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    Chapter-3 Data Analsis and Interpretation

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    Shanu negi
    This document summarizes the results of a survey about customers' awareness and perceptions of product standardization in India. Key findings include: - Most respondents were aged 18-30 years old and had a job or were students. - While most respondents were aware of consumer rights, only 69% checked for the ISI mark on products. - When an ISI marked product failed, 64% contacted the company service center rather than complaining to BIS. - Respondents reported trusting brands, referrals, and manufacturer reputation more than certification marks. - Over 60% believed ISI marked products were safe but only 66% knew what the ISI mark represents. The conclusion is

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    Chapter-3 Data Analsis and Interpretation

    Uploaded by

    Shanu negi
    38 views15 pages
    This document summarizes the results of a survey about customers' awareness and perceptions of product standardization in India. Key findings include: - Most respondents were aged 18-30 years old and had a job or were students. - While most respondents were aware of consumer rights, only 69% checked for the ISI mark on products. - When an ISI marked product failed, 64% contacted the company service center rather than complaining to BIS. - Respondents reported trusting brands, referrals, and manufacturer reputation more than certification marks. - Over 60% believed ISI marked products were safe but only 66% knew what the ISI mark represents. The conclusion is

    Original Description:

    data analysis on product standardization in Bureau Of Indian Standards

    Original Title

    CHAPTER-3&4

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    This document summarizes the results of a survey about customers' awareness and perceptions of product standardization in India. Key findings include: - Most respondents were aged 18-30 years old and had a job or were students. - While most respondents were aware of consumer rights, only 69% checked for the ISI mark on products. - When an ISI marked product failed, 64% contacted the company service center rather than complaining to BIS. - Respondents reported trusting brands, referrals, and manufacturer reputation more than certification marks. - Over 60% believed ISI marked products were safe but only 66% knew what the ISI mark represents. The conclusion is

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views15 pages

    Chapter-3 Data Analsis and Interpretation

    Uploaded by

    Shanu negi
    This document summarizes the results of a survey about customers' awareness and perceptions of product standardization in India. Key findings include: - Most respondents were aged 18-30 years old and had a job or were students. - While most respondents were aware of consumer rights, only 69% checked for the ISI mark on products. - When an ISI marked product failed, 64% contacted the company service center rather than complaining to BIS. - Respondents reported trusting brands, referrals, and manufacturer reputation more than certification marks. - Over 60% believed ISI marked products were safe but only 66% knew what the ISI mark represents. The conclusion is

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    of 15

    CHAPTER-3

    DATA ANALSIS AND


    INTERPRETATION
    DATA PRESENTATION ANALYSIS
    AND
    INTERPRETATION

    Data analysis and interpretation:


    Data analysis will be done through graphical method and on the basis of
    survey done, where questionnaire will be given to the customers, then
    analyzed and various tests will be performed on it to reach to the final
    result and conclusion. Hence, result will be given on the basis of the
    descriptive statistical technique.
    Limitations:
    According to the survey and analyzing the data, it contains many
    limitations which are as follows-
     As we have limited time span so it is not possible to cover each and
    every detail of the topic or title.
     Company uses various software’s which have certain
    standardization information and as a student I can’t access them.
     As the samples taken randomly and population size of Delhi is large,
    sample errors are inevitable.
     The study will heavily depend on primary data which is collected
    from public at large; hence the authenticity of data can be a
    limitation.
    Observing and studying the questionnaire:
    RESPODENTS= 100
    QUESTIONS (IN QUESTIONNAIRE) = 10
    TITLE OF QUESTIONNAIRE IS “STUDY OF STANDARDISATION OF
    PRODUCTS OR GOODS”

    SURVEY DETAILS:
    Total sample size 100
    Age groups 18 years and above
    Marital status married, unmarried and married with children
    Qualification Uneducated, high school, graduate, Postgraduate
    1. AGE GROUP
    AGE GROUP PERCENTAGE OF NO. OF
    RESPODENTS

    18 YEARS-30 YEARS 45%


    31 YEARS-40 YEARS 20%
    41 YEARS-50 YEARS 20%
    51 YEARS AND ABOVE 15%

    18-30 YEARS 31-40 YEARS 41-50 YEARS 50 YEARS AND ABOVE


    INTERPRETATION:
    15% From the questionnaire we get
    different age groups. From the
    above chart, it can be derived
    45% that most of the customers are
    20%
    in the age group of 18 to 30. The
    reason being they have more
    knowledge about how to check
    20%
    the quality of a product or good
    or the product which is
    standardization by BIS mark has
    PERCENTAGE OF RESPODENTS quality product.
    2. PROFESSION

    PROFESSION PERCENTAGE OF NO. OF RESPODENTS


    BUSINESS 15%
    JOB/SERVICE 70%
    STUDENT 15%

    PERCENTAGE OF RESPODENTS
    7%

    BUSINESS

    31%
    JOB/SERVICE

    62% STUDENT

    INREPRETATION:
    Most of the people who are interested in buying the standardized
    products and goods, have students and jobs.
    3. EDUCATION LEVEL

    QUALIFICATION PERCENTAGE OF THE NO. OF RSPODENTS


    UNEDUCATED 25%
    HIGH SCHOOL 15%
    GRADUATE 30%
    POST GRADUATE 30%

    PERCENTAGE OF THE RESPODENTS

    25%
    30%

    15%

    30%

    UNDEUCATED HIGH SCHOOL GRADUATE POST GRADUATE

    INTREPRETATION:
    As per education level most of the customers of the customers of group high
    school, graduate and post graduate have more knowledge about standards of the
    products by which they should have to check the quality of the products by the
    standards while purchase them. But uneducated people have no more knowledge
    about standards or BIS marks, due to this they cannot buy the standardized
    products.
    4. ARE YOU AWARE ABOUT THE CONSUMER RIGHT-
    JAGO GRAHAK JAGO?

