GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 1

ANDOKS LITSON MANOK

A Research
Presented to the faculty of the College of Business Administration
Global Reciprocal College
Caloocan City, Manila

In Partial Fulfillment of the Requirements for the Degree Bachelor of Science

in Business Administration major in Markerting Management

By:
Agustin , Jassan joy N.
Cabueños, Kristel Lynette G.
Calaguas, Cristina
Nercuit,Claire
Perez, Charlene
Placiente, Reynan

October 2019
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 2

Andoks Litson Manok

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Table of Content

Title page 1

Table of Content 3

Introduction

History 4

Company Profile 6

Objective

Products 7

Company analysis

A.Swot analysis 8

B.External Assesment:opportunities 11

C.Strategy 13

Conclusion 17

Reference 19
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Introduction:
History

Mr. Sandy Javier the owner of Andok's and now Mayor of

Javier,Leyte. Mr. Sandy's dream began more than 25 years ago when he set

up a small stall along West Avenue in Quezon City. Wanting to cash in on

Litson manok craze, he asked his mother's friend who a owned poultry store

to "outsource" 12 whole chickens which he then roasted with hopes that it will

catch on with passers by. At the end of the day he only sold two.Instead of

being discouraged, Sandy decided to innovate. He experimented with his

ingredients and cooking methods until he found what he felt was the right

formula that would capture his buyers tastes. In 1895 Sandy's efforts were

rewarded when the hungry masses began trouping to the first Andok's Litson

Manok-Liempo store at the corner of Baler Street and West Avenue Quezon

City. Andok's soon became synonymous with litson manok and its stalls were

soon became sight in Metro Manila.In 2002 Andok's branched out to the

Visayas starting with 2 stores in Cebu followed by 9 more stores in two

years.Two years later Sandy decided to put up his first dine-in store at D'Mall

Boracay. Budget conscious tourist and Locals enjoyed Andok's affordable

menu so much that 6 outlets were operating on the island in less than a year's

time. Andok's has even evoled to include selling daily necessities such as

rice, sugar, beverages and grocery products. At a seminar for business

students at the Colegio San juan De Letran,Sandy shared the lessons he

learned from running Andok's."Even if you don't have much money you can
GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 5

use diliqence,common sense, and hard work as your capital",If you are

enjoying what you do,you are not working at all. You are just enjoying". He

also emphasized the Pinoy trait of being thrifty by always spending less than

what they are earning. Andok's is a perfect example of a fad turning into an

institution. From a corner stall with 12 roasted chickens, Sandy Javier now

owns 300 outlets nationwide and counting, including his outlets here in Capiz

that is located in Roxas Avenue, Roxas City and managed by Mr. Jener Delos

Reyes.Andok's is one of the affordable fast food here in Capiz.Andok's

earning the tag, "Pambansang Litson Manok".Andok's was the nickname of

the late father of Mr. Sandy Javier.They serve 24hours everyday with the

Delicious dishes and best Costumer care. The prior aim of Andoks is to

known as the best native Filipino Food Company and want to make the word

aware of the delicious Cooking style of Filipino.

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Company Profile :

Andoks Litson Corporation is a company in Philippines, with a head

office in Quezon City. The enterprise operates in the Food and Beverage

Stores industry. From the latest financial highlights, Andoks Litson

Corporation reported a net sales revenue increase of 19.46% in 2015. Its’

total assets recorded a growth of 14.08%. The net profit margin of AndokS

Litson Corporation increased by 0.03% in 2015.

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Products :

- Lechon Manok

- Dokito Frito

- Litson Liempo

- Bangus

- Pork BBq

- Porkcharap

- Lechon Kawali

- Kawali Royale

- Crispy Pata

- Pork Sinigang

- Beef Steak Rice

- Beef Rice

- Chicken Leg Quarter

- Pork Sisig

- Chopsuey

- Beef Tapa Egg Rice

- Bangus Egg Rice

- Corned beef Rice

- Longganisa Rice

- Leche Plan
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Company Analysis :
A. SWOT Analysis

STRENGTHS WEAKNESSES
- Variety of Products - Lack of Appeal

- Big Servings - Low advertising

- Bad Parking Spaces

- Branches in Terminal
-Locations not strategic
- Dine in/ Take Out
-Bad Ambiance
Restaurants
- Poor Ventilation
- Affordable prices
- Foil Packaging
- Rice Toppings

- Delivery

OPPORTUNITIES THREATS
- First Store to sell chicken - Competitors

- Customer loyalty -Baliwag, Chooks to go, Mang Bok’s

Manok, Lechon Manok ni Sr. Pedro

Improved Sanitation & Ventilation :

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Its branches don’t look appealing to most families and individuals.

