Coca-Cola was invented in 1886 and the formula was bought in 1889. It was first sold in bottles in 1894. Coca-Cola owns over 500 brands worldwide and deals in non-alcoholic beverages. It has the largest global brand value and was ranked the #1 brand in the world in 2003. The company earns large revenues and has significant total assets. It faces competition from PepsiCo, Parle Agro, Dabur and others in the beverage market.
Coca-Cola was invented in 1886 and the formula was bought in 1889. It was first sold in bottles in 1894. Coca-Cola owns over 500 brands worldwide and deals in non-alcoholic beverages. It has the largest global brand value and was ranked the #1 brand in the world in 2003. The company earns large revenues and has significant total assets. It faces competition from PepsiCo, Parle Agro, Dabur and others in the beverage market.
Coca-Cola was invented in 1886 and the formula was bought in 1889. It was first sold in bottles in 1894. Coca-Cola owns over 500 brands worldwide and deals in non-alcoholic beverages. It has the largest global brand value and was ranked the #1 brand in the world in 2003. The company earns large revenues and has significant total assets. It faces competition from PepsiCo, Parle Agro, Dabur and others in the beverage market.
Coca-Cola was invented in 1886 and the formula was bought in 1889. It was first sold in bottles in 1894. Coca-Cola owns over 500 brands worldwide and deals in non-alcoholic beverages. It has the largest global brand value and was ranked the #1 brand in the world in 2003. The company earns large revenues and has significant total assets. It faces competition from PepsiCo, Parle Agro, Dabur and others in the beverage market.
sharma Divyankur kain Ajay kumar HISTORY OF COCA-COLA COMPANY THE COCA COLA WAS INVENTED BY JOHN STITH PEMBERTON IN 1886
THE COCA COLA FORMULA AND BRAND
BOUGHT IN 1889 BY ASA CANDLER.
IT WAS SOLD IN BOTTLES FOR THE FIRST
TIME ON MARCH ,1894 COMPANY ACHIEVEMENT NTERBRAND Global brand scorecard for 2003 ranked coca cola the #1 brand in the world.
ts brand value at$70.45 billion .
Golden spoon award 2011 .
BRAND AND PRODUCT THE COCA COLA COMPANY OFFERS MORE THAN 500 BRAND IN OVER 200 COUNTRIES
THE COCA COLA COMPANY
DEALS IN EVERY TYPE OF NON – ALCOHOLIC BEVERAGES.
THE COCA COLA IS THE
BEST SOFT DRINK IN MOST Market scenario
•Coca – cola is worlds leading cola . •In most of the European countries coca – cola is most preferred brand . COMPANY PROFILE MISSION, VISION AND VALUE
TO CREATE THE VALUE AND
MAKE A DIFFERENCE…….everywhere we engage PEOPLE –being a great place to work where people are inspired to be the best they can be LEADERSHIP:”to courage to shape a better future Coca-cola Coca-cola owns more than half of the world’s beverages Coke is affordable in all the countries Coke comes in a variety of size worldwide so we can use it for a crowd or as a personal snack drink Financial position
Company earn Revenue US$ 35.119
billion Total Operating income US$ 8.449 billion Net income US$ 11.809 billion Total assets scale up to US$ 72.921 billion Product Energy drinks. Juice drink Soft drink Sport drinks Water Tea & coffee other Flavor of coca cola price
Competitive pricing PLACE Area served by coca cola is worldwide promotion Television Radio Print Public displays ooh Promotion tactics Sponsored tournament . English football tournament . NASCAR, the NBA, the Olympic Games the FIFA World Cups American Idol. In the Philippines, it has a team in the Philippine Basketball Association, the PowerAde Tiger Brand ambassadors Market share in India Diet coke is consistently gaining market share .
60.9 %present share DIFFERENTIAL STRATEGIES During 1990 ‘s became responsive towards consumer interest in healthy beverages. Introduced several new non – carbonated beverage brands. TARGET AUDIENCE COCA –COLA focus on every potential customer. Kids – Fond of Fruit Juice Teens – More experimental Youth – Experimental and more buying power Working People Housewives Elderly people Travel Industry – Airlines, Railways and Local Transport Systems
Recreational – Movie Theatres, Malls, Amusement Parks etc. JUICE PRODUCT in INDIA MINUTE MAID : - orange apple Grapes nimbus fresh pulpy orange .
MAAZA COMPETITORS
The biggest competitor is Pepsi. Pepsi is often second to coke. In India, coco-cola ranked third leader in juice segment. COMPETITORS oPepsiCo (Tropicana ) oParle Agro (Frooti / Appy/ N- joi ) oDabur (Real ) oGodrej Beverages (Xs brand / Sofit ) oLadakh Foods (Leh Berry) oMother Dairy (Safal) Market Share of Competitors Chart Title Dabur Real Pepsi Tropicana Parle Frooti Coca Cola's Maaza Godrej Jumpin Pro Soya,s Soya Milk Nestle's Milo Others 2% 2% 4% 4%
13% 35%
15% 25% COMPARISON WITH GIANTS
DABUR Real is a market leader
Real market share is 35 % offers range of 9 juices Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate Tropicana Pepsi Pepsi's Tropicana brand fruit juice has outpaced the fruit juices market in India. The company sources concentrates from Brazil. They come in Tetrapaks of one litre and Pepsi also markets sugar free diet Pepsi. Pepsi, in association with HLL have launched Lipton iced tea Frooti Frooti from Parle Agro is the largest distributed fruit drink in India. It reaches more than 10 lakh retail outlets in up to class C towns The company's another revenue earning brand includes Bisleri water. It has a market share of 15% . Coca cola Maaza & minute maid Coca Cola India. Over the years, Maaza has become synonymous with mango. The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango,' and 'Botal mein aam, maaza hain naam. It is available in 200 ml , 250 ml , 125 ml Tetrapak . Strengths & Weakness of competitors Name Strengths Weakness
Coca Cola Global leader in beverages New Entry
India Growing Fast PepsiCo Global Brand in beverage Less Product Line Parle Agro Market share Less Product Line Dabur Market leader Less cost effective Godrej Innovation New entry Beverages Ladakh Foods Nutrients Taste Competitive advantage Pinnacle on goodwill
Diversification in each segment
Range of product
Leading brand ADVANTAGE over DABUR EXPERIENCE in beverage segment . Brand image . Turnover . Marketing and Advertising strategy . Swot analysis STRENGTH •World’s largest brand •Robust revenue. •Large scale operation. OPPORTUNITIES •Acquisitions intense competition. • Growing bottled water market . •Diversify in product line Weaknesses
•Negative Publicity •Sluggish performance in north America •Decline in cash from operation activities THREATS •Intense competition •Dependenc e on bottling partners •Sluggish growth of carbonated beverages
Effects of Lumbar Stabilization and Muscular Stretchingon Pain, Disabilities, Postural Control and Muscleactivation in Pregnant Woman With Low Back Pain
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