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Casimiro, Robie L.

BSA 101-A

Assignment in Contemporary World

1. Has McLuhan’s ideal of a ‘global village’ become reality?

The global village, McLuhan felt, would bring about a utopia. Drawn closely together by media, people would be
like neighbors, living in ‘a Pentecostal condition of universal understanding and unity’ (1964: 80). As McLuhan
predicted, media and globalization have connected the world and its people from end to end so that we can indeed
imagine the world as a village. However, the connection, closeness, and interdependence of the global village have
brought no collective harmony or peace. Instead, globalization and media are combining to create the dark,
dystopian world that Mumford dreaded. They do so in three key areas: economic, political and cultural.

2. To what extent do global media serve as guardian of free speech, democracy, and justice?

Freedom of speech gives special rights and duties to the media. The media inform society on matters of public
interest and create an important platform for public debate, scrutiny and reflection. Therefore, independent media
and quality journalism are considered to be the “watchdog” of a democratic society. Media democracy is a
democratic approach to media studies that advocates for the reform of mass media to strengthen public service
broadcasting and develop participation in alternative media and citizen journalism in order to create a mass media
system that informs and empowers all members of society and enhances democratic values. Media is also defined
as "medium" a way of communicating with others. With regards to the extent of global media to justiceThough
journalists were sometimes targeted because of their reporting on organized crime or drugs, the assassination of a
journalist was relatively rare and was met by public outcry. Journalists were primarily at physical risk in war zones.
Now, in our age of globalization, the entire world can be a war zone. Numerous forces compete for wealth and
power, within and across borders, including governments, state militias, paramilitary groups, political parties, drug
cartels, religious organizations, insurgents, corporations, terrorists, and others. All these groups can be threatened
by the work of a crusading reporter. All have targeted reporters. Globalization has made the world a harrowing
place for journalists.

3. What is the ‘message’ of new social media?

The message of new media – digital media, such as computers, tablets, and cell phones –have the potential to
invigorate and transform political life in the modern world. That new media can allow alternative voices within and
across borders which will enlarge the public sphere, can offer the opportunity for more people to be involved with
the political action and civil society. These new media have characteristics – mobile, interactive, discursive, and
participatory. Because of the low cost and ease of posting text, photos, video, music, and other material online,
digital media allow for the possibility of multiple, varied voices and views that can challenge and question those in
power (Shirky, 2008). Citizens worldwide can post photos and dispatches from breaking news events via cell
phones, computers, and webcams. Activists around the globe can exchange information online and coordinate
plans. Bloggers and online newspapers can find new outlets and audiences to challenge government and authority.
But new social media can be manipulated by those who have power.

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