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    History of PEL:: 1. Appliances Division

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    khurram riaz
    Pak Elektron was established in 1956 as a public company producing transformers, switchgears, and electric motors through a joint venture with AEG. In 1980, it established an Appliances Division and began producing air conditioners and refrigerators. It has since expanded its product lines and exports products across the Middle East, Asia, Africa, and establishes new divisions. Its vision is to provide quality engineering goods and services through continuous improvement.

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    History of PEL:: 1. Appliances Division

    Uploaded by

    khurram riaz
    52 views6 pages
    Pak Elektron was established in 1956 as a public company producing transformers, switchgears, and electric motors through a joint venture with AEG. In 1980, it established an Appliances Division and began producing air conditioners and refrigerators. It has since expanded its product lines and exports products across the Middle East, Asia, Africa, and establishes new divisions. Its vision is to provide quality engineering goods and services through continuous improvement.

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    History of PEL

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    Pak Elektron was established in 1956 as a public company producing transformers, switchgears, and electric motors through a joint venture with AEG. In 1980, it established an Appliances Division and began producing air conditioners and refrigerators. It has since expanded its product lines and exports products across the Middle East, Asia, Africa, and establishes new divisions. Its vision is to provide quality engineering goods and services through continuous improvement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    52 views6 pages

    History of PEL:: 1. Appliances Division

    Uploaded by

    khurram riaz
    Pak Elektron was established in 1956 as a public company producing transformers, switchgears, and electric motors through a joint venture with AEG. In 1980, it established an Appliances Division and began producing air conditioners and refrigerators. It has since expanded its product lines and exports products across the Middle East, Asia, Africa, and establishes new divisions. Its vision is to provide quality engineering goods and services through continuous improvement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    History of PEL:

    Pak Elektron was setup in 1956 as a Public Limited Company with the object of initially
    producing transformers, switchgears, and electric motors. AEG experts and PEL personnel
    carried out the designing and production of this equipment jointly.

    After the conclusion of joint venture agreement with AEG Saigol Group acquired the PEL
    COMPANY in October 1978. The company floated its shares to the general public and was
    listed on Karachi Stock Exchange (KSE) and Lahore Stock Exchange (LSE).

    In 1980, Appliances Division was established and in 1981 its starts the production of
    Window Type Air Conditioners with the technical collaboration of General Corporation of
    Japan. This air conditioner was well received in the market for its quality. Subsequently in
    1987 the production of Refrigerators and Deep Freezers was started.

    In 1993 the company has started the assembly of Compressors for Refrigerators and Deep
    Freezers under technical collaboration with Messrs. NECCHI COMPRESSORI of Italy.

    It was in early 70s that PEL became known in overseas markets due to its quality. The
    company started its export to countries like Saudi Arabia, Abu Dhabi, Qatar etc. Later on
    PEL supplied electrical equipments to various other countries in the Middle East, Far East
    and Africa with great success.

    Vision
    To excel in providing engineering goods and services through continuous improvement.

    Mission
    To provide quality products and services to the complete satisfaction of our customers and
    maximize returns for all stakeholders through optimal use of resources. To focus on personal
    development of our human resource to meet future challenges. To promote good governance,
    corporate values and a safe working environment with a strong sense of social responsibility.
    1. APPLIANCES DIVISION
    Appliances Division has the following products;
     Refrigerators
     Air Conditioners
     Microwave Ovens
     Washing Machines
     Generator
     Water Dispensers
    2. POWER DIVISION
    Power Division has the following products;
     Power Transformer
     Distribution Transformer
     Drytype Transformer
     Energy Meter
     Switchgear
     Transformer Services
    MAJOR DEPARTMENTS OF PEL:
    MARKETING AD
    CORPORATE SALES DEPARTMENT
    Customer Service Department
    Distribution and Credit Control Department
    HUMAN RESOURCE DEPARTMENT
    FINANCE DEPARTMENT
    PROCUREMENT
    INFORMATION TECHNOLOGY
    PRODUCTION
    ACCOUNTS DEPARTMENT

    MARKETING STRATEGY:
    Segment the market according income level and geographically
    Target the market of middle class consumers and consumer from sub-urban or rural
    areas
    Positions itself as a high quality brand in less price
    Does mass marketing to attract customers
    Uses Push Strategy mostly in promotion
    PEL’S LIFE CYCLE:

    PORTER’S FIVE FORCES MODEL :


    Low Bargaining Power of Suppliers (Favorable)
    High Rivalry Amongst Industry Rivals (Unfavorable)
    Low Threat of new entrants ( Favorable)
    Low Threat of Substitutes (Favorable)
    High Bargaining Power of Buyers ( Unfavorable)
    Objectives and Strategies
    Our short, medium and long term strategic objectives, strategies in place to achieve those
    strategic objectives, KPIs monitored and their future relevance are as follows:

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