GA36d

LEVEL 7 ASSESSMENT SPECIFICATION

Student name: Student ID number:

Programme: MBA

Module: Marketing Management

Contribution to
Module code: SBLC7009 100%
Overall Module
Assessment (%):
Lecturer: Terry Johnson Internal Verifier: Prof. Geoff
Lancaster

Assignment Title: Marketing Plan Word count (or 3,000

equivalent):

Submission 28/10/2019 Return date of tba

deadline: provisional marks
& written feedback:
All written assessments, where practical and possible, must be submitted via
Submission
Turnitin unless otherwise instructed by the Lecturer. (Please DO NOT put this
method:
assessment specification into Turnitin or it will match many similarities with
other students’ submissions.)
Alternative submission method (if applicable):
Late submission of the assessment will result in a late penalty mark.
Penalties for late submission: Up to one week late, maximum mark of 50%.
Over one week late, 0%. Only the Extenuating Circumstances Panel may
approve a change to submission dates.

Academic Academic honesty is required. In the main body of your submission you must
honesty / give credit to authors on whose research and ideas your work is based. Append
referencing: to your submission a reference list that indicates the books, articles, etc. that
you have used, cited or quoted in order to complete this assessment.

Page 1 of 16
Module Learning Outcomes
(from module syllabus)

1. Critically comprehend, analyse, evaluate and discuss the role, theories, concepts,
practices, environmental frameworks and contexts of marketing in the wider business
environment.

2. Critically understand the key role which marketing research, marketing strategy, marketing
plans and marketing-led decision making have in organisations.

3. Critically analyse, evaluate, plan, apply and interpret marketing reports, tools and
techniques in Marketing Management in the context of businesses and organisations.

Page 2 of 16
 TASK DESCRIPTION- ASSIGNMENT 1 (Written Report 50%)

BACKGROUND / INTRODUCTION

In your role as the Marketing Manager in a stated organisation of your choice, you are required to
complete the following business report that has been requested by your Managing Director:

TASKS

Assignment One:

An individual written report consisting of a maximum 3000 words addressing the key Marketing
Management tasks in relation to your chosen organisation detailed below in Assignment One:

1. A critical examination of your chosen organisation`s internal organisational environment and

its external market environment, which have a direct impact on the performance of the
Marketing function.

2. Undertake a Market Positioning analysis for your chosen organisation, explaining why Market
Research (using secondary data) was necessary for this undertaking.

3. Critically evaluate the potential application of the SPACE Matrix in order to determine the
organisation`s future Marketing strategies for your chosen organisation.

4. A critical discussion of your chosen organisation`s Marketing Mix action plans over the next
3 year planning period.

In each of these tasks, demonstrate the key marketing principles and deploy marketing tools,
techniques and models to both analyse the issues that your chosen organisation faces and
to recommend marketing management solutions.

5. In the Annexure to the report, you must outline the key areas of study and research you have
undertaken in a Gantt chart and then specify the literature and other evidence sources you
have used to complete the requirements of this assignment.

Page 3 of 16
 LENGTH
REQUIRED

3000 words +/- 10%. Any deviation from this will be penalised.

FORMATTING AND
LAYOUT

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length:3000 words
4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at
each edge, double spaced and pages numbered.
5. Document format: Report
6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard
referencing throughout is also provided.
7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals
that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company
annual reports and other company information. All referencing should be in Harvard style.

Page 4 of 16
 TASK DESCRIPTION – ASSIGNMENT 2 (Individual Presentation Package 50%)

BACKGROUND /
INTRODUCTION

A Presentation Package consisting of a maximum 15 slides, detailed below in Assignment Two.

Students are required to submit a presentation slides package, based on the report done in
Assignment One, using slides (not more than fifteen slides).
NOTE that Turnitin will not accept power point so you must submit your slides as word
documents.
The submission of your slides package should be organized and clearly structured in a report format.

TASKS

Assignment Two:

Your slides package should consist of the visuals that you would use to prepare for a presentation
of your written report to your client organisation.

The emphasis in this task is on deployment, application and presentation which is reflected in the
mark allocations for component 2.

