Medimix is an Indian brand of ayurvedic/herbal soap manufactured and marketed by Cholayil

Private Limited, a Chennai-based company. The brand was founded by V.P. Sidhan. In 2011,
Medimix was judged the 87th-most trusted brand in India and the 15th-most trusted brand in the
personal care category according to the Brand Equity Survey conducted by the Economic Times.[1]

AVA – THE COMPANY

Efficient processes in the areas of mixing and drying, reacting, evaporating,
sterilizing, and granulating for any industry form the core business of the
internationally active AVA company.

AVA has been producing innovative machines at its company headquarters in

Herrsching, approximately 40 kilometers southwest of Munich, Germany, since 1991.
Modern premises combined with a success-oriented office concept set in a highly
recreational backdrop provide the ideal environment for creative ideas that go beyond
traditional machine engineering standards. A competent, highly qualified team develops
application-specific solutions and engages in a partnership with you based on
commitment, professionalism, and new ideas meticulously implemented to help you
succeed in your business. Industry specialists advise you on an individual basis – at our
offices or at your site. Close proximity to the economic center of Munich and its
infrastructural capabilities allows us to act globally.
AVA. WORLDWIDE.
With a network of distribution partners around the globe, experts who speak your local
language are available in most countries. Give us a call or send us an e-mail – we will
provide you with the contact person serving your location.

Orgine
t all began with Medimix soap…
The birth of Medimix dates back to the time when the Cholayil family used viprathi oil as
a cure for skin ailments. The year 1969 proved pivotal to the family legacy as Dr. Sidhan
combined a timeless tradition with his sharp business acumen to develop a green bar of
soap that could both nourish and protect our skin. Strongly rooted in Ayurveda, this
amalgamation of 18 herbs continues to protect and nourish skin effectively to this day in
the most natural way possible.

Over time, Medimix has grown synonymous with ‘skin care, the natural way’ and for
generations women, indeed entire families, have placed their trust on the Medimix
range of products. Currently available in 4 variants of soap, 3 variants of body wash, 5
variants in the facial cleansing range and a few other products, Medimix is expanding its
range and bringing natural skin care to more people across the world.

Cholayil:
The logo says it all
Our vibrant logo truly embodies the soul of Cholayil. The Dhanvantari flower is
symbolic of Lord Dhanvantari, the four-handed avatar of Lord Vishnu, who is regarded
as the ‘God of Ayurveda’ in Vedic tradition. The green and blue colours represent earth
and water respectively while the red dot symbolises the sun. Red also stands for life,
positive attitude and energy. Together, they illustrate the elements of nature that come
together harmoniously in the holistic healing methods of Ayurveda. The four petals of
the Dhanvantari flower also stand for the culture of openness and team spirit that we
firmly believe in.

Vision
At Cholayil, our vision is to empower and enrich people’s lives naturally with world class
personal and healthcare products & services while also delivering increasing value to all stake–
holders.

Mission
Our mission is to garner a strong market reputation and thereby achieve significant growth on
revenues, profits, customers & human resources. We also aim to be an employer of choice by
fostering an organisational culture that rewards achievement.
Cash Flow Statements: Reviewing Cash Flow
From Operations
Operating cash flow is cash that is generated from the normal operating
processes of a business. A company's ability to consistently generate positive
cash flows from its daily business operations is highly valued by investors. In
particular, operating cash flow can uncover a company's true profitability. It’s one
of the purest measures of cash sources and uses.

The purpose of drawing up a cash flow statement is to see a company's sources

of cash and uses of cash over a specified time period. The cash flow statement is
traditionally considered to be less important than the income statement and
the balance sheet, but it can be used to understand the trends of a company's
performance that can't be understood through the other two financial statements.

While the cash flow statement is considered the least important of the three
financial statements, investors find the cash flow statement to be the
most transparent; so, they rely on it more than the other financial statements
when making investment decisions.

The Cash Flow Statement

Operating cash flow, or cash flow from operations (CFO), can be found in the
cash flow statement, which reports the changes in cash versus its static
counterparts: the income statement, balance sheet, and shareholders’
equity statement. Specifically, the cash flow statement reports where cash is
used and generated over specific time periods and ties the static statements
together.

By taking net income on the income statement and making adjustments to reflect
changes in the working capital accounts on the balance sheet
(receivables, payables, inventories), the operating cash flow section shows how
cash was generated during the period. It is this translation process from accrual
accounting to cash accounting that makes the operating cash flow statement so
important.

The cash flow statement is broken down into three categories: cash flow from
operating activities, cash flow from investing activities and cash flow from
financing activities. In some cases, there is a supplemental activities category as
well. These are segregated so that analysts develop a clear idea of all the cash
flows generated by a company’s various activities.
 1. Operating activities: records a company's operating cash movement, the
net of which is where operating cash flow (OCF) is derived.
2. Investing activities: records changes in cash from the purchase or sale
of property, plants, equipment, or generally long-term investments.
3. Financing activities: reports cash level changes from the purchase of a
company’s own stock or issue of bonds and payments of interest
and dividends to shareholders.
4. Supplemental information: basically everything that does not relate to
the major categories.

