Digital Marketing

Today, our online experience is so much more than just checking emails.
From
talking to friends and family to doing the weekly food shop, discovering new holiday
destinations and researching things to do locally, the online world is very much a part
of our daily lives.
As the time we spend online increases, so do the digital opportunities available. The
online experience is constantly evolving thanks to content creators, businesses and
app developers who are able to find new and innovative ways to help us shop, learn,
and connect. So whether you own a business yourself or would like to work for one,
now is a great time to jump in and see how you can get involved in the digital world.
But where do you start?
Right here. Google Digital Garage provides you with a simple way to navigate digital
marketing concepts and gain the knowledge you need to feel confident. Whether it’s
content marketing, online advertising, mobile marketing or selling products online,
we've organised it into bite-sized video lessons and quizzes so that it’s easy for you
to either pick up new skills or brush up on your existing knowledge.
Learn how to build an online business strategy, improve how a website ranks on
search engines, and use analytics tools to understand online performance. Whatever
your interest, there’s a topic here to help you meet your online goals.
The digital marketing topics have been created by experts and allow you to learn at
your own pace. Take the lessons in chunks or complete multiple topics at once –
whenever and wherever you want.
And if you’d like to get the most of the course, there’s also an option to complete all
topics and assessments and be awarded the official Google Digital Garage
Certification, offered in partnership with the Interactive Advertising Bureau.
No matter what your skill level is or what you’d like to achieve, Google Digital Garage
will help you build your digital marketing skills. Improve how your business performs
online, boost your CV, or just jump in to learn something new.
Hey!
So you’ve seen how digital has transformed our daily lives, but now, let’s get practical. What do
the growing number of online opportunities actually look like for you?
In this video, we’ll discuss the core components of digital, how they relate to YOUR business and
how to get started. Let’s say you’re a mechanic whose business has grown strictly through
referrals and word of mouth. So far, you’ve not had any digital presence, but now you want to
take your business to the next level. How will being online help your business succeed? One of
the biggest advantages to being online is reaping the benefits of search. Having a digital
presence means you’ll be visible when people go online and search for a business like yours. So
let’s assume someone searches for “mechanic Swansea” and your shop appears in the results.
How can this benefit your business?
Well, the possibilities are virtually endless. When a customer clicks a link to your website there’s
so much they can learn about you.
They might watch a video you posted about car maintenance that demonstrates your knowledge.
They could read testimonials from happy customers.
They might look through your pricing guide, find your shop on a map or find out you offer free
towing within a 40-mile radius.
Maybe they’ll fill out a form to ask a question or request a quote.
They might even click over to your social media sites where they’ll find even more tips, photos
and videos.
You might not start by having all these features on your website, but these examples should give
you a sense of the many ways you can benefit from being online. And guess what? There’s
more!
Your online presence can also give you valuable insight into prospective customers: what they
want, and how to give it to them. How? Well, digital allows you to show targeted advertising to
people right when they’re looking for what you offer. For example, using search advertising, you
can show ads to potential customers. Such as people searching for “auto repair Swansea.” You
can also restrict the ads to show within a certain geographic radius of your shop. You can learn
to use analytics tools to find out if people clicked on your ad, visited your site, and took certain
actions. Like filling out a form or watching a video.
Exciting, right? But how do you get started? Well, first, don’t be intimidated: the tools and
technology available today are easy to learn, easy to use and easy to acquire. Many are even
free. In fact, for many businesses, the biggest challenge to being online isn’t getting used to the
tools, but putting together a plan. We’ve got lots of videos that are going to help you do just that,
but let’s run down a quick list of the major things you want to consider.
The first is scope. Web, mobile, social … there are so many options. Where do you want to start,
and where do you want to go?
Next is Technology and Content: Decide if you’ll handle the technical and creative aspects of the
site yourself—which may take more time—or get help, which may take more money.
Finally you’ll want to consider Cost and Time: Set a realistic budget and an achievable schedule
with clear milestones—and commit fully to both. Every day, thousands of small business owners
are making the web work for them. The opportunity to reach customers from around the corner
and around the globe is too big to ignore.
It’s time to take the plunge and go digital!

HIDE
Key learnings
It's never been easier, cheaper or more beneficial for your business to get online. Don’t be
intimidated by the breadth of opportunities in digital. In this video we’ll look at:
 the core components of a digital presence