As such you should design a professional slides package that will facilitate the presentation of your
written report (assignment component one), demonstrating the value of your analysis to your client
and detailing the key academic insights and emphasising the deployment, applications and
presentation of these insights in the context of your chosen client organisation.

Your presentation package should therefore be a combination of the academic/ conceptual insights
(with the relevant academic sources clearly indicated on each of your slides), together with the
practical value of these insights being demonstrated in the context of your chosen organisation.

LENGTH
REQUIRED
3000 words +/- 10%. Any deviation from this will be penalised.
Each one of your slides is taken to be equivalent to 200 words.

Page 5 of 16
 FORMATTING AND LAYOUT

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length:3000 words
4. Formatting: Contents on each slide need to be clearly visible, preferably all text in Times New Roman or Arial
font 12 with at least 1.5 centimetre space at each edge, double spaced and slides numbered.
5. Document format: Presentation Paper (Executive Summary, Power Point Slides and Notes)
6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard
referencing throughout is also provided.
7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals
that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company
annual reports and other company information. All referencing should be in Harvard style.

Page 6 of 16
 GUIDANCE FOR STUDENTS IN THE COMPLETION OF
TASKS
NOTE: The guidance offered below is linked to the five generic assessment criteria overleaf.

1. Engagement with Literature Skills

Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s)
set; you should make use of scholarly reviews and primary sources, as appropriate (for example, refereed
research articles and/or original materials appropriate to the discipline). You should provide evidence that
you have accessed a wide range of sources, which may be academic, governmental and industrial; these
sources may include academic journal articles, textbooks, current news articles, organisational documents,
and websites. You should consider the credibility of your sources; academic journals are normally highly
credible sources while websites require careful consideration/selection and should be used sparingly. Any
sources you use should be current and up-to-date, mostly published within the last five years or so, though
seminal/important works in the field may be older. You must provide evidence of your research/own reading
throughout your work, using correctly a suitable referencing system, including in-text citations in the main
body of your work and a reference list at the end of your work.

Guidance specific to this assessment:

The report and the presentation package should include evidence of literature searches conducted
in quality sources meeting the above criterion. This should be made evident by including these as
in- text references indicating that your submissions have academic bases.
Both of your submissions should also have a list of references (Harvard Method).

2. Knowledge and Understanding Skills

At level 7, you should be able to demonstrate a systematic understanding of knowledge, and a critical
awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of your
academic discipline, field of study or area of professional practice, with a comprehensive understanding of
techniques applicable to your own research or advanced scholarship. Your work must demonstrate your
growing mastery of these concepts, principles, current challenges, innovation and insights associated with
the subject area. Knowledge relates to the facts, information and skills you have acquired through your
learning. You demonstrate your understanding by interpreting the meaning of the facts and information
(knowledge). This means that you need to select and include in your work the contemporary concepts,
techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories,
concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent
to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed,
with comprehensive coverage.

Guidance specific to this assessment:

Both of your submissions should include relevant marketing concepts and models which are geared
to the tasks set out in the assignment and can act as the bases for your further theoretical analysis
and evaluation in the next criterion.

3. Cognitive and Intellectual Skills

You should be able to evaluate critically current research and advanced scholarship in the discipline; evaluate
methodologies and develop critiques of them and, where appropriate, to propose new hypotheses; deal with
complex issues both systematically and creatively to make sound judgements in the absence of complete
data. Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example,
to examine and break information down into parts, make inferences, compile, compare and contrast
information. This means not just describing what! But also justifying: Why? How? When? Who? Where? At
what cost? At all times, you must provide justification for your arguments and judgements. Evidence that
you have reflected upon the ideas of experts within the subject area is crucial to you providing a reasoned
and informed debate within your work. Your choice of methodologies to gather data and information must
Page 7 of 16
be rigorously defended. Furthermore, you should provide evidence that you are able to make sound
judgements and convincing arguments using data and concepts. Sound, valid, persuasive conclusions are
necessary and must be derived from the content of your work. Where relevant, alternative solutions and
recommendations may be proposed.

Guidance specific to this assessment:

You must also demonstrate the ability to critically review the key concepts and models from the
previous criterion, and be able to put forward the views and arguments put forward by the various
authors, their supporting evidences and your thesis statements on how you interpret and value the
key principles and practices they have proposed.

