PSRR3 PrefsColorInfo PDF
PSRR3 PrefsColorInfo PDF
PSRR3 PrefsColorInfo PDF
From discussion to print, the third edition of Photoshop Restoration & Retouching took a full year
to complete and was literally written on three different continents by a team of people who never
met face to face and due to time zone differences rarely spoke on the phone. Additionally, readers
from all around the world wrote us to share their successes and/or restoration techniques.
Unfortunately budget, time and editorial constraints keep us from featuring every aspect of
restoration and retouching in the printed version of the book. But to be quite clear, we love to hear
from you – the reader to see how you’re rescuing images, memories, and community history.
I do not restore photos on a day in and out basis, while Wayne does have a business that offers
image restoration, photography, and video services. We often had discussions of differing
strategies during the book’s development. Wayne often came from the point of view that restoring
an image wasn’t so much the real issue as to whether it could it be done within the customer’s
budget and expectations. When an image is severely damaged, there may only be a limited amount
of success in the repair. And of course there are images that can’t be repaired when there are
missing faces and information that can’t be borrowed from another image.
Image restoration is more than knowing how to use a specific tool and this addendum addresses:
• Photoshop Preferences and Color Settings
• Scanning, Care, and Handling of Sensitive Images
• Essential Business Considerations
Preferences Information excerpted from Katrin’s next book “The Creative Digital
Darkroom” which she is writing together with Sean Duggan for O’Reilly Press. Email
katrin@photoshopdiva.com to be notified of its release in late 2006/early 2007.
General Preferences
You can access the Preferences from the Photoshop menu on a Mac (far left side of the menu bar) or the
Edit menu on a PC. You can also get to them via the shortcut of Command or Control-K. The first panel is
the General Preferences (figure 3), which contains several options. Some are important, some are
trivial, while others deal primarily with matters of convenience (i.e., saving the location of palettes when
you close the program). Here are the most critical ones you need to be concerned with:
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• History Log. This allows you to save a record of your activity in Photoshop, or the specific steps you
applied to an image. You can choose to save this information to a file’s metadata, to a separate text
file, or both. The details can be restricted to Session, which simply records when you open and close a
file (useful for client billing purposes); Concise, which tracks session info in addition to itemizing
every step you perform; and Detailed which tracks session info and keeps an extremely detailed record
of every thing you do to an image, including specific settings used for filters, color correction, and
other tools. For experimenting and remember exactly what you’ve done to an image, the Detailed
option can be very useful, especially for filter settings or precise transform amounts. Whether you use
it or not, and how you use it, is largely dependent on whether any of this information is useful to you.
If you do decide to use it, we feel the best way is to write the log directly into the file’s metadata, so
that the information travels with the file and you don’t have to worry about keeping track of a separate
text file.
If you will be delivering files to a client and you don’t want them to know your secret Photoshop recipes,
open a file and then choose File→File Info. Once in the dialog, select the Advanced option from the
choices on the left, then in center area click on the triangle arrow for Adobe Photoshop Properties.
Select the History line and press the Delete button in the lower right corner. Your History log will be
stripped from the metadata, but any other metadata that you want to leave in place, such as copyright
notices or licensing information, will not be touched.
File Handling
This section of the Preferences contains settings (figure 4) that control how Photoshop saves a file.
Some are fairly minor and inconsequential, while others are more significant.
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galleries. Yes, this will add to the file size, but hard drive storage is very affordable at the moment. To
keep all your options open and be able to choose on a per-image basis whether these items are
generated, select the Ask When Saving option.
If you’re generating images for a Web site, then you usually don’t want to save either
previews or icons, since no one visiting a Web page will see them and they just
needlessly increase the file size.
• Append File Extension. We feel this is always useful for the primary reason that it lets you see at a
glance what the file format is, even if you’re only looking at a list of files in a folder.
• Ignore EXIF sRGB tag. Some digital cameras will automatically add an sRGB color profile to the
EXIF metadata of their images. While the sRGB profile may represent a correct interpretation for the
images a camera produces, it’s just as likely to be no more than a “default” tag by the camera
manufacturer that doesn’t necessarily reflect the best way to interpret the colors in the photos your
camera captures. You can use this preference to tell Photoshop to ignore the sRGB tag contained in a
camera’s EXIF data.
