U n i t 1

O V E R V I E W S
Vocabulary
Career moves
Reading Ten ways to
improve your career
Language review
Modals 1: ability,
requests and offers

Discuss these questions.

1 How ambitious are you?
2 Do you have a career plan? Where do you want to be in 10 years'
time?
3 Which of the following would you prefer to do?

a) Work for one company during your career

b) Work for several different companies
c) Work for yourself

Which of the following areas do you work in (or would you like to
work in)? Why?
1 Sales and marketing 4 Administration and personnel
2 Finance 5 Production
3 Management 6 Research and development (R&D)

What should you do to get ahead in your career? Choose the four
most important tips from the list below. Compare your ideas in a
group and try to agree on a final choice.
1 Change companies often
2 Use charm with your superiors
3 Attend all meetings
4 Go to your company's social functions
5 Be energetic and enthusiastic at all times
6 Be the last to leave work every day
7 Find an experienced person to give you help and advice
8 Study for extra qualifications in your free time
 A The phrases below all include the word career. Match them to their
Career correct meanings. Use a good dictionary to help you.
moves 1 career move a) chances to start/improve your career
2 career break b) ideas you have for your future career
3 career plan c) something you do in order to progress in your
job
4 career d) period of time away from your job to, for
opportunitiesexample, look after your children

B Complete these sentences with the verbs from the box.

Use a good dictionary to help you.

make take have decide offer

1 Employees in large multinationals .. ............... excellent career

opportunities if they are willing to travel.
2 Some people ..................... a career break to do something
adventurous
like sailing round the world or going trekking in India.
3 One way to..................... a career move is to join a small but rapidly
growing company.
4 Certain companies ..................... career opportunities to the long-term
unemployed or to people without formal qualifications.
5 Ambitious people often .................... on a career plan while they are
still
at school or university.

C Look at the groups of words below. Cross out the noun or noun
phrase which doesn't go with the verb in each group.
1 make a fortune 4 do research
progress a mistake
a living a job
a training course your best
2 get progress 5 take a pension
a promotion time off
the sack early retirement
a nine-to-five job a break
3 earn a bonus 6 work flexitime
a part-time job anti-social hours
money overtime
40 thousand an office job

Complete each sentence with the appropriate form of a word

partnership from Exercise C.
1 Goran is 59, but he does not want to ....................In fact, he is taking
on more work!
2 When you..................... , you can arrange your own schedule, so this is
very convenient when you have children.
3 Luke is quite ambitious and does not want to be a sales assistant all his
life. In fact, he hopes to ............. very soon.
4 Most university lecturers have to....................in their specialist area.
5 In addition to your salary, you will..................for achieving monthly
targets.
Discuss these questions in pairs.
1 What helps when trying to move ahead in your career?
Think about personal factors (e.g. ambition, motivation, etc.) and
workplace factors (e.g. promotion opportunities, etc.).
2 What practical advice could you give to someone who wants to get
ahead in their career? Make a list of three to five points.

Scan the article quickly to find out if any of the points you have
listed in Exercise A are mentioned.

Ten ways to improve your career

Ajilon Finance, a leading
staffing and recruiting
services firm, offers the
following tips for getting
ahead in your career.
1 Make a list of your
priorities and outline
your tasks for the day.
Write down your
short- and long-term
goals, evaluate your "You're in line for a
progress frequently promotion. Unfortunately,
and stay focused. the line is six miles long."
2 Are you really
present? You may 8 Be clear about what you
physically be at work, want. If you believe you
but are you there deserve a promotion, ask
mentally? for one.
3 Learn how to work 9 Take time off and relax.
through others. Attending to your
Delegating tasks is an personal life and doing
important skill to things that make you
master at any level. happy will help your
4 Always look for performance at work.
opportunities to 10 Seek satisfaction. If
broaden your skills. you're disappointed by
For example, you can your, current career,
attend professional look for ways to
development seminars. transform your job into
5 Socialise with more of what you want.
colleagues. This will If this does not solve the
help you learn about problem, maybe it's time
what's happening in to look for a new
other departments. position.
6 Create your own 'If you follow this advice,
goals. Determine you will significantly
where you want to be increase your opportunities
professionally and to earn more money, get
what skills you need to promoted sooner and move
reach that goal. ahead faster,' says Mr
Lebovits, President and
7 Be comfortable with Chief Operating Officer of
being uncomfortable. Ajilon Finance.
Accept challenges that
force you to try
something new.
 Decide which tip each of the following sentences could be added to.
Tip
a) These are also a great way to network with
influential people. 2 34
b) Each day, take a small step that brings you closer to that target.
5 6 7
c) If your boss refuses, ask him or her what you need
to achieve in order to qualify for one. 6 7 8
d) It will also establish you as a team player within
the company. 5 9 10
e) Pay attention to every single task that you do.
1 2 3
f) You may discover a secret talent or a hidden passion. 2 7 8
Match the verbs (1-5) with the noun phrases (a-e) to form
expressions from the article.
1 to reach a) a promotion
2 to get b) a skill
ahead c) a goal
3 to evaluate d) in one's
4 to deserve career
5 to master e) one's
progress
In pairs, discuss which three of the ten tips in the article are the most
important.
language review
Mod a Is 1 : Modal verbs are very common in English. Match these functions
to the examples: making an offer, describing ability, making a
ability, requests request,
and offers
I can speak French and Spanish. He 
Can you help me? could speak four languages before he was 
ten. 
Could you repeat that, please?

Can I help you?

Would you like a
drink?

Rearrange the words in 1 to 9 to make questions from a job interview.

Then decide whether each question is a) making a request, b) making
an offer or c) asking about ability.
1 get you can I anything?
2 details contact your confirm I
could?
3 can you software package use this?
4 speak languages any other you can?
5 about tell you job us your present more could?
6 tell your current salary me you could?
7 would you as soon as possible your decision let us know?
8 start you when can?
9 like coffee some more you would?

Match the questions in Exercise A with the answers below.

interviewee's
a) It's 43 thousand.
b) Yes, I use it a lot in my current job.

c) I can let you know next week.

d) Thank you. A coffee, please.
e) Yes, the address is the same, but my e-mail has change.
f) I'd love some. Thank you.
g) Well, I'm currently responsible for European sales.
h) Yes, I can speak French and Spanish.
i) My notice period is two months.

Complete these sentences with the appropriate form (positive or

negative) of con, could or would.
1 I...................... like to work overtime, even if the pay was very good.
2 I...................... speak any foreign languages when 1 was ten years old.
3 I.......................use a computer of course, but unfortunately 1
...................... use spreadsheets. It's something I really want to learn.
4 If possible, I..................... like to work regular hours.)
5 Five years ago, I ....................speak English at all.

1 Tick the sentences in Exercise C that are true for you. Rewrite the
other ones so as to make them true. Then discuss your answers in
pairs.
 Unit 2
Selling online

books and magazines What do you or don't you like about shopping? What are the
designer clothes CDs advantages of shopping online?
perfume holidays
groceries jewellery Which of the items on the left have you bought online? Why?
travel/concert tickets
Which of those items would you not buy online, and why? Give three
reasons why some people prefer not to buy goods and services online.

Choose the correct word to complete each sentence.

Shopping online 1 We offer a . . . ... . . to customers who buy in bulk.
a) refund b) discount c) delivery
2 We ask customers who are not fully satisfied to ................ goods
within seven days.
a) discount b) refund c) return
3 In order to get a full ...................., customers must send back
goods
in the original packaging.
a) discount b) refund c) return
4 Goods will be.....................within 24 hours of your order.
a) despatched b) purchased c) exchanged
5 Goods are kept in our.....................until ready for delivery.
a) stock b) storage c) warehouse
6 Products and services offered at a large discount are generally
a(n)

a) sale f b) bargain c) offer

 Combine words from boxes A and B. Make phrases that match the
definitions (1-7). For example, credit card details - 2 the name,
number and expiry date on your credit card.

A B
credit card cooling off money back guarantee stock period credit
method of interest-free out of after-sales details service payment

1 the time when you can change your mind and cancel an order
2 the name, number and expiry date on your credit card
3 the way you choose to buy the goods you want
4 when you can pay some time after you buy, but at no extra cost .
5 when the goods you require are not available
6 a promise to give your money back if you are not happy
7 the help you get from a company when you start to use their product

Work in pairs. Discuss which words from the box you could use to
complete the sentences below about Argos, the UK's largest multi-
channel retailer.

channel enquire identical integrated online

order run store telephone website
1 Our experience shows that customers will sometimes buy
....................., sometimes order on the ................... and sometimes go
into the stores to pick up goods. So we need to understand what our
customers want.
2 Our operations are fully integrated. The prices that we show on the
....... are ................................ to the prices that you would pay in the ……….

3 You can call up a call centre and...................about an . . .

that you placed through any .................... .
4 We don't. . . . ............... operations side by side; we run a truly
.......multi-channel offer.
Work in pairs. Discuss whether you think these statements are true
or false.

1 A lot of people research products online and then go to the store to

pick that product up.
2 Customers on the high street behave very differently from customers
online.
3 A good website is one that is easy to navigate, easy to find, and easy
to transact with.
 In pairs, discuss two positive and two negative ways in which online
shopping affects the retail business.

Match these words and phrases from the article (1-7) with their
meanings (a-g).
1 the high street a) a situation in which you
have to make a very
difficult choice
2 cut-throat b)to go to different shops to compare
prices and
3 a dilemma quality before you buy something
c) operating in a building, not on the Internet
4 bricks-and- d) the difference between the cost of buying
or producing something and the price you
mortar sell it for
e) the street in a town where you can find
5 dual pricing most shops and banks
f) setti
7 to shop about ng
two
diffe
rent
prices online and in shops for the same goods
g) extremely or unfairly competitive

Worry for retailers as web shopping clicks into place

For traditional stores, 30 market even more Some bricks-and-

online . shopping :. has competitive. 'It is a mortar retailers are
become a cause for lot more competitive adopting a model of
concern in a difficult online because you
retail environ- are always just one dual pricing in order
5 ment. The Internet is click away from a to keep their position
accounting for more rival/ says a online while
spending than ever. 35 CEO. maintaining margins
In addition, it also Retailers selling
makes it easier for electrical goods have in their shops. Mr
consumers to been particularly hit Gladding says dual
compare prices by the Internet, as pricing will become
10 across a far bigger items such as
selection of items televisions harder to practise as
than a trip to the 40 and DVD players consumers become
high street. The way become more better at surfing the
the Internet common purchases. 50 Internet. 'In the
, encourages people to This creates a
longer run, prices
shop dilemma for retailers
15 about is having:. a who sell products must come together,'
big impact on the both online and in he says.
market,' says Nick shops. 55 To be successful in
Gladding of Verdict operating in the
Research, a online and offline
consultancy. Internet 60 world, retailers
retailers have been should probably
20 able to : offer cut- try to integrate the
throat prices because two as much as
they do not have to possible. Some
bear the cost of businesses, for.
example, have set
running a physical up their
shop. Price- 65 operation to allow
comparison web- customers to shop
25 sites such as Kelkoo, online, over the
where a shopper can telephone or in
compare prices on stores.
any product from
DVDs to Prada
perfume to get the
best deal, make the
 Answer these questions about the article.
1 Give two reasons why online shopping makes the market extremely
competitive.
2 Why are retailers who sell products both online and in shops in a difficult
position?
3 Why is the practice of dual pricing only a short-term solution, according
4 How can retailers make the best to Mr Gladding?
both the online and offline world?
 We use should or shouldn't to say that it is a good or a bad idea
Modals 2: must, to do something.
need to, have to, Online retailers should acknowledge all orders
should by e-mail. Websites shouldn't be too complicated.
We use have to or need to to say that something is necessary or
very important.
The site has to work quickly and effectively.
Online retailers need to offer guarantees to their customers.
We use don't have to or don't need to if something is not
necessary.
You don't have to queue when you buy online.
If you buy now, you don't need to pay anything until next year.
must is very similar to have to.
I really must try to spend less money online.
But mustn't is not the same as don't have to. You use mustn't to
say that somebody is not allowed to do something.
You mustn't use the Internet at work for personal purposes. (=
Don't use the
Internet at work for personal
purposes.)

Read these rules of an online book club. Then answer the questions.

You must be 18 or over. You shouldn't give

your password to anyone. You don't have to
buy every month.
You don't have to buy our
recommendations. You need to buy ten
books per year. You don't have to pay after
each purchase. You must pay within three
months.

1 Can you join if you are 17?

2 Can you give your password to a friend if you want to?
3 Is it necessary to buy a book every month?
4 Is it necessary to buy the recommendations?
5 Can you buy only five books per year?
6 Is it necessary to pay after each purchase?
7 Is it necessary to pay within three months?

Complete these sentences (1-8) with suitable endings (a-h).

1 It's getting late a) so we don't need to order any
2 I can work from home more yet.
3 I've been transferred to b) so we must not make a
Madrid mistake. c) so you must not forget
4 This deal is too important to back up
to lose the files.
5 We lost our database once d) so you'll have to stay and finish
before
it. e) so I have to learn some
6 I'm afraid this report is
urgent Spanish.
f) so we have to go.
7 I think we're all in
g) so I don't have to go into the
agreement
office much.
8 We've still got plenty of h) so we don't need to discuss it
stock in the warehouse
any
further.
4 The employees in a particular country or business are called the

5 The percentage of sales a company has in a particular market is its

6 The main building or location of a large organisation js its

7 The cost of a company's shares is its

Complete the extract from a company report with appropriate words
or phrases from the box in Exercise A.

I am pleased to say the company has continued its excellent

performance. We are changing, growing and doing well at a difficult
time for the industry. . . . . 1 was.€57.2 million, an increase of 15%
on last year, and . . . . . . . . 2 rose by 5% to =6 6.4 million.
We are/ a highly competitive business. We have increased our
..............3 to 20%. Consequently our . . . . . . . . . . . 4 has risen
and is now at an all-time high of € 9.6.
Increased production and strong demand have had a positive effect
on
our cash flow, so we are able to finance a number of new projects. We
have
successfully moved to our new .................................... .5 in central
London. We
are now planning to start full production at the recently opened
Spanish
..........................................6
in October.
Finally, thanks once again to our loyal and dedicated . .
Our employees will always be our most valuable asset.

Complete the chart below with the information from the box.