4. Practical Skills
At level 7, you should be able to demonstrate originality in the application of knowledge, together with a
practical understanding of how established techniques of research and enquiry are used to create and
interpret knowledge in the discipline. This includes acting autonomously in planning and implementing tasks
at a professional or equivalent level, originality in tackling and solving problems, and decision-making in
complex and unpredictable contexts or situations.

You should be able to demonstrate mastery of the leading edge subject-related concepts and ideas as they
relate to real world situations and/or particular contexts. How do they work in practice? You will deploy
models, methods, techniques, and/or theories, in those contexts or circumstances, to assess current
situations, perhaps to formulate plans or plausible, justifiable recommendations to solve problems, or to
propose new models, or to create artefacts, which may be innovative and creative, thereby demonstrating
your understanding of how the boundaries of knowledge are advanced through research and/or application.
This is likely to involve, for instance, the use of real world artefacts, examples and cases, the application of
a model within an organisation and/or benchmarking one theory or organisation against others.

Guidance specific to this assessment:

The key principles and practices gathered from the criterion above must be applied in the context of
your chosen business/organisation and its market and putting forward recommendations for this
business / organisation – justified by relating these to the evidence provided in the above criterion.

5. Transferable Skills for Life and Professional Practice

Your work must provide evidence of the qualities and transferable skills necessary for postgraduate-level
employment in circumstances requiring sound judgement, personal responsibility and initiative in complex
and unpredictable professional environments. This includes demonstrating the independent learning ability
for continuing professional development to advance existing skills and acquire new competences of a
professional nature that will enable you to assume significant responsibility within organisations that you can
initiate and complete tasks, projects and procedures, whether individually and/or collaboratively, to a
professional level; that you can use appropriate media to effectively communicate information, arguments
and analysis in a variety of forms for a variety of audiences; fluency of expression; clarity and effectiveness
in presentation and organisation. Work should be coherent and well-structured in presentation and
organisation.

Guidance specific to this assessment:

You must aim to produce professional quality submissions.
Assignment 1- involves a business report that will be viewed as such by your intended readers and
provide them with lots of advice in line with the set tasks set out in the assignment.
Assignment 2- involves the slides package that you would use in an oral presentation of your work
and proposals to your intended audience. This package must have the potential to act as your basis
for an informed and professional delivery.

Page 8 of 16
 STUDENT FEEDBACK FORM-ASSIGNMENT - REPORT 1 (50%)
This section details the extent to which the assessment criteria are demonstrated by you, which in turn determines your
mark. The marks available for each category of skill are shown. Lecturers will use the space provided to comment on
the achievement of the task(s), including those areas in which you have performed well and areas that would benefit
from development/improvement.

awarde
availabl

Marks
Marks
Generic Assessment Criteria

d
e
1. Engagement with Literature Skills
.
15

Inserting your references (quality texts and published articles) into the appropriate
places in the text. Listing these at the end of the report (Harvard Method)

2. Knowledge and Understanding Skills

20
Demonstrating insights into selected academic concepts and models.
The relevance of these in the context of the set questions.

3. Cognitive and Intellectual Skills

20
Developing the potential value of the concepts/models .
Establishing a conceptual base to be applied in the next section of the report.
4. Practical Application Skills

Applying the concepts/ models in order to provide valuable and meaningful solutions 35
and make recommendations to your chosen organisation.

5. Transferable Skills for Life and Professional Practice

10
Written in report style. Directed at your reader(s) and flows well throughout.

Late Submission Penalties (tick if

Assessment Mark (Assessment marks are subject to ratification at the appropriate)
Exam Board. These comments and marks are to give feedback on module work Up to 1 week late (50% Max) %
and are for guidance only until they are confirmed. ) Over 1 week late (0%)

Page 9 of 16
 STUDENT FEEDBACK FORM-ASSIGNMENT 2 – PRESENTATION PAPER
(50%)
This section details the extent to which the assessment criteria are demonstrated by you, which in turn determines your
mark. The marks available for each category of skill are shown. Lecturers will use the space provided to comment on
the achievement of the task(s), including those areas in which you have performed well and areas that would benefit
from development/improvement.

awarded
available

Marks
Marks
Generic Assessment Criteria

1. Engagement with Literature Skills

.