• Ask Before Saving Layered TIFF Files. This is primarily an issue for those who have developed a
file organization system where PSDs are the layered master file and TIFFS are used for flattened
versions, or if you’re using TIFF files in page-layout programs (earlier versions of some layout and
prepress applications had a tendency to get downright cranky, and often seized up entirely, if they
encountered a layered file). If you want a reminder that you’re saving a layered file in TIFF format,
turn this option on. We leave it off.
Either PSD or TIFF is fine to use for your master layered files. Both support any type of
“extra” you might choose to add in Photoshop (i.e., layers, layer masks, vector masks,
type layers, etc), and both use lossless compression (PSDs do this automatically and with
TIFFs you get a choice). In fact, with its LZW compression option TIFF files are
sometimes smaller on disk than if you had saved in the Photoshop format.
• Enable Large Document Format (.psb). This preference allows you to save very large files that were
not possible in versions before Photoshop CS. These large files can be saved in either TIFF (up to
4GB) or the new PSB format with no file size limit. They can also be saved in Photoshop RAW (not to
be confused with Camera Raw), but we recommend that you avoid this format. The PSB format and
the image size limits (300,000 by 300,000 pixels) are not backward compatible with any version of
Photoshop prior to CS2. If you can’t see yourself working with such huge files, then we recommend
that you leave this option off, just as protection against accidentally creating a file this big. If you do
feel compelled to stitch together 50 or 60 8-megapixel photos into a single, monumental collage
however, then this is the option you need to turn-on to make that possible.
• Maximize PSD and PSB File Compatibility. This option controls whether Photoshop will include a
hidden, composite version of the image along with the regular layers when you save a file. The
composite is essentially just a single layer that represents what the image would look like with all the
visible layers flattened. The primary downside to having this turned on is that the extra composite layer
will make your file size much larger—up to 33 percent larger—than it needs to be. While this is not
much of an issue with small files, it can quickly become a big problem with larger documents. In the
past, it was easy for us to tell people to turn this off and thus avoid needlessly bloated file sizes, but
cheaper hard disk storage as well as changes in the software landscape and how people work with their
images have caused us to reconsider this position. If you are working with your images only in
Photoshop, then we still feel there is no good reason to have this on; turn it off and save some disk
space. If you are working with 16-bit layered files, however, you don’t have the option to turn this off
in Photoshop CS2. The full resolution composite will always be created no matter what you may have
specified in the Preferences.
If you are using your images in other programs, however, there may be good reasons why you would
want to use this. The primary one is that it allows layered PSD files to be used in other applications,
such as InDesign and Illustrator, and ensure that the all of the layer compositing and blending is
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properly rendered. Although many other programs support the PSD format, they rely on the extra
composite layer in order to display the image properly. Of particular interest to photographers is the
fact that photo cataloging applications such as iView Media Pro and Extensis Portfolio will use the
hidden composite layer to create thumbnails and previews for their catalogs. If you are using
cataloging software to maintain a detailed catalog of your photo archive, then having accurate
previews for the layered files is a sound reason to use this option.
In a hypothetical future version of Photoshop, it is possible that some of the math behind
the layer blending modes may be updated to compensate for rounding errors or other
issues. This could conceivably cause the interaction of layers that use blend modes to
change, which in turn could result in your image looking a bit different than when you
last saved it in an earlier incarnation of Photoshop. Using the Maximize PSD and PSB
Compatibility option would provide a visual reference of how the image should look. As
logical as this sounds, we don’t think it is a particularly compelling argument since in our
workflow we usually archive a separate flattened file for this purpose.
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The measurement unit that is set for the program is used by default when you enter
custom values in the Options bar for the Crop tool. Be on the lookout for this to be sure
that you are not inadvertently about to crop an image to 8 by 10 pixels. If you do see this
in the Crop tool options, simply change the “px” abbreviation to “in” and then apply the
crop.
• Column Size. If you need to resize images for a publication that uses columns for arranging text on a
page, then specifying the exact size of your columns in the Preferences will allow you to resize images,
or create new files, based on the column width used in your publication. If you want to resize a photo
so that it’s two columns wide, for instance, this Column Size preference tells Photoshop how wide to
make your image.
