Donut3’s

TANCHULING COLLEGE, INC.

COLLEGE OF HOSPITALITY MANAGEMENT
Imperial Court Subdivision, Phase II,
Legazpi City 4500 Philippines
Tel. # 480-61-06/480-25-13
http://www.tanchuling.edu.ph

START-UP
BUSINESS PLAN
for Donut3’s
Prepared by: Shem Japhia B. Briones

M. Gillego street, Zone 8 Bulan Sorsogon, 4706

555-4082
Donut3s.j5@gmail.com
www.Donut3spage.com.ph

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Table of Contents
Cover Page…………………………………………………………………………………...1
Table of Contents…………………………………………………………………………...2
Executive Summary…………………………………………………………………………3
Mission/Vision………….…………………………………………………………………….4
4.1 Mission Statement

4.2 Vision Statement

Management Structure/ Background…………………………………………………….5

Marketing Plan……………………………………………………………………………..6-8
6.1 Product / Service

6.2 Target Market

7.1 Competitive Environment

7.2 Price
8.1 Promotion

8.2 Place

Financial Plan………………………………………………………………………………9
9.1 Project Income Statement

9.2 Expenses Per Week

9.3 Net Income Per Week

Projected Income Statement for The Period………………………………..10

A. Equipment List………………………………………………………………………11
B. Capital Needed to Get the Business Started…………………………………….13
C. Financing Sources………………………………………………………………….13-15
C.1 Shareholder Information

Supporting Document……………………………………………………………………16

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 Donut3’s

Executive Summary

Donut3’s is a small business that will offer a product called Milagro Donut,
which will give a healthier donut because of its nutritional ingredient Malunggay. Our
perspective is that consumers today mostly prefer to eat healthy foods so that, we
believe that satisfying health-conscious is a growing business. We come up with this
kind of product because of its benefits and it is new to the market. The product that we
will offer will guarantee you that the price you are paying for is worth it. Our store is
located at Zone VIII, Bulan Sorsogon which is near at the schools, offices, stores and
many more establishments. The target market of our product is flexible, the budget or
capital is very affordable and the product itself is also low cost so that it is perfect for a
start-up business.

In addition, our business does not focus only on satisfying the desire of
customers but also on how we make our product healthier than the usual product. We in
Donut3’s aim high for the best result, for the achievements that we will have, and the
success that we are working for.

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 Donut3’s

Mission

The mission of Donut3’s is to provide the highest quality of malunggay donuts for us to
touch and enhance lives through the best services that we can offer especially in the
food industry to be able to become a well-known product nationwide. We will constantly
improve all aspects of our business in order to ensure our customers and our long-term
success. We will always look forward to a healthier lifestyle and lead the food industry in
a more beneficial snack alternative. We, at Donut3’s, give our best and special
attention to your healthy satisfaction.

Vision

Donut3’s vision is to be the most leading donut company that offers healthy ingredients
and brings inspiration and innovation. We will be living proof that caring, integrity, hard
work, and innovation at all levels create success.

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 Donut3’s

MANAGEMENT STRUCTURE/BACKGROUND

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Marketing Plan
Product/Service

Donut3’s will give a healthier donut because of our perspective that consumers today
mostly prefer to eat healthy foods. Also, we believe that satisfying health-conscious is a
growing business. So, we decided to come up with this kind of product because of its
benefits and it is new to the market.

Target Market

Donut3’s targets primarily people ages 8-45, such as kids, teens, and working-class
people within the middle generation who are always on a tight schedule working to
catch the bus, teach or even drive to work/college. The target market demographics is:

Kids who are between the age range of 8-12

Teens who are between the age range of 13-19

Adults who are between 20-45 yrs. Old

.
Target Market
17%

53%

31%

Kids Teens Adult

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 Donut3’s

Competitive Environment

Within a market, businesses are faced by direct competitors. These are firms that
produce the same or very similar goods. With regards to our consideration about our
competition, we consider small bakeries, because it will be a threat to our business.
However, most products are differentiated in some way. We all need protein and has a
full complement of vitamins and minerals to keep us healthy. Meat eaters find this
easier but may also open themselves up to health issues related to eating too much
animal protein. It can be really difficult for vegetarians and vegans to get enough protein
and enough vitamins and minerals especially the full complement of the B vitamins and
the minerals that are suspended in animal fats. A good part of the answer really is in our
donuts bread. These products bring you nature at its best – delicious and nourishing
bread made with a variety of 100% whole grains.