Peugeot Benetton container ship operator American Express

French Japanese Italian drug and chemical maker drinks supplier
Main activity Nationality
Company
Internet equipment American
Cisco Systems supplier
Car manufacturer
Bacardi Spanish
Martin
Travel and American
financial services
provider
Bayer German
Clothing manufacturer
Sony Electronic goods maker
AP M0ller- Danish
Maersk
Make sentences about the companies. For example
Cisco Systems is an American IT company which supplies Internet
equipment

Now talk in the same way about your own company or one you know
well.
 In a survey for the Financial Times, 1,000 respondents (all of them
The world's Chief Executive Officers) across 25 countries identified the
most respected companies they respect most and gave the reasons for their choices.
companies The criteria used for ranking include, among others, innovation,
shareholder value, customer service and community commitment
(i.e. supporting the community by creating jobs, protecting the
environment, giving money to charity, etc.).
Article 1

10 ticular, it has responded service is not just to be the

to the industry trend by world's most profitable
Customer service providing smaller, more carmaker. It is on course 25
environmentally friendly to become the world's
by Rod Newing cars, such as the Prius, a biggest producer.
hybrid car with both Three very different
The main factor for the petrol computer companies fill the
success of Toyota, the 15 and electric engines. second, third and fourth
number-one company for However, Toyota's slots -30 Dell, IBM and
customer service, is not after-sales service too is Microsoft. IBM and Dell are
only its customer focus, very much appreciated. nominated for being
but 'They do everything to customer-focused, while
5 also its products. Toyota make clients satisfied,' Microsoft scored more
provides the products that says one highly on products.
customers most want to 20 respondent.
buy, and designs models
that meet people's Toyota's reward for its FINANCIAL TIMES
changing priorities. In par- world-beating customer

Article 2

Commitment to communities
by Alison Maitland 'Bill Gates' country'. BP and
contributions to charity McDonald's take fourth and
Microsoft scores most have dramatically fifth place, and GE comes
highly in the eyes of chief 15 changed the image of sixth.
executives for Microsoft,' says one 30 The next generation of
demonstrating commitment CEO.
to, and investment in, Toyota, in second respected companies, says one
com- place, has 'a commitment
5 munities. to train local suppliers CEO, will be those that
Among the reasons and employees,' says develop environmental
they give are the work of 20 another respondent. technology and
the Bill and Melinda Another says the autos medical treatments for global
Gates Foundation, the company contributes to the 35 use and that contribute to
company's 'respect for protection of the world peace and safety.
local environment. Third is
10 community needs' and Coca-Cola, which
the large sums it spends 25 'provides a lot of
on sponsorship. employment' and 'adapts FINANCIAL TIMES
to the culture of every

After reading, ask your partner what he or she has learnt about
Toyota and Microsoft.
language review
Present simple and Complete the rules with the following phrases.
present continuous future arrangements ongoing situations and actions factual information
routine activities and habits temporary situations
We use the present simple to:
• give.. .....................
Our company produces parts for the car industry.
• talk about. ...................................
I always check my e-mail first thing in the morning.

Some verbs are almost always used in the present simple rather than
the present continuous, for example like, want, know, need.
We use the present continuous to:
• describe .......................... We're constantly
improving the design pf our products.
describe .. ........................... She's staying
Frankfurt till the end of the month.
talk about ............................. We're
opening a new subsidiary next week

Complete these sentences with either the present simple or the present
continuous form of the verbs in brackets.
1 We normally ........ .„... (hold) our sales conference in Spain, but this
.
year we ..................(hold) it in Poland.
2 Although we ................. (use) our own sales rep at the moment, we
generally...... ...............(use) agents in Japan.
3 It normally . ....................(take) us two years to develop a new product.
4 We don't often .. ................. (raise) our prices more than 5%, but this
time we ................. (raise) them 10%.
5 Usually our Sales Director. .................... (deal) with important customers.
6 We usually ............,... (recruit) from within the company, but this time
we ..................... (advertise) externally.
7 We .................... (rent) offices until our new headquarters are ready.
8 The company .................. (want) to achieve record sales this year.

Complete this job advertisement with either the present simple or the
present continuous forms of the verbs from the box.

look offer employ be offer

have consider need grow
prepare

SALES MANAGER
We ............. 1 one of the largest mobile phone retailers in Europe.
We ...... ..... 2 independent and impartial advice on mobile phones.
We ...............3 more than 800 stores in 10 countries, and we
................4 fast. ..........................................................................

We ............ 5 over 3,000 workers. Currently we.. 6the next

stage in our development, and we............7 for major growth outside
Europe.
We... ......... 8 for people who are reliable, confident and enthusiastic.
We....
experienced people who want to work for an expanding company.
We.............................................................................................. .10 a
competitive salary and private health insurance. We are willing to
reward staff with attractive performance-based bonuses.
 Which of these suggestions do you agree with?
Presenting your To make an effective presentation, you should:
company
1 find out as much as possible about your audience.
2 introduce yourself (name, position, company).
3 start with a joke.
4 outline the structure of your talk.
5 vary the tone of your voice.
6 refer to your notes as often as possible.
7 use clear visual aids.
8 summarise your main points.

Useful language
Outlining the presentation have a look at some statistics.
First, I'll give you some basic information. What are our strengths?
Secondly, I'll talk about our stores in other Ending the presentation
countries. Next, I'll talk about career To conclude, I want to tell you about our
opportunities. Last of all, I want to look at our future plans. Finally, a few words about our
future plans. new project. Thanks very much for listening to
my talk. Thanks for coming to my
Introducing new information presentation.
Here's some basic information.
Let me add a few figures. Let's
 Revision

Complete this text with the best word for each gap, a), b) or c).
Laura has always been ambitious. She is still at secondary school, but she has
already. ......................1 on a career plan. She knows exactly what she wants.
She does not dream of ........................2 a fortune, she just wants to work for
one of the big
IT companies and ... .... 3 research in informatics.
'Some people just want to ....... ............ 4 a lot of money,' she says. 'For me,
that's
not a top priority. Of course I'd like to make a good . . ........ 5, but what's really
important is to ... ... . . 6 a job that I love. What I want more than anything else
is to work for a dynamic company that's strong on R&D and that can . .. .... 7
attractive career opportunities.'
1 a) thought b) decided c) followed
2 a) making b) moving c) taking
3 a) work b) make c) do
4 a) win b) do c) earn
5 a) life b) live c) living
6 a) have b) make c) work
7 a) take b) offer c) improve
Modals
Decide which of these sentences
a) talk about ability
b) make a request
c) make an offer.

1 She can stand up for her needs.

2 Would you check this employment contract for me, please?
3 Hello. Could I speak to Mr Babadjanian, please?
4 I'm afraid he's not in at the moment. Can I take a message?
5 Would you like to talk to his personal assistant?
6 If Arno phones, tell him to call back tomorrow, would you?
7 Can I make a phone call?
8 I left Westbury because I couldn't see any future with them.
9 Would you like to take a break? 10
I can't attend all meetings.
Match the pairs of sentences which could go together in
telephone conversations.

1 I can't get through to them, I'm afraid. a) Would you like to leave her
a
message?
2 I'm afraid Mrs Lopez isn't here at the moment. b) I'm on 072 445 2397.
3 If there's a problem, he can call me back. c) Did you say 14 or 40?
4 Her number has changed. Hold on, please. d) Their phone's always
engaged.
5 Sorry, I didn't catch the number. e) I'll put you through.
Choose the appropriate phrase from each pair in the box to complete
Tadeusz's letter of application below.
As regards At the end want look forward
However Finally would like wait
sincerely About In addition
faithfully With reference But

ul. Garbarska
75 90112 Lodz
Poland
Fast-Track Inc. 377
West Main Street
Boston, MA 02116
USA
16 March
Dear Sir or Madam,
........................to your ecent advertisement on our Intranet, I
..........2 to apply for the position of Sales Manager for Central
and Eastern Europe.
I have been working as Fast-Track Regional Manager for the
south of Poland for five years. During this period, I focused
on developing sales, so that they increased by 12%.
...................I also gained extensive experience of sales and of
managing teams in a wide variety of industries in Poland and
in neighbouring countries.
................................
degree in financial my academic background, I have a
engineering from the University of Krakow.
...........................I am bilingual in Polish and English and I know the
region
extremely well, as I have travelled frequently throughout
Poland and other central European countries.
I believe that this combination of practical experience and
qualifications makes me an ideal candidate for the Warsaw
post.

I.. .................6 to hearing from

you.

Yours..

T. Vajda
Complete the sentences with the appropriate words.

1 If the goods you require are out of ............, it means they are not
available.
2 A. .................... is a price reduction often expressed as a
percentage of the original price.
3 Because, of cybercrime, many people do not Ijke to give their credit-
card ............... online.
4 Customers who are not satisfied can . ................. the goods within a
week.
5 I am afraid we cannot give you a .............................. if you
cannot produce a receipt.
6 A.. ..............................is something that you buy for a price that is
lower than normal.
7 If we do not receive the goods within the next three days, I am afraid
we shall have to . our order.
8 Interest-free ........................ is an arrangement by which you buy
goods now and pay later, at no extra cost.
9 It is difficult for small traders to compete with large companies
which buy and sell ......................
1o Like traditional retailers, online businesses have to provide a good
after-sales: . . .
11 We ......................... our goods from our central warehouse in
Toulouse.
12 Unfortunately, the goods we . .................... from SRB are below the
usual
quality this time.

For each of the sentences below, one or two options are correct. Cross
out any option that is incorrect or does not make sense.
1 No e-commerce service.....................mislead the consumer by giving false
information or too little information.
a) mustn't b) should c)has to
 2 Online retailers ..................... give warnings about material that may be
unsuitable^ inappropriate for children or other consumers.
a) don't need to b) have to c) must
3 Customers...................... print out or save all information about the
online
transaction.
a) should b) shouldn't c) mustn't
4 E-retailing services .................... be difficult to use, otherwise customers
will
be discouraged.
a) shouldn't b) don't have to c) need to
5 Any advertising on the website ................... conform to the standards of
the National Advertising Authority.
a) must b) has to c) shouldn't
6 The retailer .....................deliver within 30 days if the consumer agrees.
a) shouldn't b) mustn't c) doesn't have to
7 Customers ………………. do business only with online
retailers who are

certified safe.
a) don't have to b) should c)need to

Companies

Vocabular Complete the sentences below with words from

y the box.

competitive percent performance profit share

share price subsidiary turnover workforce

1 I am pleased to report that the financial.. ............... of our company has

been excellent. ............was€24 million, an increase of eight .......... on last
year, while .................. rose by 7% to €1.9 million.
2 Although the market place for our products continues to be highly
........................we have increased our market ................ to 19 per cent.
As a result, our .................. has risen to €2.1.
3 Unfortunately, we had to close down our Antwerp ..............................,
which has
meant a 2% cut in our.. . .

Complete the text below with the appropriate present simple or

continuous form of the verbs in the box.
employ grow intervie open own want
w

Our company is among the ten largest in the country. We already .. .......
SANWA International, the successful chemicals company. In addition, we
.2 to break into the new consumer markets of Central and
Eastern Europe. For example, we ..............3 a new subsidiary in Bratislava
next
month. That is why this week I . ................ 4 candidates for the top jobs in
Slovakia. We . .5 well over 3,000 people, and this number
6
all the time.
Unit 4
O V E R V I E W
Vocabulary
Verb and noun
combinations
Reading
Three great ideas
Which of the following statements do you agree with? Which do you
Language review disagree with? Why?
Past simple and past 1 There are no new ideas.
continuous 2 Most of the best ideas are discovered by accident.
3 Research and development is the key to great business ideas.
4 There is nothing wrong with copying and improving the ideas of
others.
5 The best way to kill an idea is to take it to a meeting.

What should companies do to encourage new ideas? Match the word

partnerships (1-6) with their explanations (a-f).
1 to take advantage of an opportunity
2 to raise somebody's status a) to offer a larger variety of goods
b) to do or provide something that is necessary
3to enter a market c) to do something when you get
the chance to do it
4 to extend a product range d)to make an important discovery
or change
5 to meet a need e) to start selling goods or
services in a new area
6 to make a breakthrough f) to make somebody look or feel
more important
 Read this extract from a talk by the head of a Research and
Development Department. Then fill in gaps (1-6) with the correct
form of a word partnership from Exercise A.

Great ideas are generated in different ways. products are made to .......................5, to
Sometimes an idea may simply be when a satisfy consumer demand. Or the product
company does something similar to another product,
....................................................1to ........................... , but faster, so it saves time. Some people will
to offer more choice to existing customers. Or buy new products because the product
a great idea could allow a company to ......................6 - gives them a new, more
.........................3 which was closed to it upmarket image.
before. Other people will buy any 'green' product
Companies which are prepared to spend a lot which
on R&D may. .................... by having an ..................... 7 waste or....................... 8 the
original idea for a product which others later environment, even if it is more expensive.
copy, for example Sony and the Walkman. If an idea is really good and the product
9
On the other hand, some products are ...................... a gap in the market, it may
developed in response to customer research. even
10
They come from customer ideas. These ... ................. an award for innovation.

Choose the correct answer for these questions in small groups.

1 'Brainstorming' is:
a) a new way of dealing with business
correspondence.
b) a technique to help people produce a lot of ideas.
c) a lively discussion among academics.
2 If something happens 'out of the blue', it
happens: a) suddenly, when nobody expects it.
b) whenever it is necessary.
c) after a lot of preparation and planning.
3 eBay is:
a) a website through which business people can network.
b) a famous travel agency's website that specialises in adventure
holidays.
c) website where people buy and sell goods worldwide.
 Discuss these questions.
1 What examples of great business ideas do you know?
2 What makes a business idea a really great idea? Brainstorm as many
points as you can.

Work in groups of three. Make quick notes in answer to the

questions below about your article.
Student A: Read article 1.
Student B: Read article 2.
Student C: Read article 3.

1 What industry sector is the article about?

2 What is the great idea?
3 What makes the idea unusual?
4 What problem does this idea solve?
5 What are the benefits of this idea?

Article 1

Ferrari attraction
The Penske-Wynn $100,000 a month
car dealership in Las in admission fees -
Vegas had a problem as well as selling
when it opened. 20-30 cars a month,
About 1,500 people of which a little
a day were trooping more than half are
in to admire the used models. Prices
Ferrari and Maserati for the cars range
sports cars parked on from $170,045 for a
the showroom floor/ Ferrari F430 coupe
Staff spent as much to $254,150 for a
time on crowd 612 Scaglietti.
control as selling
cars. An analyst
observed that it was
The dealership interesting that
began . charging a people were paying
$10 entrance fee to to enter a car
anyone not intending showroom, while
to buy a car. or hot General Motors
bringing one in for almost had
service. .
to pay people to
With about one-fifth come to its
of the daily visitors dealerships.
claiming to be
prospective buyers, FINANCIAL
TIMES
the dealership could
bring in close to
Article 2

PepsiCo's sweet taste of success

by Anita Jain For PepsiCo and

other Western food
If all goes to plan, companies
Florida's sweetest and this kind of initiative is
juiciest oranges will the key to long-term
soon grow in Punjab. competitiveness in one
Farmers in the northern of the world's fastest-
Indian state grow growing consumer
mostly wheat and rice. markets.
However, four decades 'The government
of intense cultivation wants diversification,
have the farmers want
led to a sharp drop in higher income, and the
the underground water company wants local
level and made the availability of citrus,'
soil poorer. said
Because of this, the PepsiCo India's
farmers joined with executive director of
the exports.
state government and A quarter of Punjab
PepsiCo of the USA State's agricultural
to experiment with revenues could come
planting different from citrus by 2015,
varieties of citrus fruit local officials
from Florida and estimate.
California, whose soil
and weather are FINANCIAL TIMES
comparable with
those of the Punjab.