 how they relate to YOUR business
 how to get started.
 Fundamentals Of Digital Marketing: Module 1/26
 The Online Opportunity
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Question 1
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 The Increased Use of The Internet Presents A Lot Of
Potential For Which Types Of Businesses?
 Answer: All Businesses
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 Question 2
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 Taking A Business Online Can Involve Many Different Steps.
When Starting Out, Which Activity Could Be A Part Of This
Process?
 Answer: Creating A Business Listing In Online Local
Directories
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 Question 3
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 Which Of The Following Is The Easiest Way For Visitors To
Learn About A Business While Visiting A Website?
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 Answer: Browsing Your Product Pages And Reviewing The
Frequently Asked Questions Page
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 Question 4
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 What Is A Key Benefit Of Having An Online Presence For A
Business?
 Answer: Being Visible When People Search For A Business
Like Yours
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 This blog contains all the answers of Google Digital Unlocked
of all 26 modules and final examination answers. If you are
looking for final exam answer, you can find them below the
answer of 26th module question. Please fill your answers
correctly, if you did a mistake once then you cannot skip to
quiz again in the same module without completing the topic.
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 Your First Steps In Online Success
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 Question 1
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 Which Tool Helps You Measure The Success Of Your
Website?
 Answer: Analytics
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Question 2
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Which Of The Following Statements Is True When It Comes
To Taking A Business Online?
 Answer: Use Analytics To Make Informed Decisions
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 Question 3
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 Which Term Best Describes The Business Activity That
Occurs When Website Visitors Buy Products Or Services
From You Online?
 Answer: E-commerce
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Question 4
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 Which Of The Following Statements Is True When Marketing
Your Business Online?
 Answer: Social Media Is A Great Way To Engage Your
Audience
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 Found any mistakes/unanswered questions? Please help us
to improve by letting us know in the comment section.
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 Build Your Web Presence
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Question 1
 Which Of The Following Statements Is True When It Comes
To Developing A Web Presence For A Business?
 Answer: Mobile Apps Enable Your Customers To Purchase
Your Products Without Being On Your Website
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Question 2
 What Is A Web Server?
 Answer: A Computer Connected To The Internet With
Software That Allows It To Host All The Components Of Your
Website
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 Question 3
 Fill In The Blank: A __________ Is A Shortcut To Other Pages
On Your Site Or Elsewhere On The Web.
 Answer: Hyperlink
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Question 4
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 Which Of The Following Is Something You'll Probably Want
To Exclude From Your Website?
 Answer: A Lot Of Deep Scientific Information And Detailed
Statistics
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 Question 5
 Which Of The Following Is An Example Of A 'call To Action'
On A Website?
 Answer: A ‘get Directions To Our Store’ Button Which When
Clicked, Redirects To A Map Displaying Directions To The
Store Based On The Customer’s Current Address
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 Question 6
 What Should You Consider When Developing Your Website
Content?
 Answer: What Your Customers Are Looking For
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Plan Your Online Business Strategy
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 Question 1
 What Is The First Step In Creating An Online Business
Strategy?
 Answer: Identifying Business Goals
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Question 2
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 What Is The Purpose Of The 'see, Think, Do, Care'
Framework?
 Answer: To Help A Business Understand The Customer
Journey Online
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Question 3
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 Why Is Optimizing Customer Touchpoints Online Beneficial
For Businesses?
 Answer: It Provides Customers With Value Every Time They
Come Into Contact With A Brand, Helping Build Trust
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Question 4
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 Once You've Worked Out Your Unique Selling Point (USP),
How Would You Use It In A Long-term Online Strategy?
 Answer: Incorporate It Within Marketing Materials Across All
Channels To Help Raise Customer Awareness
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 Question 5
 What Type Of Information Can KPIs Provide?
 Answer: Long-term Projections
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Get Started with Search
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Question 1
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 Why Are Search Engines A Great Place For A Business To
Be Found?
 Answer: People Who Search Are Actively Looking For
Information, Products Or Services
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 Question 2
 What Technology Do Search Engines Use To 'crawl'
Websites?
 Answer: Bots
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 Question 3
 Which Of The Following Can Help A Search Engine
Understand What Your Page Is About?
 Answer: The Title Tag
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Question 4
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 Fill in The Blank: Spending Money On Search Advertising
Influences How Your Website Appears In ___________.
 Answer: The Search Results Page
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Question 5
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 Which Of These Is An Important Factor In The Paid Search
Auction System?
 Answer: How Relevant Your Ads Are
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Question 6
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 Which Of These Can Google Search Console Help You To
Do?
 Answer: It Helps You Understand Which Keywords People
Are Searching For On Google
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 Get Discovered With Search
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Question 1
 Which Of The Following Factors Should You Consider When
Optimising Your Website For Search Engines?
 Answer: Site Popularity
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Question 2
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 What Should Be The First Step Of A Structured Seo Plan?
 Answer: Keyword research
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Question 3
 When it comes to search ads, which of the following could
dictate how an ad will perform against a competitor?
 Answer: bid value
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 Question 4
 Fill in the blank: Short strings of specific keywords with low
search volume are called ___________.
 Answer: Long-tail keywords
 Question 5
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 Which of the following would be an ideal goal for an SEO
plan?
 Answer: Increasing how many relevant people visit your
website
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 FUNDAMENTALS OF DIGITAL MARKETING: MODULE
7/26
 Make search work for you
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Question 1
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 Which of the following page titles would be most suitable for a
website page describing a store's return policy?
 Answer: [Company Name’s] Return Policy
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Question 2
 Which of the following is a good way to get other websites to
link to your site?
 Answer: Building relationships with similar sites
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Question 3
 When expanding a business internationally, which of the
following is most important to provide on your website?
 Answer: Products and delivery details in the correct currency
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8/26
 Be noticed with search ads
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Question: 1
 Search engine marketing can also be called what?
 Answer: Pay-per-click advertising
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Question 2
 In an SEM auction, your Quality Score is based on which
aspect of your ad?
 Answer: Relevance
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Fill in the blank: It's possible to determine how well a/an
___________ will perform without bidding on it.
 Answer: Keyword
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Question 4
 What should your search ad have in order to promote more
clicks?
 Answer: A call to action
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9/26
 Improve your search campaigns
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Question 1
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 Which of the following is a benefit of using relevant ads and
landing pages?
 Answer: Higher ad positions on the search results page
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Question 2
 When it comes to search ads, which description best
describes 'negative keywords'?
 Answer: Keywords that are excluded from a campaign
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Question 3
 Fill in the blank: If you use __________ keywords when
building your search ads, minor variations, like plurals, can still
trigger the ad.
 Answer: Exact Match
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Question 4
 What can conversion tracking in search help you measure?
 Answer: How many people visiting your site from a search ad
end up completing a purchase
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FUNDAMENTALS OF DIGITAL MARKETING: MODULE
10/26
 Get noticed locally
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Question 1
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 How can you improve a business's visibility to people located
near you geographically?
 Answer: Make sure your phone number, address and
business hours are easy to find
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Question 2
 Which of the following is an example of a local search?
 Answer: "bike shop near me"
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Question 3
 Which of the following is a benefit of registering your business
in online local listings?
 Answer: Increased likelihood of being discovered through
search engines
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Question 4
 Which three pieces of information are essential to include first
in your local directory listing?
 Answer: Business name, business address, telephone
numbers
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11/26
 Help people nearby find you online
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 Question 1
 Which of the following factors help search engines determine
if your business is local?
 Answer: Location details on the website, quality content and
how mobile friendly the website is
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 Question 2
 When looking to attract a local audience, why it is important to
optimise your website and content for mobile users?
 Answer: Because local users tend to use their mobile devices
when they’re out of the house
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Question 3
 Which of the following can help you gain visibility in search
engines?
 Answer: Adding relevant content that highlights the location of
your business
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12/26
 Get noticed with social media
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Question 1
 Which of the following can businesses achieve by using social
media?
 Answer: Attract new audiences
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Question 2
 Fill in the blank: Businesses should focus on social media
platforms with _______.
 Answer: A relevant audience
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Question 3
 Which of the following is an example of a social media goal?
 Answer: Drive more traffic to your store
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Question 4
 Which details should you look to include on a business profile
page on social media?
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 Please drop your valuable feedback in comment section.
Found any mistakes/unanswered questions? Please help us
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13/26
 Deep dive into social media
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 Question 1
 A robust social media plan includes which of the following?
 Answer: A long-term schedule identifying when to post content
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Question 2
 What is the best way to put your social content in front of
people who don't already follow you?
 Answer: Use paid promotion to reach new audiences
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Question 3
 What can social media analytics tools help you measure when
assessing campaign results?
 Answer: Whether the visitor clicked on a paid ad or organic
listing
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 Question 4
 Which of the following is a pitfall when using social media for
business?
 Answer: Not having the resources to respond to comments
and questions in a timely manner
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14/26
 Discover the possibilities of mobile
 Question 1
 When looking to ensure your website is easily accessible by
mobile users, what should you focus on doing first?
 Answer: Optimise your site
 Question 2
 What does responsive design mean?
 Answer: Your website will adapt to suit whichever device it is
being viewed on
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 Question 3
 When it comes to optimising your website's SEO for mobile
users, which of the following is a crucial factor to keep in
mind?
 Answer: Performance and usability
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Question 4
 What can a business use to send messages to users who
have already downloaded their app?
 Answer : Push Notification
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15/26
 Make mobile work for you
 Question 1

 When considering how mobile users will search for your
business, which types of keywords should you focus on?
 Shorter keywords and phrases
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 Question 2
 Before running search ads, you should make sure your site is
mobile-friendly. Which scenario best describes a mobile-
friendly experience for a customer?
 Answer: The site works on different mobile devices
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 Question 3
 Which of the following can be used to target an audience
when using some social media ads?
 Answer: People’s relationship status
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Question 4
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 When making video content for your display ads, what is most
important to ensure?
 Videos are relevant, short and include a CTA
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16/26
 Get started with content marketing
 Question 1
 Which of the following is an accurate definition of what a
content marketing campaign involves?
 The creation and promotion of online materials with the goal of
increasing interest in a product or service
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 Question 2
 What does the following definition describe? 'The division of
an audience into groups of who they are and what they like,
with a goal of identifying a group most interested in your
product/service.'
 Answer: Audience segmentation
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Question 3
 Fill in the blank: When describing the purpose of content, what
is missing? 'To entertain, to inspire, to _______ and to
convince'.
 Answer: Educate
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Question 4
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 Which of the following best describes why approaches to
writing need to be adapted for online content?
 Answer: Online readers have a reduced attention span, due
to being flooded with information
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 Question 5
 What are 'highlighting key dates' and 'considering multiple
channels' best practices of?
 Answer: Creating a content calendar
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Question 6
 Which of the following metrics could help you understand
which blog post is resonating the most with your audience?
 Answer: Session duration
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17/26
 Connect through email
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 Question 1
 Which of the following will you need to start an email
marketing programme?
 Answer: A way to collect people’s email addresses
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Question 2
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 Which of the following is a common feature of email marketing
platforms?
 Answer: A feature allowing users to unsubscribe from your
emails
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Question 3
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 Which of these is a good practice to keep in mind when
sending emails to your contacts?
 Answer: Run an A/B test on your subject line to determine
which one works best
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 Question 4
 If the open rate of your emails seems low, which of the
following could help you fix that?
 Adjust the subject line of your email
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Question 5
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 Which of the following statements is true when it comes to
running email campaigns for a business?
 Answer: There’s no need to use sponsored ads within your
email marketing
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18/26
 Advertise on other websites
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 Question 1
If you own a film blog, which type of customer can you expect
to reach with display advertising?
 Answer: People who haven't read your blog before but are
interested in your subject
 Question 2
Fill in the blank: The ads on search engines are usually made
up of ________.
 Answer: Text
Question 3
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When using search engine marketing, where can your ads
appear?
 Answer: Only on search engines
 Question 4
When setting up display advertising campaigns, who can you
target?
 Answer: People who speak different languages
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FUNDAMENTALS OF DIGITAL MARKETING:
MODULE 19/26
 Deep dive into display advertising
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Question 1
In what way can display advertising be effective?
 Answer: It drives traffic to your website
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 Question 2
Which of the following is an example of the type of data that
advertising networks automatically collect and share with
businesses?
 Answer: The cost of each ad you publish

