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Executive Summary

A newly opened store, Happy Tummy, is a stall that offers burger sandwich,
hotdog sandwich, and pineapple juice. Unlike any other store, the business sells
sandwiches, such as burger and hotdog or footlong-egg wrapped around. The products
are also homemade and fresh, ensuring that the customers will receive quality food at
an affordable price.

Unity, Nourishment, and Accountability. These are the values of the business
and these can be seen in the store. Happy Tummy ensured that the business’ values
will always be seen in the store.

The store is located inside Notre Dame of Trece Martires. Since the school has a
Closed Gate Policy, it would be an advantage to the business to sell the products in the
said area, at the same time, there will be lesser competitors. Moreover, the products
that will be sold by the business are different than what is commonly sold in the school
canteens, offering a new selection of food to students and teachers. These advantages
are expected to increase the sales of the business by fifty percent (50%) every month.
However, once the business expanded its store to different parts of Cavite, its
competitors will increase and this may cause a decrease in sales which will be a threat
to the business. Also, the products offered by Happy Tummy can be seen in other
stores that offer better food quality. However, the business has many opportunities,
such as offering goods at a low price and providing an excellent customer service.

The management team is composed of seven members: Vince Nicole Nipay as

the Manager, Shena Hagos as Financial Manager, Ruth Abegail Pere and Joshua
Carampot as Executive Chef, Joshua Parot and Derick Coronado as Beverage
Manager, and Alyza Jem Trinidad as Counter Staff. Each member has its specific task
and role for the business to function well. To remain an affordable store and build great
customer service will serve as great milestones in achieving the desired goal of Happy
Tummy.
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For the pricing, the business will use mark-up pricing to know the price of each
product. This will ensure that the business will sell the products at an affordable price
while having an economic growth. With a starting amount of Php 18 356 that will be
utilized for the ingredients, cooking materials, cups, and equipment, the business
expects to have a total income of more than Php 700 000 after five years of its
establishment with a total cost of Php 91 780. After five years, the business will expand
to all municipalities and cities of Cavite and will start to sell more products at a more
affordable price. The growth of the business is an important milestone that will help in
providing more products and services not just in Notre Dame of Trece Martires, but in
the whole parts of Cavite.
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Business Description

Happy Tummy is a newly-established store that offers quality food and drinks,
specifically burgers, footling-egg-wrapped-around (FEWA), and fruit juices that justifies
the demand and preferences of its customers by giving them the freedom to choose
from different combinations of burgers and FEWA. Unlike in other stores, the
combination of these food is not limited.

Through this business, entrepreneurs would be able to solve the problem with
connection to the expensiveness of food offered in other stores. This may be avoided by
the business’ idea of giving the customers their wish of buying food at a cheap price
since the business purpose is to offer best quality products with an affordable price for
the customers.

The store is a new business formed this 2018, and is hoping to continue on
serving the people in the future. The business is a sole proprietorship and is located at
the school ground of Notre Dame of Trece Martires (NDTM) in Don Bosco, Exec., Vill.,
Bgy. Cabuco, Trece Martires City, Cavite. It would offer its products to the students,
teachers, and staffs of NDTM every weekdays starting 9:00 AM until 4:00 PM.

Happy Tummy was founded by Vince Nicole P. Nipay, who initially suggested the
name of the business. The head members will personally lead the operations of the said
store.

It is a business ownership of seven members who will play a vital role for the
success of the store. The acting Manager/Owner who will take care the plan,
coordination, production, and market that ensures if the business is doing well and
guiding the activities of the workers to be able to meet the business' financial needs is
Vince Nicole Nipay. The acting Financial Manager is Shena Hagos who will be
responsible for the immediate actions in case/s such as financial issues and
management. She will also be responsible in the basis for strategic planning, budgeting,
and control of business' money. Ensuring the service of nutritious, safe, eye-catching,
and well-flavoured foods as well as the sanitation and safety around work field are in
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good care of the acting Executive Chefs Ruth Abegail Pere and Joshua Carampot.
Other duties include menu planning, budget preparation, payroll maintenance, food cost
and other records. For the serving of beverages/drinks to the customers, Joshua Parot
and Denrick Coronado are the acting Beverage Managers. The last one is Alyza Jem
Trinidad as the acting Counter Staff, who will be responsible for providing a good
service -- quick and efficient, and communication coordinator in the entire station for the
customer's to meet their level of expectancy in a much higher level experience.