Article 3

Million Dollar Homepage

by Kate Mackenzie
Twenty-one-year-old of months of intense
Alex Tew was looking sold coverage,
media he had
for ways to raise money worth ofaboutpixels.
$400,000
for his university
studies. In August 2005, ficBecause of its high traf-
and low prices, his site
he had what he called was in great demand
'the perfect idea': among companies that
'simple, catchy and needed advertising space,
cheap'. He opened a including The Times
one-page website, newspaper and Yahoo. In
divided it into a million late January 2006, the last
pixels (or dots), and sold pixels were sold, and Tew
the space as advertising. became a millionaire.
He sold his pixels for Tew knows that this
one dollar each, the idea will only work once,
minimum purchase but he says he has learnt a
being 100 pixels. Tew lot about business, and he
spent the money is already working on his
generated by the first next venture.
FINANCIAL TIMES

Discuss these questions in pairs.

1 Would you pay to visit a car showroom, or any other showroom?
Why (not)
2 What projects are your government and global companies working
on together?
3 What are the possible advantages and disadvantages of governments
and global companies working together on projects?
4 Why do you think Alex Tew's idea received some criticism?
 Study these examples.
Past simple and
past continuous a) Our company was selling products online long before all its
competitors.
(past continuous)
b) We were trying to produce a new design when suddenly we had a
great idea.
(past continuous) (past simple)
c) Last year, we spent a lot on advertising and so attracted lots of new
customers.
(past simple) (past simple)
Now read through these rules.
• We use the past continuous to talk about something that was going
on around a particular time in the past, as in example a).
• We often use the past continuous to describe an action which was
already in progress when something else happened, as in example
b).
• We use the past simple to talk about actions or events that we see as
completed, as in example c).

Read the first part of the Max Factor story and complete it with the
correct form of the verbs in brackets.
In many parts of the world, Max Factor has become a famous brand of
cosmetics. Yet few people know that Max Factor, who was born in
Poland in 1877, is also the name of the inventor of those cosmetics.
Apparently, it was
while Max .................... 1 {worked/was working) as an apprentice to a
pharmacist, mixing all kinds of potions, that he ................. 2 {developed/
was developing) an interest in cosmetics.
He ...................... 3 {lived/was living) in Moscow when he .................. 4
{opened/was opening) his own shop, selling a range of handmade
cosmetics.
*
Now complete the second part of the story with either the past simple
or the past continuous of the verbs given.
The story goes that one day, some members of the Russian nobility
..... 1 {notice) the beautiful make-up worn by some travelling
theatre actors who ....................(perform) for them. So they
......................3 {appoint) Max Factor the cosmetic expert for the royal
family.
In 1904, Factor ................. 4 {emigrate) to the USA. He . ................ 5
{create), a new kind of make-up for cinema actors in Los Angeles,
where he
products to the public, 6
all major actresses ...........8 (visit) his salon.
......................... (live). By the time he
............................. ... 7 {introduce) his
Unit 5
Stress

Add the verbs from the box to the phrases below to create some
common stressful situations.
going finding having making being travelling queuing going
1 ......to the dentist 5 ... ..... to the hairdresser
2 ……….in the supermarket 6........ an interview
3 . . ... stuck in a traffic jam
7 ... a speech
4 ... a place to park 8. ……by air
Which of these situations is the most stressful for
you? Can you add anv others to the list?

What do you do to relax? Which of these activities are the most

effective for you and why? In what other ways do you relax?

playing a sport reading eating/drinking having a bath

walking gardening massage shopping listening to music
watching TV meditating surfing the Net
Rank these situations from 1 (most stressful) to 9 (least stressful).
Then discuss your choices.
• making a presentation to senior executives
• leading a formal meeting
• telephoning in English
• writing a report with a tight deadline
• negotiating a very valuable contract
• meeting important visitors from abroad for the first time
• asking your boss for a pay rise
• dealing with a customer who has a major complaint
• being afraid of losing your job

What do you think are the main causes of stress at work?

In your opinion, which of the following apply more to men or
women. Why?

Men / Women
1 are better time managers.
2 are less worried about deadlines.
3 have more pressure outside work.
4 are less ambitious.
5 worry more about making mistakes.
6 pay more attention to detail.
7 are better at doing many things at the same time.
8 are more likely to become angry when stressed.
 Before you read the article, discuss these questions.
A career change 1 Do you prefer a slow or a fast pace of life? Why?
2 What can people do to have a good work-life balance?
3 Some people say they would like to 'leave the rat race'. What do you
think they mean?

Read the article below. Then decide whether these statements are
true (T) or false (F).
1 Philomena had always wanted to be a market research consultant, but
she soon found the job too stressful.
2 One day, she realised she was not giving enough care to her husband
because of her job.
3 It took her more than five years to achieve a good work-life balance.
4 She did not write her first book exclusively for business people.
5 These days, she works up to 70 hours a week, but she is happy.

Slow down, you move too fast psychologist and

Philomena Tan knows all about these were a rare and valuable psychotherapist, but gave her
stress. By her early 30s, she was a combination of skills, so Tan the raw material for her first
successful, highly paid market made steady progress up the book, Leaving the Rat Race to
research consultant who corporate ladder. But the Get a Life, a handbook for
sometimes worked till 10 p.m. 'We turning point came the year anyone seriously considering
had a lot of meetings and she spent the entire week of changing the pace of their lives.
deadlines; we had to win projects, her husband's birthday in
so I was writing proposals, making Brisbane running market These days, Tan is in private
presentations, supervising staff,' research groups while he was practice in her local
she says. home alone in Melbourne. community, does yoga and
For a long while, she loved her chooses her own hours. She
It made her examine her life rarely works more than four
job and there were perks - lots and think about what she was days a week and, because she
of travel, for instance - but it really contributing to society. sees clients in the evening, she
was never what she had planned Tan planned her escape keeps her afternoons free to
to do with her life. Like so many carefully. She saved money catch up with reading, meet
others, and returned to study. A with friends or research her
she just got involved in a career decade later, it has all come next book. She is happy.
that had started accidentally. together, and she is happy. When you are working up
Tan had studied psychology, and The research she did for a to 70 hours a week, you don't
she was also good with statistics doctorate in psychology not have time for this,' she says.
and computers. In the early 1980s, only added to her
qualifications as a

Complete these phrases with verbs from the box.

do do keep make make spend

1 to....................... a presentation
2 to ... …… ... a week somewhere
3 to......... ............. research
4 to...- ....one's afternoons free
5 to yoga
6 t o … . steady progress
In pairs, discuss these questions.
1 What three questions would you most like to ask Philomena Tan if
you could interview her?
2 What are the advantages and disadvantages of stressful jobs?
Match the words (1-5) to their definitions (a-e).
1 lifestyle a) a time or date by which you have to do something
2 workaholic b) a system where employees choose the time they start
3 workload and finish work each day
4 deadline c) the way people choose to organise their lives
5 flexitime d) someone who cannot stop working and has no time
for anything else
e) the amount of work a person is expected to do

Complete each sentence with an appropriate word from the list in

Exercise A.
1 I worked until 11 o'clock at night to meet the . .. for presenting the
report.
2 I work six days a week and never have a holiday. My girlfriend says
I'm a

3 Karl has a heavy.............. at the moment because several colleagues

are off sick.
4 She gave up a highly paid job to join a meditation group in India.
She's completely changed her..........
5 A................ system can help to reduce stress levels of employees by
giving them more control over their working hours.

Look at the words in the box. Discuss where to put the jobs in the
stress league.

Actor Hairdresser Librarian Banker Bus driver Teacher

Discuss these questions.

1 Do you like working under pressure? Why or why not?
2 What deadlines do you have to meet in your
daily life? Which are the most difficult to
meet?
3 Why do people become workaholics?
Past simple and
present perfect Answer the questions about the sentences in italics.
1 She has worked in Warsaw for five years.
• Does she work in Warsaw now?
2 She worked in London for three years.
• Does she work in London now?
Which sentence (1 or 2) uses the past simple? Which uses the
present perfect?
We use the past simple:
to talk about completed actions that happened in the past.
They worked over last weekend to meet the deadline.
• to refer to a definite moment or period in the past.
They made the presentation on Monday.
The present perfect connects the past and the present. We use the
present perfect:
• to talk about past actions that affect us now.
Our company has just introduced flexitime and everyone's
delighted.
• to talk about life experiences.
I've worked with many companies where stress was a problem.
• to announce news.
The CEO has appointed a new management team.

Cross out the incorrect sentence in each pair.

1 Stress levels have increased in recent years.
Stress levels increased in recent years.
2 The role of women changed dramatically over the past 100
years. The role of women has changed dramatically over the
past 100 years.
3 He has worked as a stress counsellor since 1999.
He worked as a stress counsellor since 1999.
4 I resigned two months ago. I
have resigned two months ago.
5 Have you ever been to a stress counsellor before?
Did you ever go to a stress counsellor before?
6 I have seen a stress counsellor last
week. I saw a stress counsellor last
week.

Work in pairs. Ask and answer questions about the subjects

below.

• attend a conference • travel abroad on business

• be late for an important meeting • make a presentation
. make a telephone call in English • go on a training course
A Have you ever attended a conference? B Yes, I have.
A Where was it? B In Madrid. I went there
Two years ago with colleagues.
 Unit 6

Entertaining

O V E R V I E W
Vocabulary Eating
and drinking
Reading Corporate
entertainment
Language review
Multi-word verbs

Imagine you have to entertain a group of foreign business people.

Which of the following activities would you choose? What would
you add?
• historic sites • opera/concerts • motor racing • tennis
• bar/nightclub • wine tasting • golf • restaurant
• theatre • horse racing • football • art galleries

Many companies spend a lot of money on corporate entertaining.

Do you think the money is well spent? Why or why not?
Eating Put the following into a logical order for entertaining in a restaurant.
and a) look at the menu
drinking b)Ask for the bill {BrE) / check (AmE) e) Have the main course
c) Book a table (BrE) / Make a f) Have a dessert
reservation (AmE) g) Order a starter
d) Leave a tip h) Have an aperitif

Put each word in the box next to the appropriate group of adjectives
to make word partnerships about restaurants.

atmosphere food location prices restaurant service

1 an elegant 4 to serve
a stylish delicious
a popular tasty
an exclusive local
regional
exotic
2 fast
friendly 5 to be in a
efficient convenient
an ideal
3 a cosy
a friendly
a welcoming 6 to charge
reasonable
fair

You plan to take a foreign visitor out to dinner. Rank these factors in
order of importance when choosing a restaurant.
• atmosphere
• food
• location
• prices
• service
Then, compare and discuss your ranking in pairs. Use some of the
phrases in Exercise B to help you.

How would you describe a typical dish from your country to a

foreign visitor? Use these phrases to help you.
It's a meat dish /fish dish /rice dish /vegetarian dish /etc.
It's a kind o f seafood /vegetable /dessert /etc.
It's quite spicy/rich /hot /sweet /salty /etc.
It tastes a bit like chicken /lamb /etc.
It's served with rice /pasta / a salad /etc.
 Discuss these questions.
Corporate 1 How important is corporate entertaining
entertainment a) in your country? b) in your company/organisation?
2 Think about business visitors to your country.
• What places would you like them to visit?
• What events would you recommend?
• What other types of entertainment could you offer?
Which of the following events and activities would business
people from your country enjoy most?
1 a Premier League or World Cup 4 hot-air
ballooning football match
2 the Wimbledon tennis tournament 5 staying at a
health
3 destroying a car with a 6 flying a jet
tank fighter
Read the article below. Tick (/) all the activities in Exercise B
which are mentioned.

Corporate thrills reach new highs

Entertaining is no longer while a corporate hospitality
about cocktails and canapes - seat at the Wimbledon tennis
instead, it's toys and tanks. tournament can set you back
London firms are now taking $2,000. The budgets are huge.
their favourite clients on But it is much more cost-
driving lessons. The only effective to keep that customer
difference is, it involves a than to try and find new ones,'
tank, as well as target Elnaugh says.
practice using the vehicle's
guns. The winner of the day's A day in a tank costs $400 a
contest gets a chance to run head, while a 30-minute flight
over a car with the tank. in a jet adds up to $1,000. If
you want something more
'A lot of traditional corporate authentic, a ride in a MIG-29
hospitality events like racing jet fighter in Russia will set
at Ascot and tennis at you back $18,000.
Wimbledon have been
around for so long, and so
many companies have Entertainment firms are
actually done these things,' always looking out for new
says Rachel Elnaugh, an ideas, and increasingly they
entrepreneur. 'But every year are actually creating events
they have the same clients in response
they need to entertain, so to what is in the media and
they have to come up with what is
new and exciting ideas.' popular,' Elnaugh says.
Another event aimed at Corporations are now able to
thrilling clients involves offer trips up Everest or treks
flying a jet fighter, across Antarctica for
reminiscent of the movie Top their clients.
Gun with Tom Cruise. But They try to offer a once-in-a-
catching the imagination of lifetime experience their
corporate customers is clients are unlikely to forget,
expensive. Entertaining at but hot-air ballooning and
events like the Henley visits to health spas are still
Regatta near London costs more usual.
$600 a day,
Complete these sentences with words from the article.

1 Companies have to come .....................new and exciting ideas.

2 In Russia, a ride in a jet fighter will....... you ............ $18,000.
3 Entertainment firms are always looking .................. new ideas.
 A multi-word verb is a verb and one or two particles (prepositions or
Multi-word verbs adverbs).
It is sometimes possible to guess the general meaning of multi-
word verbs from the context.
August is too early for our conference. Let's put it off until
October. (= to delay, to arrange to do something at a later date)
However, sometimes the meaning is difficult or impossible to
guess.
I turned down their offer. ( = to refuse)
 Revision

Match the verbs (1-6) with the nouns that they go with. Then complete each
sentence below (a-f) with the correct form of one of these verb/noun
combinations.
1 to win a breakthrough
2 to make a gap
3 to fill a market
4 to extend a need
5 to enter a range
6 to meet an award

a) Azra .............the sport and leisure ............... two years ago costing just
€50.

b) Last year, Julia Wyman, a young entrepreneur from Melbourne, ..„ for her
creativity.
c) Our company has begun to........ its ............. products in the hope of
increasing sales.

d) Pharmaceutical companies are hoping to ............ a major in the search for

effective cancer drugs.
e) Their new hand-held computer is not just an exciting product - it really
...............in the market.

