[DOCUMENT TITLE]

COLGATE-PALMOLIVE

By

SURAJ MALHOTRA
MBA 1A
140619672040
ABOUT THE COMPANY:

Colgate-Palmolive is an American multinational consumer

products company focused on the production, distribution and provision
of household, health care, and personal care products. Under its "Hill’s
Pet Nutrition” brand, it is also a manufacturer of veterinary products.
The company's corporate offices are on Park Avenue in Midtown
Manhattan , New York City.

The total revenue of colgate - Palmolive is ( US$15.5 billion) as per 2018. The
net income (US$2.024 billion) as per 2017.The total assets are (US$12.676
billion) .
Colgate-Palmolive basically started in 1809 by William Colgate and he
first started a starch, soap, and candle factory on Dutch Street in New
York City under the name William Colgate & Company. In 1833, he
suffered a severe heart attack, stopping his business's sales; after
a convalescence he continued with his business. In the 1840s, the
company began selling individual cakes of soap in uniform weights. In
1857, Colgate died and the company was reorganized as Colgate &
Company under the management of his devout Baptist son Samuel
Colgate , who did not want to continue the business but thought it would
be the right thing to do. In 1872, he introduced Cashmere Bouquet, a
perfumed soap. In 1873, the company introduced its first Colgate
Toothpaste , an aromatic toothpaste sold in jars. In 1896, the company
sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream
(invented by dentist Washington Sheffield ). Also in 1896, Colgate hired
Martin Ittner and under his direction founded one of the first applied
research labs. By 1908, they initiated mass sales of toothpaste in tubes.
William Colgate's other son,James Boorman Colgate , was a primary
trustee of Colgate University (formerly Madison University).

1915 magazine ad
In Milwaukee , Wisconsin, the B.J. Johnson Company was making a
soap entirely of palm oil and olive oil , the formula of which was
developed by B.J. Johnson in 1898. The soap was popular enough to
rename their company after it — Palmolive. Around the start of the 20th
century, Palmolive, which contained both palm and olive oils, was the
world's best-selling soap. Extensive advertising included the radio
programs The Palmolive Hour (1927-1931) and Palmolive Beauty
box (1934-1937). A Kansas City, Kansas-based soap manufacturer
known as Peet Brothers, who were originally from Wisconsin, merged
with Palmolive to become Palmolive-Peet. In 1928, Palmolive-Peet
acquired the Colgate Company to create the Colgate-Palmolive-Peet
Company. In 1953, Peet was dropped from the name, leaving only
Colgate-Palmolive Company, the current name.
Colgate-Palmolive has long been in competition with Procter &
Gamble (P&G), the world's largest soap and detergent maker. P&G
introduced its Tide Laundry detergent shortly after World war II, and
thousands of consumers turned from Colgate's soaps to the new
product. Colgate lost its number one place in the toothpaste market
when P&G added fluoride to its toothpaste (Colgate has since re-
claimed the #1 sales position). In the beginning of TV, Colgate-Palmolive
wished to compete with P&G as a spa sponsor of soap operas and
sponsored many soaps in full or in part including The Doctors .
George Henry Lesch, president, CEO, and chairman of the board of
Colgate-Palmolive in the 1960s and 1970s, during that time, transformed
it into a modern company with major restructuring.

William Colgate (founder) Ian M. Cook (CEO)

Ram Raghavan (CEO India)

EXPANSION OF COLGATE – PALM INDUSTRY IN INDIA :

From a modest start in 1937, when handcarts were used to
distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive
(India) today has one of the widest distribution networks in India - a
logistical marvel that makes Colgate available in almost 6.1 plus million
retail outlets across the country. The Company has grown to a ₹4500
crore plus organization with an outstanding record of enhancing value
for its strong shareholder base. The company leads the ₹10,000 crore
plus Indian toothpaste market.
Since 1976, Colgate has worked in close partnership with the Indian
Dental Association (IDA) to spread the message of oral hygiene to
children across the country under its 'Bright Smiles, Bright Futures'
Schools Dental Education Program. This program has successfully
reached more than 162 million school children between the age of 6-14
years across 4,11,000 schools in urban and rural India across the country
since its launch. In the year 2018 alone, the BSBF program reached 11.5
million children across the country. The program focuses on children so
that the message of good oral hygiene is carried home to families and the
community at large. In 2004, as an additional effort to create awareness
for good oral hygiene 'Oral Health Month' (OHM), was introduced. Since
its launch, OHM is conducted each year during October-November, where
free dental check-ups are conducted by Colgate in partnership with Indian
Dental Association across the country. Conducted in designated towns
and cities to establish and promote the importance of good oral hygiene,
OHM is Colgate's mass consumer contact program.
The strong relationship and the trust of generations of consumers, trade
and the dental profession built over decades of operations in India has
made Colgate a trusted household name. Colgate has been ranked as
India’s #1 Most Trusted Oral Care Brand for eight consecutive years
from 2011-2018 by Brand Equity’s Most Trusted Brands Survey. Also,
for the ninth year in a row in 2019, Colgate has been voted by
consumers as the No. 1 Most Trusted Oral Hygiene Brand in TRA’s
Brand Trust Report.