 Question 3
Which of the following is true when purchasing ad placements
on an advertising network?
 Answer: The network provides data on the click-through-rate
 Question 4
 If a person adds a product to a shopping cart but then leaves
the website – which of the following tactics is most likely to
encourage that person to return and purchase the product?
 Answer: Retargeting with a display ad that has a discount
coupon
 Question 5
 What is the first step of display retargeting?Answer: Defining
your audience
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MODULE 20/26
 Make the most of video
 Question 1
\When incorporating videos into a digital strategy, which of the
following tactics provides value to
customers?Answer: Publishing a how-to video on their
website
Question 2
What can using video as part of your online presence help you
create?
 Answer: A channel to engage with customers
 Question 3
Fill in the blank: As a small business, creating videos to
showcase your business or product requires only ______.
Answer: Creativity, planning and any budget
Question 4
Using videos in email marketing and social media is an
effective way to do what?Answer: Engage and grow your
audience
 Question 5
How can you take advantage of video for your
product/services without actually making a video?Answer:
Advertise on other people's videos
Question 6
When looking at your video analytics, you discover people are
only watching the first few seconds of your video. What should
you do?
Answer: Consider updating your preview images, titles or
description.

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MODULE 21/26
 Get started with analytics
 Question 1
Fill in the blank: Website analytics can tell you
_____________.Answer: What time of day your website gets
the most traffic
Question 2
Analytics can give you immediate valuable information about
which type of customers?Answer: Previous and current
customers
Question 3If your key business goal is to get people to book

rooms at your guesthouse, what data are you most likely to be
interested in?Answer: How many people visiting your site
book a room with you
MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what
information about the user?Answer: Their location, type of
device they're using and pages visited Question 2Fill in the
blank: If an ad is not performing well, one effective tactic is to
_____________.Answer: Tweak the ad's copy and analyse
the results
Question 3Which section of Google Analytics can tell you
whether visitors have found your website via social
media?Answer: Acquisition
MODULE 23/26
 Turn data into insights
 Question 1Which type of data relates to a metric that can be
represented with a number?Answer:Quantitative Question
2What makes the data cycle useful?Answer: It helps you
make the most of the data collected from marketing
activities Question 3Fill in the blank: Actionable insights can
be described as explaining the ______ of an online marketing
campaign.Answer: 'Why'Question 4Which of the following is a
benefit of using spreadsheets?Answer: Vast quantities of data
can be stored, sorted and analysed quickly
MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product
description page?Answer: Reviews of the product
 Question 2Which of the following is an advantage of e-
commerce?Answer: Low operational costs
 Question 3To an owner or administrator, what is a functional
benefit of having an online store?
 Answer: It provides a backend system with order management
 Question 4What is the name of the process that describes
what happens when a customer is taken to a separate site to
complete a transaction before being sent back to the original
site again?
 Answer: Third-party payment processing
 FUNDAMENTALS OF DIGITAL MARKETING:
MODULE 25/26
 Sell more online
 Question 1Which of the following is a sign that customers are
having trouble using a particular device to make purchases?
 Answer: Analytics shows you have a lot of mobile visitors, but
very few purchases through mobile
 Question 2What is an example of product merchandising?
 Answer: Displaying very specific, featured products on your
home page
 Question 3Which of the following statements is true when
describing how retargeting ads workAnswer: Once a user
visits your site, the code drops an anonymous browser cookie
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MODULE 26/26
 Expand internationally
 Question 1What is the best way to translate the content on
your website for a new market?
 Answer: Native speakers
 Question 2Before starting to promote products to other
countries online, what could you use to gauge demand for
your product in that specific market?
 Answer: Keyword planning tools
 Question 3When adapting your website for customers who
speak a different language, what should you
do?Answer: Translate your content with consideration to
particular words and phrases
 Question 4Which of the following is primarily meant to target
new customers online?Answer: Search advertising
 Question 5What should a business do first, when considering
going into a new market?Answer: Determine its ability to
deliver products and review all tax and legal information
 Question 6When selling to people in different countries, what
payment form should you consider using if you aren't already?
 Answer: Paypal or Worldpay
 Question 7Which of the following options is important to
research when planning to expand delivery of products and
services to customers across the globe?
 Answer: The legal and tax considerations in that market
 Certification exam
 You've aced every tutorial in the Digital Unlocked. Ready to
graduate? Take the final exam to earn your certificate.
 Take a business online

Question 1What's the biggest challenge for most businesses

when going online?
 Answer: Developing a plan
 Question 2When looking to advertise a new business online,
what is one of the major benefits of display adsAnswer: They
can come in many different formats
 Question 3When considering whether to have a web presence
for your business, which of the following is not a major factor?
 Answer: How long you’ve been in business
 Question 4You notice that when people see images of your
products online, you have an increase in conversions or sales.
Which customer touch point could you use to take advantage
of this insight?
 Answer: Social media
 Question 5
 Which are the first steps you should consider when
constructing an online business strategy?\Answer: Create
goals and identify a USP
 Make it easy for people to find a business on the web
 Question 6What is the term we use to describe how search
engines categorize each piece of content?
 Answer: Indexing
 Question 7Fill the blank: 'Search engines _________ the
internet to discover content.'
 Answer: crawl
 Question 8When looking to optimise the performance of a
website to improve its search engine ranking, using 'long tail
keyword terms' in your SEO plan often allows you to...
 Answer: Find more opportunities

Question 9There are many ways you can improve the
performance of a website from an SEO perspective. When it
comes to link building which of the following statements is
accurate?
 Answer: The quality of links is important, not the quantity
 Question 10Gaining backlinks to your website is a great way
to improve the SEO performance. What best practice will
encourage people to link back to your site?
 Answer: Write some great content they will find useful

Question 11Fill the blank: When managing SEM campaigns,
the best way to optimise your quality score is to improve the
_________ of your keywords, adverts, and landing pages.
 Answer: relevance

Question 12When advertising on search engines, if you bid
the same as your competitor, having a higher quality score will
mean you appear where in comparison?
 Answer: Above them

Question 13What is the most important thing to consider when
optimising a search engine marketing campaign
 Answer: Increasing the relevance of the keywords, ads, and
landing page
 Question 14Which search query would trigger an ad based on
this keyword: [London portrait photographer]?
 Answer: London portrait photographer

Reach more people locally, on social media or on mobile
 Question 15Fill in the blank: When search engines use factors
like geolocation, IP address and location based search terms
to produce geographically tailored results, this is called
_____________.
 Answer: Local Search
 Question 16When looking to promote your products and
services locally, what are the benefits of using search engine
ads?
 Answer: You can target ads to a specific geographic area

Question 17Using social media for business purposes can be
very different to running personal profiles. If you're looking to
attract people to your social network, what tone of voice
should you consider?
 Answer: Engaging & Inviting

Question 18Building a plan will help you to focus your efforts
when using social media. What should you consider when
making your social media plan?
 Answer: Your audience’s interests
 Question 19With more and more users using mobile to look at
websites, it is key that you optimise your site so users can find
it when searching online. Which two elements should you look
to optimise for improved SEO performance?
 Answer: Site speed and usability
 Question 20Mobile advertising is a great tool for marketers,
but all that good work could be undone if your website isn't
what?
 Answer: Optimised for different devices