PRICE

When it comes to pricing, our perspective in this fast-changing time, a lot of consumers
are now price-conscious. On that matter, we decided to offer our products on
reasonable yet competitive prices. We used the cost-plus method in determining the
price of our products. It is the most common pricing method. The price of our products
depends on the total material cost of each product plus the mark-up.

Promotion

1. PRINT-AD MATERIALS

• Tarpaulins will be optimized too.

2.Social Media Advertisements

3. WORD OF MOUTH

• The healthy-goodness of our product will be emphasized

• The message of our product will be communicated

• Questions about our product will be answered

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• Customers will be treated in a friendly manner

We have come up with the various forms of advertisement to achieve our desired
results of customer feedback. We find that optimizing different ways will be effective in
tapping all the areas of our market and also this will help promote the product we have,
Donut3’s Malunggay Donut. These are all strategically assessed to give our entry to the
market a blast that they cannot just simply ignore our promise to our product and the
irresistible product that we try to offer them. Plans to promote its product in various
ways. We will be optimizing the use of different forms of advertisement to gain the
attention of the target market that we had in mind.

Location

Our shop would be in a central location close to our demographic target, and it is also in
a front-of-house area. Our product is homemade so, we decided that our home location
is perfect since it is near the city center or populated areas.

The plan on how we will get to market is that we will take full advantage of social media
by utilizing hashtags, producing high-quality photography, and maintaining consistency
in a handmade business provide a unique social media opportunity known as "process,"
because today's consumers who covet homemade goods (aka your target customer)
enjoy watching how it's done.

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 Donut3’s

Financial Plan
Project Income Statement

UNITS WEEK1 WEEK2 WEEK3

Product/Service 3000 3000 3000

60 pesos (per box) (50pcs) (50pcs) (50pcs)

Total: 9000

Expenses Per Week

UNITS WEEK1 WEEK2 WEEK3

Ingredients 477 477 477

Equipment 748 368 368

Delivery & Transportation 100 100 100

Packaging Materials 255 355 355

Print/Ads 200 200 200

Utilities 200 100 100

Total: 1980 1980 1980

Total Expenses in 3 weeks: 5940

Net Income Per Week

UNITS Total
Total Income 3000

Total Expenses 1980

Total Net Income per Week: 1020

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Projected Income Statement for The Period

UNITS Day 1
Product/Service 428.57
Total Net Income per Day: 428.57

A. Equipment List

Measuring Cup

- A measuring cup is a kitchen utensil used

primarily to measure the volume of liquid or
bulk solid cooking ingredients such as flour
and sugar, especially for volumes from about
50 mL (2 Fl oz) upwards.
Rolling Pin

- An essential tool in many bakeries and

kitchens, rolling pins are used to evenly flatten
everything from pie and pastry doughs to
cookie and pasta doughs.

Bowl

- The batter bowl, an indispensable tool in

every bakery. Mixing bowls are mainly used
for mixing ingredients.
Tong

- the most widely used and versatile type,

utility tongs are suitable for flipping or turning
foods during cooking, removing cooked foods
from boiling water and handling hot foods
from the oven or grill. Most often, these tongs
are made of metal, stainless steel or plastic
with a scalloped tip for better grip.
Plastic Wrap

-use for covering food or chilling a food for a

while.

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 Donut3’s

Dough Cutter

-used to cut dough into various shapes

Packaging Equipment
Donut Box

- to protect food products from outside influences and

damage, to contain the food, and to provide consumers with
ingredient and nutritional information.
The packaging of a Donuts plays a key role in the promotion
and marketing of our brand.
Stickers
- are multipurpose printing products. Generally, they are used
for a wide variety of purposes such as marketing, fund-
raising, social, economics, religious, hilarious and
entertaining purposes.

