Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 80 views

    Neuromarketing Essay

    Uploaded by

    jorge jmz
    Neuromarketing is a technique that applies neuroscience to marketing in order to understand consumer behavior and decision making. It allows companies to analyze what consumers really want at an emotional level and to determine the effects of advertising on the human brain. Understanding consumer emotions, tastes, and preferences through neuromarketing helps companies create more effective advertising that motivates people to purchase products and services. It is an important tool for predicting the success or failure of products and for developing innovative marketing strategies tailored to different types of consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Neuromarketing Essay

    Uploaded by

    jorge jmz
    80 views3 pages
    Neuromarketing is a technique that applies neuroscience to marketing in order to understand consumer behavior and decision making. It allows companies to analyze what consumers really want at an emotional level and to determine the effects of advertising on the human brain. Understanding consumer emotions, tastes, and preferences through neuromarketing helps companies create more effective advertising that motivates people to purchase products and services. It is an important tool for predicting the success or failure of products and for developing innovative marketing strategies tailored to different types of consumers.

    Original Title

    Neuromarketing essay.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Neuromarketing is a technique that applies neuroscience to marketing in order to understand consumer behavior and decision making. It allows companies to analyze what consumers really want at an emotional level and to determine the effects of advertising on the human brain. Understanding consumer emotions, tastes, and preferences through neuromarketing helps companies create more effective advertising that motivates people to purchase products and services. It is an important tool for predicting the success or failure of products and for developing innovative marketing strategies tailored to different types of consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    80 views3 pages

    Neuromarketing Essay

    Uploaded by

    jorge jmz
    Neuromarketing is a technique that applies neuroscience to marketing in order to understand consumer behavior and decision making. It allows companies to analyze what consumers really want at an emotional level and to determine the effects of advertising on the human brain. Understanding consumer emotions, tastes, and preferences through neuromarketing helps companies create more effective advertising that motivates people to purchase products and services. It is an important tool for predicting the success or failure of products and for developing innovative marketing strategies tailored to different types of consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    Universidad Autónoma del

    Estado de Hidalgo
    Escuela Superior de Ciudad Sahagún

    “Neuromarketing Essay”

    Student: Jorge Luis Jiménez Fernández

    Subject: Leadership and Collaborative Work

    Teacher: Alejandro González Gómez

    Semester: 8° Group: 1

    Period: july - december – 2019.


    Neuromarketing Essay.
    Today, there are a lot of companies, so the customer has many options to choose
    from, so much so that the consumer has been bombarded in an excessive way; both
    positive and negative reactions. This is why the need arises to analyze in greater
    depth what the consumer really wants what are the needs or emotions that drive
    people to acquire certain products and services, determine their reactions, know
    their interests, in order to satisfy your wishes.
    The neuromarketing applies knowledge about the brain, that is to apply to the
    marketing techniques belonging to neuroscience, studying the effects that
    advertising has on the human brain in order to be able to predict the behavior of the
    consumer.
    This technique is what moves the whole world day by day, large advertisements
    motivate you to buy the products they offer, companies invest great time and money
    to know the tastes and preferences of consumers. The importance of
    neuromarketing is that it allows us to understand what happens in the mind of the
    consumer at the time of making a purchase. It also seeks to give companies a
    possible solution to the failure of their products or services, encouraging people to
    acquire them through advertising.
    Definitely, neuromarketing opens a new path of knowledge by offering a new way of
    approaching the consumer through their emotions, which also have an important
    weight when making decisions rationally.
    The purpose of this is to seek efficiency in the decisions of the buyers. Find out which
    stimuli people pay more attention to and which do not directly influence the person's
    behavior. What is treated in this sense is to understand people more and better.
    Thanks to this knowledge, advertising will focus more on the points that should be
    exploited.
    The human brain is in search of having what they most want, therefore it is important
    to know the irrational behaviors, because the person buys a product of a certain
    color and not of another, or in a specific way and not of another what the person
    seeks Neuromarketing is generating products that fall in love and improve people's
    lives.
    Traditional communication methods are no longer enough to create innovation,
    however neuromarketing helps companies and brands to have better
    communication where they issue innovation messages obtaining the best results,
    however, the culture changes the neurological response, which is why It is important
    to know the types of responses to the stimuli exposed by the brands depending on
    each type of person, there is no stimulus that is equally effective for men or women.
    Since they are totally different. Decision making is strongly influenced by the
    emotional system which demonstrates that neuromarketing strategies are more
    successful by focusing on feelings, which triggers impulse buying.
    Neuromarketing has become one of the main tools to predict the success or failure
    of a product or service. This method is important, since it studies human behavior
    taking into account what kind of people the product is offered, as well as its class,
    age and culture, since they vary. This method facilitates the creation of a
    communication with greater creativity for the brand which favors its competitiveness,
    thus being the main tool to bring products to the market that meet the needs of
    customers and above all by providing products that they wish to acquire. In this way,
    marketing and advertising can generate unique ideas and campaigns that make
    customers happy and satisfied with their products or services they offer.

    You might also like