VISION :
As we plan our strategies to sustain growth for the years to come, our
core values of Caring, Global Teamwork and Continuous Improvement
will continue to drive our future initiatives.

MISSION :
Colgate-Palmolive is committed to act with compassion, integrity,
honesty and high ethics in all situations, to listen with respect to others
and to value differences. The Company is also committed to protect the
global environment, to enhance the communities where Colgate-
Palmolive people live and work, and to be compliant with government
laws and regulations.

ORGANIZATIONAL STRUCTURE :

Current Highlights :
Company News
Colgate-Palmolive with a suite of oral and pesonal care brands, is consistently in the
process of innovation, to transform the lives of our consumers and other sections .
Financial News
Colgate-Palmolive is today a Rs. 13,000 million plus "blue chip" with an outstanding
record of enhancing value for its shareholders. The company has always been
providing consistent returns to investors, who have benefitted being part of our
success story.
 Colgate-Palmolive SWOT Analysis
SWOT analysis : is a acronoym for strengths, weaknesses, opportunities, and threats. It is a
structured planning method that evaluates those four elements of an organization.The
Colgate-Palmolive is one of the leading companies in its industry. Colgate-Palmolive
maintains its prominent position in market by carefully analyzing and reviewing the SWOT
analysis. SWOT analysis a highly interactive process and requires effective coordination
among various departments within the organization such as – marketing, finance,
operations, management information systems and strategic planning.

Strengths Weakness
 Financial planning is not done properly
 Strong Free Cash Flow – Colgate- and efficiently.
Palmolive has strong free cash flows that  Investment in Research and Development
provide resources in the hand of the is below the fastest growing players in the
company to expand into new projects industry
 Successful track record of integrating  The current asset ratio and liquid asset
complimentary firms through mergers & ratios suggest that the company can use
acquisition. the cash more efficiently than what it is
 Highly successful at Go To Market doing at present.
strategies for its products.
 Highly skilled workforce through successful
training and learning programs.

Opportunities Threats
 New environmental policies – The new  No regular supply of innovative products
opportunities will create a level playing field  The demand of the highly profitable
for all the players in the industry. products is seasonal in nature and any
 New customers from online channel – Over unlikely event during the peak season may
the past few years the company has impact the profitability of the company in
invested vast sum of money into the online short to medium term.
platform.
 Economic uptick and increase in customer
spending, after years of recession
 COMPARATIVE STATEMENT :

Absolute Absolute
FY FY FY change Percentage Change Percentage
Particulars 2015/16 2016/17 2017/18 (15-16) of change (16-17) Of change
259 1.704508
Total Revenue 16034 15195 15454 -839 -5.23
73 1.211417
Cost of revenue 6615 6026 6099 -589 -8.90
186 2.028575
Gross profit 9419 9169 9355 -250 -2.65
409 3.600986
Total operating expenses 13245 11358 11767 -1887 -14.23
Selling/general/admin,.expenses 142 2.745553
Total 5400 5172 5314 -228 -4.22
2 6.060606
Depreciation/amortization 33 33 35 00 00
185 125
Unusal expenses 1199 148 333 -1051 -87
0
Other operating expenses total 00 00 00 00 00
-150 -3.9093
Operating income 2789 3837 3687 1048 37.57
-3 3.030303
Interest income -28 -99 -102 -71 253.57