Complete this text with the correct past simple or past continuous form
of the verbs given.
Julia Wyman now lives in Australia, but she was born in the Philippines. Her
parents,
who are both engineers, ..................1 (.supervise) the construction of a power
station there at the time. In the 1980s, they ...................2
[move) to Canada.
Julia ,3 (study) business administration at the Toronto College
when she . . . . . . 4 (have) her first great idea. She ………….. .5
(create) a system that would enable companies to get better, more useful
feedback from their customers. Two years later, she ..................6 (do)
research into types of
company organisation when another interesting idea . . . . . . ..7 (come) to her.
She ..................... 8 (modify)' the traditional, hierarchical company structure
in a way
that ...................... 9 (improve) the flow of communication and
(give) employees greater autonomy.
Dayton & Cooper soon ... ............ 11 (hire) her as a consultant, and later
..................... 12 (offer) her a post in Melbourne, where they.............. (set
up) their new headquarters.

Stress
In each sentence, put the verb given in the correct tense, past simple or
present
perfect.
1 ......... . your lifestyle........................... (change) since you got a
promotion?
2 Francois is suffering from exhaustion. He.. ............... (be) away from the
office all this week.
3 How long .,.. ... . . . . . Marc (stay) in his previous job?
4 I.... .. (hear) an interesting talk on stress-related illnesses at the conference
last week. ,
5 I ......................(miss) the deadline once again. My boss will be furious!
6 Lucille ......... . (be) already a workaholic when she . . ........(be) a
student
 Unit 7
Marketing

'The four Ps' form the basis of the m ar k et i n g m i x. If you want to market a
product successfully, you need to get this mix right. Match the 'Ps' (1-4) to
the definitions (a-d).

1 Product a) the cost to the buyer of goods or services

2 Price b) informing customers about products and
3 Promotion persuading them to buy them
c
4 Place ) where goods or services are available
d) goods or services that are sold

Think of some products you have bought recently. Why did you
buy them? Which of the four Ps influenced your decision to buy?

Tell your partner about a marketing campaign that impressed

you.
Word partnerships
For each group of words (1-5):
a) fill in the missing vowels.
b) match the words to the definitions (a-c).

Choose a well-known brand for each of these categories.

• cars Mercedes
• newspapers and magazines
• watches/jewellery
• clothing
Give typical consumer profiles for each brand. Include the following:
• age
• sex
• job
• income level
• other products the consumer might buy

What sort of advertising campaign could you have in your country

for each of the brands you chose in Exercise B? How else could you
try to increase the sale of each brand?
 Discuss these questions in pairs.
Which celebrities from your country have appeared in advertisements?
What kind of products do they endorse?
1 Which world-famous film stars and sportspeople have appeared in
advertisements? In your opinion, which of those ads was the most
effective?
Before you read the article, match these questions (1-6) with their
possible answers (a-f).
Selling dreams
1 When was Chanel No 5 created?
2 Who is Marianne Etchebarne? a) Because advertising budgets
3 How much did the film cost? are getting larger.
4 What kind of film is it? b) It's a thriller.
5 Why are brands looking at new ways c) She is Chanel's artistic
of connecting with consumers? director.
6 What does Ms Etchebarne think of the d) She says it is a pure
fitm? commercial.
 Read the article and correct the answers (a-f) in Exercise B. They are
all wrong.

No 5: The film

Chanel No 5 has been the woman in the fragrances. 'It is a

number-one fragrance in world (Kidman), commercial
the world almost who flees a
continuously since its 30 horde of paparazzi that art.
is a real piece of
No 5 is the
creation in 5 1921, an and jumps into a taxi ultimate luxury brand
extraordinary- where she meets a of the market, and this
achievement in an young writer
industry that sees an (Brazilian star Rodrigo new campaign will be
average of almost 300 Santoro). He does not 60the strongest to date in
terms of making all
perfumes launched every know
year, and 10 where the 35 who she is, and they No 5.' dream about
women
average shelf life for a share a romantic
fragrance is only two or weekend in bis garret adChanel's £18 million
is just a particularly
three years. before she returns to
In some markets, her responsibilities and dramatic
trend
example of a
however, Chanel No 5 the outside world.
slipped. In 15 order to 40 Although there is a 65marketing.
toward alternative
Carolyn
regain the top spot, and large Chanel double C Carter, president
attract a new generation illuminated in lights chief executive and of
of perfume wearers, outside the garret, Grey Global Group,
Chanel launched a new Chanel No 5 is not says: 'Every target
ad campaign which actually featured in the group is
centres 20 on a film,
'commercial' directed by being present only in 70resistant becoming
to
more
the
Moulin Rouge director the final shot in the traditional advertising
Baz Luhrmann, starring form of a diamond methods, so brands
Nicole Kidman, and pendant in the shape of have to look at
lasting almost three a No 5. 'I think people different ways to move
minutes. get into the story people. Therefore ,
25 The short 'film' is a 50 and want to live it,' there is a shift towards
fairytale romance. It says Marianne other strategies like
tells the story of the Etchebarne, product placement in
most famous international marketing films, direct marketing
director of Chanel and sponsorship.'

Discuss these questions.

1 Imagine you want to promote a brand. Which of these strategies would you
most like to use and why?
a) celebrity endorsement
b) product placement in films
c) direct marketing
d) sponsorship
2 Are there any advertisements or commercials that you regard as 'art'? Why?
 In questions which we can answer with either yes or no we put an
Questions auxiliary verb before the subject. 'Do you like the marketing plan?'
'Yes, it's very comprehensive.'
'Is the price going up next year?' 'No, it's high enough.'
'Have they agreed to the credit terms?' 'Well, they're thinking
about them.
' To ask for more information we use question words like what,
why, where, when and how. We put the question word before the
auxiliary verb. When are they planning to launch?
How should we promote it?

Correct the grammatical mistakes in these sentences.

1 What means market niche?
2 How much it cost?
3 Why you don't sell it?
4 When it must be finished?
5 Did you went to the fair last week?
6 Is coming your boss tomorrow?
Unit 8

Planning

What do you consider when you plan these things?

1 a holiday
2 a special family occasion, for example, a wedding
3 an ordinary working day/week
4 your career

Which of the following do you use to plan your day or week?

Which do you prefer? Why?
• desk or pocket diary . electronic organiser
• asking someone to remind you • memory
• notes stuck on board or fridge • writing on the back of old
envelopes

Discuss these statements.

1 Making lists of things to do is a waste of time.
2 You should plan your retirement from an early age.
3 If you make a plan, you should stick to it.
Match the verbs in the box to the nouns (1-5). Each pair of words
describes a way to plan effectively. Use a dictionary to help you.

estimate collect consider forecast do

1 ........................... costs 4 ....................... information
2 sales 5 ...................... options
3 research

Match the verbs in the first box to the nouns in the second box.
Make as many combinations as you can. For example,
write/implement a plan.

write rearrange meet arrange prepare keep within implement a

deadline a schedule a budget a plan a meeting a report

A Managing Director talks about the planning of a new sales office

in the United States. Complete the text with nouns from Exercises A
and B.

Recently we decided to open a new sales office in New York. First I

arranged a .... ....................1 with the finance department to discuss the
project. We prepared a ................... 2 with details of the various costs
involved. Then we collected.................. 3 about possible locations for
the new office. We considered two ..................-one in Greenwich
Village and the other near Central Park. After doing some more
...................... 5,1 wrote a ...................... 6 for the board of directors.
Unfortunately, we made a mistake when we estimated the ................ 7
as the exchange rate changed, and so we didn't keep within our
......... __ .......8. We overspent by almost 20 percent. We had to
rearrange
the..................9 for moving into the building because the office was
not redecorated in time. The board of directors was unhappy because
we didn't meet the . . . . . . . . . . . . . . . . . . 10 for opening the office by 15
December.
it finally opened in January. However, we forecast. . . .
of at least $500,000 in the first year.

Choose one of the following events and tell your partner how you
will plan it. Try to use some of the vocabulary from the exercises
above.
1 A training weekend for your department
2 A party to celebrate your company's 100th anniversary
3 An event to relaunch a singer's career
 Read the article. Are these statements true (T) or false (F)?
1 Nizhny Novgorod was once the capital of Russia.
2 There are fewer people employed in the service industry than in
agriculture.
3 Maxim Avdeev is not absolutely sure that GAZ will employ at least
half a million people.
4 Not only European companies have invested in Nizhny Novgorod.
5 Ikea is planning to have its furniture made in Russia.
6 According to Viktor Kolchay, there will be less bureaucracy in future.
7 Nizhny Novgorod's geographical location is one of its great assets.

Nizhny Novgorod: Striving for historic city's dream

plans to modernise 45 which runs a bottling plant,
production and concentrate Heineken, the Dutch brewer,
Leaders of Nizhny Novgorod on buses which is investing $73m
have sometimes dreamed of and commercial vehicles. modernising a Volga beer
making their historic city on Maxim Avdeev, plant, and Ikea, the Swedish
the banks of the Volga into Ruspromavto's chief execu- furniture retailer, which is
the third capital of Russia tive, says: 'We intend to use 50 planning to invest $90m in a
- after Moscow and St Nizhny Novgorod as a retail centre.
Petersburg. New hotels, offices development base for our
and shopping centres are vehicles. If our strategy is Viktor Kolchay, the deputy
springing up, especially in correct, we're hoping to governor for economic
Nizhny Novgorod city. The his- development, argues that
create work for more than business people will. 55
toric centre has been 500,000.'
renovated, appreciate the governor's
including a 15th-century Foreign investment is moves to : improve
castle overlooking the Volga. playing its part. For bureaucratic efficiency and :
The priorities are now to boost example, Japan's Asahi cut delay, notably by
the economy and the regional Glass has bought control of. establishing a one-stop shop
budget. Agriculture in the the Bor for investors. Nizhny
Nizhny 35 Glassworks, and financed a Novgorod will focus on its
Novgorod region still $100m renovation. Valery attrac-60 tions for investors,
employs half the workforce, Tarbeev, the chief executive, including a skilled workforce,
although it accounts for only says quality has been good transport links, and its
1 per cent of production. improved radically. He position at the heart of central
The industrial landscape is says: 'It was clear in the Russia. Mr Kolchay says: 'We
dominated by the GAZ transformation from ceh- are at the crossroads of east-
vehicle factory, 40 tral planning to the market west 65 and north-south trade
which makes about 230,000 economy we had to focus on routes.'
vehicles a year, including quality hot just for today
lorries, buses and Volga but for the future.' FINANCIAL TIMES
cars. GAZ's main Other foreign companies
shareholder, Ruspromavto, include Coca-Cola, the US
drinks group,

Look at the article and complete these sentences about future plans.
1 'We ......................Nizhny Novgorod as a development base for our
vehicles,' says Ruspromavto's Chief Executive.
2 Mr Avdeev also says 'If our strategy is correct, we ............... work for
more than 500,000/
3 Ikea...................... $9om in a retail centre.
4 Nizhny Novgorod....................on its attractions for investors.

In pairs, discuss in what ways your city's or region's plans for the future
are similar to, or different from, Nizhny Novgorod's.
Talking about future plans
We can use verbs like plan, hope, expect, would like and want to talk
about future plans.
Ruspromavto is hoping to create work for half a million
people. Nizhny Novgorod would like to attract more
foreign investors. We often use going to to talk about
more definite plans. We're going to relaunch the series
next year.
We can also use the present continuous to talk about definite plans and
arrangements.
We're meeting next Friday at 3 p.m.

The Managing Director of a Hong Kong-based hotel group is talking

to his managers about the group's future plans. Underline the plans
that he mentions.
'Well, I think you all know by now that we're hoping to expand in China
and we are going to move our headquarters from Hong Kong to
Shanghai. We're planning to manage an executive complex in Dalian
and we're also hoping to open a 240-room hotel next year in Zhongshan.
We're expecting to make a profit within 5 years although we'd like to
break even a bit earlier if possible. Within 10 years we want to become
the major international hotel group in South-East Asia.'

Match the verbs to their meanings.

1 hope
2 expect a) believe something will happen
3 plan b) decide in detail what you are going
to do
c) wish something will happen

A salesperson is talking about the end-of-year bonus. Complete the

conversation with verbs from Exercise B.
I'm ................ 1 to get a bonus at the end of the year, but I haven't met all
my
sales targets, so I'm a little worried. My colleague June has met all her
targets
and she is ............... 2 to get a good bonus. She is already............. 3 to go
on an expensive holiday abroad and has got lots of travel brochures.

Tell each other about your plans and expectations for 1 to 6 below.
For example
A What are you going to do after this
lesson ?
B I'm hoping to/planning to.... What about
you?
 A Oh, I'm hoping to...
1 after this lesson 4 on your next holiday
2 in the near future 5 in your career
3 this weekend 6 when you retire
 Unit 9
Managing people

OVER V I E W

Vocabulary
Verbs and
prepositions
Reading Young
managers
Language review
Reported speech

What qualities and skills should a good manager have? Choose the
six most important from the list.
To be a good manager you need to:
1 like people.
2 enjoy working with others.
3 give orders.
4 listen to others.
5 make suggestions.
6 judge people's abilities.
7 plan ahead.
8 be good with numbers.
9 make good presentations.
10 be persuasive.

If you are managing people from different cultures, what other

qualities and skills do you need?

Work in pairs or in small groups. Discuss these questions.

1 What would you find difficult if you had to go and work in a very
different culture from your own?

2 What advice would you give to a foreign manager who is going to

manage staff in your country?
 Verb and preposition combinations are often useful for describing
Verbs and skills and personal qualities. Match the verbs (1-7) with the
prepositions prepositions and phrases (a-g).
A good manager should:
respond
listen a) in their employees' abilities.
deal b) to a deputy as often as possible.
believe c) fo employees' concerns promptly.
delegate d) with colleagues clearly.
communicate e) with problems quickly.
invest f) in regular training courses for
employees.
g) to all suggestions from staff.

Which do you think are the three most important qualities in

Exercise A?

Some verbs combine with more than one preposition. For example
'He reports to the Marketing Director.'(to a person)
'The Sales Manager reported on last month's sales figures.' (on a
thing)
Say whether the following combine with someone or something.