Question 21Which of the following actions would be most
effective for a business to take in order to help them progress
towards achieving their content marketing goals?
 Answer: Refining their content marketing strategy as they go,
taking into account available data and metrics
 Reach more customers with advertising
 Question 22When it comes to email marketing, what do we
mean by the term A/B testing?Answer: A/B testing means
splitting your audience and sending each of them a different
variation of your email
 Question 23Which form of targeting would you use to display
ads to people who have previously visited your website?
 Answer: Retargeting
 Question 24Which of the following is a benefit of search
advertising over display advertising?
 Answer: Search advertising is shown to customers who are
searching for your specific terms
 Question 25Which of the following is the most accurate
analogy for a display advertising network?
 Answer: A marketplace between online publishers and
advertisers
 Question 26How can your business benefit from video without
making one yourself?
 Answer: Advertising on other people's videos
 Question 27If the analytics for your video campaign shows
people are only watching the first few seconds of your video,
what can you do to try and amend this?
 Answer: Update the description to tell people more about the
video

Question 28When using analytics programmes on your
website, which of these do not fall under the category of a
dimension?
 Answer: The time a user spends on the site
 Question 29When using analytics on your website, what do
we mean by the term 'conversion'?
 Answer: The act of a user completing a goal
 Question 30When using web-based analytics tools, by
segmenting the data you will be able to achieve which of the
following?
 Answer: Find insights that can help you identify where to make
improvements
 Question 31How do you handle data in analytics to gain
greater insights into our audience's behaviour?
 Answer: Segment

Question 32When creating a presentation based on lots of
data, what principle should you bear in mind?
 Answer: Tailor your approach to your audience in order to tell
a better story

Question 33Why should you avoid focusing on collecting as
much data as possible?
 Answer: The right information, at the right time, is more
valuable

Sell products or services online
 Question 34When building your online product store, to make
it as effective as possible you should look to optimise the
performance by using images in what kind of way?
 Answer: Ensure images are of a high quality
 Question 35When looking to introduce e-commerce functions
to your website, which of the following would be the best first
step?
 Answer: Set up a web-based money transfer software like
PayPal
 Question 36If a user abandons their shopping cart without
making a purchase, one way to bring them back to complete
the purchase is?

Question 37Fill in the blank: When you are considering the
layout of the product pages, it is important to put them in
________ order?
 Answer: hierarchical
 Take a business global
Question 38If you are looking to expand your company's
presence online internationally, which of the following should
you consider with regards to your online content?
 Answer: Translated but also locally adapted for the audience
 Question 39Fill the blanks: When advertising internationally,
you should make your business ______ to the new market,
consider the ___________ and any possible ___________
implications.
 Answer: accessible | supply chain | legal
 Question 40Fill in the blank: When considering expanding a
business internationally, the best place to start is
to__________?Answer: use online tools to help you
understand where there’s a strong demand for your products
 Hope you guys all get the certificate. Good luck and feel free
to comment if you need answers in PDF format than you can
leave your email address below. I will send you the answers in
PDF format
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
Do You want more contents like this? Let us know in the

comment section. We will be more than happy to receive your
comments.
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Thank you so much for visiting my blog. Making this type of

blog requires a lot of time and hard-work. Please like, share
and subscribe my blog if you want more. Any mistakes???
Please comment down. I will improve them ASAP.
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Welcome to google digital unlocked certifications answers. All
the answers given here are 100% free and !00% correct and
Latest 2019 November Google digital unlocked certifications
answers. You can get your certificate by next 30 minutes of
continue reading this blog. You may find plenty of blogs for
paid answers but this blog is made to provide you 100%
genuine answers to you for absolutely free!!! Please share this
blog and help others too to get Google Digital Unlocked
certification for free. It's worth your time. Let's Start

Fundamentals Of Digital Marketing: Module 1/26



 Question 1

 The Increased Use of The Internet Presents A Lot Of
Potential For Which Types Of Businesses?

 Question 2

 Taking A Business Online Can Involve Many Different Steps.
When Starting Out, Which Activity Could Be A Part Of This
Process?
 Answer: Creating A Business Listing In Online Local
Directories


 Question 3


 Which Of The Following Is The Easiest Way For Visitors To
Learn About A Business While Visiting A Website?


 Answer: Browsing Your Product Pages And Reviewing The
Frequently Asked Questions Page


 Question 4


 What Is A Key Benefit Of Having An Online Presence For A
Business?
 Answer: Being Visible When People Search For A Business
Like Yours



 This blog contains all the answers of Google Digital Unlocked
of all 26 modules and final examination answers. If you are
looking for final exam answer, you can find them below the
answer of 26th module question. Please fill your answers
correctly, if you did a mistake once then you cannot skip to
quiz again in the same module without completing the topic.








 Question 1


 Which Tool Helps You Measure The Success Of Your
Website?

Question 2

Which Of The Following Statements Is True When It Comes
To Taking A Business Online?

 Question 3

 Which Term Best Describes The Business Activity That
Occurs When Website Visitors Buy Products Or Services
From You Online?

Question 4

 Which Of The Following Statements Is True When Marketing
Your Business Online?
 Answer: Social Media Is A Great Way To Engage Your
Audience








 Question 1
 Which Of The Following Statements Is True When It Comes
To Developing A Web Presence For A Business?
 Answer: Mobile Apps Enable Your Customers To Purchase
Your Products Without Being On Your Website

Question 2
 Answer: A Computer Connected To The Internet With
Software That Allows It To Host All The Components Of Your
Website


 Question 3
 Fill In The Blank: A __________ Is A Shortcut To Other Pages
On Your Site Or Elsewhere On The Web.

Question 4
 Which Of The Following Is Something You'll Probably Want
To Exclude From Your Website?
 Answer: A Lot Of Deep Scientific Information And Detailed
Statistics

Question 5

 Which Of The Following Is An Example Of A 'call To Action'
On A Website?
 Answer: A ‘get Directions To Our Store’ Button Which When
Clicked, Redirects To A Map Displaying Directions To The
Store Based On The Customer’s Current Address


Question 6

 What Should You Consider When Developing Your Website
Content?







 Question 1
 What Is The First Step In Creating An Online Business
Strategy?

Question 2
 What Is The Purpose Of The 'see, Think, Do, Care'
Framework?
 Answer: To Help A Business Understand The Customer
Journey Online

 Question 3
 Why Is Optimizing Customer Touchpoints Online Beneficial
For Businesses?
 Answer: It Provides Customers With Value Every Time They
Come Into Contact With A Brand, Helping Build Trust

Question 4

 Once You've Worked Out Your Unique Selling Point (USP),
How Would You Use It In A Long-term Online Strategy?
 Answer: Incorporate It Within Marketing Materials Across All
Channels To Help Raise Customer Awareness

 Question 5








Question 1

 Why Are Search Engines A Great Place For A Business To
Be Found?
 Answer: People Who Search Are Actively Looking For
Information, Products Or Services

Question 2

 What Technology Do Search Engines Use To 'crawl'
Websites?
 Answer: Bots

Question 3

 Which Of The Following Can Help A Search Engine
Understand What Your Page Is About?

 Question 4
 Fill in The Blank: Spending Money On Search Advertising
Influences How Your Website Appears In ___________.

Question 5

 Which Of These Is An Important Factor In The Paid Search
Auction System?

Question 6

 Which Of These Can Google Search Console Help You To
Do?
 Answer: It Helps You Understand Which Keywords People
Are Searching For On Google






Question 1
 Which Of The Following Factors Should You Consider When
Optimising Your Website For Search Engines?



Question 2


 Question 3
 When it comes to search ads, which of the following could
dictate how an ad will perform against a competitor?
 Question 4
 Fill in the blank: Short strings of specific keywords with low
search volume are called ___________.
 Question 5
 Which of the following would be an ideal goal for an SEO
plan?
 Answer: Increasing how many relevant people visit your
website




 FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26

Question 1

 Which of the following page titles would be most suitable for a
website page describing a store's return policy?

Question 2
 Which of the following is a good way to get other websites to
link to your site?

Question 3
 When expanding a business internationally, which of the
following is most important to provide on your website?



Question 1

 Search engine marketing can also be called what?Pay-per-
click advertising

Question 2
 In an SEM auction, your Quality Score is based on which
aspect of your ad?

Fill in the blank: It's possible to determine how well a/an
___________ will perform without bidding on it.
 Answer: Keyword

Question 4
 What should your search ad have in order to promote more
clicks?




Question 1

 Which of the following is a benefit of using relevant ads and
landing pages?

