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    DLP Entrep2 Dec 2-5, 2019

    Uploaded by

    Marlon Caca
    This document provides the detailed lesson plan for a 4-day lesson on entrepreneurship for 11th grade students. The lesson will focus on recognizing the importance of marketing mix in developing marketing strategy. Students will learn about and apply the 7Ps of marketing (product, place, price, promotion, people, packaging, and positioning) to analyze local products. Assessment methods include a paper and pencil test and submitting a product analysis using the 7Ps framework. The lesson aims to help students understand key marketing concepts and apply them to real world examples.

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    © All Rights Reserved
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    DLP Entrep2 Dec 2-5, 2019

    Uploaded by

    Marlon Caca
    120 views2 pages
    This document provides the detailed lesson plan for a 4-day lesson on entrepreneurship for 11th grade students. The lesson will focus on recognizing the importance of marketing mix in developing marketing strategy. Students will learn about and apply the 7Ps of marketing (product, place, price, promotion, people, packaging, and positioning) to analyze local products. Assessment methods include a paper and pencil test and submitting a product analysis using the 7Ps framework. The lesson aims to help students understand key marketing concepts and apply them to real world examples.

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    This document provides the detailed lesson plan for a 4-day lesson on entrepreneurship for 11th grade students. The lesson will focus on recognizing the importance of marketing mix in developing marketing strategy. Students will learn about and apply the 7Ps of marketing (product, place, price, promotion, people, packaging, and positioning) to analyze local products. Assessment methods include a paper and pencil test and submitting a product analysis using the 7Ps framework. The lesson aims to help students understand key marketing concepts and apply them to real world examples.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    120 views2 pages

    DLP Entrep2 Dec 2-5, 2019

    Uploaded by

    Marlon Caca
    This document provides the detailed lesson plan for a 4-day lesson on entrepreneurship for 11th grade students. The lesson will focus on recognizing the importance of marketing mix in developing marketing strategy. Students will learn about and apply the 7Ps of marketing (product, place, price, promotion, people, packaging, and positioning) to analyze local products. Assessment methods include a paper and pencil test and submitting a product analysis using the 7Ps framework. The lesson aims to help students understand key marketing concepts and apply them to real world examples.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Instructional Planning

    (The process of systematically planning, developing, evaluating and managing the


    instructional process by using principles of teaching and learning - D.O. 42, s. 2016)

    Detailed Lesson Plan (DLP) Format

    DLP no. Learning Area Grade Level Quarter Duration Date


    1 Entrepreneurship 11 2nd 4 days December 2-5, 2019

    Learning Competencies:
    Recognize the importance of marketing mix in the development of marketing strategy
    1. Describe the marketing mix (7ps) in relation to the business opportunity vis-à-vis:
    a. Product
    b. Place
    c. Price
    d. Promotion
    e. People
    f. Packaging
    g. Positioning
    Developing a brand name
    Key Concepts:
    1. Marketing mix

    Domain Adapted Cognitive Process Objectives


    (D.O. No. 8, s. 2015)
    Knowledge Remembering Learners shall be able to:
    a. Enumerate the 7ps in marketing mix
    Understanding Learners shall be able to:
    a. Classify the different marketing mix according to the 7ps

    Skills Applying Learners shall be able to:


    a. Use the different marketing mix in product /service promotion
    Analyzing Learners shall be able to:
    a. Compare two malls in Cebu in terms of its marketing mix
    Evaluating Learners shall be able to:
    a. appraise a given product in terms of its marketing mix
    Creating Learners shall be able to:
    a. design a product or plan a service using the marketing mix
    Attitude Decisive , expansive, realistic,
    Values Customer service , quality, integrity , focus on impact
    Content 1. market
    2. players
    3. products and services available in the market
    Learning Asor, W. (2009). Entrepreneurship in the Philippines. Manila: Rex Book Store, Inc.
    Resources http://bit.ly/2m9nW67 Ps in marketing
    http://bit.ly/2CBeGOi
    http://bit.ly/2m8C13r (marketing mix coca-cola)
    http://bit.ly/2CN4lSt (marketing mix of starbucks)

    Procedures - present two local products for students to analyse


    - brainstorming by group
    - pre-test
    - post test
    Introductory  Present two local products for students to analyse
    Activity
    Abstraction Table (record product characteristics/description according to the 7Ps
    Application  Submit a product analysis of the proposed product of service
    Assessment  Paper and pencil Test
     Submission of the product analysis according to 7Ps
    Assignment Home reading on product analysis
    Concluding Making of the product analysis
    Activity
    Remarks Students were able to easily perform the activity
    Reflection
    No. of students who earned Did the remedial lesson work? No. of Yes, 3
    80% in the evaluation 38 students who were able to caught up
    with the lesson.
    No of students who require No of learners who continue to require None
    activities for additional 0 remediation
    remediation
    Which of my learning strategies
    work worked well? Why did By tabulating answers, students were able to easily grasp the direction and content
    theses work? of the subject
    What difficulties did I encounter
    which my principal or None
    supervisor can help me solve?

    What innovation or localized


    materials did I use/discover Allowing the student to innovate. In doing so, the lesson can be easily related to their
    which I wish to share with other personal experiences thus facilitating learning
    teachers?

    Prepared by:

    Marlon C. Caca Tungkop National High School


    Teacher 2- Senior High School Teacher Minglanilla I
    Contact no. 09238852792 email : marloncaca@yahoo.com

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