Someone Something Both

1 a) report to
b) report on
2 a) apologise for
b) apologise to
3 a) talk to
b) talk about
4 a) agree
with
b) agree on
5 a) argue about
b) argue with

Complete these sentences with suitable prepositions from Exercise

C.
1 I agreed ....... ..............her that we need to change our marketing
strategy.
2 I talk...................... my boss every Monday at our regular meeting.
3 We argued......................next year's budget for over an hour.
4 He apologised ..................... losing his temper.
5 We talked......................our financial problems for a long time.
6 The Finance Director argued .................. our Managing Director over
profit sharing.
7 I apologised ..................... Paula for giving her the wrong figures.
8 Can we agree .....................the date of our next meeting?
 Discuss these questions.
Young managers 1 In your culture, how usual is it to see young people in management
positions? What do people generally think of them?
2 What challenges do young managers face, compared to older ones?
3 What may be the advantages of being a relatively young manager?
Answer these questions about the first part of the article.
1 Why is it important for young managers to make key people believe in
them and trust them?
2 What should young managers do about their weaknesses, according to
Mr Newhall?
Clever tactics for brilliant young managers

'If you're good enough, you're old enough,' a team manager once said when giving Michael
Owen, a world-class goal-scorer, his first international game at the age of 18. Is the same true
in business?
Young executives come back from business school armed with big ideas. But these may or
may not win support from colleagues.
So what are the practical steps that young managers need to take in order to be welcomed?
The biggest challenge is a basic lack of experience,' says Steve Newhall, a management
consultant. 'This will affect how other people see you. You need to build credibility with your
key stakeholders on a one-to-one basis in order to show that you are up to the job. You have got
to have confidence in your ability to do the job. But remember that the people around you may
not share that opinion.'

Young managers also

need to recognise • Keep a cool head,
their own weaknesses even when you are
- and then do under a lot of
something about pressure. Some
them. 'You will need colleagues will expect
a good mentor you to crack. Do not colleagues. They
straight away,' says give them the may be on a slower
Mr Newhall, satisfaction. (or different) career
'someone who has • Show respect to older path just because
plenty of experience that is where they
and who gives you want to be. They
support and have seen many
plenty of good advice.' young ambitious
Some advice people come and
• Act your age. Do not go. Draw on their
try to look like an experi-; ence.
older person or like a Find the right
statesman. balance between
Dress your age, too. being enthusiastic
• Avoid favouritism and being over-con-
and cliques. Leaders
win respect by
treating people the fident. You have been
same. selected for your
• Build coalitions right youth and energy -
away. Show draw on it. But don't
colleagues you are overdo it. • Under-
aware of your promise and over-
limited experience. deliver. That
And show that you motivating speech on
are interested in your first day may
getting advice, too. sound pretty stupid if
the market turns
against you.
FINANCIAL TIMES
Find words or phrases in the second part of the article which mean the following.
1 when one person or group is treated better than others in an unfair way
favouritism
2 a small group of people who seem unfriendly to other people
3 a group of people who agree to work together to reach the same
objective
4 to lose control of yourself because of stress
5 when you think you are better or more important than other people
6 to work more or better than other people expect you to
7 that makes people feel enthusiastic and excited

In pairs, discuss and agree on the three most important pieces of

advice.
 There are a number of ways to report what people say.
Reported speech 1 We often use say, tell and ask to report speech.
"The new job is challenging.' She said (that) the new job was
challenging.
• We use tell with an object. 'The new job is challenging.'
She told her boss (that) the new job was
challenging.
• We use ask (with or without an object) to report questions. ' When
do you want to start?' Her boss asked (her) when she wanted to
start.
We usually make the following changes in reported speech.
• The verb goes back one tense (for example, from present simple to
past simple).
• Nouns and pronouns may change.
'My new sales team is difficult to manage.' He said (that) his new sales
team was difficult to manage.
When we report things that are either very recent or generally true, we
often use the same tense as the speaker.
T want to see Pierre.' Pierre, Susan has just phoned and says she
wants to see you.
'Training is important.' He said (that) training is important.

Complete these sentences with the correct form of say or tell.

1 He.......... ........... that he was finding it difficult to manage people.
2 He...................... me that he was finding it difficult to manage people.
3 She ...................... him to improve his performance.
4 She ...................... they would never agree.
5 My boss......................me not to pay the invoice.
6 He...................... that he worked for General Electric.

Use say, tell and ask to report this dialogue between two company
directors. For example, Philip told Amanda/said (that) he wanted to
motivate their managers more.
Philip I want to motivate our managers more.
Amanda Are you delegating the less important decisions?
Philip I think so. And I'm making more time to listen to their
suggestions.
Amanda That's good. Responding to their ideas is really important.
Philip Is the department investing enough in training?
Amanda Yes, it is. This year's budget is bigger than last year's.
Revision

Marketing

Add the appropriate noun to each group below to make three

compounds each time.
range
1 .................... launch
lifecyde

share
2 .................... research
segment

budget
3 .................... campaign
agency

goods
4 .................... profile
behaviour

figures
5 ...................... forecast
targets
Use a compound from each group in Exercise A to complete these
sentences.
1 If we increase our..................... we may have enough money for TV
commercials next year.
2 Our ..................... is very broad. There is no need to expand it at
present.
3 Their representatives are under pressure to meet..................
4 When people earn more money, demand for .............. tends to go up.
5 How can we make sure that our new range is targeted on the right
_____7

Put the words in these questions in the correct order. Then use them to
complete the dialogue below.
a) increased / share / our / market / has
b) it / what / start / time / does
c) sales / finished / you / report / have / your
d) fantastic / isn't / that
e) furniture / about / new / what / range / our / of
f) are / what / like / they
g) tell / you / Marco / could
h) going / how / things / are
i) the / news / does / good / Susan / know

A Hi, Jeremy. ................... 1

] Very well, thank you. It's been very
busy!
A ...................... 2
J Not yet, I'm afraid. But I've already gathered all the
figures.
A Great....................... 3
 J Well, I think we've had excellent results.
A......................... 4
J Yes, by 3-5% .................... 5
A Excellent! I'm impressed. ................. 6
J No, not yet. Let's keep it a surprise till our meeting tomorrow.
A Good idea. By the way, ................. 7
J Nine, as usual. .................... 8 Otherwise I'm sure he'll forget.
A I will, don't worry. Just one more thing................ 9
J It's doing really well. Orders are pouring in, actually.

Planning

In each sentence, cross out the verb which does not normally combine
with the underlined noun.
1 We will ask them to write /prepare /estimate the report.
2 Let's try and keep within /implement /rearrange /meet the deadline.
3 It is our responsibility to collect /prepare /implement /keep within the
budget.
4 They have arranged /forecast /rearranged the meeting for Tuesday 2
p.m. Can you come?
5 What kind of plan have they written /prepared /done?
Put these sentences in the correct order to write a paragraph about
good planning.
a) The most important thing is to know exactly what your goal is.
b) The next thing after setting a deadline is to identify the tasks that are
necessary to achieve your aim.
c) Many people ask themselves what the secret of good planning is.
d) You can then get on with them and work to a timetable.
e) Once you have defined that, you have to decide by when you want to
achieve it.
 9 Managing people

Complete the text below with the verbs from the box.

believe communicate deal delegate invest listen respond

If you ask employees what qualities they value most in a manager, the
majority will tell
you that they need a manager who can ................ 1 to them attentively and
sympathetically. Obviously, nobody likes talking to a brick wall, and the
ability to
..................... 2 clearly with colleagues is essential to anybody in a
management
position.
Secondly, when staff worry over certain issues, a good manager should
..................... 3 to their concerns promptly and also................. 4 with any
problems as soon as they arise.
Trust is also rated very highly, so managers should also ........... 5 in their
employees' abilities and be prepared to ................ 6 responsibilities to them
whenever possible.
Finally, a good manager should also ............... 7 in regular professional
development opportunities for their staff.

Complete these sentences with said or told.

1 We ..................... the boss we found the project exciting.
2 She...................... the new sales manager was not very good at
motivating
people.
3 She...................... the new sales manager her team needed a training
course.
4 The manager.....................he was in a hurry. He ...................me to ask
his deputy.
5 They never.....................us what happened. In fact, they never
..................... anything to anyone!
6 He ...................... a few words about the deal in his talk, but what he
..................... me in the break was more interesting.

Use asked, said or told to report each line of this dialogue.

Rob I have a problem at work.
Sue Have you missed another deadline?
Rob The problem is not my work, but the new manager.
Sue What's wrong with her?
Rob She can't communicate clearly. And she doesn't listen to people's
concerns.
Sue What are you concerned about?
Rob I'm not worried about anything personally, but...
Sue Well, anyway. Have you tried talking to her?
 Unit 10
Conflict

OV E R V I E W

Reading Conflict
management
Vocabulary
Word building
Language review
Conditionals

How good are you at managing conflict? Answer the questions in the
quiz below.

1. You are in a meeting. People cannot agree with

each other. Do you
4. Your neighbours are playing very loud
music late at night. Do you
a) say nothing?
a) ask them to turn it down?
b) intervene and propose something new? b) do nothing?
c) take sides with those you like? c) call the police?
d) suggest a 10-minute break?
d) play your own music as loudly as
2. Your two closest friends have an argument and possible?
stop speaking to each other. Do you
5. You are in the check-in queue at an
a) behave as though nothing has happened?
airport. Somebody pushes in. Do you
b) bring them together to discuss the problem?
c) take the side of one and stop speaking to the other? a) ask them to go to the back of the queue?
d) talk to each one separately about the situation? b) say nothing?
3. You see two strangers. One begins to hit the c) complain loudly to everyone about
other. Do you people jumping queues?
d) report them to an airport official?
a) pretend to be an off-duty police officer, and ask them
what is going on? 6. A colleague criticises your work. Do
b) call the police? you
c) shout at them to stop?
d) walk away quickly? a) consider carefully what they say?
b) ignore them?
c) get angry and criticise them?
d) smile, but wait for an opportunity to get
back at them?
You are going to read some advice about handling conflict. Two of
you work on Article A, and two on Article B (see page 92). In your
pairs, match the words from the article (1-4) to their meanings (a-
d) before you read. Then discuss the five pieces of advice and rank
them in order of usefulness.
 Article A 1 to jump to conclusions a) not to change your attitude or
2 to move things forward behaviour
3 to be consistent b) to make someone feel unimportant
4 to talk down to c) to make a situation better
somebody d) to make a decision too quickly

• Don't set up a meeting if you need to get people to • Try not to talk down
it is something that you think about what they to people. Sometimes,
can deal with informally. need from the other managers start
Listen to all sides first, person and what they can treating people like
separately, so you can offer the other person to naughty school
understand each help move things kids, but that doesn't
person's views and forward. work.
feelings. Then set up a • When you handle
meeting. Don't jump • You need to check
conflict, don't think of it what is motivating
to any conclusions as fighting a batde, but as
before you go in. people. Sometimes an
a service you can offer issue just begins to
• Too often, people think your employees. Make appear, but it's got
about what they want sure you are consistent in deeper roots.
done to the other how you handle conflict
person. Instead, From the Guardian
across the organisation.

Article B l to move things forward a) to make a decision too quickly

2 to get in somebody's b) when you treat a person better
shoes than others unfairly
c) to make a situation better
3 favouritism d) to try and see things from
4 to jump to conclusions someone else's point of view

• Explore what is »Try to find a win-win

happening like someone scenario. You want both
who really wants to 15 people to go away
move things forward, not happy and for it to be
like an investigator. Go good for the
in, ask some organisation. There
5 questions, find out must be no favouritism.
what's happening, if ► What you really
possible from both 20 want people to tell you
sides of the argument. is three things: what's
"Win people's trust happening, their
early on. perception of what's
• Treat people with going wrong, and what
respect The 10 best way can be changed.
to do that is to listen to • Managers shouldn't
what they're saying jump to conclusions.
and to try to get in Sometimes a person
their shoes. 25 will come to see them
to say they have an
issue with someone
and they decide what
they are going to do
without checking
with the other
person. There are
two sides
30 to every story.
From the Guardian
Work with one person from the other pair.
1 In your own words, tell each other about your two most useful pieces
of advice.
2 Tell each other if there is any advice in the articles that you
do not completely agree with.

Discuss these questions.

1 How do people usually deal with personal conflict in your country? In
what ways is it different from other countries you know?
2 Conflict management often differs from one company to another.
How do people handle conflict in your company? How does it differ
from other companies?
 Use the correct form of these words to complete the first two
Word building columns of the chart. Use a good dictionary to help you.

Opposite meanings of the adjectives above are formed in one of

three ways:
a) using a prefix un-, in'-, im-; for example, formal, informal.
b) using a different word; for example, weak, strong.
c) using a paraphrase, e.g. (*) not credible, not (very)
creative. Complete the right-hand column of the chart with
opposites of the adjectives.

Use one of the adjectives or its opposite to complete the

following sentences.
1 He gets very angry if people are late for
negotiations. He is very. . ......... .
2 She always has ideas and easily finds solutions to problems.
She is a very..................... person.
3 He never shows anger, enthusiasm or disappointment during a
negotiation. He is totally....
4 He always agrees with everything his negotiating partner suggests.
He is ........................
5 I told him I was feeling really bad, and all he asked was 'Will you be
able to meet the deadline?'
How can anyone be so ................... ?
6 He likes people to feel comfortable and relaxed during a negotiation.
An ......................atmosphere is very important to him.

Look again at the adjectives and their opposites. Choose what you
think are the best and worst qualities for a negotiator. Then
compare your ideas with a partner and try to reach an agreement.
First conditional
if + present simple, will + base form of the verb
This describes a possible condition and its probable result.
Ifwe meet our sales target, we'll get a bonus.
Second conditional
if+ past simple, would + base form of the verb
This describes an unlikely condition and its probable result.
If he listened more, he'd be a better manager.
Conditionals and negotiating
Conditionals are often used when negotiating.
If you give us an 8% discount, we'll make a firm order.
If we increased our order, they'd give us a bigger discount.
Correct the grammatical mistakes in these sentences.
1 If you give us a 1o% discount, we would place our order today.
2 If I would have more money, I would go on a cruise.
3 If I will go to London next week, I'll visit their sales office.
4 If I would work from home, I would have more time with my
children.
Combine phrases from columns A and B to make conditional
sentences. For example, If you pay in euros, we'll deliver within seven
days. More than one answer may be possible in each case.
B
1 pay in
8 sign theeuros
contract now a) pay you a higher commission
2 order today b) offer you a special discount
3 finish everything tonight c) reduce the price
4 deliver by the end of the d) give you a signing-on bonus
month e) pay all the transport costs
5 give us a one-year guarantee f) give you a 5% discount
6 exceed the sales target g) deliver within seven days
7 pay all the advertising costs h) give you the day off tomorrow

Discuss these questions in pairs.