Question 2
 When it comes to search ads, which description best
describes 'negative keywords'?

Question 3
 Fill in the blank: If you use __________ keywords when
building your search ads, minor variations, like plurals, can still
trigger the ad.

Question 4
 Answer: How many people visiting your site from a search ad
end up completing a purchase




10/26
 Question 1
 How can you improve a business's visibility to people located
near you geographically?
 Answer: Make sure your phone number, address and
business hours are easy to find

Question 2

Question 3
 Which of the following is a benefit of registering your business
in online local listings?
 Answer: Increased likelihood of being discovered through
search engines

Question 4
 Which three pieces of information are essential to include first
in your local directory listing?
 Answer: Business name, business address, telephone
numbers

11/26

Question 1

 Which of the following factors help search engines determine
if your business is local?
 Answer: Location details on the website, quality content and
how mobile friendly the website is

Question 2

 When looking to attract a local audience, why it is important to
optimise your website and content for mobile users?
 Answer: Because local users tend to use their mobile devices
when they’re out of the house

Question 3
 Which of the following can help you gain visibility in search
engines?
 Answer: Adding relevant content that highlights the location of
your business


12/26

Question 1
 Which of the following can businesses achieve by using social
media?

Question 2
 Fill in the blank: Businesses should focus on social media
platforms with _______.

Question 3

Question 4
 Which details should you look to include on a business profile
page on social media?


 Please drop your valuable feedback in comment
section.Found any mistakes/unanswered questions? Please
help us to improve by letting us know in the comment section.


13/26

Question 1


Question 2
 What is the best way to put your social content in front of
people who don't already follow you?

Question 3
 What can social media analytics tools help you measure when
assessing campaign results?
 Answer: Whether the visitor clicked on a paid ad or organic
listing

 Question 4
 Which of the following is a pitfall when using social media for
business?
 Answer: Not having the resources to respond to comments
and questions in a timely manner


14/26
 Question 1
 When looking to ensure your website is easily accessible by
mobile users, what should you focus on doing first?
 Answer: Optimise your site
 Question 2
 Answer: Your website will adapt to suit whichever device it is
being viewed on

 Question 3
 When it comes to optimising your website's SEO for mobile
users, which of the following is a crucial factor to keep in
mind?

Question 4
 What can a business use to send messages to users who
have already downloaded their app?
 Answer : Push Notification

15/26
 Question 1

 When considering how mobile users will search for your
business, which types of keywords should you focus on?

 Question 2
 Before running search ads, you should make sure your site is
mobile-friendly. Which scenario best describes a mobile-
friendly experience for a customer?

 Question 3
 Which of the following can be used to target an audience
when using some social media ads?

Question 4

 When making video content for your display ads, what is most
important to ensure?


16/26
 Question 1
 Which of the following is an accurate definition of what a
content marketing campaign involves?
 The creation and promotion of online materials with the goal of
increasing interest in a product or service

 Question 2
 What does the following definition describe? 'The division of
an audience into groups of who they are and what they like,
with a goal of identifying a group most interested in your
product/service.'

 Question 3
 Fill in the blank: When describing the purpose of content, what
is missing? 'To entertain, to inspire, to _______ and to
convince'.
 Answer: Educate

Question 4

 Which of the following best describes why approaches to
writing need to be adapted for online content?
 Answer: Online readers have a reduced attention span, due
to being flooded with information

 Question 5
 What are 'highlighting key dates' and 'considering multiple
channels' best practices of?

 Question 6
 Which of the following metrics could help you understand
which blog post is resonating the most with your audience?


17/26
 Question 1
 Which of the following will you need to start an email
marketing programme?

Question 2

 Which of the following is a common feature of email marketing
platforms?
 Answer: A feature allowing users to unsubscribe from your
emails

Question 3
 Which of these is a good practice to keep in mind when
sending emails to your contacts?
 Answer: Run an A/B test on your subject line to determine
which one works best

 Question 4
 If the open rate of your emails seems low, which of the
following could help you fix that?

 Question 5
 Which of the following statements is true when it comes to
running email campaigns for a business?
 Answer: There’s no need to use sponsored ads within your
email marketing





18/26

 Question 1If you own a film blog, which type of customer can
you expect to reach with display advertising?Answer: People
who haven't read your blog before but are interested in your
subjectQuestion 2Fill in the blank: The ads on search engines
are usually made up of ________.Answer: TextQuestion
3When using search engine marketing, where can your ads
appear?Answer: Only on search enginesQuestion 4When
setting up display advertising campaigns, who can you
target?Answer: People who speak different languages
MODULE 19/26

Question 1In what way can display advertising be
effective?Answer: It drives traffic to your website
 Question 2Which of the following is an example of the type of
data that advertising networks automatically collect and share
with businesses?

 Answer: The cost of each ad you publishQuestion 3Which of
the following is true when purchasing ad placements on an
advertising network?Answer: The network provides data on
the click-through-rateQuestion 4If a person adds a product to
a shopping cart but then leaves the website – which of the
following tactics is most likely to encourage that person to
return and purchase the product?Answer: Retargeting with a
display ad that has a discount couponQuestion 5What is the
first step of display retargeting?Answer: Defining your
audience
MODULE 20/26
 Question 1When incorporating videos into a digital strategy,
which of the following tactics provides value to
customers?Answer: Publishing a how-to video on their
websiteQuestion 2What can using video as part of your online
presence help you create?
 Question 3Fill in the blank: As a small business, creating
videos to showcase your business or product requires only
______.Answer: Creativity, planning and any budgetQuestion
4Using videos in email marketing and social media is an
effective way to do what?Answer: Engage and grow your
audience
 Question 5How can you take advantage of video for your
product/services without actually making a video?Answer:
Advertise on other people's videos Question 6When looking at
your video analytics, you discover people are only watching
the first few seconds of your video. What should you
do?Answer: Consider updating your preview images, titles or
description.


MODULE 21/26
 Question 1Fill in the blank: Website analytics can tell you
_____________.Answer: What time of day your website gets
the most traffic
Question 2Analytics can give you immediate valuable
information about which type of customers?Answer: Previous
and current customers
Question 3If your key business goal is to get people to book
rooms at your guesthouse, what data are you most likely to be
interested in?Answer: How many people visiting your site
book a room with you
MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what
information about the user?Answer: Their location, type of
device they're using and pages visited Question 2Fill in the
blank: If an ad is not performing well, one effective tactic is to
_____________.Answer: Tweak the ad's copy and analyse
the results
Question 3Which section of Google Analytics can tell you
whether visitors have found your website via social
media?Answer: Acquisition
MODULE 23/26
 Question 1Which type of data relates to a metric that can be
represented with a number?Answer:Quantitative Question
2What makes the data cycle useful?Answer: It helps you
make the most of the data collected from marketing
activities Question 3Fill in the blank: Actionable insights can
be described as explaining the ______ of an online marketing
campaign.Answer: 'Why'Question 4Which of the following is a
benefit of using spreadsheets?Answer: Vast quantities of data
can be stored, sorted and analysed quickly
MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product
description page?Answer: Reviews of the product
 Question 2Which of the following is an advantage of e-
commerce?Answer: Low operational costs
 Question 3To an owner or administrator, what is a functional
benefit of having an online store?
 Question 4What is the name of the process that describes
what happens when a customer is taken to a separate site to
complete a transaction before being sent back to the original
site again?
 FUNDAMENTALS OF DIGITAL MARKETING:
MODULE 25/26
 Question 1Which of the following is a sign that customers are
having trouble using a particular device to make purchases?
 Answer: Analytics shows you have a lot of mobile visitors, but
very few purchases through mobile
 Answer: Displaying very specific, featured products on your
home page
 Question 3Which of the following statements is true when
describing how retargeting ads workAnswer: Once a user
visits your site, the code drops an anonymous browser cookie

MODULE 26/26
 Question 1What is the best way to translate the content on
your website for a new market?
 Question 2Before starting to promote products to other
countries online, what could you use to gauge demand for
your product in that specific market?
 Question 3When adapting your website for customers who
speak a different language, what should you
do?Answer: Translate your content with consideration to
particular words and phrases
 Question 4Which of the following is primarily meant to target
new customers online?Answer: Search advertising
 Question 5What should a business do first, when considering
going into a new market?Answer: Determine its ability to
deliver products and review all tax and legal information
 Question 6When selling to people in different countries, what
payment form should you consider using if you aren't already?
 Question 7Which of the following options is important to
research when planning to expand delivery of products and
services to customers across the globe?
 You've aced every tutorial in the Digital Unlocked. Ready to
graduate? Take the final exam to earn your certificate.

