ECONOMIC TRENDS (ROMANCE)

We determined that there is no impact on Big Brew's sales and pricing strategy from the
economic trends that Big Brew (Nabua Branch) has been experiencing with regard to
inflation, consumer spending, the competitive environment, and consumer spending.
And with this, customers can access and afford the beverages that Big Brew is offering.

These are the most significant challenges that Big Brew (Nabua, Branch) is facing;

 customer service
 lack of equipment
 poor customer experience
 and shrinkage and waste.

Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)

I. STRENGTH:

 Pricing strategy

 Big Brew Shop's pricing strategy aids in helping them choose the appropriate
rates for their goods and services while taking into account their costs, target
market, and competitive advantage. They solely adhere to the main branch's
pricing, which is unchanging. It is one of their strengths, therefore as a result,
the cost of the beverages they provide remains steady.

II. WEAKNESSES:

 Lack of equipment

 Big Brew Shop's lack of equipment is a problem because it affects the

efficiency, price range, and quality of the goods and services provided. It
slows down service delivery and decreases accuracy. It puts at risk the
company's profitability and long-term sustainability as well as consumer
satisfaction and brand loyalty. Big Brew should make the required
investments in the equipment that fits their needs, budget, and available
space in order to overcome this problem. To ensure optimum performance
and durability, they should also frequently maintain and repair the
equipment.

 Shrinkage and waste

 Big Brew's weakness is shrinkage and waste since they undermine the
company's profitability and sustainability. Inventory loss as a result of
spoilage, damage, or mistake is referred to as shrinkage. Waste is the
term for extra or useless goods or materials that are thrown out or
 abandoned. They have an impact on client loyalty and satisfaction. Big
Brew's weakness is shrinkage and waste because they endanger the
company's success and expansion. Big Brew should use efficient
inventory management and quality control techniques to address this
problem.

III. OPPORTUNITIES:

 Accessible for customers

 Due to its ideal location, which attracts a lot of foot traffic and offers easy
access, as well as neighboring parking spaces and public transportation
alternatives, accessibility to customers represents a business potential for
coffee shops.

IV. THREATS:

 Changing Consumer Preferences

 Big Brew faces a threat from changing consumer preferences since it has
an impact on its capacity to draw in and keep customers as well as its
profitability and sustainability. They face a threat since clients frequently
demand more and something they don't have. External influences on
consumers, such as the economy, the weather, or the pandemic, have an
impact on their demand and behavior. Big Brew must stay up with market
developments and client feedback in order to counter this danger, and
then modify their operations, goods, and services as necessary.
Additionally, they must successfully explain to their target market their
value proposition and brand identity.

Market Trends (BALDERAS)

In terms of market trends, it's crucial for Big Brew milk tea to adapt and thrive. The milk
tea industry is witnessing a surge in demand, with consumers increasingly valuing
quality products and unique flavours. This aligns with Big Brew's strengths, as they are
known for their high-quality offerings and strong local brand reputation. However, the
limited dine-in seating, while providing a unique ambiance, can also be a potential
weakness during peak hours when customers prefer grab-and-go options.

Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)

I. STRENGTHS
Location
 the strategic placement of Big Brew Nabua Branch in Nabua is a strength that
stems from its excellent visibility and accessibility. This prime location not only
enhances brand recognition but also ensures that customers can
conveniently access their products, making it a key driver of the company's
success in the competitive milk tea market.

II. WEAKNESS
Digital Marketing

One area where we may need to improve is our digital marketing and online
presence. In today's fast-paced digital world, it's become clear that consumers
are relying more and more on online channels for everything, from information to
ordering their favorite treats. The weakness here is that our digital presence may
not be as strong as it should be. This is a concern because the market trend right
now is all about being visible and active online, especially through social
media.

III. OPPORTUNITIES
 Innovation

Innovating with flavors and menu items allows us to tap into emerging
food trends, cultural influences, and seasonal inspirations. It keeps our
brand dynamic and adaptable, aligning with the evolving preferences of
consumers. Additionally, it can drive foot traffic to our stores and
encourage repeat visits as customers look forward to trying the latest
creations.