Mission: “We adhere to satisfy the consumers’ expectations to promote a healthy

and affordable product, and to equip an excellent service for the target
market.”

Vision: “A Happy Tummy creates a happy customer.”

Values: “It promotes unity, nourishment, and accountability.”

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Product Description

The need for Happy Tummy’s business is highly essential for valued customers
in order for them to enjoyably finish their tasks. The products/services involved in the
business fulfil the market’s need for they provide sufficiency on customer, not only on
their health, but also on their money. The products being served are unique since
compared to other burgers, FEWA, and pineapple juice, these are all homemade with
natural ingredients.

The products are all available and on-hand for they are all made during the days
of selling. The main equipment and natural ingredients that are currently used by the
business include FEWA: frying pan, cooking oil, footlong bun, egg, footlong/hotdog,
mayonnaise, and ketchup; Pineapple juice: pineapple, water, and sugar; Burger: burger
and pancake maker, burger patty, ketchup, mayonnaise, cooking oil. The prices will
range from Php 12.00 – Php 45.00.

The customer service considers direct delivery in the whole CNSHS Campus
exclusive for the teachers. Based on the location, it can be easily accessed by the
students so they will not experience difficulty to find it. The business will extend its
products/services to nearby places such as Trece, Naic, Ternate, and Maragondon.
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Marketing Plan

The information indicated below discusses the marketing plan based on the
product or service concept and data gathered which includes the features of the product
or service, the target audience, and the marketing strategies.

Product

The products we would want to serve are the best quality snacks particularly,
FEWA, burger, and Pineapple juice and are all available and on-hand during weekdays
at CNSHS.

Target Market

The products would be sold to:

NDTM students at any level, from Junior High School to Senior High School, who
love eating snacks while completing their school works.

NDTM teachers who take their break time inside their rooms. With this, we could
deliver snacks directly to their rooms.

NDTM staff/personnel who rest timely during the day and love to eat snacks
together with a fruit juice that could relieve their weary just like most teachers.

Customer Demographic Profile

 Age – 5 and above

 Gender – Female and Male
 Location – Trece, Naic, Ternate, Maragondon
 Social Class – Low Class and Middle Class

Competitors

Canteen Staff

Canteen staff from both canteens 1 and 2 at Notre Dame of Trece Martires offer
a wide variety of snacks, lunches, drinks, etc. which are all available on-hand.
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Comparison Chart of Competitors

COMPARE CANTEEN STAFF

Market Share % Good

Quality Good
Location Good
Size of Facility Medium
Prices Expensive
Reputation Good

Pricing

The store would not only offer a variety of delicious snacks and drinks, but it
would also give satisfaction and strength for customers to do a day’s work, serving them
food in an affordable price. Generally, the planned pricing of our store would all be
based on the products’ average price added to the least percentage of interest. The
price of the burgers and FEWA would be Php 25.00 and the pineapple juice would be
Php 12.00 only.

Advertisement

The store would be advertised through distributing flyers to the public, directly
handing out. Social media platforms such as Facebook, Twitter, and Instagram would
also be used. The signage of our store’s name would be put, and some tarpaulins would
be legally posted on posts indicating the specific distance from the given coordinates to
the store’s location.

Advertising Budget

The promotional budget that would be acquired in promoting the store is

approximately Php 1,000.00

Promotion
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Presented on the flyers that would be given to customers are the products with
specific discounts, combo meals, specialties, etc. Listed below are also the distribution
channels that would be utilized.

Specific discounts that state all the discounts such as Senior Citizens and PWDs.

Combo flavor meals which show different combinations of flavors as per requests
by the customers themselves.

Contact Information (Telephone/Cellphone number, Location, E-mail, and Social

Media Sites) written on the flyer for more inquiries from valued customers. The
social media accounts for updates are listed below.

Facebook (@HappyTummy0307)

Twitter (@HappyTummy0307)

Instagram (@HappyTummy0307)

Distribution of flyers from friends, family, relatives, classmates, etc. who are
willing to offer and promote the business’ products to other valued customers and
to investors who would like to invest to our business.