Other net - - -98

-251 -6.71482
Net income before taxes 2763 3738 3487 975 0.35
-114 -9.89583
Previous for income taxes 1215 1152 1038 -63 -0.05
-137 -5.29776
Net income after taxes 1548 2586 2449 1038 0.67
-5 3.448276
Minority interest -164 -145 -150 -19 0.11
Net incomebefore extraordinary -142 -5.81729
items 1384 2441 2299 1057 0.76

Total extra ordiary items - - -275

-417 -17.0832
Net income 1384 2441 2024 1057 0.76

FOR THE YEAR ENDED F.Y 2015/16/17 -----CRS

HR POLICIES OF COLGATE PALMOLIVE:

PERSONNEL JOURNAL'S June cover story touted the advantage of HR

being a business partner. Learn how one HR fuction has used this
approach for its global business--successfully. By partnering with
senior line managers, HR at Colgate-Palmolive developed a global HR
strategy tied to business needs.
Imagine calling the world your home. Not just your home as in your
country, state, city and ultimately your address, but more precisely,
where you hang your hat. For Colgate-Palmolive Co., the world is
where the company hangs its hat, its coat and all its belongings.
Because although the household and personal-care products
conglomerate has an official corporate headquarters in New York
City, it has businesses and people all over the world--and has for
more than half a century. Indeed, 70% of the company's more than
$8 billion in sales comes from overseas, as ColgatePalmolive markets
such products as Colgate toothpaste, Palmolive soap and Ajax
cleanser in 194 countries. The company's product line is immense, so
extensive, in fact, that at one point the parent company began to
lose track of where all of its "children," or businesses producing its
myriad products, were. So, in 1989 Colgate remodeled its home so as
to contain its products in five "rooms": oral care, personal care, hard-
surface care, fabric care and pet nutrition. With the remodeling came
new business strategies. But as these strategies began to roll out,
one fact became painfully clear--there was a gap between the
business strategies and the company's current people strategies. For
the businesses to succeed, the company would need to better align
its human resources with its business objectives.
It has done so by creating a true partnership between senior line
management and human resources leaders. The alignment has
resulted in a human resources strategy tied to business needs, and a
strong link between Colgate's 35,000 people throughout the world.
HR and business leaders strategize together. The partnership effort
began with the creation of a Global Human Resources Strategy
Team. "The objective of the team was to work in partnership with
management to build organizational excellence," says Brian Smith,
director of global HR strategy. "We define organizational excellence
as the continuous alignment of Colgate people, business processes
and the organization in general with our vision, values and strategies,
to become the best."
The team itself constituted a partnership. Approximately half of its
25 members were human resources leaders, the other half senior
line managers. Among the members were the president of the Far
East division, the president of the pet nutrition business and the
global leader of the oralcare business, as well as senior staff people,
such as general managers. "We wanted to ensure that our major HR
activities were helping the business achieve its primary objectives,"
says Douglas M. Reid, senior vice president, global HR for Colgate-
Palmolive.

Human Resource Management of Colgate-Palmolive : Colgate-

Palmolive Company (NYSE: CL) is an American diversified
multinational corporation focused on the production, distribution
and provision of household, health care and personal products, such
as soaps, detergents, and oral hygiene products (including
toothpaste and toothbrushes). Under its "Hill's" brand, it is also a
manufacturer of veterinary products. The company's corporate
offices are on Park Avenue in Midtown Manhattan, New York City
An organization and its leaders are very focused on creating the
varieties of strategies that can earn them an advantage. The
approach of the leaders in creating the business effective in the
market is one of the best function that managers are expected to
deliver. Towards the aim of changes and improvement of the
business, the managers paid especial attention in the work output of
the employees. Workforce, as the fuel of the organization plays a
significant role in the organization. In return, the human resource
managers are bound to formulate different strategies to enhance the
performance of the employees and be more beneficial in the
organization.

Performance appraisal is the process of obtaining, analyzing and

recording information about the relative worth of an employee. The
focus of the performance appraisal is measuring and improving the
actual performance of the employee and also the future potential of
the employee. Its aim is to measure what an employee does.

According to Flippo, a prominent personality in the field of Human

resources, “performance appraisal is the systematic, periodic and an
impartial rating of an employee’s excellence in the matters
pertaining to his present job and his potential for a better job."
Performance appraisal is a systematic way of reviewing and assessing
the performance of an employee during a given period of time and
planning for his future.