What would you do if:
1 you saw two colleagues having an argument?
2 a colleague criticised you?
3 you saw a colleague stealing something?
4 your boss never listened to your ideas?
5 your boss asked you to work till midnight?
Unit 11
New business

O V E R V I E W
Vocabulary
Economic terms
Reading
The human
touch
Language
review
Time clauses

What conditions are important for people starting new businesses?

Choose the three most important from this list. Can you think of any
others?
• low taxes • good transport links
• skilled staff • training courses
• low interest rates • high unemployment
• cheap rents • a strong currency
• stable economy • government grants

Many economies contain a mix of public- and private-sector

businesses. Think of companies you know in the areas below. Which
are public-sector companies and which are private-sector
companies?
• post office • rail
• TV/newspapers • water
• energy • telecoms
• cars • airlines

Many companies in the UK have been privatised. What are the

trends in your country? Talk about the business sectors in Exercise
B.
Match the economic terms (1-10) to their
1 interest rate a) total value of goods and services
2 exchange rate produced in a country
3 inflation rate b) general increase in prices
4 labour force c ) cost of borrowing money
5 tax incentives d) price at which one currency can
6 government bureaucracy buy another
7 GDP (gross domestic product) e) percentage of people without jobs
8 unemployment rate f) people working
9 foreign investment g) low taxes to encourage business
1 balance of trade activity
0
h) money from overseas
i) official rules/regulations/paperwork
j difference in value between a
country's imports and exports

Try to complete this economic profile without looking back at the

terms in Exercise A.

The economy is stable following the problems of the past two years. By
following a tight monetary policy the government has reduced the
............to 2%. After going up dramatically, the
.................. ....................2 is now down to 8%. The last six months has
seen a slight improvement in the ............... .................... 3 against the
dollar. The .................. 4 has grown by 0.15%. Exports are increasing
and
the ................... of ................... 5 is starting to look much healthier.
The .................. ....................6 continues to be a problem as it is still
16%.
In order to stimulate the economy and attract .............. ................... 7
the government is offering new .............. ................... 8 as well as
making a renewed effort to reduce ............... .................... 9. Finally, a
large skilled ................ . ................... 10 means there could be attractive
investment opportunities over the next five years.

Write sentences about the economic profile of your country.

Discuss these questions.

1 There are four key ingredients when starting a new business: an

innovation, a good team, the right market opportunity, and the right
financing strategy. In what ways are they important? These phrases
may help you.
If you have (an innovation), you can.................
Without a good (team), you can't.................
If you want to ..................., you have to have ......................
It is impossible to ...................if you haven't got.......................
2 In your opinion, which of those four ingredients is the most important?
Why?
Go through the article quickly to find the four elements that a good
team needs.
A good team needs:
1 the ability to....................
2
3
4
 How to add the human touch
By Doug Richard 30 First, it needs the ships, a network.
ability to sell - and in Having people who
When thinking about particular the ability to can help you
how you start your persuade others to buy informally or
business, getting the into your vision. formally will
right team together Second, the team needs 65 help your business
will be the most 35 the ability to count. succeed.
5 important and the The business is Finally, you and
most difficult decision managed by your team must be
you make. fully aware that
The reason is managing the flow of starting a business
simple. No one cash. It may be the 70 means giving up two
person has all the accountant's job to do things - time and
skills, experience, your books, but it money. It frequently
contacts 40
is your responsibility means working
10 or reputation that to understand them so evenings and
are required to get a well that you use them weekends, and being
business up and to drive the business. last in line for
running. So, in order Third, the team needs 75 payment.
to succeed, you will 45 experience. There Succeeding with an
have to form a core are three types: innovation-based
team of customer experience, company takes
15 people. product experience everything: all of
Before that, and start-up your time, all your
however, you can experience. If you great ideas, lots of
only know who else are going to sell an personal sac-
you need by knowing 50
Internet service to 80 rifices - and it may
your strengths and restaurants, you take all of your
your weak- need experience in money.
20 nesses. Having a the development of There is no magic
great business idea Internet services and formula to building
does not mean that the experience of a business. It is like
you have the skills to running putting together the
manage others. The 55 restaurants. If your 85 pieces of a puzzle.
hardest of all your team has only one or But it is worth
decisions the other, you will remembering that
25 may be to let either know what the team is the most
someone else lead the product to build or important piece.
company you how to build it, but not
founded. both.
What, then, does 60 Fourth, the team
the team need? needs to have
contacts, relation- FINANCIAL TIMES

Read the article carefully. Then decide whether these statements are
true (T) or false (F) according to the article.
1 If you want your new business to succeed, you yourself first need to
gain all the necessary skills and experience.
2 New entrepreneurs sometimes rightly decide to let another person lead
the company they started up.
3 Good cashflow management is a necessary condition for a business to
be successful.
4 An effective team will have experience in three key areas.
5 You need to put in a lot of time and effort before you can enjoy the
rewards of owning a fast-growing start-up.
6 Building the right team is the magic formula to setting up a successful
business.
Work in groups of three or four. Think about a business you could
start as a group. Consider these questions.
• What kind of business would it be?
• What do you already have as a group? Think
about -skills
-experience -
contacts
• What other strengths do you have? What about your weaknesses?
What difficulties do you think you may face? How will you overcome
them?
Time clauses provide information about actions and events in the past,
present and future.
1 We often use when to introduce time clauses.
• He remembers when he first joined the company .... (past time)
• When there are few jobs, young people tend to study more,
(present time)
• When I'm on the plane, I'll read all the contracts, (future time)
2 We can also use while, before, after, until and as soon as to introduce
time clauses.
• Many new high-tech companies started while the economy was
growing.
• We need to arrange our finance before we can develop the
business.
• After we meet the candidates we '11 decide how many to employ.
• Until inflation is under control, planning will be difficult.
3 When we use a time clause to talk about the future, the verb in the
time clause is in the present tense or the present perfect tense.
• As soon as they sign the contract, we '11 announce the deal.
• We'll make the decision when we've finished the budget.

Match the sentence halves to make appropriate sentences.

1 We'll have breakfast in the hotel - a) could you check these
figures.
2 Please talk to your line manager b) when the conditions are right.
3 Until we have full employment, c) as soon as interest rates fall.
4 We won't hire new staff d) until we get new business.
5 While you're waiting for the fax, e) before you sign the contract.
6 We can set up in that country f) our economy will not improve.
7 While I'm with this company, g) before we go to the office.
8 Consumer spending rises h) I want opportunities for
training.

Complete these sentences with when, while, before, after, until or as

soon as. More than one answer may be possible in each case.
1 Don't make a decision............... we've seen the report.
2 I'm meeting with Atsuko this afternoon. Send her up ....she arrives.
3 Let's sort out this problem .............. she gets here.
4 I'm coming to Paris tomorrow afternoon. I'll phone you..........I arrive.
5 Can you type this report for me ..............I'm away?
| Kate North is an American who works in London. Read about her
work routine and underline the most appropriate words.
I usually get to work before / as soon as / until1 my boss arrives and as
soon as/while /before 2 Iarrive I check my e-mail and post. I usually try
to answer all important enquiries until /as soon as/before3 Igo to lunch.
As soon a s / Until/While4 I'm having lunch, I often discuss problems
with colleagues. When /Before /Until5 Iwork long hours, I can take
time off another day. I have a lot of flexibility over as soon as /when
/until6 Iarrive at the office and before / when/while7 Ileave, depending
on the daily workload.
W ki i T ll h h b k i
 Unit 12

Products

OV E R V I E W
Vocabulary
Describing
products
Reading
Fruits of the
rainforest
Language
review
Passives

Describe some of your favourite products. Why do you like them?

What do they say about you? Which of these products could you not
do without?

What product would you most like to own? Why?

Do you agree or disagree with these statements? Give reasons for

your answers.
1 Using animals to test new products is wrong.
2 Multinational companies which manufacture products in developing
countries help the world economy.
3 Companies spend far too much on launching and promoting new
products.
Describing
products Check that you know the meanings of the adjectives below. Then work
in pairs. Think of products that match the words.

attractive economical expensive

fashionable reliable comfortable practical
popular

Write adjectives with the opposite meanings to those in Exercise A.

un- in- im-

Complete these sentences with the words from the box.

well high best long hard high

1 IBM manufactures. ...... . -tech computer products.

2 Timberland makes a range of ............. -wearing footwear.
3 Ferrari produces................-quality sports cars.
4 Coca-Cola and Pepsico both developed ............ -selling soft drinks.
5 Duracell sells................ -lasting alkaline batteries.
6 Levi jeans are a ............... -made clothing product.

Use the adjectives in Exercise C to describe other companies and

products. For example, Nestle makes many of the worlds best-selling
food products.

Match the verbs (1-8) to their meanings (a-h). Then put the verbs
into a logical order to show the life cycle of a new product.

1 launch a) to stop making

2 test b) to build or make
3 promote c) to introduce to the market
4 manufacture d) to change in order to improve
5 modify
6 discontinue e) to try something in order to see how it
7 design works
8 distribute f) to make a plan or drawing
g) to increase sales by advertising, etc.
h) to supply to shops, companies, customers
 Discuss these questions.

1 • What are the most popular brands of soft drinks in your

Brand image country?
• What image does each brand try to project?
• What kind of customers does each brand target?
2 What special features does each of the best-selling soft drinks in
your country have that similar products do not? Think about:
• name/taste/colour/etc.
• association with celebrities
• alleged health benefits/etc.

Go through the article quickly to find this information.

1 Brazil's top-selling soft drink
2 three companies which dominate the global soft-drinks industry
3 a famous energy drink which does not contain guarana
4 the population of Brazil
Fruits of the rainforest in a profitable harvest
By Andrea Walsh

For centuries, the resi-

dents of Maues, a tree-
covered area the size
of Belgium on the
Amazon River, have
cultivated a bright-red,
caffeine-loaded berry
called guarana.
Locals pick the
berries, then slowly
toast the seeds to
remove all traces of
bitterness. Finally,
they are ground to a
fine powder or pressed
into bars, which can
later be dissolved in
water.
The fruit's energy-
giving qualities have
made it a popular
ingredient in energy
drinks around the
world. Now, though, a
new guarana venture
demonstrates . how
smart Brazilian
producers are trying to
add value at home and
sell branded products
overseas.
AmBev, the Brazilian beverage company that buys most of the guarana produced in
Maues, uses it to make Guarana Antarctica, the top-selling soft drink that is something of a
national passion and a symbol of national pride

like supermodel
Gisele and football
great Ronaldo. Now Going global may
Another challenge prove difficult, but at
AmBev managers are lies in the fact that
aiming to capitalise least for guarana,
most energy drinks, there will always be
on the uniquely with the exception of
Brazilian qualities of 180 million
Austria's Red Bull, enthusiastic
their drink to win new contain guarana. Most
customers around the consumers in Brazil.
of them also contain The nation is already
world, initially in vitamins and
Spain, Portugal and the world's third
stimulants such as largest soft-drinks
Japan. sugar, ginseng and market, and its
caffeine. So AmBev population is
However, the is working hard to growing more rapidly
obstacles are distinguish its product than that of Western
tremendous. The from the rest by Europe. For the
global soft-drinks emphasising its use of inhabitants of Maues,
industry is dominated traditional guarana their local speciality
by such companies as from Maues, while for will be in high
Coca-Cola, Pepsi and other soft drinks, demand in years to
Cadbury Schweppes, guarana is only one of come.
many ingredients.
Read the article carefully. Then choose from the list below the
heading which best summarises each section. You will need four
headings only.
a) A national passion goes global
b)A secure future
c) Guarana: some historical background
d) Making guarana: an age-old process
e) The advantages of globalisation
f) The challenges of going global
g) The most popular fruit in the world
h) Think globally, act locally

Work in groups of three or four to discuss these questions.

1 Guarana has energy-giving qualities. What do you eat or drink to get
more energy?
2 What would be a good advertising slogan for marketing Guarana
Antarctica

• worldwide?
• in your country?
We make passive verb forms with the verb to be + past
participle. Guar and Antarctica is made in Brazil
We often choose a passive structure when we are not interested in, or
it
is not necessary to know who performs an action.
Guarand is already used in several soft drinks.
If we want to mention who performs an action, we can use by.
The global soft drinks market is dominated by three huge companies.
We can use the passive to describe a process, system or procedure.
Finally, the seeds are ground to a fine powder.

Use this table to make passive sentences. For example, Diamonds are
mined in South Africa. Then make similar sentences about products
from your own country.

Diamonds Microchips produce Poland Kuwait

Semiconductors manufactur Japan The United States
Electronic goods Coffee e make Finland Switzerland
Leather goods Oil refine Malaysia Brazil
Rice Watches Coal grow mine Spain South Africa
Copper Mobile phones Zambia China

Change these active sentences into the passive so that they sound
more natural. For example, The gold variety of the kiwi fruit is planted
worldwide.
1 Workers plant the gold variety of the kiwi fruit worldwide.
2 Workers in France make these Renault cars.
3 Farmers grow this rice in India.
4 The employers asked the staff for their opinions.
5 A mechanic is repairing my car at the moment.
6 Somebody has found the missing file.
7 Somebody made this toy in Japan.
This article describes how a health-care company develops new
products. Complete it with passive forms of the verbs in brackets.
The idea for how our company's new products ...............................1
(develop) is
not new - it ............... 2 (model) on the well-known example of the Body
Shop.
When a new product .............3 (plan), the first step is to send Product
Development Agents to the region of the developing world chosen for the
project.
They start by finding materials that .......... 4 (use) in the product. Then
links .......................................................... 5 (arrange) with local suppliers.
Wherever possible, products............. 6 (manufacture) locally as well,
although the finished product ............ 7 (export) for sale mostly in the
developed world. Normally, products ..........8 (ship) in large containers
and
............... 9 (package) in their final form only when they reach their
destination.
The Product Development Agent identifies and establishes links with
local
material suppliers. After that he or she ensures that these links........... 10
(maintain). The agent is also responsible for producing the goods safely so
that human rights ............... 11 (respect) and local workers............ (not
exploit).
Complete the text with the appropriate passive form of the verbs
given.
Guarana energy drinks..................1 (sell) at outdoor music festivals in
Europe for over a decade. However, it was only in July 2006 that the first
Guarana
Shop..................2 {launch) in Valeport. A wide range of guarana products
can..................3 {buy) there. The shop is so popular in the Valeport area
that it..................recently..................4 {extend). Maybe more
Guarana Shops..................5 {set up) across the country in the next few
years. If that happens, more guarana products..................6 {import) from
Brazil. Meanwhile, the people of Valeport are delighted that all guarana
products
available locally..................7 (fesf) by the Regional Food & Hygiene
Commission on a regular basis. So far, all products..................8 {approve)
by the Commission.
exercises
 Unit 1. Careers

Vocabulary Complete the text with the best words.

