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UNIVERSITY OF MUMBAI

A PROJECT REPORT ON
“PRODUCTION AND MARETING STRATEGY OF SHRI
MAHILA GRIHA UDYOG LIJJAT PAPAD LTD”

A PROJECT REPORT SUBMITTED IN PARTIAL


FULFILLMENT OF THE REQUIREMENT FOR

BACHELOR OF MANAGEMENT STUDIES(BMS)

SUBMITTED BY:
AVDHUT SONAJI JADHAV
BACHELOR OF MANAGEMENT STUDIES
SEMESTER-VI
2018-2019
UNDER THE GUIDANCE OF
PROF. SHASHANK VARDHAN SINGH

SANPADA COLLEGE OF COMMERECE &


TEHNOLOGY
PLOT NO. 3,4,5, SECTOR 2, SANPADA (W),
NAVI MUMBAI-400705
“PRODUCTION AND MARETING STRATEGY OF SHRI
MAHILA GRIHA UDYOG LIJJAT PAPAD LTD”

A Project Submitted to
University of Mumbai for partial completion of the degree of
Bachelor of Management Studies
Under the Faculty of Commerce

By
AVDHUT SONAJI JADHAV

Under the guidance of


PROF. SHASHANK VARDHAN SINGH

SANPADA COLLEGE OF COMMERCE AND


TECHNOLOGY
PLOT NO. 3,4,5, SECTOR 2, SANPADA (W),
NAVI MUMBAI-400705

APRIL-2019
ORIENTAL EDUCATION SOCIETY’S
SANPADA COLLEGE OF COMMERCE & TECHNOLOGY
PLOT NO.3, 4, 5 SECTOR 2, SANPADA, NAVI MUMBAI 400705

CERTIFICATE

This is to certify that Mr. AVDHUT SONAJI JADHAV has worked and duly
completed his Project work for the degree of bachelor of management studied
under the faculty of commerce in the subject of MARKETING and his project is
entitled, “PRODUCTION AND MARETING STRATEGY OF SHRI MAHILA
GRIHA UDYOG LIJJAT PAPAD LTD” under my supervision.
I further certify that the entire work has been done by learner under my
guidance and that no part of it has been submitted previously for any Degree or
Diploma of any University.
It is his own work and facts reported by his personal findings and investigations.

Date of Submission:

PROF.SHASHANK V. SINGH PROF.MUSTAK DERIYA


PROJECT GUIDE HEAD OF DEPARTMENT

PROF. RAOSAHEB
EXTERNAL EXAMINER PRINCIPAL
Declaration by learner

I the undersigned Mr. AVDHUT SONAJI JADHAV hereby, declare that


the work embodied in this project work titled “PRODUCTION AND
MARETING STRATEGY OF SHRI MAHILA GRIHA UDYOG LIJJAT
PAPAD LTD”, forms my own contribution to the research work carried out

under the guidance of PROF. SHASHANK VARDHAN SINGH is a


result of my own research work and has not been previously submitted to
any other University for any other Degree/ Diploma to this or any other
University.

Wherever reference has been made to previous works of others, it has been
clearly indicated as such and included in the bibliography.

I, here by further declare that all information of this document has been
obtained and presented in accordance with academic rules and ethical
conduct.

AVDHUT SONAJI JADHAV

(Name and Signature of the Learner)

Certified by:

PROF. SHASHANK VARDHAN SINGH

(Name and Signature of the Guiding Teacher)


ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so


numerous and the depth is so enormous.

I would like to acknowledge the following as being idealistic


channels and fresh dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for


giving me chance to do this project.

I would like to thank my Principal Prof. RAOSAHEB


SHINDEGALWEKAR for providing the necessary facilities
required for completion of this project.

I take this opportunity to thank our HOD Prof. MUSTAK


DERAIYA, for her moral support and guidance.

I would also like to express my sincere gratitude towards my


project guide Prof. SHASHANK. V. SINGH whose guidance
and care made the project successful.

I would like to thank my College Library, for having provided


various reference books and magazines related to my project.

Lastly, I would like to thank each and every person who directly
or indirectly helped me in the completion of the project
especially my Parents and Peers who supported me throughout
my project.
INDEX

CHAPTER TITLES PAGE NO.


NO.

1 INTRODUCTION 1-13

2 RESEARCH METHODOLOGY 14-24

3 REVIEW OF LITERATURE 25-38

4 DATA ANALYSIS & 39-49


INTERPRETATION

5 CONCLUSION 50-64

6 SUGGESTIONS 65-69

7 BIBLIOGRAPHY/WEBLIOGRAPHY 70-71

8 APPENDIX 72-75

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