PROPAGANDA

A Semi-Detailed Lesson Plan in English 8
DATE:
SECTION/TIME:
Grade 8 - ACACIA (M,W-F) 7:00-8:00
8 – MAHOGANY (M-T, TH-F) 8:00-9:00
8 – NARRA (M-T, TH-F) 10:20-11:20
8 – MOLAVE (T-F) 11:50-12:50
Content Standard:
The learner demonstrates understanding of: Southeast Asian literature as mirror to a shared heritage ; coping
strategies in processing textual information; strategies in examining features of a listening and viewing material;
structural analysis of words and propaganda techniques; and grammatical signals for opinion - making, persuasion,
and emphasis.
Performance Standard:
The learner transfers learning by composing and delivering a persuasive speech based on an informative
essay featuring use of properly acknowledged information sources, grammatical signals for opinion-making
, persuasion, and emphasis, and appropriate prosodic features, stance, and behavior.
I. LEARNING COMPETENCY
II. LEARNING CONTENT
Lesson: Propaganda Strategies

Materials: Pictures, Video clips, Visual aids +
References: Learning module pp. 360- 361

https://www.youtube.com/watch?v=nJub11RBEPs&list=PLi8t4ejK8-
UgGs2aDpAvo794Xb0S92AB&index=34
III. LEARNING TASKS
Introduction:
Differentiate how
the two countries promote
their place.
Preliminary Activity:
The class will be divided into 7 groups. Each group will receive an
improvised board and a piece of chalk. The task of the group is to guess the
name of the television commercial based on the “tagline” that will be read
by the teacher.
Mechanics:
1. The teacher will read the tagline twice.
2. When the students hear the word “go”, they will start their brainstorming.
3. They will be given 10 seconds to think and write their answer.
4. When they hear the word “stop and raise your board”, they will raise
their board.
5. In case of late response, the group’s answer will not be credited, but
they may participate again in the next item.
6. The highest pointer will be declared as winner.
1.Banco de Oro (BDO) – “We find ways.” 6.KFC-It’s Finger Lickin Good
2.Nescafe Creamy White - The Milkiest Ever 7.Ariel- Better Stain Removal in 1 Wash
3.Bonakid - Batang May Laban 8.Nesfruta- Real Fruit Juice ang Sarap
4.Bear Brand- Tibay Araw-Araw 9. Breeze- Sige sa mantsa
5.Fudgee Barr- O’ Barr sa Sarap
Activity
Discussion about Propaganda
Propaganda
 Publicly to promote something: information put out by an
organization or government to promote a policy, idea, or cause
misleading publicity: deceptive or distorted information that is systematically
spread.
Basic Propaganda Strategies

1. Bandwagon - persuading consumers by telling them that others are doing
the same thing.
2. Testimonial - when a product is sold by using words from famous people or

authority figures.
3. Transfer - when a product is sold by the name or picture of a famous

person or thing but no words from the said person or thing.
4. Repetition - when the product ‘s name is repeated at least four times in the
ad
5. Emotional Words - words that will make a consumer feel strongly about
someone or something are used.
Analysis
The students will watch the Breeze-Good Experiment Commercial, Voice Combo Sandwich
and Nolan’s Cheddar. After that, they will answer the checklist about the commercial.
Directions: Put a check at the opposite of the possible characteristics of the commercial below.
Abstraction
The students will answer the following questions orally.
1. What did you observe in the presented commercials?
2. Do the commercials affect you in different ways?
3. Which among the three commercials do you like the most? Why?
4. Did the commercials persuade/ encourage you to buy or patronize the product?
5. Which among the 5 characteristics of Commercial No.1 encouraged you to buy the
product?
6. How about Commercial No.2?
7. How about Commercial No.3?
Application
The class will pick a piece of paper inside the box. Each paper has the name of the
propaganda strategy. The word that they pick will be the name of group where they will be
included. However, they will have to think of Antipolo product/ historical place that they will
endorse.
Assessment
Task 1: Where do I Belong?
Direction: The teacher will present 10 propagandas. The students will identify the device used in
each of the propaganda. The answers will be written in their notebook.
The propagandas are the following:
1. "OK" | NESTEA- https://youtu.be/sgOR2SY2sGU
2. Jollibee - I love You Sabado
https://youtu.be/mFDGPu0hosk?list=PLC1C5hxn_j98zPhWW3y4TDymjOX_lxEpI
3. Stik-O- https://youtu.be/TF3eXcrvpS0
4. MAGGI Magic Sinigang –https://youtu.be/xDBu6qkoY60
5. Jollibee-https://youtu.be/Br0s7GB_dms
6. Camay- https://youtu.be/SOA-kr2-GkQ
7. Skyflakes- https://youtu.be/xkLRcd5RhkE
8. Double Control Diatabs- https://youtu.be/VNI5eMF4wn8
9. KFC PH Sino'ng Manok Mo? - https://youtu.be/OXd2D6e2ejI
10. Lucky Me Spicy Hot Beef- https://youtu.be/N3kVb1bBH_s
ANSWER KEY
1. Emotional Words 4. Testimonial
2. Bandwagon 5. Repetition
3. Repetition 6. Transfer
7. Emotional Words 9. Testimonial
8. Transfer 10. Emotional Words
RUBRIC FOR PROPAGANDA PRESENTATION

3 2 1
Creativity The commercial is The commercial is The commercial
and creative and effectively somewhat creative shows little creativity
presentation written and is presented and effective and/or or effectiveness
well. the presentation is and/or is not well
adequate. presented.
Need for The commercial clearly The commercial The commercial
product explains the need for the somewhat explains the does not adequately
product need for the product explain the need for
the product
Visual aids The commercial makes The commercial is The commercial
(props) good use of visual aids presented does not include any
or props. significantly outside visual aids or props.
the time frame
Enunciation/ Presenters’ Presenters’ Presenters’
diction enunciation/diction is enunciation/ diction enunciation/ diction
excellent. is average. is below average.
Within time The commercial is The commercial is The commercial is

frame (1-2 presented within the time presented slightly presented
minutes) frame. outside the time frame. significantly outside
the time frame
IV. REMARKS
V. REFLECTION
Level of mastery:
No. of students who got 80%:

Narra Molave Mahogany
Prepared by:
MICHELLE C. CODIAMAT
Teacher 1
Checked by:
RACHEL D. ABEJERO
Assistant Principal II

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A Semi-Detailed Lesson Plan in English 8

II. LEARNING CONTENT

Lesson: Propaganda Strategies

References: Learning module pp. 360- 361

III. LEARNING TASKS

Basic Propaganda Strategies

2. Testimonial - when a product is sold by using words from famous people or

3. Transfer - when a product is sold by the name or picture of a famous

RUBRIC FOR PROPAGANDA PRESENTATION

Within time The commercial is The commercial is The commercial is

No. of students who got 80%:

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