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    Ife, Efe, CPM

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    Tayyab Zidi
    The document summarizes several strategic management tools used to evaluate the internal and external factors of a company called TCS, including its strengths and weaknesses, opportunities and threats, competitive performance, and strategic position. According to the internal and external factor evaluations, TCS is internally and externally strong with scores above 2.5. The competitive profile matrix shows TCS and Leopards have a good competition, while OCS is not performing as well. The space matrix plots TCS in a competitive strategic position.

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    Ife, Efe, CPM

    Uploaded by

    Tayyab Zidi
    415 views4 pages
    The document summarizes several strategic management tools used to evaluate the internal and external factors of a company called TCS, including its strengths and weaknesses, opportunities and threats, competitive performance, and strategic position. According to the internal and external factor evaluations, TCS is internally and externally strong with scores above 2.5. The competitive profile matrix shows TCS and Leopards have a good competition, while OCS is not performing as well. The space matrix plots TCS in a competitive strategic position.

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    IFE, EFE, CPM

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    The document summarizes several strategic management tools used to evaluate the internal and external factors of a company called TCS, including its strengths and weaknesses, opportunities and threats, competitive performance, and strategic position. According to the internal and external factor evaluations, TCS is internally and externally strong with scores above 2.5. The competitive profile matrix shows TCS and Leopards have a good competition, while OCS is not performing as well. The space matrix plots TCS in a competitive strategic position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    415 views4 pages

    Ife, Efe, CPM

    Uploaded by

    Tayyab Zidi
    The document summarizes several strategic management tools used to evaluate the internal and external factors of a company called TCS, including its strengths and weaknesses, opportunities and threats, competitive performance, and strategic position. According to the internal and external factor evaluations, TCS is internally and externally strong with scores above 2.5. The competitive profile matrix shows TCS and Leopards have a good competition, while OCS is not performing as well. The space matrix plots TCS in a competitive strategic position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Internal Factor Evaluation

    Internal Factor Evaluation (IFE) matrix is a strategic management tool


    for auditing or evaluating major strengths and weaknesses in functional
    areas of a business. IFE matrix also provides a basis for identifying
    and evaluating relationships among those areas.
    IFE of TCS is Given Below:

    Strenghts
    Large no of branches 0.11 4 0.44
    60% shares in sentiments express 0.13 3 0.39
    Transportation Fleet 0.14 3 0.42
    More than 200 Countries 0.13 4 0.52
    Research & Development Dpt 0.11 4 0.44
    Financial Stability 0.12 3 0.36

    Weaknesses
    No Formal Contracts 0.08 2 0.16
    IT System 0.11 2 0.22
    Overseas Partners 0.07 1 0.07
    Total 1 3.02

    Result: According to internal factor evaluation the score is greater than


    2.5 so the company is internally strong.

    1
    External Factor Evaluation
    External Factor Evaluation (EFE) matrix method is a strategic-
    management tool often used for assessment of current business
    conditions. The EFE matrix is a good tool to visualize and prioritize the
    opportunities and threats that a business is facing,
    EFE of TCS is Given Below:

    Factors Weight Rate Score


    Opportunities
    Growing Market 0.12 4 0.48
    KSE 0.14 3 0.42
    Price War 0.13 4 0.52
    Own Terminals on Ports 0.09 3 0.27

    Threats
    Competitors with new technology 0.15 3 0.45
    Govt Policies 0.1 1 0.1
    Corruption 0.13 3 0.39
    PIA Started Courrier Service 0.14 2 0.28
    Total 1 2.91

    Result: According to External factor evaluation the score is greater than


    2.5 so the company is Externally strong.

    2
    Competitive Profile Matrix
    The Competitive Profile Matrix (CPM) is a strategic analysis that allows you to
    compare your company to your competitors, in such a way as to reveal your
    relative strengths and weaknesses.
    CPM of TCS with Leopards and OCS is given below:

    Key Success Factor Weighting TCS Leopards OCS


    Rating Score Rating Score Rating Score
    Financial Position 0.1 4 0.4 3 0.3 3 0.3
    Management 0.1 3 0.3 2 0.2 2 0.2
    Local Offices 0.11 3 0.33 4 0.44 3 0.33
    Customer Loyalty 0.11 4 0.44 3 0.33 2 0.22
    Employees 0.1 2 0.2 2 0.2 3 0.3
    Technology 0.1 3 0.3 4 0.4 3 0.3
    Advertisement 0.1 2 0.2 4 0.4 2 0.2
    Product & Price 0.1 4 0.4 2 0.2 3 0.3
    Market Shares 0.11 4 0.44 3 0.33 2 0.22
    Investments 0.07 3 0.21 3 0.21 3 0.21

    Total 1 3.22 3.01 2.58

    Result:
    According to CPM TCS and Leopards is in a good competition,
    but OCS is not performing well to compete.

    3
    Space Matrix

    FP
    Conservative Aggressive
    +6
    +5
    +4
    +3
    +2
    +1

    CP SP
    -6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6

    -2
    -3

    -4

    Defensive -5 Competitive
    -6
    IP

    Y-axis = SP=FP, -6+5.5 = -0.5


    X-axis = CP=IP, -5+5.5 = 0.5

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