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    9609 s16 QP 12 PDF

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    Heena Kaur

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    9609 s16 QP 12 PDF

    Uploaded by

    Heena Kaur
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    9609_s16_qp_12.pdf

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    215 views4 pages

    9609 s16 QP 12 PDF

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    Heena Kaur

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    © All Rights Reserved
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    of 4

    Cambridge International Examinations

    Cambridge International Advanced Subsidiary and Advanced Level

    BUSINESS 9609/12
    Paper 1 Short Answer and Essay May/June 2016
    1 hour 15 minutes
    No Additional Materials are required.
    * 5 8 2 1 0 6 5 9 4 3 *

    READ THESE INSTRUCTIONS FIRST

    An answer booklet is provided inside this question paper. You should follow the instructions on the front cover
    of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet.

    Section A
    Answer all questions.
    Section B
    Answer one question.
    You are advised to spend no more than 35 minutes on Section A.

    The number of marks is given in brackets [ ] at the end of each question or part question.

    This document consists of 2 printed pages, 2 blank pages and 1 insert.

    DC (RW) 114961/2
    © UCLES 2016 [Turn over
    2

    Section A (Short Answer)

    Answer all questions.

    1 (a) Define the term ‘entrepreneur’. [2]

    (b) Briefly explain two reasons why new businesses often fail. [3]

    2 (a) Distinguish between random sampling and quota sampling. [2]

    (b) Briefly explain two limitations of market research sampling. [3]

    3 Explain the costs and benefits to a business of a decision to hold low levels of inventory. [5]

    4 (a) Distinguish between a ‘job description’ and a ‘person specification’. [2]

    (b) Briefly explain two ways in which employees can participate in business decision making. [3]

    Section B (Essay)

    Answer one question only.

    5 (a) Analyse the importance for a business of distinguishing between revenue expenditure and
    capital expenditure. [8]

    (b) Discuss the benefits and drawbacks to a business of using only internal sources of finance to
    fund expansion. [12]

    6 ‘The 4Cs marketing model is more useful for a retail business than the 4Ps marketing model.’

    Do you agree with this statement? Justify your view. [20]

    7 (a) Analyse the importance to a large business of setting corporate objectives. [8]

    (b) Discuss how a large food retailer, with many shops, could effectively communicate corporate
    objectives to its workforce. [12]

    © UCLES 2016 9609/12/M/J/16


    3

    BLANK PAGE

    © UCLES 2016 9609/12/M/J/16


    4

    BLANK PAGE

    Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable
    effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will
    be pleased to make amends at the earliest possible opportunity.

    To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge International
    Examinations Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cie.org.uk after
    the live examination series.

    Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local
    Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

    © UCLES 2016 9609/12/M/J/16

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