IV. THREATS
 Health Trends

There's a significant external threat that's become quite apparent. It's all
about the shifting dietary and health-conscious trends among our customers.
We should consider incorporating options like low-sugar, low-calorie, or even
dairy-free alternatives in our menu. This isn't just about staying relevant; it's
about appealing to a segment of the market that's becoming increasingly
health-conscious.

CHANGING RELATIONSHIPS (JUANILLAS)

In terms of the changing relationship that the Big Brew Nabua Branch has been
experiencing, we analyzed that there are factors that may contribute to the switching of
suppliers or loss of customers.
In terms of the changing relationships in the Big Brew Nabua Branch, here are the
factors that contribute to it:
I. Relationship to suppliers (External)
a. Late deliveries of supply (Sometimes)
b. Longer duration of shipping compared to usual routine (Often)
c. Incomplete delivered goods (Never)
d. Damages on delivered goods (Often)
II. Relationship between employees or staff (Internal) The main issue that staff members
are having in terms of their relationship with their coworkers is misunderstanding. The
primary measure that Big Brew Nabua Branch has taken to maintain a positive
relationship with its employees is practicing honesty and good customer service. With
that, they would be ensuring customer and staff satisfaction and retention in a dynamic
market environment.
Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)
I. STRENGTHS
 Practicing honesty and good customer service
Despite the factors contributing to the changing relationships encountered by Big
Brew Nabua Branch, it still has its strength: Practicing honesty and good customer
service. Those practices can help retain and encourage more customers to buy their
products.
II. WEAKNESSES
 Late deliveries of supplies, longer duration of shipping compared to usual routine,
and damages on delivered goods
 Misunderstanding between staffs
There are many weaknesses that Big Brew Nabua Branch has been encountering
due to the changing relationships it has been experiencing. Here are the
weaknesses that they have been encountering with their suppliers: Late deliveries of
supplies, longer duration of shipping compared to the usual routine, and damages to
delivered goods. According to the officer in charge, they encounter these kinds of
problems sometimes and often. When it comes to the business’ weakness in
internally changing relationships, having misunderstandings with their co-workers is
the only factor that contributes to it.

III. OPPORTUNITIES
 Weaknesses stated
With the stated weaknesses, they can use those as an opportunity to switch to
another supplier if the change in relationship towards their suppliers continues. With
 that, they can ensure more stable and efficient delivery of supplies without any
problems. When it comes to staff honesty and good customer service, it can be used
as an opportunity for their business to grow sales and become known as a shop that
offers excellent customer service

IV. THREATS
 Stated weaknesses
The continuous practice of the changes in relationships with suppliers and co-
workers may lead to a serious threat to the business’s sales and efficiency. Its major
concern is the supply-chain problems that may lead to a shortage of production.
In the trend of changing relationships, it is important that we always prioritize the
regular work of the business. Ensuring the supply chain management and
relationships with co-workers and higher-ups, they can deliver good services and
product efficiency that me lead to greater sales in a business.

POLITICAL SUPPORT (REBULADO)

In terms of Political Support, we have analyzed that there are implications in the milk tea
business during the change in political leadership, which are; Regulatory Changes,
Consumer Preferences, and Trade Relationships.
II.
In terms of the effect of political trends in the milk tea business in the Nabua Branch are
the following ;
1. Economic Policies, Licensing and Regulations, Supply Chain Management.
Which got (4- very strong effect)
2. Consumer Confidence which got (3 -Strong effect)
3. Tourism and Tourism-related Business which gathered (2-Weak effect).
III.
In terms of the tactics that the milk tea business employs during political elections, we
analyzed that the milk tea business responds with "NO" they do not engage in any kind
of tactics during political elections.
Strengths, Weaknesses, Opportunity, Threats (SWOT Analysis)
I. STRENGTH
According to the O.I.C of the BIG BREW (Nabua Branch), they do not engage so
much when it comes to Political, but here are some strengths, the business may
benefit from policies that created favorably to the economic environment, the
government may assist them in promoting their business to gain visibility.

II. WEAKNESS
As I mentioned the Big Brew (Nabua Branch) do not engage so much in politics
so it can be one of the reason for their weakness, They are not exclusive in
Changing Regulations.
III. OPPORTUNITIES
Political Support can be a way to help the milk tea business to gain access to
resources such as grants, low-interest, and many more. Political support also
helps your business to engage in building relationships with the community.
IV. THREATS
Big Brew (Nabua Branch) can experience different types of political threats,
even if the business does not engage so much in politics, there are some threats
that may occur Regulatory Changes, Economic Policies, the process of permits,
and licensing may be delayed.