Stalls are exposed to air pollution and ventilation which isn’t good.

Student- Friendly :

Unlike its competitor, they offer meals with already chopped chicken which is

easy to eat yet tasty at a very affordable price.

More Strategized Locations :

Locate its branches with greater ambiance and a cleaner environment to

make it more accessible and more appealing to customer.

Place Strategy :

More parking spaces

Avoid too crowded & polluted places

More dine- in restaurants

Proper sanitation & Ventilation

Price Strategy:

Lower the price of its lechon manok to gain more sales

Leader Pricing

Product Strategy :

Improve the logo

Change the packaging of Andoks from plastic and foil to paper cartons.
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Target Market :

Not only focused on Filipino families in the lower & middle class but also ;

Aiming to be recognized as student-friendly due to its affordable price

Technology Analysis :

Lechon Manok should have a golden brown or caramelized color

Ideal weight of raw material: 1.0-1.1 kg.

Rotisserie cooking is important to maintain flavor

Market Analysis :

Filipinos under the middle and lower class

Its been a tradition that there is lechon manok prepared on the table every

family gatherings.

Socio- cultural Analysis :

Filipinos love roasted chicken

When buying they consider its taste, sauce, and servings

They love Andoks good and affordable chicken

Economic Analysis :

Get an investor to invest on Andoks since the Philippines has had one of

the fastest growing economy in Asia, to help us accommodate our customers

efficiently.
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Political Analysis:

FDA Food Safety Services

When starting your own restaurant, there are certain licenses ypu must

consider when putting one up.

External assessment

 online market that offers andok’s the ability to greatly epand their business

andok’s can market to a much wider audience for relatively little expense .

 Brand loyalty of the products may increase the company’s price

competitiveness.

B. External Assessment:Opportunities

 Top competitors in the same area of business.

 Currency fluctuation risks

 Competitive pricing

 More and more people are being health conscious

 Changes in the atmosphere/environment can lead to increase of risks in

diseases/viruses like mad cow ,bird flu, etc.

External Factor Evaluation

Key external factor Weight Rang Weighted

Score
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Opportunities

Online market 0.11 2 0.22

Brand loyalty 0.18 3 0.54

Threats

Top competors of the same products and 0.13 3 0.39

services

Currency fluctuation Risks 0.14 4 0.56

Compeve pricing 0.14 4 0.56

Health Trends 0.18 4 0.72

Diseases and Viruses(Mad cow,bird u, etc.) 0.12 3 0.36

Total 1 3.4

Analysis:

The overall weighted score of Andok’s Litson’s External Factor EvaluationEFE) is

3.4 which indicate that the external functions/roles outside the company are above

the average rate thus the company are aware and are capable of handling

opportunity and somehow avoid threats.

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Competitive Profile Matrix

Main Competitors of Andok’s Litson:

o Baliwag

o Chooks To Go

C. Strategy for International Penetration (Mode of Entry)

The Andoks Franchise started out as a small outlet located in Baler Street corner

West Avenue in Quezon City in 1985. They originally started out in the business of

primarily selling “litson manok” or roasted chicken but overtime, they’ve included

additional products complimenting their now famous litson manok.

Their first store officially opened in July of 2002 in Mabolo and Mactan Cebu. In 2

years time afterwards, they’ve grown to eleven more outlets all located along major

areas in Cebu.

Soon after, Andok’s, with the successful business they’ve been experiencing,

continued to grow into several more stores. It’s first dine-in store opened in D’Mall in

Boracay, Aklan. It then grew to 5 more dine-in stores scattered all over the island of

Boracay in less than a year. More stores opened then after in nearby provinces. In

Metro Manila, the first dine-in store opened in Market Market Mall in Metro Manila.

They continued to grow into several more stores and to date, the Andoks Franchise

already has more than 60 dine-in stores nationwide.

The Andoks Store serves, in addition to its famous litson manok (roasted chicken),

several other mouth watering dishes including their dokito frito (fried chicken), litson
 GOD-FEARING RECIPROCATING COMMITTING TO EXCELLENCE 14

liempo (roasted pork belly), bangus (milk fish), pork barbecue, porkcharap (fried pork

chop), lechon kawali (deep fried pork belly), and a whole lot more.

The Andoks Franchise Package

The Andoks Franchise is offering two type of packages, the

Take-out and the Dine-in, with both offering their famous roasted chicken.The

franchise fee for the Take-out package is around P300,000, while for the Dine-in

package around P500,000. Total investment will include the franchise fee plus cost

of construction, equipment, furnishings and an initial working capital.