OBJECTIVES OF Performance appraisal:

• To review the performance of the employees over a given period of
time.
• To judge the gap between the actual and the desired performance.
• To help the management in exercising organizational control.
• Helps to strengthen the relationship and communication between
superior – subordinates and management – employees.
• To diagnose the strengths and weaknesses of the individuals so as
to identify the training and development needs of the future.
• To provide feedback to the employees regarding their past
performance.
• Provide information to assist in the other personal decisions in the
organization.
• Provide clarity of the expectations and responsibilities of the
functions to be performed by the employees.
• To judge the effectiveness of the other human resource functions
of the organization such as recruitment, selection, training and
development.
• To reduce the grievances of the employees.

Strategies: Virtual Conferencing

The employees always consider their mission to deliver the best of

their responsibilities and functions through the approach on the VC
or virtual conferencing. The use of the VC and other types of virtual
conferencing are acceptable substitute for travel. The traditional way
of internal meeting is supported by the for the purpose that the
participants should know each other and create a strong relationship
between them. But due to the different foreign affairs on most of
their employees, it is very rare to include them in the meetings.
Therefore, the creation of the VC cut the distance between the
mother company and the other branches around the world. Through
the use of the VC, the global objectives of the company can be met.
The approach of the team in the creation of the VC is based on the
collaboration of the personnel in the global operations and winning
the favour of the technology.

Empowering Work Culture :

The aim at providing people with a stimulating work environment
where ability leads and actions talks . where genuine mistakes open
doors to genius ideas; where team sprit is championed and diversity
is celebrated . They foster a work culture that nurtures an
atmosphere of encouragement. Empowerment and team sprit.
Besides, colgate Palmolive has established a Code of Conduct . has
guided Colgate People for over 30 years with principles that reflect
our values and set standards for our ethical behavior. While our
values and principles are enduring, the Code is regularly updated to
ensure it addresses the changing context of our business. Our job as
Colgate People, no matter where in the world we work, is to make
sure our behaviour and decisions always live up to our Code.

CORPORATE SOCIAL RESPONSIBILITY POLICY :

India is the first country in the world to make corporate social
responsibility (CSR) mandatory, following an amendment to the
Companies Act, 2013 in April 2014. Businesses can invest their profits
in areas such as education, poverty, gender equality, and hunger as
part of any CSR compliance.
Csr vision is based on embedded tenets of trust ,fairnessand careand
shal be based on the below key stone
  To actively initiate projects or participate in the projects to
improve the life of the people living near its manufacturing
facilities.
 Company will strive to provide vocational traning to improve
skills of people in the primarily unorganised sector.
 Company commits to creating social values.

Scope and approach

The csr initiatives undertaken by the company so far have been in
the areas of healthcare, education and water conservation.

Health and hygiene :

In healthcare we aspire to deliver facilities to communities and
other section of the society in form of primary health care support
through diagnosis and treatment promoting preventive healthcare
,building awareness about ssnitation and providing monetary
support,setting up and managing rehabilitation centers , medical
camps (oral) ,creating awareness through various programs some
of the programs where “ hiv infected /affected children , oral
health month”.
Education:
In education we aspire to contribute in imporving and facilitating
the literacy levels in various sections of the society by providing
support at every stage of a child’s educational cycle including but
not limited to developing infrastructure for schools /educational
centers .conducting education programs on “everyone deserves a
future they can smile about “ “bright smile bright future” etc .
Water:
Colgate India through its parent company, partnered with the
NGO, 'Water for People’, that has a comprehensive water
management approach, in regions that have high water
stress. Since 2012, the company has been supporting ‘ Shehora
District’ in Bihar and ‘24 Parganas’ in West Bengal, as these areas
were adversely affected, either due to lack of water or a degraded
quality of water. Availability of clean drinking water and its
accessibility, household community hygiene, community water
pumps, sanitation facilities in schools were the key focus areas of
this program. Over 3.9 lakh people benefitted through community
water system, around 1.20 lakh through sanitation and more than
4.4 lakh children benefitted through schools’ WASH (Water And
Sanitation Hygiene) Services. They have been conducting the
programs like “Colgate celebrated India’s Water Heroes on World
Water Day , The Water Program at Amravati in Maharashtra” etc

Vocational skills:
The focus is on enrolling youth, who have the potential and the
willingness to learn, but are devoid of financial resources and
guidance, to become employable. The program was started in
March 2016 with an enrolment of 55 students at Luknow. In just a
year, a total of 202 youth have been trained and certified, out of
which 151 candidates are already employed in various industries
and establishments, and the rest are in the process of being
interviewed, facilitated by IL&FS Skills. “Realizing the need for
making the future generation more employable, “Colgate India
launched ‘Saksham’.