10
Providing evidence of the appropriate reading/ references that form the basis of the
insights on all of your slides.

2. Knowledge and Understanding Skills

15
Demonstrating familiarity with the selected Marketing Management concepts/ models
used in your presentation.

3. Cognitive and Intellectual Skills

15
Demonstrating conceptual insights into the potential values of the selected academic
concepts/ models.

4. Practical Application Skills

35
Applying your conceptual insights to successfully address the situations faced by your
chosen organisation. Making recommendations for future Marketing Management
plans and strategies.

5. Transferable Skills for Life and Professional Practice

25
Quality of the slides and visuals used in the presentation.
Potential effectiveness in terms of getting your messages across to your intended
audience

Late Submission Penalties (tick if

Assessment Mark (Assessment marks are subject to ratification at the appropriate)
Exam Board. These comments and marks are to give feedback on module work Up to 1 week late (50% Max) %
and are for guidance only until they are confirmed. ) Over 1 week late (0%)

Page 10 of 16
GENERIC ASSESSMENT CRITERIA

Level 7
In accordance with the Framework for Higher Education Qualifications, at the end of Level 7 students should be able to demonstrate: a systematic
understanding of knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of their
academic discipline or area of professional practice; a comprehensive understanding of techniques applicable to their own research or advanced
scholarship; originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are
used to create and interpret knowledge in the discipline; conceptual understanding that enables the student to evaluate critically current research and
advanced scholarship in the discipline to evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses. They
will be able to deal with complex issues both systematically and creatively, make sound judgements in the absence of complete data, and communicate their
conclusions clearly to specialist and non-specialist audiences. They will demonstrate self-direction and originality in tackling and solving problems, and act
autonomously in planning and implementing tasks at a professional or equivalent level to continue to advance their knowledge and understanding, and to
develop new skills to a high level. They the qualities and transferable skills necessary for employment requiring the exercise of initiative and personal
responsibility; decision-making in complex and unpredictable situations/professional environments; and the independent learning ability required for
continuing professional development.