 The Franchise Packages include the following:

 right to use trademark, name and logo.

 start-up and pre-opening assistance.

 store design and construction assistance.

 franchise operations manual.

 business management, operations and customer service training.

 an established brand image and nationwide advertising support.

 continuous product development and innovation.

 economical pricing for ingredients, equipment and supplies.

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Franchise Requirements

If you are interested in franchising Andok’s store, here are the following

requirements

1. Letter of intent specifying the exact location, size and other details of the

proposed site

2. Locate map of the proposed site

3. Applicant’s Resume with 2 x 2 colored picture with contact details

4. Character References with contact details (should not be a relative of the

applicant)

5. Bank Certification

6. Certificate of Employment (if applicable)

The take-out store space requirement is approximately 40-50 square meters, while

the dine-in store should at least be 200-250 square meters big. Ideal store

locations are on major thoroughfares including passenger terminals, community

centers, malls, near markets, etc., or where there are high foot and vehicular traffic.

Send all the requirements to Andok’s Food Corporation through any of their

contact details below.

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Contact Details

If you’re interested of owning an Andoks Franchise you can contact them through

any of their contact details below:

Website: www.andokscorp.com

Facebook Page: www.facebook.com/andokslitsonmanok

Email: franchise@andokscorp.com

Telephone No.: (02)372-4033 loc. 114

Fax No.: (02)376-7092

Address: ACE Building, No. 25 Bulacan Street, Barangay Bungad, West

Avenue, Quezon City, Philippines

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Conclusion :

Andok’s Lechon Manok is one of the longest and most popular joint poulet in

our state. This company was started by called male parent of ‘Litson

Manok.”Leonardo “Sandy”Javier jr. twenty old ages ago. He said that he

encountered legion letdowns and battles in prolonging their concern

particularly when they have a batch of rivals like baliwag but he did non give

up. He made his concern his passion and was really determined to be

successful. When he was still get downing. He did non hold the capital to get

down a concern.

He was forced to borrow twelve poulets from his mother’s friend.

Unfortunately he merely sold two poulets. His battles in life inspired him to

endeavor harder and to be a better enterpriser. He experimented with the

different ingredients to capture what we know today as the hallmark Andok’s

gustatory sensation. Before he started with 12 poulets until it boosted its day-

to-day stock list to eighty poulets. His concern started germinating because he

said that he loves what he is making and he believes so much in his concern.

Up to day of the month.javier continues to turn Andok’s with its bill of fare

spread outing to include liempo. pork chop.sinigang etc. andok’s besides

opened it’s doors to franchising because of their efficient and systematic

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franchise support.an”AA” criterion for good fabrication practices(GMP)has

been obtained by their Metro Manila commissary and nominative”AAA”

criterion GMP for Iloilo commissary.

For the consumer’s better entrée. Andok’s were strategically located into

topographic points were it is seeable and accessible from major

thoroughfares; rider terminus of public service corporation vehicles ;

community centres or promenades ; near markets ; commercial/concern

territory ; and countries with high pes and vehicle traffic.

To keep the quality of the nutrient being served all stocks and ingredients will

be supplied from the Andok’s production installation pre-portioned marinated

and ready-to-cook. Take-out the franchise shop will be equipped with the

standard rotisserie machine with goon and chromium steel steel

chimney.stove,siopao soft-shell clam.cooking tabular array.dokito frier,hair

raiser boxes,deep freezes and other equipment.

Although a roasted poulet concern meets a figure of challengers in the market.

Andok’s has made its base to be one of the most successful trade name of

litson manok in the state. Despite holding a batch of rivals they try to

introduce their merchandises.add different merchandises and at the same clip

spread out their company. They were able to get the better of the battles thay

they faced and be successful in their concern.

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References

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&ua
ct=8&ved=2ahUKEwiK88m546rlAhXUMN4KHXiJDcAQFjAFegQIBxAB&url=https%3
A%2F%2Fandoks.com.ph%2Fabout-
us%2F&usg=AOvVaw3PG7watnF2zqgGHqujYGnT

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&cad=rja&ua
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RkwQB0Gk63xMSZHb_4U

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=13&cad=rja&u
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3A%2F%2Fwww.scribd.com%2Fdocument%2F212273582%2F170264054-Case-
Analysis-of-Andoks-Litson-Manok&usg=AOvVaw2PMgMUdQxN_o8EuPd5tD12

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&ua
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A%2F%2Ffranchisemanila.com%2F2013%2F05%2Fandoks-
franchise%2F&usg=AOvVaw2GP2SiN-ADjv4_68EyyIll
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