The approach of the company shall be basednon the following

principles.
 Csr initiatives to focus on the ares around where the
company has its presence and operations.
 Csr initiates to create awareness amongst employess andand
encourages involment of employess in the csr initiatives.
 Company actively participates in the csr initiatives through
structured programs and projects.
Marketing aspects of colgate Palmolive:
One of the top brands of the world and the leading brand in Oral hygiene,
Colgate is known for its dominance for the past few decades when it
concerns tooth paste, tooth brush or even dental hygiene. Colgate has
implemented fantastic marketing strategies over time, including roping in
dentists to brand the product, which has resulted in Colgate being the
leader in the oral hygiene industry.
What makes up a brand identity?

Brand identity includes brand names, logos, positioning, brand associations,

and brand personality. A good brand name gives a good first impression and
evokes positive associations with the brand. A positioning statement tells, in
one sentence, what business the company is in, what benefits it provides
and why it is better than the competition. Brand personality adds emotion,
culture and myth to the brand identity by the use of a famous spokesperson
(Bill Cosby – Jello), a character (the Pink Panther), an animal (the Merrill
Lynch bull) or an image (You’re in good hands with Allstate).

Marketing strategy is a small part of Business strategy: Where business

strategy deals with manufacturing, operations, procurement etc; Marketing
strategy will look towards marketing mix, business environment, distribution
and other such marketing related areas. Both, business strategy as well as
marketing strategy, are important for a firm to move forward. A firm needs to
know what Business strategy it needs to follow? Which businesses will the
organization like to be present in? Where is the industry heading? And what
moves need to be taken to establish and sustain the business?.

The same way a firm needs to know its marketing strategy. What are the
organizations strengths and weaknesses? What products does it have?
What segment can these products be sold to? Can we design a new
product? Where are gaps present in the system so that an optimum
marketing strategy be designed.
Segmentation, targeting, positioning in the
Marketing strategy of Colgate.
Marketing mix of Colgate Palmolive:
The Colgate toothpaste comprises abrasive materials like fluoride that help
in scrubbing the plaque away from the teeth and polishes the surface by
removing the food stains. Presently, thirteen variants of the toothpaste are
available in the market that provides protection from cavities, prevention of
gingivitis and plaque, longer duration of fresh breath, controlling of tartar, and
whitening of teeth, strengthening of enamel and sensitivity relief. Some of
the various Colgate toothpaste products are-

 Colgate Total Advanced Whitening

 Colgate Total Advanced Clean
 Colgate Advanced Fresh Gel
 Colgate 2 in 1 Oxygen Whitening
 Colgate 2 in 1 Icy Blast
 Colgate 2 in 1 Kids Strawberry
 Colgate Regular
 Colgate Tartar Control Toothpaste
 Colgate Total
 Colgate Active Salt

Promotion in the Marketing mix of Colgate :

In order to meet the wants and needs of all its consumers successfully the
brand Colgate has opted for innovative schemes and attractive packing
strategies. The standard color red is now being associated with Colgate and
hence the brand capitalizes on this easy familiarity with its products. They
have also benefitted hugely from successful in-store arrangements.

For promoting the sales of its products, the company has encouraged
various advertising policies showcased through the digital media like
television, radio and the print media like the magazines, newspapers and
through numerous billboards and hoardings. Internet has also become a
favorite marketing tool for both the buyer and the seller, thus helping in
earning revenues.

The company has its own dynamic website titled “Colgate World of Care”
that helps in providing all the product related information to the interested
parties. The details also include the various offers and discounts currently
offered by the company.

Colgate Palmolive Marketing Mix (4Ps) Strategy:

Marketing Mix of Colgate Palmolive analyses the brand/company which covers 4Ps
(Product, Price, Place, Promotion) and explains the Colgate Palmolive marketing strategy. The
article elaborates the pricing, advertising & distribution strategies used by the company.