Operating activities are normal and core activities within a business that generate
cash inflows and outflows. They include:

 Total sales of goods and services collected during a period

 Payments made to suppliers of goods and services used in production
settled during a period
 Payments to employees or other expenses made during a period

Cash flow from operating activities excludes money that is spent on capital
expenditures, cash directed to long-term investments and any cash received
from the sale of long-term assets. Also excluded are the amounts paid out as
dividends to stockholders, amounts received through the issuance of bonds and
stock and money used to redeem bonds.

Investing activities consist of payments made to purchase long-term assets, as

well as cash received from the sale of long-term assets. Examples of investing
activities are the purchase or sale of a fixed asset or property, plant, and
equipment and the purchase or sale of a security issued by another entity.

Financing activities consist of activities that will alter the equity or borrowings of a
company. Examples of financing activities include the sale of a company's shares
or the repurchase of its shares.

Calculating Cash Flow

To see the importance of changes in operating cash flows, it’s important to
understand how cash flow is calculated. Two methods are used to calculate cash
flow from operating activities: indirect and direct, which both produce the same
result.

 Direct Method: This method draws data from the income statement using
cash receipts and cash disbursements from operating activities. The net of
the two values is the operating cash flow (OCF).
  Indirect Method: This method starts with net income and converts it to
OCF by adjusting for items that were used to calculate net income but did
not affect cash.

Direct Versus Indirect Method

The direct method adds up all the various types of cash payments and receipts,
including cash paid to suppliers, cash receipts from customers and cash paid out
in salaries. These figures are calculated by using the beginning and ending
balances of a variety of business accounts and examining the net decrease or
increase of the account.

The exact formula used to calculate the inflows and outflows of the various
accounts differs based on the type of account. In the most commonly used
formulas, accounts receivable are used only for credit sales and all sales are
done on credit. If cash sales have also occurred, receipts from cash sales must
also be included to develop an accurate figure of cash flow from operating
activities. Since the direct method does not include net income, it must also
provide a reconciliation of net income to the net cash provided by operations.

In contrast, under the indirect method, cash flow from operating activities is
calculated by first taking the net income from a company's income
statement. Because a company’s income statement is prepared on an accrual
basis, revenue is only recognized when it is earned and not when it is received.
Net income is not a perfectly accurate representation of net cash flow from
operating activities; so, it becomes necessary to adjust earnings before interest
and taxes (EBIT) for items that affect net income even though no actual cash has
yet been received or paid against them. The indirect method also makes
adjustments to add back non-operating activities that do not affect a company's
operating cash flow.

The direct method for calculating a company's cash flow from operating activities
is a more straightforward approach in that it reveals a company's operating cash
receipts and payments, but it is more challenging to prepare since the
information is difficult to assemble. Still, whether you use the direct or indirect
method for calculating cash from operations, the same result will be produced.

Operating Cash Flows (OCF)

OCF is a prized measurement tool as it helps investors gauge what’s going on
behind the scenes. For many investors and analysts, OCF is considered the cash
version of net income, since it cleans the income statement of non-cash
items and non-cash expenditures (depreciation, amortization, non-cash working
capital and changes in current assets and liabilities).
OCF is a more important gauge of profitability than net income as there is less
opportunity to manipulate OCF to appear more or less profitable. With the
passing of strict rules and regulations on how overly creative a company can be
with its accounting practices, chronic earnings manipulation can easily be
spotted, especially with the use of OCF. It is also a good proxy of a company’s
net income; for example, a reported OCF higher than NI is considered positive as
income is actually understated due to the reduction of non-cash items.

Above are the reported cash flow activities for AT&T (T) for its fiscal
year 2012 (in millions). Using the indirect method, each non-cash item is added
back to net income to produce cash from operations. In this case, cash from
operations is over five times as much as reported net income, making it a
valuable tool for investors in evaluating AT&T's financial strength.
The Bottom Line
Operating cash flow is just one component of a company’s cash flow story, but it
is also one of the most valuable measures of strength, profitability, and the long-
term future outlook. It is derived either directly or indirectly and measures money
flow in and out of a company over specific periods. Unlike net income, OCF
excludes non-cash items like depreciation and amortization, which can
misrepresent a company's actual financial position. It is a good sign when a
company has strong operating cash flows with more cash coming in than going
out. Companies with strong growth in OCF most likely have a more stable net
income, better abilities to pay and increase dividends and more opportunities to
expand and weather downturns in the general economy or their industry.

If you think “cash is king,” strong cash flow from operations is what you should
watch for when analyzing a company.

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