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• Scratch Disks. When Photoshop runs out of RAM in which to do its calculations, it grabs some empty
hard drive space on your computer and uses that as a “scratch disk”, or virtual memory. This option
lets you assign a first, second, third, and fourth choice for which hard disks Photoshop should use as
scratch space as seen in figure 6. You should always assign your fastest drive, with the largest
amount of free space, to be the primary scratch disk drive.
Figure 2-6. Telling Photoshop which drives to use for Scratch memory.
Note for Photoshop CS Users: In versions prior to CS2, you will see a checkbox here
labeled “Use Cache for Histogram in Levels”. We recommend that this be turned off.
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Although the time it takes to build the Levels histogram is shorter with this option, the
reality is that you’re not getting the histogram from the full image, but rather a histogram
rendered from whatever cached version happens to be presently in use. We feel that if
you’re going to make the effort to understand what the histogram is telling you, then you
should be getting the accurate data. The Histogram palette will always use the cached
data until you tell it to do otherwise. It has its own interface and menu controls to render
a new histogram from non-cached data.
• Memory Usage. This section shows you how much available RAM you have and how much of it
should be assigned to Photoshop. Both Windows and Mac OS X use dynamic memory allocation,
which means that the operating system is constantly adjusting memory usage in response to the needs
of the programs that are open. We generally use 75 percent of our available RAM for Photoshop. If
you are running a lot of programs, or you find your system getting cranky, then you may need to lower
this amount, install more RAM (always a good idea), or try closing some applications. Of those three
possible options, getting more RAM is the best one. You can never have too much RAM with
Photoshop. Remember also that Photoshop should have plenty of free disk space available to use for its
scratch disk requirements.
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Figure 2-8. The GretagMacbeth EyeOne Display 2is very straight forward to use and
produces excellent results on both CRTs and LCD monitors.
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of the image will be consistent when viewed on other calibrated and color-managed systems as well as
when printed using accurate printer profiles (printing issues will be covered in Ch. 10).
Figure 2-9. The Color settings dialogue looks more daunting than it really is.
At the top of the Color Settings dialog is the Settings menu, which contains some preset configurations that
are tailored for different purposes. If you’ve never changed these settings, then it’s likely they are still set at
the defaults, which are not the best for serious photographic work with Photoshop. In Photoshop CS2, the
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default settings are North America General Purpose 2. The use of these default settings doesn’t portend the
end of the world in terms of color quality, but if you do care about tonal and color quality in your images
they’re not ideal. As we shall explain shortly, the primary downside to these defaults is the use of sRGB as
the RGB working space.
As a shortcut to get to most of the settings that we recommend for photographic work, you can choose
North America Prepress 2 from the Settings menu. In the following section, we’ll address what these
settings mean and explain why we think you should use them, and cover situations where using a different
setting might make sense.
RGB Working Spaces
For the purposes of this discussion, we are going to focus on two types of RGB working spaces that you
can use in Photoshop. The first of these are what we will refer to as the standard working spaces. These are
the four working spaces that are available in the Color Settings dialog when it is in Fewer Options mode.
The other working spaces are known as wide-gamut spaces because they encompass a much larger gamut
than the standard spaces. These only become available when you press the More Options button. Although
a larger gamut might sound like the way to go (after all, more is better, right?), larger gamut working
spaces come with their own set of challenges and caveats. We will start off with the standard spaces and
discuss the wide-gamut alternatives in a bit.
sRGB clips substantial colors in the blue/green range that can be reproduced on even
matte surface inkjet prints (matte papers have a smaller gamut than glossy). To be fair,
Adobe RGB also clips some colors that are within the gamut of some matte papers, but
the clipping is minimal compared to sRGB. For more on printing issues, see Ch. 11.
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Figure 2-10. The grid represents Adobe RGB working space and the color shape
represents the color profile of the Epson 2400 when printing to Luster paper. Notice how
the essential greens and yellows fall outside of the working space.
Figure 2-11. In ProPhoto RGB all of the possible colors of the Epson 2400 printing to
Luster paper are maintained.
ProPhoto RGB Disadvantages: Here There Be Dragons
When judged by the basic comparison that ProPhoto RGB preserves a much fuller range of the captured
information whereas Adobe RGB clips significant amounts, it might seem like a no-brainer to use ProPhoto
RGB all the time. Although this is certainly a compelling reason to consider this color space, there are good
reasons to proceed with caution. Pro Photo RGB as a working space is not for everyone or every image.