Product :
Colgate Palmolive has huge variety of product offerings. Under Colgate Palmolive company,
Colgate brand has various oral care products under it whereas Personal care products are sold
under brand Palmolive. Colgate not only has toothpastes, toothbrushes and mouthwashes but
also toothpowders and kids products aimed mainly at rural population and special product for
kids respectively. It also provides specialty products that aims at solving various oral problems of
consumers, for example Colgate pain out which gives relief from acute pain. Colgate serves as
an umbrella brand for its 11 other brands such as Colgate maxfresh, each one of which either
provides an unique benefit or is made up of unique ingredients. Their benefits range from
whitening, cavity protection, breathe freshening to germ protection and sensitivity relief. The
products are either gel based or paste based. The main ingredients of the toothpastes are
fluoride and calcium that helps in scrubbing the plaque, removing food stains and making teeth
stronger. The Colgate toothbrush also comes in various varieties ranging from ultra-soft to
especially for kids. Personal care products of Colgate Palmolive are marketed under brand
Palmolive.

Place:

Colgate Palmolive has a robust distribution system. The distribution channel of Colgate
Palmolive is widely spread and reaches to even remote corners of the country. Its oral care
products are not only present in super markets and hyper markets but are also available in
small retailer shops in a remote rural location. Wide availability of its product is one of the
reason that is responsible for maintaining its position among the most trusted brand. Colgate
Palmolive reaches consumers through numerous medical stores, cooperative stores as well as
dentists. Colgate Palmolive products occupy a huge shelf space and positioned as such to
attract maximum consumer attention.

Price :

Colgate Palmolive follows a competitive pricing policy under its marketing mix strategy.
Colgate Palmolive products are priced at similar range or slightly higher range with respect to
its competitors. Colgate charges premium price for its specialty products as it is targeted at a
niche category. Colgate Palmolive target all sections of society by providing products at all
price ranges. A higher price range is justified by an added ingredients that provides extra
benefits to consumers. Also the products are available in various SKUs so that it can cater to a
broader base. The pack sizes ranges from 50g to 500g.

Promotion :

Colgate Palmolive promotes its products to its huge target audience through various channels.
The brand is advertised through various TVC, billboards and hoardings. It is promoted through
print media by various advertisements in newspapers and magazines. Colgate Palmolive is
also capitalizing on internet marketing through Facebook and YouTube advertisements. The
brand Colgate positions it products as the one that are recommended by dentists. It has built
its promotion activities on tagline of Dentists recommended. The brand Colgate Palmolive
also advertises its products through various celebrity endorsements. It has gained a huge
customer base by launching creative marketing campaigns that not only attracts consumers
but also educates them. Hence this completes the Colgate Palmolive marketing mix.
Product line

Product line is a group of related products under a single brand sold by the same company.
Companies sell multiple products lines their various brands.

1. Colgate toothpaste

2. Afta Lotion
3. Anbesol
4. Ajax
5. Axion
6. Bambeanos[28]
7. Caprice (shampoo) (Mexico)
8. Cibaca (India)
9. Cold Power
10. PCA Skin
11. Profiden (Toothpaste, Spain)
12. Protex
13. Sanex[29]
14. Science Diet
15. Skin Bracer
16. Softsoap
Conclusion : Colgate Palmolive is growing gradually and expanding its
business through South East Asia and Africa by introducing new products in
international market it growing faster and by spending huge amount on R&D.

FINANCIAL ASP
Balance Sheet of Colgate Palmolive (India) ------------------- in Rs. Cr. -------------------

Mar '19 Mar '18 Mar '17 Mar '1

12 mths 12 mths 12 mths 12 mth

Sources Of Funds
Total Share Capital 27.20 27.20 27.20 2
Equity Share Capital 27.20 27.20 27.20 2
Reserves 1,419.55 1,497.41 1,246.60 99
Networth 1,446.75 1,524.61 1,273.80 1,01
Secured Loans 77.71 0.00 0.00
Total Debt 77.71 0.00 0.00
Total Liabilities 1,524.46 1,524.61 1,273.80 1,01
Mar '19 Mar '18 Mar '17 Ma