Question 1What's the biggest challenge for most businesses

when going online?
 Question 2When looking to advertise a new business online,
what is one of the major benefits of display adsAnswer: They
can come in many different formats
 Question 3When considering whether to have a web presence
for your business, which of the following is not a major factor?
 Question 4You notice that when people see images of your
products online, you have an increase in conversions or sales.
Which customer touch point could you use to take advantage
of this insight?
 Question 5
 Which are the first steps you should consider when
constructing an online business strategy?\Answer: Create
goals and identify a USP
 Question 6What is the term we use to describe how search
engines categorize each piece of content?
 Question 7Fill the blank: 'Search engines _________ the
internet to discover content.'
 Answer: crawl
 Question 8When looking to optimise the performance of a
website to improve its search engine ranking, using 'long tail
keyword terms' in your SEO plan often allows you to...

Question 9There are many ways you can improve the
performance of a website from an SEO perspective. When it
comes to link building which of the following statements is
accurate?
 Question 10Gaining backlinks to your website is a great way
to improve the SEO performance. What best practice will
encourage people to link back to your site?

Question 11Fill the blank: When managing SEM campaigns,
the best way to optimise your quality score is to improve the
_________ of your keywords, adverts, and landing pages.

Question 12When advertising on search engines, if you bid
the same as your competitor, having a higher quality score will
mean you appear where in comparison?

Question 13What is the most important thing to consider when
optimising a search engine marketing campaign
 Answer: Increasing the relevance of the keywords, ads, and
landing page
 Question 14Which search query would trigger an ad based on
this keyword: [London portrait photographer]?

 Question 15Fill in the blank: When search engines use factors
like geolocation, IP address and location based search terms
to produce geographically tailored results, this is called
_____________.
 Question 16When looking to promote your products and
services locally, what are the benefits of using search engine
ads?

Question 17Using social media for business purposes can be
very different to running personal profiles. If you're looking to
attract people to your social network, what tone of voice

Question 18Building a plan will help you to focus your efforts
when using social media. What should you consider when
making your social media plan?
 Question 19With more and more users using mobile to look at
websites, it is key that you optimise your site so users can find
it when searching online. Which two elements should you look
to optimise for improved SEO performance?
 Question 20Mobile advertising is a great tool for marketers,
but all that good work could be undone if your website isn't
what?

Question 21Which of the following actions would be most
effective for a business to take in order to help them progress
towards achieving their content marketing goals?
 Answer: Refining their content marketing strategy as they go,
taking into account available data and metrics
 Question 22When it comes to email marketing, what do we
mean by the term A/B testing?Answer: A/B testing means
splitting your audience and sending each of them a different
variation of your email
 Question 23Which form of targeting would you use to display
ads to people who have previously visited your website?
 Question 24Which of the following is a benefit of search
advertising over display advertising?
 Answer: Search advertising is shown to customers who are
searching for your specific terms
 Question 25Which of the following is the most accurate
analogy for a display advertising network?
 Answer: A marketplace between online publishers and
advertisers
 Question 26How can your business benefit from video without
making one yourself?
 Question 27If the analytics for your video campaign shows
people are only watching the first few seconds of your video,
what can you do to try and amend this?
 Answer: Update the description to tell people more about the
video

Question 28When using analytics programmes on your
website, which of these do not fall under the category of a
dimension?
 Question 29When using analytics on your website, what do
we mean by the term 'conversion'?
 Question 30When using web-based analytics tools, by
segmenting the data you will be able to achieve which of the
following?
 Answer: Find insights that can help you identify where to make
improvements
 Question 31How do you handle data in analytics to gain
greater insights into our audience's behaviour?
 Answer: Segment

Question 32When creating a presentation based on lots of
data, what principle should you bear in mind?
 Answer: Tailor your approach to your audience in order to tell
a better story

Question 33Why should you avoid focusing on collecting as
much data as possible?
 Answer: The right information, at the right time, is more
valuable

 Question 34When building your online product store, to make
it as effective as possible you should look to optimise the
performance by using images in what kind of way?
 Question 35When looking to introduce e-commerce functions
to your website, which of the following would be the best first
step?
 Answer: Set up a web-based money transfer software like
PayPal
 Question 36If a user abandons their shopping cart without
making a purchase, one way to bring them back to complete
the purchase is?

Question 37Fill in the blank: When you are considering the
layout of the product pages, it is important to put them in
________ order?
 Question 38If you are looking to expand your company's
presence online internationally, which of the following should
you consider with regards to your online content?
 Question 39Fill the blanks: When advertising internationally,
you should make your business ______ to the new market,
consider the ___________ and any possible ___________
implications.
 Question 40Fill in the blank: When considering expanding a
business internationally, the best place to start is
to__________?Answer: use online tools to help you
understand where there’s a strong demand for your products
 Hope you guys all get the certificate. Good luck and feel free
to comment if you need answers in PDF format than you can
leave your email address below. I will send you the answers in
PDF format


Do You want more contents like this? Let us know in the

comment section. We will be more than happy to receive your
comments.


Thank you so much for visiting my blog. Making this type of

blog requires a lot of time and hard-work. Please like, share
and subscribe my blog if you want more. Any mistakes???
Please comment down. I will improve them ASAP.






Fundamentals Of Digital Marketing: Module 1/26


 Question 1

 The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of
Businesses?

 Question 2

 Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which
Activity Could Be A Part Of This Process?
 Answer: Creating A Business Listing In Online Local Directories


 Question 3


 Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While
Visiting A Website?


 Answer: Browsing Your Product Pages And Reviewing The Frequently Asked Questions
Page


 Question 4


 What Is A Key Benefit Of Having An Online Presence For A Business?
 Answer: Being Visible When People Search For A Business Like Yours



 This blog contains all the answers of Google Digital Unlocked of all
26 modules and final examination answers. If you are looking for
final exam answer, you can find them below the answer of 26th module
question. Please fill your answers correctly, if you did a mistake
once then you cannot skip to quiz again in the same module without
completing the topic.








 Question 1


 Which Tool Helps You Measure The Success Of Your Website?

Question 2
Which Of The Following Statements Is True When It Comes To Taking A Business Online?

 Question 3

 Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy
Products Or Services From You Online?

 Question 4
 Which Of The Following Statements Is True When Marketing Your Business Online?
 Answer: Social Media Is A Great Way To Engage Your Audience



 Found any mistakes/unanswered questions? Please help us to improve by letting us know in
the comment section.




 Question 1
 Which Of The Following Statements Is True When It Comes To Developing A Web Presence
For A Business?
 Answer: Mobile Apps Enable Your Customers To Purchase Your Products Without Being On
Your Website

Question 2
 Answer: A Computer Connected To The Internet With Software That Allows It To Host All The
Components Of Your Website


 Question 3
 Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On
The Web.

 Question 4
 Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
 Answer: A Lot Of Deep Scientific Information And Detailed Statistics

 Question 5
 Which Of The Following Is An Example Of A 'call To Action' On A Website?
 Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map
Displaying Directions To The Store Based On The Customer’s Current Address


 Question 6
 What Should You Consider When Developing Your Website Content?







 Question 1
 What Is The First Step In Creating An Online Business Strategy?

 Question 2
 What Is The Purpose Of The 'see, Think, Do, Care' Framework?
 Answer: To Help A Business Understand The Customer Journey Online

 Question 3
 Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
 Answer: It Provides Customers With Value Every Time They Come Into Contact With A
Brand, Helping Build Trust

 Question 4
 Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-
term Online Strategy?
 Answer: Incorporate It Within Marketing Materials Across All Channels To Help Raise
Customer Awareness

 Question 5




 Found any mistakes/unanswered questions? Please help us to
improve by letting us know in the comment section.