While it does offer more possibilities for preserving all the color and tonal information of a RAW capture,
when used incorrectly, there is also the potential for mistakes that can make an image look very bad. Let’s
take a quick look at some of the potential downsides and other issues to be aware of.
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• Using it with 8-bit files significantly increases the risks of posterization or banding, especially when
major edits are performed. To get the most out of what ProPhoto has to offer, you need to be
converting your RAW images as 16-bit files (don’t even bother using it with JPEGs). We should point
out that we do not consider working in 16-bit to be a downside at all (in fact, we prefer it!), but some
people might and you do need to be aware of this as it relates to this color space.
• ProPhoto RGB encompasses most of the visible spectrum, but it also exceeds it in some areas of deep
blues and deep greens (some have referred to these as “imaginary” or “science fiction colors” because
they do not really exist). When editing an image, it is possible that colors can be shifted into these
fictional ranges, which cannot be seen or reproduced, and this can cause major problems in the colors
you can see.
• Because wide gamut spaces are so wide, they are far larger than what can be displayed on a monitor.
This being the case, some changes you make to an image in the ProPhoto RGB, especially shifts in hue
or saturation, may not be able to be distinguished on a display.
The debate about whether ProPhoto makes sense in real world situations (as opposed to the purely
theoretical) continues to rage on in the photographic community. Many photographers question the
relevance of using a color space that is vastly larger than your eventual output space. While this point has
some merit, the following is also true and worth consideration: There are some camera and “scene” gamuts
that can contain colors that fall outside of Adobe RGB (this is especially true with highly saturated yellows
and greens that are often found in flowers and foliage on a bright, sunny day as seen in figure 12). If
you convert a RAW file to Adobe RGB as you bring it into Photoshop, the original character of those
colors is lost when they are compressed into the smaller gamut Adobe RGB space. With the newer Epson
K3 inks and printers, there are also colors that can be reproduced on those printers that fall outside of the
Adobe RGB space. And it is not improbable to think that future printers and inks will be capable of larger
color gamuts than what is possible with today’s models. If your goal is to capture and reproduce as many
colors as faithfully as you can, then for some images, Adobe RGB may not be the best choice, and
ProPhoto RGB may provide a way around this. You will not be clipping those colors at the beginning
during the RAW conversion process and you can exercise greater control over how the 16-bit ProPhoto
image is converted into the printer space at the end of the process.
Figure 2-12. A raw file form a Canon 20d as mapped into Adobe RGB working color
space reveals clipping in the greens and some yellows.
We do not recommend ProPhoto for everyone. If you do not have a good understanding of working in 16-
bit, color management fundamentals, profile conversions, rendering intents and soft-proofing, this is
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probably not the color space you should be using at this time, and Adobe RGB would be a safer choice. But
if you are interested in preserving as much of the original color captured by the camera as possible, and
have the requisite Photoshop experience to navigate the potential pitfalls, then ProPhoto RGB may be
worth considering for your high-bit images that originate from camera raw files.
If you’re on a Mac and open an earlier grayscale file created using a gray gamma of 1.8,
you will be notified that the embedded profile does not match the current Gray working
space of 2.2. In that case, just choose “Convert document’s colors to the working space”
and the tones in the photo will be converted with an eye towards preserving the
appearance of the image.
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Figure 2-13. Checking Profile Mismatches and Missing Profiles informs you when a
profile conflicts with your color settings.
Profile Mismatch
These are the easiest to deal with because Photoshop detects that there is a profile associated with the
image and this gives it the necessary information to convert the color numbers from the image’s existing
profile to match your current RGB working space. Of the three choices presented to you, only the first two
are really an option as seen in figure 14:
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Figure 2-14. A profile mismatch is a common occurrence that should not induce cold
sweats or uncontrollable panic.
• Use the Embedded Profile will honor the existing color tag and you will be able to edit the image in
it’s native space, as if your working space had been temporarily changed to match the profile of the
image. This choice is the same as the Preserve Embedded Profiles menu option in the Color
Management Policies.
• Convert Document’s Colors to the Working Space is probably the more logical choice for most
photographers. In terms of digital photography, the most likely scenario you will encounter is opening
a digital capture where the camera has tagged it with an sRGB profile. Since it’s far better to edit an
image in the Adobe RGB (1998) space than in sRGB, converting to the working space makes a lot of
sense. The conversion will preserve the image’s appearance, so while actual color values in the image
may change, it should look exactly the same as if you had opened it by choosing to preserve the
embedded profile. This choice is the same as the Convert to Working RGB option in the Color
Management Policies.