12 mths 12 mths 12 mths 12 m

Application Of Funds
Gross Block 1,747.60 1,545.52 1,351.66 1,48
Less: Accum. Depreciation 556.75 399.60 243.55 47
Net Block 1,190.85 1,145.92 1,108.11 1,00
Capital Work in Progress 198.70 158.58 166.59
Investments 31.15 31.16 31.16 3
Inventories 248.57 226.71 292.55 29
Sundry Debtors 209.79 201.03 129.90 10
Cash and Bank Balance 399.35 456.16 294.30 28
Total Current Assets 857.71 883.90 716.75 68
Loans and Advances 348.06 344.32 288.05 14
Total CA, Loans & Advances 1,205.77 1,228.22 1,004.80 82
Current Liabilities 1,019.77 959.80 960.53 81
Provisions 82.25 79.45 76.32 11
Total CL & Provisions 1,102.02 1,039.25 1,036.85 92
Net Current Assets 103.75 188.97 -32.05 -9
Total Assets 1,524.45 1,524.63 1,273.81 94
FINANCIAL ASPECTS OF COLGATE PALMOILVE:
 PARTICULARS 2016 % 2017 % 2018 % 2019 %
INCOME 4613.08 100 4489.85 97.32868 4299.89 93.21083 4432.44 96.08418
REVENUE FROM OPERATIONS 4132.16 100 3951.47 95.62723 4159.45 100.6604 4432.44 107.2669
OTHERE OPERATING REVENUE 30.13 100 230.35 764.5204 28.53 94.68968 29.99 99.53535
TOTAL OPERATING REVENUES 4162.29 100 3981.82 95.66417 4187.98 100.6172 4462.43 107.2109
OTHER INCOME 39.61 100 41.12 103.8122 38.82 98.00555 37.66 95.077
TOTAL REVENUE 4201.89 100 4022.94 95.7412 4226.8 100.5928 4500.09 107.0968
EXPENSES
COST OF MATERIALS 1145.87 100 1155.99 100.8832 1188.97 103.7613 1328.47 115.9355
PURCHASE OF STOCK 353.67 100 314.75 88.99539 284.43 80.42243 254.58 71.98236
CHANGE IN INVENTORIES -4.25 100 5.58 -131.294 16.68 -392.471 -24.58 578.3529
EMPLOYE BENEFIT EXPENSES 269.8 100 288.5 106.9311 305.93 113.3914 295.9 109.6738
FINANCE COST 0 0 0 2.50the
DEPRECIATION AND
AMORTISATION 133.24 100 133.24 100 156.51 117.4647 159.17 119.4611
OTHER EXPENSES 1273.44 100 1273.44 100 1279.59 100.4829 1371.89 107.731
TOTAL EXPENSES 3342.4 100 3171.51 94.88721 3232.12 96.70057 3388.04 101.3655

Trend Analysis

INTERPRETATION:
 The Total Revenue has been increased from 4201.89crs to 4500.09crs and the other
incomes has been decreased from 39.61crs to 37.66crs which is a negative sign
 The revenue from operations from 4132.16crs (100%) has been decreased to
4432.44crs (96.08%)
 The total operating revenues has been increased from 100% to 107.21%
from 2016 to 2019 which is a positive sign
 The expenses of cost of materials has been increased due to production
and as well as the competition with( Dabur , closeup )etc….. which leads
to increase the sales
 The finance cost for 2016 to 2018 is 0 and 2019 its 2.50
 The other expenses has been increased from 1273.44crs to 1371.89crs
which means due to the competition in the market the labour and
transport cost has been increased .
  The total expenses has been increased from 3342.4crs to 3388.04crs .

Interpretation :
 Gross profit of the company has been reduced by (-2.5%) by gradual
increases in the turnovereven the cost of revenue has also been
decreased @8.90 %than previous year
 There is a reduction in net profit due to various reasons like cost on
general /admintration expenses etc.
 The operating income has been increased from 2015 to 2016.
There is and increase in NET INCOME from extra ordinary items
and net income.
For the year 2016 and 17 :
 The total revenue has been increased from 2016 to 2017
 There is a increase in cost of revenue and gross profit @1.2% and
@2.02%
 There is and increase in selling /general expenses and depreciation
and amortization .
 There is an decrease in operating income of -3% due to increase in
othere expenses
 There is an increase in net income before tax and after tax.
 MBA I Year Semester
Contents for Mini Project
1. Executive Summary
a .Company’s History
b .Company’s milestone
c .Company’s mission & vision
d .organizational structure
e .Current highlight in the news papers
2. SWOT Analysis
a .Strength
b .Weakness
c .Opportunities
d .Threats

3. Financial Aspects

4. Human Resource Aspects

5. Marketing Aspects