Distribution of posters that will be posted on several places in Trece, Naic,

Ternate, and Maragondon to widely promote the business.
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OPERATIONAL PLAN

Input Process Output

• Pineapple, • Gathering • FEWA,

Footlong, of the Burger,
Buns, ingredients Pineapple
Burger and Juice
Patty, and equipment
other to be used
ingredients

The Production Paradigm

After all the necessary materials will be gathered, ingredients will be prepared.
Orders will be listed on a sheet of paper; the combinations customized b our valued
customers will also be written. It will then be properly cooked by the designated
members using appropriate kitchen equipment. Lastly, it will be happily served to the
customers.
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ORGANIZATIONAL PLAN

Listed below are the organizational/management chart of the store and the
contribution of every individual based on our chosen business.

Organizational Chart

Vince Nicole P. Nipay

• Manager/Owner

Shena Hagos

• Financial Manager

Ruth Abegail Pere, Joshua Carampot

• Executive Chefs

Joshua Parot, Denrick Coronado

• Beverage Managers

Alyza Jem Trinidad

• Counter Staff
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Contribution in the Business

Positions Duties and Responsibilities

1. Manager takes care the plan, coordination, production,

and market that ensures if the business is

doing well and guiding the activities of the

workers to be able to meet the business'

financial needs

2. Financial Manager responsible for the immediate actions in

case/s such as financial issues and

management and strategic planning,

budgeting, and control of business' money.

3.Chef Ensuring the service of nutritious, safe, eye-

catching, and well-flavoured foods as well as

the sanitation and safety around work field,

menu planning, budget preparation, payroll

maintenance, food cost and other records.

4. Beverage Manager serving of beverages/drinks to the customers

5. Customer Staff provides a good service -- quick and efficient,

and communication coordinator in the entire

station for the customer's to meet their level

of expectancy in a much higher level

experience.
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Financial Plan

This section discusses the monthly and yearly projected costs and

revenue of the business.

Capitalization

In order to start the business, equipment and materials will be

bought. The needed money to buy all the needed materials is Php

64933.00.

Monthly Expenses

Table 1. Monthly Expenses

EXPENSES COST/PC PRICE (₱) QUANTITY JANUARY

Burger Patty 8 pc. / pack 75 94 7050

Mixed 1 Liter 95 5 475

Mayonnaise

Burger buns 6 pc. / pack 20 500 10000

Cabbage 1 pc. 40 10 400

Hotdogs 8 pc. / pack 38 180 6840

Margarine ¼ kg 15 10 150

Burger Plastic 50 pc. / pack 22 60 1320

wrapper

Footlong buns 6 pc. / pack 25 300 7500

Footlong 12 pc. / pack 135 150 20250

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Footlong Paper 50 pc. / pack 25 12 300

plate

Cheese 1 pack 90 50 4500

Paper Cup 1 pack 36 48 1728

Fresh 1 pc. 35 120 4200
Pineapple

Sugar ½ kg 22 10 220

Total –– –– –– 64933.00

Table 1 shows the cost or expenses of Happy Tummy for the month of January.

The expenses are mainly composed of the ingredients. The total cost of the ingredients

and equipment for a month is Php 50,000.

Computation of Projected Cost and Revenue

Table 2. Projected Revenue

Types of Costing Projected Daily Projected Monthly Projected Daily Projected

Products (Php) Volume Projected Volume Projected Volume Revenue (Php)
Daily Revenue Monthly Revenue Yearly
(Php) (Php) (Php)
Burger C-17 25 C-425 750 C-12750 9000 C-153000
M-3
SP-20 SP-500 SP-15000 SP-180000
Burger C-20 25 C-425 750 C-12750 9000 C-153000
w/ M-5
cheese SP-25 SP-500 SP-15000 SP-180000
Hotdog C-15 25 C-425 750 C-12750 9000 C-153000
Sandwich M-5
SP-20 SP-500 SP- 15000 SP-180000
Hotdog C-20 25 C-425 750 C-12750 9000 C-153000
Sandwich M-5
w/ SP-25 SP-500 SP-15000 SP-180000
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cheese
FEWA C-15 40 C-600 1200 C-18000 14400 C-216000
half M-10
SP-25 SP-1000 SP-30000 SP-360000
FEWA C-35 20 C-700 600 C-21000 7200 C-252000
whole M-10
SP-45 SP-900 SP-27000 SP-324000
Pineapple C-8 80 C-640 2400 C-19200 28800 C-230400
Juice M-4
SP-12 SP-960 SP-28800 SP-345600
TOTAL 240 C-3640 7200 C-109200 86400 C-905400
SP-4600 SP-145800 SP-1749600
Legend: Cost- C Mark-up – M Selling Price – SP

Table 2 shows the daily, monthly, and yearly projected revenue, as well as, the

daily, monthly, and yearly projected volume of every product that will be sold. The total

volume and revenue are also stated.