Ingredients
CHOCOLATE Moringa
EGG (for dipping)

YEAST MILK SALT

BUTTER BREAD FLOUR

SPRINKLES PEANUT OIL

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Crashed Nuts SUGAR

B. Capital Needed to Get the Business Started

Starting capital would be 1,980-2,000, which includes the equipment, ingredients,

delivery & transportation, packaging materials, print/ads, utilities for the first
week.
Since starting a start-up business as a student PHP 2,000 is a large amount, we
have decided that each one would contribute 250 PESOS and as the owner, I will
contribute 500 pesos. This contribution would come from our savings.

Cost of Ingredients
Evap 40 C. Financing Resources

Egg 30 Cost of Equipment

Malunggay FREE Measuring 123
Cup
Sugar 40
Rolling Pin 69
Salt 5
Bowl 150
Bread Flour 105
Tong 40
Yeast 5
Margarine/Butter 65 Plastic Wrap 28
Chocolate/ 132 Dough Cutter 39
Milk(GOYA)
Oil 85 Frying Pan 299
TOTAL TOTAL 748
477

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Shareholder Information
Shem Japhia B. Briones
(Owner)& (Kitchen Manager/Chef, Baker)
- who owns 2/8 shares and operates the business, with the aim of deriving profit
from its successful operation. She will put together the resources to support the
business and take the product to the market.
She is also the one who cooked and prepares the product.
Joey N. Briones
(Manager)
- owns 1-8 shares, who is responsible for planning, directing, and overseeing the
operations and fiscal health of a business unit, division, department, or operating
unit within an organization. He is responsible for overseeing and leading the work
of a group of people in many instances
Liezl B. Briones
(Financial Officer)
- owns1/8 shares and the one who’s in charge of overseeing the financial
transactions of the business.

Sheynne Jashly B. Briones

(Marketing staff)
-owns 1/8 shares, and is responsible for researching, compiling, and reporting on
buying trends and statistics, copywriting for marketing materials, and other
support, such as Monitoring active marketing campaigns, making improvements
as needed.
Sheir Jayhla B. Briones
(Advertising Staff)

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 Donut3’s

- owns 1/8 in the business, she is in charge of creating marketing

communication that persuades an audience to buy a product or service. She
may create advertisements for the company that employs them, prepare
advertisements for a company's customers, or both.
Shelle Jaidha B. Briones
(Dishwasher)
-contributed 1/8 shares, and she will be in charge of maintaining a clean kitchen,
properly washes and sorting soiled dishes, and preps foods as needed. Keeps
the dish area free of clutter and organized. Sets up dish stations, including dish
machines and sinks. Maintains clean/dry floors throughout the shift.
Sheyy Janhielle B. Briones
(Delivery Staff)
- have 1/8 shares in the business, and he is responsible for the goods that are
ordered from a mail facility to a personal or business address. His duties
include loading goods, using navigation tools to arrive at the right address,
and delivering the goods safely to the correct address.

List of Shareholder Amount

Shem Japhia B. Briones ₱ 500

Joey N. Briones ₱ 250

Liezl B. Briones ₱ 250

Sheynne Jashly B. Briones ₱ 250

Sheir Jayhla B. Briones ₱ 250

Shelle Jaidha B.Briones ₱ 250

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 Donut3’s

Sheyy Janhielle B. Briones ₱ 250

Total: ₱ 2000

Supporting Documents

UNITS WEEK1 WEEK2 WEEK3

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 Donut3’s

Product/Service 3000 3000 3000

60 pesos (per box) (50pcs) (50pcs) (50pcs)

Total: 9000

LOGO

UNITS Day 1
Product/ 428.57
Service
Total Net Income per Day: 428.57

Cost of Ingredients
Cost of Equipment Evap 40
Measuring 123
Cup Egg 30

Rolling Pin 69 Malunggay FREE

Bowl 150 Sugar 40

Tong 40 Salt 5

Plastic Wrap 28 Bread Flour 105

Dough Cutter 39 Yeast 5

Margarine/Butter 65
Frying Pan 299 Chocolate/ 132
TOTAL 748 Milk(GOYA)
Oil 85
TOTAL 477

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