic and a diverse
customer base.

Simple Plant Location:

The simple plant location is depicted at 147 Matatag St, Diliman, Quezon City,
1100 Metro Manila, emphasizing its proximity to Q & A Canteen and other key
establishments.
Location Map from SPCC:

Simple Location Map:

A simplified location map provides a clear overview of the store's position,

making it easily identifiable for potential customers and partners.

Utilities:

Utilities, including electricity, are factored into the cost projections. The
assumed monthly cost of electricity is ₱2,500, with a 10% annual increase.
Efficient utility management is crucial for maintaining operational
sustainability.
Waste Disposal:

Waste disposal is an essential aspect of the operation. Proper waste

management practices will be implemented, considering the environmental
impact and adherence to local regulations.