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    Executivesummary PDF

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    Jasper Sumalinog
    Sunshine Travel Air International is a profitable and successful travel agency that fulfills people's desire to travel through providing quality services like airline tickets and tour packages at affordable rates. Over its seven years of operation, Sunshine Travel Air has built a reputation for excellence through relentless innovation, commitment to quality customer service, and dedication to its customers and employees. The company considers internal and external factors to develop effective pricing, marketing, and service strategies aimed at retaining loyal customers and establishing itself as a renowned travel agency in Bangladesh.

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    Executivesummary PDF

    Uploaded by

    Jasper Sumalinog
    64 views2 pages
    Sunshine Travel Air International is a profitable and successful travel agency that fulfills people's desire to travel through providing quality services like airline tickets and tour packages at affordable rates. Over its seven years of operation, Sunshine Travel Air has built a reputation for excellence through relentless innovation, commitment to quality customer service, and dedication to its customers and employees. The company considers internal and external factors to develop effective pricing, marketing, and service strategies aimed at retaining loyal customers and establishing itself as a renowned travel agency in Bangladesh.

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    Sunshine Travel Air International is a profitable and successful travel agency that fulfills people's desire to travel through providing quality services like airline tickets and tour packages at affordable rates. Over its seven years of operation, Sunshine Travel Air has built a reputation for excellence through relentless innovation, commitment to quality customer service, and dedication to its customers and employees. The company considers internal and external factors to develop effective pricing, marketing, and service strategies aimed at retaining loyal customers and establishing itself as a renowned travel agency in Bangladesh.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    64 views2 pages

    Executivesummary PDF

    Uploaded by

    Jasper Sumalinog
    Sunshine Travel Air International is a profitable and successful travel agency that fulfills people's desire to travel through providing quality services like airline tickets and tour packages at affordable rates. Over its seven years of operation, Sunshine Travel Air has built a reputation for excellence through relentless innovation, commitment to quality customer service, and dedication to its customers and employees. The company considers internal and external factors to develop effective pricing, marketing, and service strategies aimed at retaining loyal customers and establishing itself as a renowned travel agency in Bangladesh.

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    EXECUTIVE SUMMARY

    In this competitive time, Travel agency business is a profitable and prosperous business. Every
    type of people is introduced with various cultures through travel. Business concept is very
    important to operate a business. Holidays, Vacation makes appeal to the people. Travel Agency
    is able to fulfill this appeal. To serve quality services, Airlines Tickets, extra facilities,
    affordable rate, Package Tour etc are the milestones of Sunshine Travel Air International.

    During the past seven years Sunshine Travel Air has built a reputation for excellence that has
    earned the respect of consumers and corporate experts alike. Building a leading travel agency
    company has required relentless innovation, commitment to quality and dedication to customer
    service and value. The qualities of entrepreneurship, growth and leadership have characterized
    Sunshine’s business through more than two years of success. Through the strength of its
    heritage, its culture and its people and services, Sunshine Travel Air looks forward to more
    success in future.

    There are different objectives of every organization. In order to achieve these objectives
    different targets are set. Targets pass down the hierarchy depending on the nature of the
    business. Therefore, in order to achieve the objectives, management decides on different
    strategies. These strategies are divided into many sub-parts and are useful for the running of
    the business. The employees and the management know what they have to achieve through the
    targets which have been set to them and the strategies they have adopted help them know the
    way they will achieve the objectives. Similarly, Sunshine Travel Air has different targets set to
    them and they have adopted different strategies to successfully achieve the targets set. These
    targets are passed on to the TGM (Travel agency General Manager) and he passes them to the
    workforce. These targets fall within the organizational structure in which there are many
    people who have different targets to achieve. In order to successfully achieve the targets they
    need to co-operate and work in a friendly environment.
    On the other hand, Sunshine Travel Air, considers some internal and external factors that affect
    pricing, service & marketing strategy. It always takes meticulous steps to handle their service
    decision. It treats its loyal customers properly and gives them some offers. It set a reasonable
    initial price for its products to send a signal to customers that its services are quality and the
    service is excellent. Sunshine Travel Air use Well- established fare points for the products in
    there line. This fare steps takes into account cost differences between the products (Domestic &
    International Air tickets) in the line, and customer evaluations of their different features. Apart
    from that to promote their product it usually develops different kind of fare pricing strategies.
    And it is pricing strategy which is Sunshine Travel Air’s main strength to establish itself as
    renowned Travel agency in the Bangladesh.

    Whereas the objectives of Sunshine Travel Air promotion is to introduce a new service,
    stimulate demand, change the short-term behavior of the customers, and encourage repeat or
    greater usage by current customers.

    The success of Sunshine Travel Air relies heavily on delighting their customers by ensuring that
    all their needs and desires are met in every way. Hence, Sunshine Travel Air gives strong
    importance to their marketing efforts to ensure that.

    So Due to intense competition, Sunshine Travel Air must look for ways to differentiate their
    business to achieve and maintain a competitive advantage. Dhaka city requires a consign that
    will fit into the 'new look' of the community, one that is contemporary and trustworthy.
    Sunshine travel Air will fill that niche.

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