Level 7 GOOD toVERY

SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
Engagement Little or no Poor Engagement Engagement Engagement Engagement Exceptional
with literature evidence of engagement with a very withan with a wide with an engagement
(including current reading and/or with essential limited range of appropriate range of extensive range with an
research, reliance on reading. No relevant and range of research- of relevant and extensive range
referencing, inappropriate evidence of credible sources. research- informed credible of relevant and
academic sources. wider reading. Some omissions informed literature, literature, credible
conventions and Views and Reliance on and minor literature, including informed by the literature,
academic findings mostly inappropriate errors. including sources latest research. informed by the
honesty) unsupported and sources, and/or Referencing sources retrieved Consistently latest research.
non- indiscriminate conventions retrieved independently. accurate High-level
authoritative. use of sources. evident though independently. Selection of application of referencing skills
Referencing Heavily reliant not always Some over- relevant and referencing. consistently and
conventions on information applied reliance on texts. credible sources. professionally
used gained through accurately or Referencing may Very good use of applied.
incoherently or class contact. consistently. show minor referencing, with
largely absent. Inconsistent and inaccuracies or no/very few
weak use of inconsistencies. inaccuracies or
referencing. inconsistencies.
Knowledge Major gaps in Gaps in Limited Knowledge is Knowledge has Excellent Exceptional
and knowledge and knowledge, with knowledge and accurate and a well-defined mastery of a mastery of a
Level 7 GOOD toVERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
understanding understanding of only systematic reasonably focus, which is complex and complex and
(A systematic, the subject superficialsyste understanding of detailed. A reasonablyexten specialised area specialised area
conceptual matters not matic the concepts systematic sive,coherent of knowledge.A of knowledge.An
understanding of systematic. understanding. and principles understanding of and detailed, systematic, exceptionally
knowledge, and a Substantial Some significant within the the field of study with a critical excellent critical
critical awareness
of current
inaccuracies. No inaccuracies subject area, informed by, to awareness of understanding of awareness of
problems and/or awareness of and/or irrelevant which to some some extent, current problems the conceptsof current problems
new insights, current material. No marginal extent, current research and/or new the subject and/or new
much of which is problems, critical is informed by and scholarship, insights. informed by insights. An
at, or informed by, insights or the awareness of current research A critical Exhibits good current research outstanding
the forefront of latest research current and awareness of understanding of and scholarship. understanding of
thediscipline; a and/or advanced problems, scholarship.Som current problems the breadth and Highly critical the concepts of
comprehensive scholarship insights, or latest e critical and/or new depth of awareness of the subject, well-
understanding of within the research within awareness of insights though contemporary current problems informed by
techniques
applicable to their
discipline. the discipline. current problems this may be and established and/or new current research
own research) and/or new under-developed views, and the insights. A and scholarship.
insights, but occasionally. work is, at least critical, A critical,
often under- in part, well- awareness of sophisticated
developed. informed by how the and nuanced
current research boundaries of awareness of
and scholarship. knowledge are how the
advanced boundaries of
through knowledge are
research. advanced
through
research.
Cognitiveand Wholly or almost Largely Limited attempt Some critical Sound critical Excellent critical Exceptional
intellectual wholly descriptive work, at critical evaluation/ evaluation/ evaluation/ critical
skills descriptive work. with superficial evaluation/ critique of critique of critique of evaluation/
(Criticalevaluation Little or no use of critical critique of current research current research current research critique of
of current evaluation or evaluation of current research and and and current research
research and critique or research and and methodologies, methodologies, methodologies, and
methodologies attempt at a methodologies. methodologies, though slightly Proposes new Proposes methodologies,
and develop systematic Absent or weak tending towards underdeveloped hypotheses, innovative Proposes
critiques of them approach. development of description. in places, where hypotheses, innovative
and, where
Failure to hypotheses and Limited attempt Proposes appropriate. Can where hypotheses,
appropriate, to
propose new develop judgements. to propose new adequate but deal with appropriate. Can where
hypotheses; make arguments, Information hypotheses. Can limited new complex issues synthesisecompl appropriate.Exe
sound leading to accepted deal with hypotheses, systematically ex issues mplary
judgements in the illogical or uncritically, uses complex issues where relevant. and with some systematically systematic and
Level 7 GOOD toVERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
absence of invalidjudgement generalised but not Can deal with creativity. Ability and creatively. creative
complete data.) s. statements systematically or complex issues to make sound Ability to synthesis of
Unsubstantiated made with scant creatively. Some but not fully judgementsbase investigate complex issues.
generalisations, evidenceand evidence to systematically or d on data(that contradictory or Ability to
made without unsubstantiated support creatively. Ability may be incomplete investigate
use of credible opinions. Ideas emergingjudgem to make incomplete) information and contradictory or
evidence. sometimes ents but these judgements make strong, incomplete
illogical and may be based on data persuasive, information and
contradictory. underdeveloped (that may be argumentsand make strong,
or with a little incomplete) but sophisticated persuasive,
inconsistency / withsome judgements. arguments and
mis- tendency to sophisticated,
interpretation. assert/state nuanced,
May assert opinion rather judgements.
rather than than argue on Potential for