Career advice for junior managers

junior managers who ...... ......... 1 a promotion often face many
problems
when they have more authority and responsibility.
This is partly because everyone expects them to perform to
extremely high
....,............ 2. in addition, many of their..............3 and colleagues are
always ready to criticise any serious mistake they may..............4.
What advice can we give to young managers, then? First of all, they
should have ..............5 in their own skills and abilities. If they are not
sure that
they can succeed, they are less likely to perform competently. They
should also .............;6their progress regularly.
Secondly, they should ............v.7 themselves ambitious goals so that
through hard work and commitment to the company they can in fact
8
them sooner than is expected of them.
That is how they can............... 9 both personal and professional
success.

1 a) take b) get c) earn

2 a) level b) standards c) quality
3 al superiors b) secretaries c) chefs
4 a) do b) make c) show
5 a) confidence b) belief c) strength
6 a) test b) improve c)
evaluate
7 a) find b) make c) set
8 a) reach b) move c) work
9 a) achieve b) grow c) demand
Complete the sentences with the appropriate form of an item from
the box.

involve be in charge deal look make sure be responsible

1 Marcel Lacour works for Research & Development. His job. ........
developing new products and new ideas.
2 Tatiana Vasilieva is the receptionist. She...............after visitors and
takes messages.
3 Kate Hughes works for Administration and Personnel. She............
with staff problems, as well as with recruitment and training.
4 Linda Eriksen is our Quality Control Inspector. She ..........................
for monitoring our products and trying to improve their quality.
5 Sergio Carboni is our new Maintenance Engineer. He checks all our
equipment regularly and...........................of all repairs.
6 Zoltan jilly is our Security Officer. He ..................... that our staff and
premises are protected against crime.
 Match these phrases from exercise B with the words that come
immediately after them.
1 to be in charge a) after
2 to deal b) for
3 to look c) that
4 to make sure d) of
5 to be responsible e) with

Language review Complete the interviewer's questions from a job interview with
words from the box.
Requests
Working contact let moving send sharing start

1 Would you mind ....... at weekends?

2 Could you.................... us have your previous employer's details?
3 Would you mind .................. our appointment to Monday?
4 Could you ....................in two weeks 'time?
5 Could you ....................us as soon as possible?
6 Would you mind .................. an office with three other people?
7 Could you ....................us a copy of your certificates?

Match the interviewee's answers to the interviewer's questions in

exercise A.
a) Not at all, as long as it's in the morning.
b) Certainly. I'm free to start as soon as you like.
c) Yes. I'll let you know my decision by Friday, if that's all right.
d)Sure. I'll put copies in the post straightaway.
e)That's fine, as long as it's a non-smoking area.
f) How often would that be?
g) Well, in fact they're all included in my CV.

Past abilities Study the examples. Then complete the dialogues below with could or
was able to.
Examples: • could (general
ability) A: Can you
use a PC?
B: Yes, I can. In fact, I could use a PC when I was 10I • was
able to (one occasion) A: So were you late for the interview?
B: No. Sue gave me a lift, so I was able to get there in time.
1 A: What foreign languages can you speak?
B: I ...................speak Italian fluently at one time, but I've forgotten a
lot.
2 A: What was your greatest achievement in your previous job?
B: Well, I ................. reorganise the Sales Department in a month.
3 A: What did you like best about your previous job?
B: My boss really trusted me, so I................use my own initiative.
4 A: So you worked in Turkey three years ago. Could you give us some
details?
B: Certainly. As a matter of fact, I .............. win a very big contract.
5 A: So how did the interview go?
B: Fine, I think. I ................. answer all the questions!
 Complete Antonia's CV with the headings from the box.
Curriculu
Addfess Achievements E-mail Experience interests Personal
m vitae
details Profile Qualifications Referees Special skills Telephone

Curriculum vitae
Antonia Sophia Mehditash

Address Rua Humberto Madeira 23, P -.3520

Coimbra, Portugal'
2 +351 239 856 207
3 a.s.mehdi@netvisa

4
An Assistant Marketing Director in a medium-sized company, OreyTours, seeking
a more challenging position with more responsibility. Able to work on own
initiative to tight deadlines.

5 ...................... •
• Contributed to the development of a successful sales strategy
• Coordinated the Work of the sales, marketing, and advertising personnel
• Designed Exce! spreadsheets for sales records

6.............................. .
• Negotiating contracts with foreign and domestic airlines
•Working as part of team . . .
• • Proficient user of MS Windows, MS Word, MS Excel, Quark XPress .

7............. ...
2001-date Assistant Marketing Director (Orey Tours,
july-Sept Coimbra) Work placement at Portugalia
2000 Airlines (London office)

8
1998- MBA at Brentford College (UK /Distance
2000 course) BA in Economics at the University
1994- of Coimbra
1998

Date of birth

Driving licence

6 June 1975
Full, clean

10……………………………………I play basketball in an amateur team.

11…………………………………………..
Ms Celia Gutlerner : Director

27 Burrard Street
0893
Brentford TW9 OAK Email:
mbadir@BMBA.ac.uk
 Unit 2. Selling online

Vocabulary A Read the definitions. Then supply the missing words.

1 something you buy cheaply or for less than the usual price
2 a large building used for storing goods
3 to send goods to a place
4 a formal word meaning to buy
5 to give someone their money back (e.g., because they
are not satisfied with what they have bought)

B Match each word to its definition.

1 a supplier a) a request by a customer for goods or services
2 a retailer b) a document sent by a seller to a customer that lists
the goods sold and says how much they cost
3 a wholesalers c) a person or company that sells a particular type of
product to a customer
4 an invoice d) the value of the goods or services sold during a
certain period of time
5 an order e) a person or company that sells goods in large
quantities to businesses
6 turnover f) a company or a person that sells goods to members
of the public

C Complete each sentence with a word from exercise A or B.

l The machines were faulty, so we returned them to our... ……
2 AlphaTex will place an .. . ........... on condition that we give them an
extra discount for cash. .
3 They guarantee that they will. ................our money if we are not
fully satisfied.
4 Our shop has a ....................... of 3,000 euros a week.
5 They promised to . ……... the goods within two days of our order,
but they haven't arrived yet.

D Complete the text with the best words from the next page.
Selling online successfully
To be a successful online business, first be what ..............3 customers in the first
of all you need to have a good website. place, but it is certainly the quality of
A good website looks professional and is the products and of the service that
quick and easy to use. For instance, makes them come back. ……. Your
many people do not like to have to prices down, and make a point of
register to visit a site. It is also offering excellent after sales ………….
important for the company to have its Inform your visitors that you offer ……
……………on each page. This brands online ordering. Finally, when you
the site and can be used by the visitor as receive an order, e-mail the
a link back to the ………………… customer to ……. Receipt and to inform
them when the goods will be …………..
Of course, your products need to be at
least as good as your site. The site may
 1 a) flag b) symbol c) logo
2 a) homepage b) modem c) search engine
3 a) shows b) appeals c) attracts
4 a) Take b) Give c) Bring
5 a) service b) guarantee c) method
6 a) saved b) proof c) secure
7 a) thank c) send
b) acknowledge
8 a)exchanged c) purchased
b) despatched

Language Match each sentence to the meaning expressed by the modal in italics.

review 1 Online retailers should offer

secure online ordering. a) It is not necessary.
Modals
2 You have to work very hard to attract visitors
to your site. b) It would be a good idea.
3 If you need a password, you mustn't let anyone
else use it. c) It is necessary.
4 People like it when they don't have to
register to visit a site. d) Don't do that!

Rewrite these sentences using an appropriate modal to replace the words in italics.
1 If you want your website to be effective, it is necessary to work on it all the time.
If you want your website to be effective,...................................

2 It is a good idea for online retailers to despatch orders quickly. Online

retailers ......................

3 One of the good things about their website is that it is not necessary to register.
One of the good things about their website is that you .............................

4 It is a good idea to put your logo on every page of your site.

You ... ..................................................
5 If you order before 15 March, it's not necessary for you to pay until July.
If you order before 15 March, you …………………………………………….

6 This deal is very important for all of us, so no mistakes please.

This deal is very important, so we ..................................

Match the sentence halves.

a) so we had to order some more.
1 We were all in agreement,

2 You'll need your user ID and password each time, b) so we'll have to exchange them.
3 We didn't have any more paper in stock, c) so we didn't need to discuss the deal any
4 We always order online, further.
5 If they have an online catalogue, d) which means we don't have to queue.
6 They say some of the goods are damaged, e) so you mustn't forget them.
f) we won't have to ask them to send us one.
 Unit 3. Companies

Vocabulary Match the companies to the industry sector they

belong to.
1 Apple, Dell, IBM, Microsoft
2 Nokia, Samsung, Siemens a) Healthcare
3 Ikea, Tesco, Wal-Mart, Zara b) Financial
4 APM0ller-Maersk, Qatar c) Transport
Airways, Ryanair, Virgin
5 BMW, General Motors, Nissan, d) Retailing
Toyota e) IT (Information
6 Deutsche Bank, HSBC, Technology)
PricewaterhouseCoopers f) Electrical / Electronics
7 Johnson & Johnson, Novartis g) Engineering

Complete the extract from a company report with the best words.

ANNUAL REPORT

Alfitel is committed to creating and delivering value - value to its

customers, value to its employees and value to the region. Our
success in moving towards this goal is most
evident in the financial ... ................................ 1 for this year. Our
........................................ 2 at the close of the
year was 140 million euros; that is an 3 of 12% over the
previous year. This
strong .........4 in a rather difficult year for the economy shows the
value of the
5
service the company provides to its . It also shows the
commitment of its
staff to this goal.
The pre-tax profit was 15.6 million euros, while the profit after
tax was 8.8 million, which is 11% above that for the previous
year.
6
I would like to congratulate our staff on their outstanding .
7
Finally, we all thank you, the , for your continuing support of
the company.

1 a) results b) conclusions c) statistics

2 a) revenue b) cash flow c) share
3 a) asset b) increase c) advantage
4 a) trend b) benefit c) growth
5 a) customers b) buyers c) workforce
6 a)turnover b) subsidiary
c) performance
7a) producers b) shareholders
c) stockbrokers

Complete the names of the company departments in the definitions.

1 ……… and …………………….. is concerned with studying new
ideas and planning new products.
2 ……………… keeps a record of the money coming in and going
out.
3 …………… is involved with managing and organising the work of a
company.
4 ………………... deals with employees, keeps their records and helps
with any problems they might have.
5 ………………. And ……………… deals with selling and
promoting its products.
Language review Match each sentence with the meaning expressed
Present tenses by the verb in italics. a) temporary situation
1 TransChem employs 2,560 people.
b) future arrangement
2 Ms Dubois is replacing Phil as Sales Manager
till October. c) ongoing situation
3 We are improving our services to meet the
needs of a much wider range of customers. d) routine activity
4 We are opening our sixth subsidiary next
e) factual information
month.
5 We need a different set of skills to address our f) verb usually used only in
company's challenges. the present simple
6 We observe our customers' reactions
carefully.

Correct the three sentences that use the wrong present tense.
1 Our company looks for a new Marketing Manager.
2 We rarely raise our prices by more than 3%.
3 We are bringing marketing and sales resources closer to customers.
4 Our largest subsidiary, based in Ottawa, is going through a difficult
period.
5 This year, all our sales staff learn French.
6 At the moment, we are not knowing the profit figures.

Complete the text with the correct form of verbs from the box. Use
either the present simple or the present continuous tense.

coordinate attend go have know prepare speak think travel

Sofia Grammatopoulos is Marketing Manager at Kayavis Food & Wine

S.A., an expanding medium-sized business in Thessaloniki. She
…………..1 the
work of a team of three people. Kayavis............... 2 distributors in eleven
countries in Europe and America, so Sofia often.............. 3 abroad. Next
week, she ................... 4 to Canada to visit their new retail outlet. She
................... 5 Greek, English and Danish. At the moment she ............. 6
an intensive German course because the owner of Kayavis ............. 7 of
opening a shop and a large restaurant in Munich. Sofia .............. 8 that
she will have to work in Germany for six months, so she
……………………..9 herself for her new assignment as best as she can.

Make questions for these answers. All the information is in the text in
previous exercise.
1
she co-ordinates the work of a team of three people.
2.
Eleven.
3.
Next week.
4.
To visit their new retail outlet.
5.
Greek, English and Danish.
6.
Because she will have to work in Germany.
7.
In Munich.
Linkers Complete the sentences with the correct linker from the box.

because but so

1 It is a difficult time for the industry ...................our company is still

growing.
2 The motivation of the sales staff is now increasing .......................we bought
some new company cars.
3 Sales are falling....................management does not seem very worried
about it.
4 Sales were not as good as they had hoped ....................... they launched a
marketing campaign.
5 The best option is to buy new machinery ...................... the old machines
are always breaking down.
6 There is a steady growth in sales ......................profits are not rising.
7 Local competition is extremely strong...................... we are planning to buy
out two local competitors.
8 We are planning to open a new store in New York next year ........................
we want a foothold in the US market.
9 We increased our market share considerably,....................... our share price
rose to an all-time high.
10 We were unable to finance the new project...................... of severe cash
flow problems.
Unit 4. Great ideas
Match the verbs and nouns

Verbs Nouns
1 to hold a) a business idea
2 to make b) the environment
3 to reduce c) a meeting
4 to address d) money
5 to protect e) a need
6 to develop f) waste

Use the correct form of a verb-noun combination from exercise A to

complete the sentences.
1 The marketing department. ……………. last week to discuss their new
strategy.
2 Eco-consumers choose companies which do not produce a lot of toxic
waste and have a clear policy of.. .
3 A good business idea is one that generates profits and at the same time
....... ..............; ...........................................................................
4 Brainstorming is an effective way of..
…………………………………...
5 Industrialised countries should try to
…………………………………… , instead of
exporting it, as they often do.
6 With his mllion Dollar Homepage, Alex Tew…………… very quickly.

Complete the text with the best words from the next page.