TECHNOLOGICAL FACTORS

In terms of technological factors, we determined that there was an effect in their coffee
shop when they started selling Takoyaki. The space for the customer became too small
that they need to renovate or there is expansion needed for dine-in customers. The
customers are not satisfied with the speed and accuracy of the orders because they
only have one blender and lack some machines. According to them, the beverages in
Big Brew are affordable, but they usually wait for too long before receiving their orders
and often receive different tastes compared to the last time they ordered (being
inconsistent with the flavor of the beverages they offer). Big Brew (Nabua Branch)
cannot accommodate a large number of customers for dine-in because of the small
space they have.
They have two payment systems:
 e-wallet (G Cash)
  and cash;
which makes it easy for customers to pay for their orders and somehow improves the
customer experience.

Strengths, Weaknesses, Opportunities, & Threats (SWOT Analysis)

I. STRENGTHS

 Cash and online payments

- Online payment system through G-Cash; with that, they would be able to
accept online payments, which would be less hassle for those who do not
have cash with them.

II. WEAKNESSES

 Lack of machines

- Their adequate number of machines can also be one of their weaknesses due
to the slow production or preparation of drinks during hectic hours. Another
thing that may contribute to this is the lack of credit card machines for bulk
orders.

III. OPPORTUNITIES

 Digital marketing strategies

- The use of platforms to sell their goods and services, such as Facebook,
through sharing and publishing various "pakulo" to engage more clients, is a
strategy used by Big Brew to enhance their exposure and reach online.

IV. THREATS

- Their shortage of machines and appliances can be a threat to their efficient or

fast preparation of products. With the continuous slow service, the customer's
review of the shop can be affected, along with its sales growth.

GOVERNMENT REGULATIONS (JUDAY)

We analyze the government regulations for the Big Brew Nabua Branch business,
which are: regular health inspections; possession of required licenses and permits; and
compliance with labor laws. In terms of the impacts of government regulations in:

1. Regular health inspections they answer (yes, they undergo regular health inspections
to meet government safety standards. This ensures their milk tea preparation is clean
and safe for their customers), which demonstrates a commitment to food safety and
cleanliness that builds trust with customers and ensures compliance with government
regulations.
2. Possession of Required Licenses and Permits, which got a yes answer (Yes, they
have all the required licenses and permits from the local government. This ensures their
business operations are legal, which develops consumer trust and prevents legal
problems), shows that Big Brew is operating legally, which not only builds consumer
trust but also prevents potential legal issues.

3. Compliance with Labor Laws, which is the answer, is yes. (Yes, they completely
adhere to all laws and rules governing working hours, breaks, and benefits for
employees, such as overtime pay. This ensures fair treatment and compliance with
labor laws.) This ensures fair treatment of employees and compliance with legal
requirements, which can lead to a positive work environment and reduce the risk of
legal issues.
Strengths, Weaknesses, Opportunities, And Threats (SWOT Analysis)

I. STRENGTH

• Ensures legal operation

• Builds trust with customers
• Prevents legal issues.

II. WEAKNESS

 Strict compliance may require more time and money.

III. OPPORTUNITIES

• Demonstrate commitment to safety and cleanliness.

• Develop consumer trust.
• Create a positive work environment.

IV. THREATS
• Non-compliance can lead to legal consequences and a damaged reputation.

TARGET AUDIENCE SHIFT (PANIZAL)

In terms of Target audience shift, we determine to identify and compare the elements
that impact a consumer’s purchasing behavior in terms of the consumer’s personal,
cultural, social, and psychological influences. This is to adjust their products and marketing
programs to meet consumer demands to achieve long-term success. This is because long-term
success is achieved by recognizing and understanding the needs and wants of customers.
We conducted a survey for 100 participants to gather the demographic segmentation and to
know their opinion and thoughts about the price and product offered by BigBrew.

I. Demographic Segmentation
These segmentation strategies are common for segmenting client markets since demographic
data are generally straight forward to quantify. Below is the demographic segmentation of
BigBrew.