    PERCENTAGE OF THE NO. OF REPODENTS


    YES 85%
    NO 15%

    PERCENTAGE OF THE RESPODENTS


    15%

    85%

    YES NO

    INTREPRETATION:
    As per above graph, we interpret that only 85% people have knowledge about
    consumer rights and other 15% people have not aware of the consumer rights.
    5. WHEN BUYING A PRODUCT DO YOU GENERALLY
    LOOK FOR AN ISI MARK?

    PERCENTAGE OF THE NO. OF RESPODENTS


    YES 69%
    NO 28%
    NOT SURE WHAT IS IT 3%

    PERCENTAGE OF THE RESODENTS


    3%

    28%

    69%

    YES NO

    INTERPRETATION:
    From the above graph, there have only 69% people who check the ISI mark before
    buying a product. It interprets that people have aware of consumer rights but not
    enough of ISI mark.
    6. WHEN A PRODUCT WITH ISI MARK FALLS, WHAT
    ACTION DO YOU GENERALLY TAKE?
    PERCENTAGE OF THE NO. OF THE
    RESPODENTS
    CALL/VISIT COMPANY SERVICE CENTER 64%
    GET IT REPAIRED LOCALLY 19%
    COMPLAIN TO BIS 7%
    BUY A NEW PRODUCT 10%

    PERCENTAGE OF THE RESPODENTS


    10%

    7%

    19%

    64%

    CALL/VISIT COMPANY SERVICE CENTER GET IT REPAIRED LOCALLY COMPLAIN TO BIS BUY A NEW PRODUCT

    INTREPRETATION:
    The data interprets that only 7% people complaint to BIS when ISI mark product is
    fail. The consumer trust on ISI is so high that some manufacturers have started to
    misuse it. But mostly people call or visit in company service center.
    7. WHICH OF THE FOLLOWING FACTORS FORM THE BASIS OF
    YOUR TRUST WHEN YOU BUY A NEW PRODUCT?

    PERCENTAGE OF THE NO. OF


    RESPONDENTS
    The brand on basis of advertisements 30%
    The Certification mark on the product- ISI 15%
    mark, FPO etc.
    Referrals/Reviews from acquaintances 35%
    Your trust on other products from the same 20%
    manufacturer

    PERCENTAGE OF THE RESPODENTS

    20%

    30%

    35% 15%

    ADVERTISEMENTS IS/CERTIFICATION MARK REFERRALS TRUST ON OTHER PRODUCTS

    INTREPRETATION:
    The above survey conducted that People across these barriers of sex, age, gender,
    educational background, social background and financial income tend to believe
    more in the Brand Value (Packaging and Advertisement), Referral from
    acquaintances, Quality of a product and trust in the manufacturer more than the
    Standardization mark issued by the government.
    8. DO YOU THINK THAT ISI MARK PRODUCTS ARE
    SAFE TO CONSUME?
    PERCENTAGE OF THE NO. OF RESPODENTS
    YES 61%
    NO 14%

    PERCENTAGE OF THE RESPODENTS

    18%

    82%

    YES NO

    INTREPRETATION:
    By the above graph, it explains that people believe in the credibility of ISI mark as
    an indicator of safety though not as a sufficient indicator of good quality. There
    have a safe and secure products among people so there majority was going on ISI
    mark certification.
    9. DO YOU KNOW WHAT DOES THE ISI MARK
    INDICATES?
    PERCENTAGE OF THE NO. OF THE
    RESPONDENTS
    YES 66%
    NO 34%

    PERCENTAGE OF THE RESPONDENTS

    34%

    66%

    YES NO

    INTERPRETATION:
    In the survey, people are aware about the ISI mark. In this case, the people who are
    uneducated and have not knowledge of consumer rights and ISI mark, are less.
    CHAPTER-4
    CONCLUSION AND
    RECOMMENDATIONS
    CONCLUSION:

    The present study looks at the customer’s perception towards standardization of


    the product. The standardization of the product know by the standards which are
    formulated by the BIS as ISI mark. This survey or study was very important in the
    Indian market, not only for the research but also spread the awareness about
    quality of the product. People have their own perspective during the buying a
    product. Most of the people have knowledge of the product certification,
    standardization, ISI mark and so on. But their perception has different towards a
    particular product.

    Hence the overall survey majorly on how a consumer check the quality of a product,
    by standardization, certification, ISI mark, price, advertisements and any other
    factors. This study will help in guide the consumers and the companies for future
    products in the Indian market.
    BIBLOGRAPHY

     www.bis.gov.in
     www.localcircles.in
     www.bis.org.in
     www.consumeraffairs.nic.in

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