 Question 1
 Why Are Search Engines A Great Place For A Business To Be Found?
 Answer: People Who Search Are Actively Looking For Information, Products Or Services

 Question 2
 What Technology Do Search Engines Use To 'crawl' Websites?
 Answer: Bots

 Question 3
 Which Of The Following Can Help A Search Engine Understand What Your Page Is About?

 Question 4
 Fill in The Blank: Spending Money On Search Advertising Influences How Your Website
Appears In ___________.

 Question 5
 Which Of These Is An Important Factor In The Paid Search Auction System?

 Question 6
 Which Of These Can Google Search Console Help You To Do?
 Answer: It Helps You Understand Which Keywords People Are Searching For On Google






 Question 1
 Which Of The Following Factors Should You Consider When Optimising Your Website For
Search Engines?



 Question 2

 Question 3
 When it comes to search ads, which of the following could dictate how an ad will perform
against a competitor?
 Question 4
 Fill in the blank: Short strings of specific keywords with low search volume are called
___________.
 Question 5
 Which of the following would be an ideal goal for an SEO plan?
 Answer: Increasing how many relevant people visit your website





 Question 1
 Which of the following page titles would be most suitable for a website page describing a
store's return policy?

Question 2
 Which of the following is a good way to get other websites to link to your site?

Question 3
 When expanding a business internationally, which of the following is most important to
provide on your website?


 Question 1
 Search engine marketing can also be called what?Pay-per-click advertising

Question 2
 In an SEM auction, your Quality Score is based on which aspect of your ad?

Fill in the blank: It's possible to determine how well a/an ___________ will perform
without bidding on it.
 Answer: Keyword

Question 4
 What should your search ad have in order to promote more clicks?




 Question 1
 Which of the following is a benefit of using relevant ads and landing pages?

Question 2
 When it comes to search ads, which description best describes 'negative keywords'?

Question 3
 Fill in the blank: If you use __________ keywords when building your search ads, minor
variations, like plurals, can still trigger the ad.

Question 4
 Answer: How many people visiting your site from a search ad end up completing a purchase



FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26
 Question 1
 How can you improve a business's visibility to people located near you geographically?
 Answer: Make sure your phone number, address and business hours are easy to find

Question 2

Question 3
 Which of the following is a benefit of registering your business in online local listings?
 Answer: Increased likelihood of being discovered through search engines

Question 4
 Which three pieces of information are essential to include first in your local directory listing?
 Answer: Business name, business address, telephone numbers


 Question 1
 Which of the following factors help search engines determine if your business is local?
 Answer: Location details on the website, quality content and how mobile friendly the website
is
 Question 2
 When looking to attract a local audience, why it is important to optimise your website and
content for mobile users?
 Answer: Because local users tend to use their mobile devices when they’re out of the house

Question 3
 Which of the following can help you gain visibility in search engines?
 Answer: Adding relevant content that highlights the location of your business


Question 1
 Which of the following can businesses achieve by using social media?

Question 2
 Fill in the blank: Businesses should focus on social media platforms with _______.

Question 3

Question 4
 Which details should you look to include on a business profile page on social media?


 Please drop your valuable feedback in comment section.Found any mistakes/unanswered
questions? Please help us to improve by letting us know in the comment section.



 Question 1

Question 2
 What is the best way to put your social content in front of people who don't already follow
you?

Question 3
 What can social media analytics tools help you measure when assessing campaign results?
 Answer: Whether the visitor clicked on a paid ad or organic listing
 Question 4
 Which of the following is a pitfall when using social media for business?
 Answer: Not having the resources to respond to comments and questions in a timely manner


 Question 1
 When looking to ensure your website is easily accessible by mobile users, what should you
focus on doing first?
Answer: Optimise your site
 Question 2
 Answer: Your website will adapt to suit whichever device it is being viewed on

 Question 3
 When it comes to optimising your website's SEO for mobile users, which of the following is a
crucial factor to keep in mind?

Question 4
What can a business use to send messages to users who have already downloaded their
app?
Answer : Push Notification

 Question 1

 When considering how mobile users will search for your business, which types of keywords
should you focus on?

 Question 2
 Before running search ads, you should make sure your site is mobile-friendly. Which scenario
best describes a mobile-friendly experience for a customer?
 Question 3
 Which of the following can be used to target an audience when using some social media ads?
 Question 4
 When making video content for your display ads, what is most important to ensure?


 Question 1
 Which of the following is an accurate definition of what a content marketing campaign
involves?
 The creation and promotion of online materials with the goal of increasing interest in a product
or service

 Question 2
 What does the following definition describe? 'The division of an audience into groups of who
they are and what they like, with a goal of identifying a group most interested in your
product/service.'

 Question 3
 Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to
inspire, to _______ and to convince'.
 Answer: Educate

 Question 4
 Which of the following best describes why approaches to writing need to be adapted for
online content?
 Answer: Online readers have a reduced attention span, due to being flooded with information

 Question 5
 What are 'highlighting key dates' and 'considering multiple channels' best practices of?

 Question 6
 Which of the following metrics could help you understand which blog post is resonating the
most with your audience?


 Question 1
 Which of the following will you need to start an email marketing programme?

 Question 2
 Which of the following is a common feature of email marketing platforms?
 Answer: A feature allowing users to unsubscribe from your emails

 Question 3
 Which of these is a good practice to keep in mind when sending emails to your contacts?
 Answer: Run an A/B test on your subject line to determine which one works best

 Question 4
 If the open rate of your emails seems low, which of the following could help you fix that?

 Question 5
 Which of the following statements is true when it comes to running email campaigns for a
business?
 Answer: There’s no need to use sponsored ads within your email marketing






 Question 1If you own a film blog, which type of customer can you expect to
reach with display advertising?Answer: People who haven't read your blog before
but are interested in your subjectQuestion 2Fill in the blank: The ads on search
engines are usually made up of ________.Answer: TextQuestion 3When using search
engine marketing, where can your ads appear?Answer: Only on search
enginesQuestion 4When setting up display advertising campaigns, who can you
target?Answer: People who speak different languages

Question 1In what way can display advertising be effective?Answer: It drives
traffic to your website
 Question 2Which of the following is an example of the type of data that
advertising networks automatically collect and share with businesses?

 Answer: The cost of each ad you publishQuestion 3Which of the following is
true when purchasing ad placements on an advertising network?Answer: The
network provides data on the click-through-rateQuestion 4If a person adds a
product to a shopping cart but then leaves the website – which of the following
tactics is most likely to encourage that person to return and purchase the
product?Answer: Retargeting with a display ad that has a discount
couponQuestion 5What is the first step of display
retargeting?Answer: Defining your audience
FUNDAMENTALS OF DIGI TAL MARKETING: MODUL E 20/26
 Question 1When incorporating videos into a digital strategy, which of the
following tactics provides value to customers?Answer: Publishing a how-to
video on their websiteQuestion 2What can using video as part of your online
presence help you create?
 Question 3Fill in the blank: As a small business, creating videos to showcase
your business or product requires only ______.Answer: Creativity, planning
and any budgetQuestion 4Using videos in email marketing and social media
is an effective way to do what?Answer: Engage and grow your audience
 Question 5How can you take advantage of video for your product/services
without actually making a video?Answer: Advertise on other people's
videos Question 6When looking at your video analytics, you discover people
are only watching the first few seconds of your video. What should you
do?Answer: Consider updating your preview images, titles or description.
 Found any mistakes/unanswered questions? Please help us to improve by

letting us know in the comment section.


