Marketing Plan Rental Laptop
Marketing Plan Rental Laptop
Marketing Plan Rental Laptop
MARKETING PLAN
RENTAL LAPTOP GSS
1.2 Location........................................................................................................... 5
1.5 Mission............................................................................................................ 6
5.2 Product.......................................................................................................... 13
Figure 1. Fatih Indonesia Business Model Canvas Error! Bookmark not defined.
Figure 2. Fisbbone diagram for Fatih Indonesia problem Error! Bookmark not
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Figure 3 SECI Framework for Fatih Indonesia Error! Bookmark not defined.
List of Tables
1.1 Products
PT. Global Smart Solusindo was founded in 2008 and engaged to provide IT
Hardware, Software, Spare part and Services. GSS has five main products as below
1. Hardware
GSS can supply Hardware ( PC, Notebook, Printer, Ploter, Scanner, Server, and
others).
2. Software
GSS can supply Software for Operating System, Office applications, Database
Applications, Utilities, Anti Virus, Security and Software Development.
3. Spare Part
GSS can supply spare parts to replace and upgrade unit PC, Notebook , Printer,
Ploter and Server
4. Services
GSS as Authorized Service Centre Lenovo and Authorized Service Centre Brother.
GSS has three devision in the services:
a. Service Centre
We receive, checking and repairing ( break fix ) PC, Monitor, Notebook,
Printer, Plotter, Scanner and Server.
Customer bring their damaged units to our Service Centre
We provide to pickup and delivery for repair units by Customer request
b. Onsite Service
Onsite Services means Checking and Repairing the units at customer’s
Premises.
Customers does not need to carry their damaged units to Service
Centre.
Our engineers will visit customer to break fix the hardware and software
problems.
c. Maintenance Contract Service
To make sure the availability of Computers and its peripherals in
Customer premises,
GSS provides Maintenance Contract Services for unit PC, Server, Printer,
Notebook, etc.
Customized of SLA based on Customer needs (7x24, 5x12, 5x9, Labour
Only, Spare part, Backup Units, Same day Service, Next Business Day
Service, Preventive Maintenance)
5. Rental laptop
GSS provide option for company to rent laptop based on requested speciafication
needed. For many
1.2 Location
GSS is located on Jatiwaringin, Jakarta Timur. The location is strategyc because
near exit toll Jatiwarinin and located at main road Jatiwaringin street. Ease to find, can
be search at Google Maps.
1.3 Supplier
There are many suppliers option of supllier to choose where GSS purchase
laptop. To purchase laptop supplier is generally divided to two, principal and store in
mangga dua. These are the main supplier that mainly needed:
Materials Supplier Location Platform
Glue stick Sazanami Tapes Tangerang Tokopedia
Aneka Benang Bandung Shopee
Acrylic felt
Tokokainflanel Jakarta Timur Whatsapp
Polyester felt Hanalupicraft Blitar Shopee
Flower stem Beautyhandycraft Bandung Shopee
Flower fragrance Floristroom Jakarta Selatan Shopee
Floristroom Jakarta Selatan Shopee
Happy Time Jakarta Barat Shopee
Paper wrap
Homecraftncard Surakarta Shopee
Anekakertastissue Tangerang Shopee
Wood disc Grosirtasmalang Malang Tokopedia
Wood frame Multiframe Tangerang Whatsapp
Artpapier Jakarta Selatan Whatsapp
Flower box
Floristroom Jakarta Selatan Shopee
Teddy bear Sansa_giftshop Bekasi Shopee
LED Aofeng.id China Shopee
Sateen ribbon Fleurdecarisier Jakarta Barat Shopee
Jewelry box Vickytanuraja Jakarta Timur Tokopedia
1.4 Vision
GSS’s Vision is to become a leading IT solution, offering services on an national
scale with leveraged knowledge and experience.
1.5 Mission
1. Make improvement in varieties of products
2. Make good campaign for better products marketing
3. Maintain the quality of the materials
4. Build the relationship with loyal customer by giving them promotion, or gifts.
5. Make promotion in any possibility’s special moment (Graduation, Mother’s
day, and other special day)
2 CHAPTER 2
MARKET ANALYSIS
2.1.1 PESTEL
PESTEL is tool to analyze external factor in industry. To analyze external factor
must consideration to political, economy, social culture, technology, enviroment, and
legal that give effect to industry. Economy, social culture, and technology give effect to
rent laptop industry, as described below
Political
Economy
o Laptop depreciation rate is about 3-5 years. The problem is laptop used in
short project. Other problem is when employee resigned. The laptop is not
used and useless. To avoid depreciation case, solution to company is doing
rental laptop
o Improve productivity. If employee’s laptop has problem and must service
for long time, it can delay the task. If they rental laptop, it should be
responsible to rent laptop vendor to change it with back up unit.
Social Culture
o Trend tend to use laptop than PC. The reason why company use PC is cheaper
and high performa. Nowaday laptop has become higher performa with
cheaper price. When use laptop emplo
o Trend tend to rent laptop than purchase
o Company doesn’t like to maintain own asset
Technology
o Rapid improvement specification of laptop. Specification of laptop ,i.g.
gpntium and OS, is rapidly improve. It is effect to demand of user which is to
use newest specification. GSS should have avaibality the newest product.
o Tablet is more common to change usefulness of laptop, even new tablet can
be add with external keyboard. The function is more similar with laptop, and
give more efficience.
o Cloud database. In now era, people dont must save their data in laptop. They
can save it in cloud and open in their smartphone, tablet, etc.
Environment
Legal
2.2 Customer
We conduct netnography to get insight from existing customer in their personal
social media and mina ceria’s social media comments section about profiling, needs,
wants, and AIO.
2.2.1 Profile
Based on existing customer, overall, customer profile divided into two main
different behaviors:
Middle up company
Has more than 200 laptop/computer
National coverage
2.2.2 Needs and Wants
Need to fulfill laptop as OPEC than own aset and high avaibility of laptop
Want to zero defect operation
Project
Accidentil event (i.g. training)
Working with laptop
Credit payment
Dislike to residue asset
Certainty of support
Certainty of budget
Whatsapp and email communication
Low risk taker
2.3 SWOT
2.3.1 Strength
Fast respones
Provide i5 and i7
24 hours contact centre
Cover all Indonesia
2.3.2 Weakness
?
2.3.3 Opportunity
2.3.4 Threat
New entrant
Business objectives for Mina Ceria is based on the land that reformed from
unproductive land to shrimp farm and improvement in products and business model.
Until now, mina ceria has been operating twenty hectares land in north coast of java
with approximately 320 tons productivity per year. In general, the business objective is
to expand seven hectares per year. Besides, in short term there is milestone to be
completed until end of 2021 which is create new product and business model that
support main business model. By 2021, the milestones are created water quality and
shrimp laboratory to support farming and start developing research and preparation for
shrimp hatchery.
In long term objective which until 2024 the milestone is to create and establish
shrimp hatchery.
4.2 Positioning
“Real sector investment solution which are transparent, simple, and safe”
5 CHAPTER 5
TACTICS & PROGRAMS
5.1 Branding
5.2 Product
5.3 Price
5.5 Distribution
5.6 People
5.8 Process
6 CHAPTER 6
IMPLEMENTATION SCHEDULE