argue a case. the basis of journal
reason and publication or
evidence. doctoral
research.
Practical skills Limited or no Rudimentary An awareness An appropriate A very good An advanced Exceptional
(Originality / use of methods, application of and mostly application of application of a application of application skills
creativityin the materials, tools methods, appropriate standard range of knowledge, in complex,
application of and/or materials, tools application of methods, methods, methods, unpredictable,
knowledge, tools techniques. and/or well-established materials, tools materials, tools materials, tools contexts,
and techniques Little or no techniques but methods, and/or and/or and/or drawing skilfully
and in tackling appreciation of without materials, tools techniques. techniques. techniques. on the latest
and solving
the context of consideration and/or Clear Very good The context of research within
problemsin
complex and the application. and techniques, with appreciation of consideration of the application is the
unpredictable Limited competence. occasional the context of the context of well considered, discipline.Can
professional understanding of Flawed errors. the application. the application, and insightful. identify complex
situations; the application of appreciation of Basic Mainly with perceptive Can identify problems and
practical use of theory to the context of appreciation of consistent, insights. Can complex propose
established practiceormakin the application. the context of accurate and identify problems problems and sophisticated,
techniques of g appropriate Weak the application. logical and propose propose original
research and links between understanding of Theoretical application of appropriate excellent solutions.
enquiry to create
the two. the application of knowledge and theory to solutionsin solutions. An An
and interpret
knowledge in the Very weak theory to understanding practice, making complex and excellent grasp outstandingappli
discipline.) problem-solving practice, with applied in appropriate links unpredictable of techniques cation of
skillsin complex only occasional practice, but not between the two. contexts. applicable to techniques
and evidence of always making own research or applicable to
Level 7 GOOD toVERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
unpredictable making logical links Can identify Evidence of advanced own research or
contexts. appropriate links between the two. problems and originality and scholarship. advanced
between the two. Can identify propose mostly creativity. Shows originality scholarship.
Weak problem- problems and appropriate in application of Shows originality
solving skills in propose basic solutionsin knowledge and in application of
complex and solutions without complex and techniques, and knowledge and
unpredictable fully appreciating unpredictable of how techniques, and
contexts. the complexityof contexts, with established of how
unpredictable elements of techniques of established
contexts. originality. enquiry create techniques of
and interpret enquiry create
knowledge in the and interpret
discipline. knowledge in the
discipline
withassimilation
and
development of
cutting edge
processes and
techniques.
Transferable Communication Communication Can Can Can Can Can
skills for life medium is medium is poorly communicate in communicate communicate communicate communicate
and inappropriate or designed and/or a suitable effectively in a well, confidently professionally with an
professional misapplied. not suitable for medium but with suitable format, and consistently confidently exceptionally
practice Work is poorly the audience. some room for but may have in a suitable andconsistently high level of
(Exercise of self- structured, Work is poorly improvement. minor errors. format. in a suitable professionalism.
direction, disorganised presented in a Mostly ordered Mostly coherent, Work is format. Work is
autonomy and and/or disjointed presentation and organised coherent, fluent, Work is remarkably
personal confusingly manner. It is structure in work,in a well-structured coherent, very coherent, very
responsibility; expressed. Very loosely, and at which relevant suitable and fluent and is fluent and is
plan and weak use of times ideas / concepts structure and is organised.Can presented presented
implement tasks
language and/or incoherently, are reasonably for the most part work very well professionally.C professionally.C
at a professional
level; independent very structured, with expressed.Work clearly autonomously an work an work
learning;use inappropriate information and may lack expressed.Can and/or as part of autonomously outstandingly
appropriate media style. Little or no ideas often coherence in work effectively a team, with a with initiative. well and
to communicate evidence of poorly places. Can independently good Where relevant professionally
effectivelyand autonomy (or expressed. work as part of a and/or as part of contribution to can work within a team,
professionally to a collaboration, Weak use of team, but with a team, with group activities. professionally showing
variety of where relevant) language and/or limited clear Demonstrates within a team, advanced
audiences;fluency in the completion inappropriate comprehensivep showing leadership
of expression;
Level 7 GOOD toVERY
SATISFACTORY EXCELLENT EXCEPTIONAL
FAIL FAIL MARGINAL FAIL GOOD
(Pass) (Distinction) (Distinction)
(Merit)
Category 0-29% 30-44% 45-49% 50-59% 60-69% 70-84% 85-100%
systematic of tasks.Little or style. Weak involvement in contribution to Professional, leadership skills skills.Demonstra
approach; clarity no evidence of independent group activities. group activities. postgraduate as appropriate, tes exemplary
and effectiveness the skills initiative (or Demonstrates Demonstrates employment managing professional,
in presentation
required in collaboration, if some but not all the skills skills. conflict and postgraduate
and organisation.)
professional, relevant).Limited of the basic skills required in meeting employment
postgraduate evidence of the required in professional, obligations. skills and a
employment. skills required in professional, postgraduate Demonstrates strong appetite
professional, postgraduate employment, excellent for further
postgraduate employment, with some areas professional, development.
employment. with some areas of strength and postgraduate
of minor some of minor employment
weakness. weakness. skills and a
strong appetite
for further
development.