• Discard the Embedded Profile (Don’t Color Manage), the final choice, should not be used. This is
the same as the Off option in the Color Management Policies. The profile is removed from the image
and the colors in the file are interpreted according to the working space, which is essentially just
Photoshop shrugging and saying, “I dunno, let’s try this”. The only reason we can think of to ever use
this is if you know for certain that the embedded profile is wrong and you want to remove it so you can
assign a new one.
Missing Profile
If you open an image that has no embedded profile, Photoshop has no reference to go on and so it asks you
how you want it to interpret the color numbers in the file. If you are only opening files from your digital
camera, then you can usually figure out the right choice with a little testing. Consumer-level digital
cameras create files that look good when opened as sRGB. While film scans can be opened into Adobe
RGB files as seen in figure 15 or ProPhoto RGB.
Figure 2-15. Files without profiles are thankfully becoming rarer and rarer.
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Figure 2-16. The behind the scenes settings influence how profile conversions are
performed.
The Advanced Controls for desaturating the monitor colors by a certain percentage and choosing a different
gamma for blending RGB colors are, as the name states, advanced options that should be left off unless you
have specific reasons to use them and you know what you are doing. In the several years that these settings
have been available in this dialog, we have never once had to use them.
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Figure 2-17. Saving the color settings with a descriptive name is especially helpful if you
work with a variety of color spaces.
• Lights: Whether studio strobes, or traditional hot lights, which are now being used more again due to
the white balance correction features on digital cameras, having auxiliary lights can be helpful in
digitizing large images.
• Tripod - you may eventually encounter an image that will be too large to fit on a copy stand. You can
then opt to shoot the image against a wall or on a floor.
• Gretag MacBeth Color Checker: Provides a known reference when doing copy work, which will
later simplify color correction in Photoshop.
• Proportion wheel: Is an inexpensive device that can be found in most art supply stores. Even though
you can perform the same task using a Photoshop's image size dialog box, the proportion wheel allows
you to simultaneously display all the various combinations of sizes in a given aspect ratio. I find
myself educating clients on a regular basis showing them that a 4 x 6, 5 x 7, and an 8 x 10 are not all
the same aspect ratio. This can be very helpful when the client wants the final print to fit a
conventional sized picture frame.
Links to Proportional Wheel Sites
http://www.schmitzpress.com/proportionater.html
http://www.dickblick.com/zz554/73/
• Cropping guide: To quickly show a client different aspect ratios. Many a customer thinks that a 5 x 7
and 8 x 10 are the same aspect ratio and just a naturally larger progression.
• White cotton gloves: If you are working with many negatives, truly archival images, or perhaps just
delicate images, a pair of white breathable cotton gloves can be helpful. With them, you can handle
originals and not worry about leaving behind fingerprints and oily residue. They are also great for
picking up images off your scanner, as you don't have to worry about leaving behind fingerprints on
the scan bed. One reader wrote us recently and mentioned that he prefers using surgical gloves
(without talcum powder) – and this decision all depends on what you are comfortable working with.
• Canned air: Used to blow off dust from negatives and slides. If you use a lot of canned air, consider a
small air compressor, which ultimately will be cheaper to run and more environmentally friendly. Be
sure to include a filter in the air compressor system, which traps the oily water vapor that you don’t
want to spray on your client’s originals or scanner bed.
Image Input
If you are restoring images professionally, you must handle the customers’ originals with utmost
care. You may advise clients that you will give the image the best of care, but don’t imply any
guarantee. This is particularly true if you have to remove an image from its frame. This simple
step may make the image very susceptible to being damaged. Wayne once had an image form a
large crack while it was sitting on a copy stand before he was able to take a digital copy negative
of it.
Never try to open a Daguerreotype, which is a black-and-white image on glass that has a mirror
like quality. Doing so may end up destroying the image. Digitizing the image may take a little
imagination. You may need to tilt the picture for scanning or shoot it an angle to get rid of the
silvering affect. For more information on how to handle a daguerreotype visit
http://www.daguerre.org
The ideal scan is one that doesn’t exaggerate image damage, dust, or texture. Using the notion that
you can fix anything in Photoshop is counterproductive to getting good results. Scanning software
may produce good results in automatic modes, but the wise Photoshop user knows when to turn
them off. Oftentimes automatic settings can add unwanted sharpening artifacts or contrast changes
to an image at the cost of valuable image information. Scanning software can often make or break
a scanner. In my personal experience using third party software, such as Silverfast has saved a
scanner from the trash heap.