Table 3. Projected Cost Revenue

JANUARY FEBRUARY MARCH APRIL MAY JUNE

REVENUE 145800 160380 176418 194060 213466 234812

COST 75450 82995 91295 100424 110466 121513

PROJECTED 70350 77385 85123 93636 103000 113299

NET PROFIT

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL

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258294 284123 312532 343789 378168 415984 3117826

133664 147031 161734 177907 195698 215268 1613445

124630 137092 150798 165882 182470 200716 1504381

Table 3 shows the projected cost, revenue, and net profit of the company for the

year 2019. Each month, the projected net income increase by 10%, the ideal or target

goal of the company. By the end of 2019, a total of Php 1,504,381.00. 10 will be

expected net profit of the company

Table 4. Cash Flow From January 2019 to March 2019

DECEMBER
CASH BALANCE BEGINNING ₱55,000.00
CASH INFLOWS ₱145,800.00
NET INCOME

CASH OUTFLOW ₱ 64933.00

VARIABLE COST

CASH BALANCE ENDING ₱ 80867.00

Table 4 shows the total money that the company have spent and earned in the

month of January 2019. At the end of January, the company has earned Php 80,867.00
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Table 5. Projected Income Statement for the Years Ended

2018 2019
REVENUE ₱ 1,749,600.00 ₱ 3,117,826.00

COST/ EXPENSES ₱ 905,400.00 ₱ 1,613,445.00

PROJECTED NET ₱ 844,200.00 ₱ 1,504,381.00

INCOME

Table 5 shows the projected income statement for the years 2019 and 2020. It is

expected that the projected net income will rise by 78% each year.
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Social Impacts

The social impacts of the business will be discussed in this section by answering

the questions presented.

1. What are the desired outcome of your business as stated in your vision

statements?

As stated in the previous chapter of the paper, the business

envisions that Happy Tummy will create happy customers by providing

more food and beverages. The business wants to offer more affordable

products and services and to be a leading stall in terms of quality and

customer service. Also, the business wants to ensure its customer food

with good taste, better quality, and its affordable price.

2. What are the business’ activities and its corresponding social impact? Write it in

the appropriate column.

Business Activity Social Impacts

Bundle Promos Bundle promos, such as the FEWA

whole will help the customers

financially, since the bundle is cheaper

than its original price. It will also make

friends or friends closer to each other

as they share their snacks.

Happy Burger Students are the number one target

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market of the business. Because of

this, it is important to create happy

customers by providing them affordable

products that will help the students to

save more while filling up their

stomachs

Natural Juice Being healthy is a must in this world.

Natural Juice, such as Pineapple Juice,

will surely help students to be healthy

and physically fit.

3. What are your business programs directly benefiting the following stakeholders?

A. Employee

Aside from the profit that they will get while working for the

business, employees will also be able to gain experience, not just in

cooking, but also in handling business. Moreover, employees will utilize

their communication skills and multi-tasking skills. They are most likely to

improve especially in terms of their patience and time management.

Through working in Happy Tummy, employees will improve as an

individual.

B. School

The school, especially the students, will benefit from Happy

Tummy. Since the school has closed gate policy, students are stucked
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between the usual food in the canteen. But with Happy Tummy, students

will have a new variety of food to eat. Also, the affordability of the products

will benefit the students since they will be able to save more.

C. Community

Though the business is placed inside a school, the community will still

benefit from it. Starting entrepreneurs, like Happy Tummy, will boost the

community’s economic growth in the future. Moreover, having many

different businesses in a community will make it productive and can

increase the happiness of the people living in it. Also, there can be a

decrease in unemployment since the people in the community can work

as part or full time in the store. Budding entrepreneurs or business-minded

students might also be inspired or interested in creating stores where they

can earn and get a living.

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APPENDICES
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