 Ages 15-50 years old who love affordable and high-quality milk teas
 Genders Male an Females, LGBTQ
 Low to High Income
 Located in San Miguel, Nabua

II. Consumer behavior

Consumer Behavior is concerned with how the client behaves.
A purchasing clients are satisfied with the accuracy of their orders and like to have promotion
and suggested by a companion or family anyway some of them are investigating an alternate
kind of flavor in each milk tea. Furthermore, those experts that are working or visiting around
Nabua which is the fundamental part of BigBrew milk. Moreover, a portion of the purchasers are
milk tea lovers, and they are dependent on the enhanced beverage.

III. Psychological Criteria

BigBrew’s ideal consumers are those who like to buy high-quality milk teas but also want to buy
them for an affordable price; they offer a wide variety of menus including milk teas, coffees, and
also snacks that are affordable and budget-friendly for its consumers. BigBrew’s menu offers
mostly cold and hot drinks that are perfect for the weather here in the Philippines. Everyone
whowants to satisfy their sweet cravings for hot and cold weather is perfect forthem to enjoy
along with the scrumptious snacks that BigBrew offers; since milk teas are a big hit for
millennials, they would surely enjoy these drinks since it's worth it to buy drinks and snacks from
BigBrew.

Strengths, Weaknesses, Opportunities, Threats (SWOT Analysis)

I. STRENGTH
BigBrew is known for its Impressum which is “Big in taste but bit in price”; their main activities
are preparing their beverages and cooking. BigBrew also offers delivery for those who cannot
go outside and visit their physical store; they have an excellent quality of beverages, especially
in milk teas and the price is very affordable for everyone to purchase. The key resources in
BigBrew are their employees and their franchisers. In terms of the customer relationship, they
have excellent customer service since the staff in every franchise treat their customers very
well. The customer segment of BigBrew are students, couples, employees, families, and even
kids.

II. WEAKNESS
BigBrew nabua branches don’t have big dine-in area, this can be good for cost cutting reasons
but it could boost costumer volume if they have more dine-in options

III. OPPORTUNITIES
BigBrew attracts a lot of customers since it is located near a drug store, market, church,bakery
and Nabua’s Veteran Parks. Since BigBrew is in a nearby bakery, drugstore market, church,
Nabua’s Veteran Parks, it will be easy for them to attract potential customers. If people want to
hang out with their friends. Individuals who want to treat themselves after a hard day's work, ans
student who want to enjoy after class.

IV. THREATS
Bigger and better coffee shop chains like starbucks and such can be a huge competitor of small
coffee shops like big brew, of course bigger businesses have more capital which means they
can use this to gain advantage.

FUNDING CHANGES (TOMBADO)

It's like it's telling you to put your shoes on the big brew. For example, if you are the
owner of Big Brew, how will you allocate your funds? (Funds meaning- capital money,
income, and other means)

1. Are you open to investors/partnerships in a business?

- It could be a budget for the expansion of the business through partnerships or getting
investors.

2. Did you raise sufficient capital and borrowing power to cover start-up costs and
working capital for the near term? Have you lined up future funding sources, including
investors?
-Budget for the daily expenses. (e.g. Buying supplies, employee's salary, etc) there
should be an allocated budget for that.
3. In the face of changing economic conditions, what financial strategies for cost-cutting
measures have Big Brew Nabua Branch implemented to maintain a healthy cash flow?
- Budget for unforeseen events. Just like how it is advisable for us to save for
emergency funds, in business there is also that. Because that's how you keep the
business going.

I. STRENGTH
o Price competitive, as compared to competing brands Big Brew offers
affordable drinks that fit students' budgets.

II. WEAKNESS
 They only have stalls where students drop by and take their orders,
unlike other milk tea shops which have establishments where
customers enjoy their drink, it would be better if Big Brew allocated
funds to build larger spaces to cater to the customers.

III. OPPORTUNITIES
o The market place where it is situated, since it is a trend nowadays,
particularly for students, it is a perceived opportunity for the business
to cater to the demands of the students and be situated at areas that
will be accessible to the target customers, preferably nearby the
university.

IV. THREAT
o The existence of milk tea shops in Nabua, the rise of varieties of shops
offering drinks, particularly iced coffee, milk tea, frappe etc. has
brought the Big Brew a threat of competitor. There is the so-called
threat of new entrants, that is referring to small owners offering the
same product