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Scanning Resolution
One of the frequent questions I receive is at what resolution do you scan an image? There is not an
easy answer as a lot depends upon what type of original you're working with. Scanning a slide or
negative, which contains microscopic information, requires a much higher resolution scan than a
scan from a print.
When scanning slides and negatives, it would be the best use of your time to scan at the highest
optical resolution of your scanner regardless of what the final size result is. My personal
philosophy is to only scan a negative or slide once. It is easier to downsize a file than to spend the
time to rescan it for a different use or size later. Scanners in recent years have climbed in the
amount of resolution that they are capable of capturing, with some reaching resolutions of 8000
ppi (pixels per inch). Once you have captured the grain in the slide or negative, there is NO reason
to scan at higher setting. I have seen the grain in 35mm slides and negatives become quite
apparent at a resolution around 2700 ppi. Scanning at higher resolutions has only produced a
larger file without providing any additional detail. This would be something you would need to
determine with your own scanner and film originals.
Prints are by nature softer and contain less information than the original film. Scanning at 300 ppi
is a safe rule to follow and if you were making a 1:1 ratio print, in theory you would only need to
scan at 300 ppi. However if you are making an enlargement or need to crop the file, it would be
wise to scan at a higher resolution.
It was not until recently that; Wayne came across an exceptionally sharp contact print from a glass negative
of the Brooklyn Bridge that benefited from a scan higher than 300 ppi. In doing several test scans, he
realized that there was a small increase in quality of the cables on the bridge. This was truly an exception to
his normal results. Overall, scanning at a higher resolution usually does nothing more than produce large,
unwieldy files.
Additional information on print resolution
http://www.adobe.com/support/techdocs/332271.html
http://www.adobe.com/support/techdocs/332270.html
Scanning Tips
• The first step in correcting a photograph is getting a good scan. Don’t rush
through the scanning process and tweak the scanner’s software to get the best
possible image before tackling it in Photoshop.
• Scan in 16-bit to capture additional tonal information.
• If the scan shows bothersome reflections try slightly tilting the print on the
scanner bed. This may require placing a small object, such as a coin, along the
edge of the photo to apply a tilt. Avoid adding too much tilt as this could
introduce uneven exposure and perspective problems.
• If the lid of your scanner is black, use a piece of white foamcore board on the
scanner lid can produce a better scan on prints that are on very thin paper.
• Have your scanner in a working position that you can easily move it to
accommodate oversize pictures and learn how to possibly remove the scanner’s
lid in the event the hinge is in the way.
• When you have an image that is in a frame or behind glass that truly can't be
removed, scanning through the glass may produce acceptable results. I have
successfully scanned images inside frames that held the image off the glass as
much as an inch and obtained good results.
• If you find that one scanner setting does not produce satisfactory results for the
entire picture, consider doing multiple scans with different scanner settings and
recombining the image in Photoshop.
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shot, to make a good recording, some effort should be made in trying to square up the camera with
the picture. This is where a tripod and easel or copystand are very helpful.
Lighting the image can take as much time to set up as getting the image to be square in the
viewfinder. On camera flash will not produce good results, so the use of external lighting is often
needed. Often “hot lights”, lights that are on all the time, can be more useful than using studio
strobes as you will be able to see and avoid reflections before pushing the shutter. With truly
problematic reflective surfaces, the solution may be to bounce the lighting off the wall or ceiling.
If your camera supports shooting in RAW, getting the correct white balance will not be an issue if
you take test shots with a Macbeth Color Checker in the initial image.
The Print
In most cases, the final stage of restoration is to produce a print. Printing technology has made
great strides in recent years to produce prints that will outlast any conventionally made silver
based print. This is particularly encouraging, as we see the color images of just a few decades ago
showing significant fading.