 Question 1Fill in the blank: Website analytics can tell you
_____________.Answer: What time of day your website gets the most traffic
Question 2Analytics can give you immediate valuable information about which
type of customers?Answer: Previous and current customers
Question 3If your key business goal is to get people to book rooms at your
guesthouse, what data are you most likely to be interested in?Answer: How
many people visiting your site book a room with you
FUNDAMENTALS OF DIGI TAL MARKETING: MODUL E 22/26Find
success with analytics
Question 1Most web analytics tools can tell you what information about the
user?Answer: Their location, type of device they're using and pages
visited Question 2Fill in the blank: If an ad is not performing well, one effective
tactic is to _____________.Answer: Tweak the ad's copy and analyse the
results
Question 3Which section of Google Analytics can tell you whether visitors
have found your website via social media?Answer: Acquisition
 Question 1Which type of data relates to a metric that can be represented with
a number?Answer:Quantitative Question 2What makes the data cycle
useful?Answer: It helps you make the most of the data collected from
marketing activities Question 3Fill in the blank: Actionable insights can be
described as explaining the ______ of an online marketing campaign.Answer:
'Why'Question 4Which of the following is a benefit of using
spreadsheets?Answer: Vast quantities of data can be stored, sorted and
analysed quickly
FUNDAMENTALS OF DIGI TAL MARKETING: MODUL E 24/26Build
your online shop
Question 1What would be beneficial to include on a product description
page?Answer: Reviews of the product
 Question 2Which of the following is an advantage of e-commerce?Answer: Low
operational costs
 Question 3To an owner or administrator, what is a functional benefit of having
an online store?
 Question 4What is the name of the process that describes what happens
when a customer is taken to a separate site to complete a transaction before
being sent back to the original site again?
 FUNDAMENTALS OF DIGI TAL MARKETING: MODUL E 25/26
 Question 1Which of the following is a sign that customers are having trouble
using a particular device to make purchases?
 Answer: Analytics shows you have a lot of mobile visitors, but very few
purchases through mobile
 Answer: Displaying very specific, featured products on your home page
 Question 3Which of the following statements is true when describing how
retargeting ads workAnswer: Once a user visits your site, the code drops an
anonymous browser cookie

 Question 1What is the best way to translate the content on your website for a
new market?
 Question 2Before starting to promote products to other countries online, what
could you use to gauge demand for your product in that specific market?
 Question 3When adapting your website for customers who speak a different
language, what should you do?Answer: Translate your content with
consideration to particular words and phrases
 Question 4Which of the following is primarily meant to target new customers
online?Answer: Search advertising
 Question 5What should a business do first, when considering going into a
new market?Answer: Determine its ability to deliver products and review all
tax and legal information
 Question 6When selling to people in different countries, what payment form
should you consider using if you aren't already?
 Question 7Which of the following options is important to research when
planning to expand delivery of products and services to customers across the
globe?
 Found any mistakes/unanswered questions? Please help us to improve by
letting us know in the comment section.
 You've aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to
earn your certificate.

Question 1What's the biggest challenge for most businesses when going online?
 Question 2When looking to advertise a new business online, what is one of the major benefits
of display adsAnswer: They can come in many different formats
 Question 3When considering whether to have a web presence for your business, which of the
following is not a major factor?
 Question 4You notice that when people see images of your products online, you have an
increase in conversions or sales. Which customer touch point could you use to take
advantage of this insight?
 Question 5
 Which are the first steps you should consider when constructing an online business
strategy?\Answer: Create goals and identify a USP
Question 6What is the term we use to describe how search engines categorize each piece of
content?
 Question 7Fill the blank: 'Search engines _________ the internet to discover content.'
 Answer: crawl
 Question 8When looking to optimise the performance of a website to improve its search
engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...

Question 9There are many ways you can improve the performance of a website from an SEO
perspective. When it comes to link building which of the following statements is accurate?
 Question 10Gaining backlinks to your website is a great way to improve the SEO
performance. What best practice will encourage people to link back to your site?

Question 11Fill the blank: When managing SEM campaigns, the best way to optimise your
quality score is to improve the _________ of your keywords, adverts, and landing pages.

Question 12When advertising on search engines, if you bid the same as your competitor,
having a higher quality score will mean you appear where in comparison?

Question 13What is the most important thing to consider when optimising a search engine
marketing campaign
 Answer: Increasing the relevance of the keywords, ads, and landing page
 Question 14Which search query would trigger an ad based on this keyword: [London portrait
photographer]?

Question 15Fill in the blank: When search engines use factors like geolocation, IP address
and location based search terms to produce geographically tailored results, this is called
_____________.
 Question 16When looking to promote your products and services locally, what are the
benefits of using search engine ads?

Question 17Using social media for business purposes can be very different to running
personal profiles. If you're looking to attract people to your social network, what tone of voice

Question 18Building a plan will help you to focus your efforts when using social media. What
should you consider when making your social media plan?
 Question 19With more and more users using mobile to look at websites, it is key that you
optimise your site so users can find it when searching online. Which two elements should you
look to optimise for improved SEO performance?
 Question 20Mobile advertising is a great tool for marketers, but all that good work could be
undone if your website isn't what?

Question 21Which of the following actions would be most effective for a business to take in
order to help them progress towards achieving their content marketing goals?
 Answer: Refining
their content marketing strategy as they go, taking into account
available data and metrics
Question 22When it comes to email marketing, what do we mean by the term A/B
testing?Answer: A/B testing means splitting your audience and sending each of them a
different variation of your email
 Question 23Which form of targeting would you use to display ads to people who have
previously visited your website?
 Question 24Which of the following is a benefit of search advertising over display advertising?
 Answer: Searchadvertising is shown to customers who are searching for your
specific terms
 Question 25Which of the following is the most accurate analogy for a display advertising
network?
 Answer: A marketplace between online publishers and advertisers
 Question 26How can your business benefit from video without making one yourself?
 Question 27If the analytics for your video campaign shows people are only watching the first
few seconds of your video, what can you do to try and amend this?
 Answer: Update the description to tell people more about the video

Question 28When using analytics programmes on your website, which of these do not fall
under the category of a dimension?
 Question 29When using analytics on your website, what do we mean by the term
'conversion'?
 Question 30When using web-based analytics tools, by segmenting the data you will be able
to achieve which of the following?
 Answer: Find insights that can help you identify where to make improvements
 Question 31How do you handle data in analytics to gain greater insights into our audience's
behaviour?
 Answer: Segment

Question 32When creating a presentation based on lots of data, what principle should you
bear in mind?
 Answer: Tailor your approach to your audience in order to tell a better story

Question 33Why should you avoid focusing on collecting as much data as possible?
 Answer: The right information, at the right time, is more valuable

Question 34When building your online product store, to make it as effective as possible you
should look to optimise the performance by using images in what kind of way?
 Question 35When looking to introduce e-commerce functions to your website, which of the
following would be the best first step?
 Answer: Set up a web-based money transfer software like PayPal
 Question 36If a user abandons their shopping cart without making a purchase, one way to
bring them back to complete the purchase is?

Question 37Fill in the blank: When you are considering the layout of the product pages, it is
important to put them in ________ order?
Question 38If you are looking to expand your company's presence online internationally,
which of the following should you consider with regards to your online content?
 Question 39Fill the blanks: When advertising internationally, you should make your business
______ to the new market, consider the ___________ and any possible ___________
implications.
 Question 40Fill in the blank: When considering expanding a business internationally, the best
place to start is to__________?Answer: use online tools to help you understand where
there’s a strong demand for your products

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Today, our online experience is so much more than just checking emails.

But where do you start?

They could read testimonials from happy customers.

Maybe they’ll fill out a form to ask a question or request a quote.

It’s time to take the plunge and go digital!

 the core components of a digital presence

FUNDAMENTALS OF DIGITAL MARKETING: MODULE

 Found any mistakes/unanswered questions? Please help us

Question 3If your key business goal is to get people to book

Question 1What's the biggest challenge for most businesses

Do You want more contents like this? Let us know in the

Thank you so much for visiting my blog. Making this type of

Fundamentals Of Digital Marketing: Module 1/26

 Fundamentals Of Digital Marketing: Module 3/26

 FUNDAMENTALS OF DIGITAL MARKETING: MODULE

FUNDAMENTALS OF DIGITAL MARKETING: MODULE

FUNDAMENTALS OF DIGITAL MARKETING: MODULE

FUNDAMENTALS OF DIGITAL MARKETING:

Question 1What's the biggest challenge for most businesses

Do You want more contents like this? Let us know in the

Thank you so much for visiting my blog. Making this type of

 FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26

 Found any mistakes/unanswered questions? Please help us to improve by

FUNDAMENTALS OF DIGI TAL MARKETING: MODUL E 21/26

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