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    Franchising

    Uploaded by

    Christian Martin
    The document discusses various aspects of franchising including definitions of key terms like franchisor, franchisee, franchise agreement, and royalties. It addresses different types of franchising models such as business format franchising, direct franchising, and area development agreements. Key points covered are that a franchisor owns the business concept and brand and grants rights to the franchisee, the franchisee must operate according to the franchisor's procedures, and the legal contract between the two parties is the franchise agreement.

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    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd

    Franchising

    Uploaded by

    Christian Martin
    162 views3 pages
    The document discusses various aspects of franchising including definitions of key terms like franchisor, franchisee, franchise agreement, and royalties. It addresses different types of franchising models such as business format franchising, direct franchising, and area development agreements. Key points covered are that a franchisor owns the business concept and brand and grants rights to the franchisee, the franchisee must operate according to the franchisor's procedures, and the legal contract between the two parties is the franchise agreement.

    Original Description:

    franchising

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    The document discusses various aspects of franchising including definitions of key terms like franchisor, franchisee, franchise agreement, and royalties. It addresses different types of franchising models such as business format franchising, direct franchising, and area development agreements. Key points covered are that a franchisor owns the business concept and brand and grants rights to the franchisee, the franchisee must operate according to the franchisor's procedures, and the legal contract between the two parties is the franchise agreement.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    162 views3 pages

    Franchising

    Uploaded by

    Christian Martin
    The document discusses various aspects of franchising including definitions of key terms like franchisor, franchisee, franchise agreement, and royalties. It addresses different types of franchising models such as business format franchising, direct franchising, and area development agreements. Key points covered are that a franchisor owns the business concept and brand and grants rights to the franchisee, the franchisee must operate according to the franchisor's procedures, and the legal contract between the two parties is the franchise agreement.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    of 3

    Franchising

    is a set of moral standards for judging whether something is right or wrong

    = ethics

    What is corporate social responsibility?

    =a. is the concern of businesses for the welfare of society as a whole.

    helps students develop a solid grounding in the skills that they can apply in the workplace.

    =business

    Domino’s Pizza has more than 14,000 stores worldwide.

    =True

    A situation where a person must choose from a set of actions that may be ethical or unethical.

    =ethical issue

    Product distribution franchise, franchisee simply sells the franchisor’s products without using
    the franchisor’s method of conducting business.

    =True

    According to International Franchise Association, franchising defined as;

    =c. Continuing relationship in which the franchisor provides a licensed privilege to do business,
    plus assistance in organizing, training, merchandising and, management, in return for a
    consideration from the franchisee

    A franchisor is a one

    =a. Who owns business concept, brand and grants the franchisee the right to do business under
    their trademark or trade name.

    UFOC stands for

    =Uniform Franchise Offering Circular

    The franchisor’s identifying marks, brand names, and a logo that are licensed to the franchisee.

    =a. Trademark

    A franchisee is a one

    =d. Who has been granted the rights to conduct business using franchisor's know-how,
    franchisor's brand, and under the system of the franchisor

    _________________ the regular payment made by the franchisee to the franchisor, usually
    based on a percentage of the franchisee’s gross sales

    =Royalty

    The franchisee is not completely independent. Franchisees are required to operate their
    businesses according to the procedures and restrictions set forth by the franchisor in the
    franchise agreement.

    =True

    Business format franchising involves

    =b. The franchisor permits the franchisee gets to use the products, services, trade name,
    trademark and the complete or entire method to operate the business itself or the, prescribed
    business format, including the detailed marketing plan and operations manuals

    The legal written contract between the franchisor and franchisee which tells each party what
    each is supposed to do

    =c. Franchise Agreement

    nder this arrangement, a chain of retailers organized by wholesaler unite into a voluntary chain
    of stores, who together would offer a well orchestrated programme of merchandising and
    retailing to achieve an efficiency.

    =a. Wholesaler sponsored group retailers

    a contractual arrangement of franchisor, a parent company and an individual, it allows the


    franchisee to run the business under the firms banner

    =Franchises

    Direct Franchising the franchisor grants the franchisee the right to open one franchised business
    at one location with a specified geographic range that will be protected from other franchised
    businesses of the same system

    =True

    A fully integrated vertical marketing system develops when

    =b. Both A and B

    Product development known as Format Development strategy adopted by the retailers as a


    strategy to grow involves
    =d. Creating another format to retail either the same or different merchandise to the same or
    different shoppers

    ________________________retailers come together to organize a wholesaling business also


    known as retailer cooperative owned and organized by members and offer variety of services to
    the members (retailers) to help them compete with corporate chain of stores by harnessing
    competitiveness through scale economies

    =d. Retailer owned cooperatives

    Master franchising is typically employed by foreign franchisors so that a resident of the territory
    can expand the system in areas which the franchisor may not be familiar with.

    =True

    ________________________under this agreement, the franchisor grants the franchisee the


    right to operate several or multiple franchised businesses within the geographical area.

    =c. Area development agreement

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