The ink jet printer is the most widely used method for making a print. Be advised that not all ink
jet prints create long lasting prints. If you are looking at producing a final image that can be passed
on to the next generation, you need to use a printer that has archival life. A number of companies
have addressed the archival issue and make ink and papers that will last a lifetime. You will need
to do a little homework to find out which combinations are best. Also note that the claims of
extensive print life have changed as more and more testing is done on them. The Wilhelm
Institute, www.wilhelm-research.com, has been a reliable source for determining what papers and
ink yield the longest life.
• Always recommend that your customer use a archival mat and framing
materials, when displaying their restored image. The mat holds the print back
from the glass, which reduces the chances of it adhering to the glass.
• Another way to be of service to your clients and also increase revenue is to offer
custom framing of the final print. With custom framing you can overcome any
odd size print obstacle the client would have if they try to buy a store bought
frame.
• Avoid the use of aftermarket inks and papers. The printer companies do a lot of
research in making their products work and substantiating print life. Use of third
party inks usually voids the warranty on your printer and ultimately may
negatively impact print life expectancy.
File Storage and Back-up
If you have spent a fair amount of time restoring or retouching an image, you will probably want
to hold on to the file indefinitely. One good reason is that your client may ask for a reprint at a
later date. Clients respond favorably knowing that their valuable image is now part of an archive.
File management has become the hot topic. As your archive grows, coming up with an organized
system to retrieve those images is important. Gone are the days of throwing the negatives in the
drawer.
But what is archival? It would seem that media formats change quickly with a few decades being
the longest any of them survive. With the arrival of the digital age, media formats and life spans
have come and gone at an even faster pace, with some lasting barely more than a year. Remember
the Syquest EZ-135? The storage capacity of digital media has been continually increasing. The
CD is losing it’s appeal as it’s pricing is now similar to DVD.
We work with many different media formats besides photographs and often find it surprising the
difference in media stability. Wayne has reel-to-reel audiotape from the seventies that sound as
good as the day it was recorded and cassettes that have quite literally shed their metal particles like
dust. However one thing is certain, magnetic media formats are vulnerable. Fortunately in the
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evolution of computer media, with the exception of the hard drive, we have moved past most
magnetic forms of media.
One of the discussions we had while writing this book was how to handle long-term storage.
Katrin is a fan of redundant hard drive storage. Wayne favors optical storage such as DVDs. Hard
drives are mechanical and eventually will fail, and often at a very inconvenient time. At the first
sign of a hard drive problems move or copy your important information to another drive.
Although there are many programs to assist in file management, Wayne uses a spreadsheet
program listing the client’s name and invoice number. With the Find command in the spreadsheet
program, locating the CD/DVD that contains the desired file is relatively easy.
CDs and DVDs have both have their advantages and disadvantages. The CD is probably reaching
the end of its life with DVD now costing about the same making them a more efficient storage
method. Check the DVDs before deleting the original files with the file checking in the burning
software. Don’t assume your files are safely written without it
Using both hard drive and optical storage is a good compromise. Storing your duplicate your files
in a different physical location is also recommended. Consider on-line storage as a backup.
Whatever format you decide to use for storage, think redundancy – as what can go wrong – will.
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• Advertising can become very expensive very quickly. Before committing to any
form of promotion, be sure your business can support it. Personally, I have only
found print advertising to be effective. I find it amazing when a client pulls out
an advertisement that I have run years ago. It was clipped it and saved it, with
the plan of one day having an image repaired.
• Study the competition. Find out what it is you can offer to make your service
different or better. Don’t try to get established by undercutting the competition.
It will only haunt you when you try to raise your prices later.
• Be aware of the weekend warrior, the individual who has a full time job and
does this type of work for the fun of it. Pocket money, not true profit is their
goal.
• Consider diversification…you probably are using equipment that could serve
other purposes.
• Avoid doing too much work in front of the client. If they think that changes are
easy, it will open the door to more and more requests.
• Make sure it is legal to operate a business where you plan to operate. Local
regulations may not allow you to set up shop in the extra room in your house.
• Get up a web site showing your work. It is one of the most effective ways to
communicate your skills to the public.
• Don’t be surprised if most of your work only comes from a local market. Clients
are reluctant to send their heirlooms to an unknown entity.
• Save your work, it is not uncommon for a client to ask for another copy of an
image you have restored.
• Know your abilities. Avoid difficult jobs just for the “challenge”.
• One of the joys of being successful is seeing the reaction on the client’s face
when their precious memory has been restored.
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