The way of the wiki

In the Hawaiian language, wiki means 'quick',
Wikipedia was …………… 1 by Jimmy Wales and Larry Sanger as a
free online
encyclopedia written by anybody who wants to contribute. Wales and
Sanger,. , were already working on an encyclopedia when in January 2001
they ……………… the Wikipedia: website. The greatest ....... 3 was that
any of its users could
add or edit articles. At the beginning some academics criticised
Wikipedia. They said it had a number of inaccuracies and therefore
refused to recognise it as a reference work. But its extraordinary success
showed that it was certainly good enough to ………………. the needs of
millions of users. It may not be a true business idea because it probably
does not make a lot of ………………5, but it is certainly an idea that fills a
,……………………………….. 6 in the market.
Wikipedia's extraordinary ………………………7 shows that lots of basic
information can be exchanged by people who know things because of
where they live, their hobbies or their education.
Today, Wikipedia is active in about 100 languages, and its English-
language, edition has more than half a million ......... 8 about an
enormous…………………………………
of subjects.
 1 a) worked b) achieved c) developed
2 a) launched b) extended c) solved
3 a) creation b) innovation c) trend
4 a) meet b) respond c)fill
5 a) benefit b) turnover c) money
6 a) hole b) gap c) demand
7 a) raise b) growth c) supply
8 a) articles b) notices c) texts
9a) sort b) award c) range

Match the sentence halves.

l They were still working on their new a)when a Korean entrepreneur
designs expressed interest in her new
2 As they had an exciting idea to product.
promote, b) but also tested them in his
3 High-profile entrepreneurs were daily life.
invited on TV c) when they saw an opening in
the market.
4 In 1985, Nicholas Albery founded^ d) they decided to exhibit at the
5 Albery learned not only how to Inventors' Fair.
produce new ideas e) and asked to talk about
6 She was exhibiting at the Inventors' innovation and change.
Fair f) the Institute for Social

Rewrite the sentences which use the wrong past tense.

1 Hiltex was immediately filing patents for its new machines as it was
worried that its competitors would copy them.
2 Z40, the new drug developed by Pharmatek, marked a breakthrough in
the treatment of cancer.
3 Their competitors failed to see the gap in the market and so missed a
great opportunity.
4 At first, the agency was not believing that the machine would save so
much time.
5 Zirkon already made good profits when it introduced its new digital
camera in 2000.
6 6 The story goes that he was having the idea for the electric shoebrush
while he was washing up.
7 I was planning to visit the International Inventors' Fair, but I did not
have time.

Put the verbs in brackets in the correct tense, past simple or past
continuous.

1 Our company ………………(lose) money at an alarming rate, but then

in 2004 we . ………………….. (launch) our H,ermes MP3 player.
Sales ……………...c (rocket), and our financial situation .
……………………. . . . d (improve) rapidly.
2 She __________ e (decide) to take a few months off in 1999, when
she……………………………. f (work) for Clairval Cosmetics. While
she ………… . (tour) New Zealand, she . ………………….....h
(develop) an interest in Maori culture. She J (take) samples of some
of the plants used in their rituals because she . . …………………….
(believe) they could be used in some of her company's products.
3 We . __________ k(plan) to patent our new drug, but
we…………………. (wait) far too long. A month after our discovery,
our main competitor ……………… (ssell) basically the same product.
Vocabulary Complete the text with the best
words.

The dictionary defines stress as 'a continuous feeling of worry that

prevents you from relaxing*. At work, there are a lot of potentially
1
stressful situations. For example, having to a formal meeting or
2
to a presentation to senior executives can cause stress,
especially the first• time. In fact, all kinds of situations are more
stressful when you have never found yourself in them before.
However/experience does not always solve the problem. Indeed,
many people say that they always feel under stress when
……………….a valuable contract or meeting important visitors
from abroad, or even just when working to………………………… 4
deadlines. Other situations that employees generally find difficult to
cope with include dealing with a customer who has a
6
…………………….., or asking the boss for a pay . All
the situations mentioned above are examples of short-term stress.
Experts agree that this kind of stress is less damaging to health than
long-term stress, which happens when employees constantly work
………………..7 pressure or have to cope with an ever-increasing
……………….In such cases, a complete change of
……………………….. can of course be a solution, but companies
should try to reduce stress levels before their employees are severely
………………………….. Otherwise, absenteeism may increase, and
some staff may even decide to ………………………

l a) direct b) go c) lead
2 a) make b) speak c) show
3 a) dealing b) negotiating c)
transferring
4 a) sharp b) tight c) narrow
5 a) complaint b) complaining c) complain
6 a) rising b) bargain c) rise
7 a) on b) in c) under
8 a) workload b) workforce c) workaholic
9 a) life cycle b) lifetime c) lifestyle
10 a) worked out b) overworked c) worked
over
11 a) recruit b) resign c) participate
Complete the sentences with the correct prepositions from the box.

in of to

1. Being stuck.,.... a traffic jam on your way .... work can be quite
stressful, especially if you have an important appointment.
2. Dat@ready is part.. .. a multinational company based ... ...
Rotterdam,
3. As a result ........ the merger, the management cut the workforce
by 10%.
4. …………... her report, the consultant notes that there has been a
significant increase ……………stress levels…… all departments
……………….our company ………….the last eight months.
5 Our staff need a manager they can talk.... , not just someone who controls them.
6 He says going.. a stress counsellor is out .... the question.
7 I wish I could relax a bit more instead having to work ..... strict
deadlines all the time.

Complete the text with the correct form (past simple or present perfect) of the
verbs in brackets.
Unit 6. Entertaining

Complete the story with the words from the box.

book aperitif bill course delicious d e s s e r t d i s h e s a b r o a d
guest manager menu negotiate order starter stressful wide-

I had chosen 'The Three Swans' because everybody said it was one of
the best restaurants in town, but I had never been there myself. It was
quite busy when
we arrived. Fortunately, I had asked my secretary to .. ...... 1 a table in
advance. From where we were seated, we had a stunning view across the
lake.
My …………... 2, Mr Doulos, seemed quite pleased. Entertaining an
important visitor from ……….... 3 was always a bit ….... 4, but now I
began to relax. I suggested having an .. ………. 5, but Mr Doulos said he
hardly ever drank alcohol, and certainly never on working days. I hoped
I hadn't made a gaffe! We looked at the lunch ………......6, which was
quite varied. There was a .. ....7 variety of typical. …………...8 from our
region, and each one was described in a few words. When the waiter
came to take our ………... 9, Mr Doulos surprised me once more. He had
chosen stuffed peppers as a . ………… 10» but he wanted to have them
served after the main ………..ll. 'This is not a funny custom from my
country,' he said with a smile. 'Just a personal preference. 'The food was
absolutely …………....12. We talked only briefly about the contract we
had to ……………….13 that afternoon.
As it was getting late, we didn't have a …….... 14, just coffee, and then I
asked for the ………… 15- But when I reached for my wallet, I realised
to my horror that I didn't have it with me. Of course - it was at home, in
my other jacket. No cash or credit card - how embarrassing! The only
solution I could think of was to ask the manager to call MCI, my
company. 'MCI? Is that Micro Computers International?' the manager
asked. Indeed it was. 'No need to phone, sir; we'll put this on your
account,' the manager continued. 'MCI has had an account with us for
three years. And my wife is MCl's marketing …………..16.' Mr Doulos
and I looked at each other, and we both burst out laughing. The day was
saved.

Complete each sentence with the best word.

1 Many people have only two ……………..a day: breakfast and dinner.
a) meals b) dishes c) courses
2 Jane invited me round for dinner last night. Her husband is a
wonderful

a) cooker b) dish c) cook ...

3 Tom worked in Bangkok for a year, so he is very keen on Thai. ……
a) kitchen b) cooking c) cuisine
 4 They are vegetarians, so we should not buy any...................
a) meal b) meat c) food
5 This chocolate mousse is delicious. Could I have the……….?
a) recipe b) cookbook c) receipt
Language review
Multi-word Match the sentence halves. a) come over and see them in
verbs 1 Last week, I had to look Coimbra.
2 First, I showed them around b) the Old Town.
3 I certainly look forward c) after five clients from Portugal.
4 I hope I can take d) on really well.
5 One of them did not turn
6 The food was delicious, and we all got
u e) out to a very good restaurant.
7 Then, I took them f)to seeing them all again.
8 They said I should g) up their invitation next
summer.
h) up, unfortunately.

Put the sentences from exercise A in the right order to make a story.
a)..... b)..„. c) ................. d) ......... e).......... f) ......... g) ......... h) .......

Correct the wrong particle in two of the sentences.

1 Our manager is always looking out for new ways to entertain our
clients.
2 They had to put off the meeting because too many employees were off
sick.
3 Our visitors will be disappointed if nobody turns in at the airport to
meet them.
4 The party we held for our Australian guests set us back€8,ooo.
5 I hope our colleagues will come around with some suggestions for the
reception.

Replace the phrases in italics with the correct form of a multi-word verb
from the box.
Work out setup shop about slowdown
set aside stand up for look for

1 We have developed an action plan to reduce stress in our department.

2 The doctor said I was overworked and advised me to become less

active.

3 You have to respect your superiors, of course, but you also have to
defend

4 We tried to find a new Sales Manager with at least three years'

experience.
5 If you want to buy a new computer, it is a good idea to go to different
places to cpmpare prices.

6 At the time, the government was trying to encourage people to start

new businesses.

7 The company's owners have kept €500,000 so that this money Is

available later to invest in their business.
 Unit 7

Complete the text with the best words.

THE NAME that is to say a kind of picture of the

A brand can be defined as a name given to typical customer. It is a picture not only
a product by a company so that the product
can easily be recognised by its name or its of the customer's needs and wants, but
design. also of their beliefs and values. If the
brand then clearly reflects those values, it
In Our very ………… 1 business world, a
is more likely to be successful.
good brand is one of the keys to the
success of any company. It is often a The customer has so much ………….
powerful ……………2 tool. nowadays that a good brand is a
However, the name is not everything. For necessity, so that one product is clearly
a brand to be successful, marketers have to different from another in his or her mind.
know what the consumer …….3 and wants, A good brand of course has long-term
so a lot of market ………is necessary. benefits, as it will ………. to many
This gives them a 'consumer …………. different market ………… and to people
from different cultures.

1a) informative b) competitive c) conservative

2a) sales b) sell c) sold
b) needs c) orders
3a) wishes
b) research c) science
4a) study c) profile
b) report
5a) summary c) suggestion
b) option
6a) choice c) appeal
b) persuade
c) segments
7a) attract b) portions
8 a) shares

Language review A Complete the questions with words from the

box.
Asking when how long how many how much what which who why
questions
1 .. ..................did you launch this advertising campaign?
2 ....................didn't you contact an advertising agency?
3 ………………. money did you spend on the campaign?
4 …………. new products did you launch? Was it two or three?
5 ............ did you target your new product at?
6 ………….... market segments has your product been most successful in?
7 ……………..do you expect people to continue to buy this product?
8 …………….. is your sales forecast?

B Match the Marketing Manager's responses (a - h) to the

interviewer's questions in exercise A.
a) Almost 20,000 euros.
b) As I said, it's been doing extremely well, and we
expect a considerable increase in winter.
c) In late spring.
d) So far it's been doing very well with middle-class males in their
thirties to mid-fifties.
e) We had health-conscious people in mind, as well as the elderly.
f) We think it will have a life cycle of about three years.
g) Well, we like to rely on our own people.
h) This time only one, in fact. But it is a very special product indeed.
Put the words in the questions in the correct order.
1 mean/does/What/'Iaunch?
2 like/Manager/our/talk/you/to/to/Would/Marketing/?
3 a/advertising/Do/lot/on/spend/they/?
4 advertise/did/range/their/they/Where/new/7
5 targets/meet/Did/your/you/sales/?
6 expecting/figures/sales/Were/better/you/?
7 my/Have/sales/read/report/you/quarterly/?
8 a/How/do/often/report/write/you/?

Match the answers a)-h) to the questions in exercise C.

a) Not yet, I'm afraid. I'll go through it first thing this afternoon.
b) Well, they do have a large budget, yes.
c) Every quarter. In the past we had to write one every month, though.
d) To make a new product available to the public.
e) Yes, that would be very useful. Thank you.
f) In all national papers, and also on TV.
g) No, we are very satisfied. In fact, we've sold a lot more than we
thought.
h) We certainly did.
Vocabulary Unit 8
Cross out the noun which does not normally combine with the verb in the bubble.

Q Cross out the verb which does not normally combine with the noun in the bubble.

Complete each sentence with a word combination from exercise A or B.

1 Experts ………….. .the.... ……… .. of the deal at 20 million euros.
2 We have to.................. the....................for Friday because the CEO is
busy all day Thursday.
3 My boss is angry because I haven't quite.................. my sales
................. yet, and she expected it last week.
4 We always ................................on our products, so we can prove that
they are the safest on the market.
5 Our team managed to meet all the deadlines and to .................. the
................ that was allocated to the project.
Rewrite the sentences using the verbs in brackets.

1 We are going to visit the Trade Fair. (plan)

2 We are sure we will make a profit within three years. (expect)

3 We are going to launch a new range next summer. (intend)

4 We will beat our competitors before long. (hope)

5 We are sure we will open three new subsidiaries before long.

(expect)

6 We are going to open a new sales office in Bratislava. (intend)

Unit 9

Complete the first gap in the sentences below with a verb from Box A and the second
gap with a preposition from Box B.

Box A BoxB
Listen communicate deal To in in to
believe invest respond delegate to with with

Seven ways to manage people more successfully

1 Your staff will often have good ideas and suggestions, so
............. what they have to say.
2 Do not think you have to do everything yourself.
……………tasks……………..other people.
3 Problems may be more difficult to solve if you wait too
long, so…………….them as soon as you can.
4 Good employees want to develop professionally, so
………….courses and seminars for them.
5 Clear information is very important. .......... your
employees clearly, so that they know exactly what you
expect.
6 When your employees are satisfied, they work
more effectively, so ……………. their needs
without delay.
7 And finally, remember that trust is essential. Your staff
needs a manager that they can strongly ………………

Complete the sentences with the correct prepositions.

1 Staff often complained ……… the new manager, saying he didn't
believe................their abilities.
2 Robert was arguing............ his boss................taxation,
3 Did she talk............. you................her plans to leave the company?
4 Good. So you all seem to agree............me ............... the main points.
5 They apologised ............ everyone ............... their failure to deal
.............. the crisis.
6 The team had to report ............ their progress ............... the manager
every month.
Tick the correct sentences. Supply, correct or delete the prepositions
where necessary.
1 Robert never listens my suggestions. .
2 Socialising colleagues is sometimes a good way to learn about what
is happening in different departments.
3 Linda would like to discuss about the report's recommendations with
you.
4 My company spends a lot of money for training courses for
employees.
5 He may become a good manager. It depends of his communication
skills.
6 The March conference accounted for 25% of our staff development
budget.
Language review Put the words in the correct order to make a reported dialogue.
Reported 1 My/ready/wasn't/asked/my/why/me/boss/report
speech 2 working/computer/l/my/properly/replied/wasn't
3 a/He/l/needed/new/one/said/that
4 also/ahead/Then/he/should/plan/to/said/try/l
5 organised/was/answered/well/l/usually/l/that
6 a/asked/computer/Finally,/get/him/l/l/new/when/would

Check your answers to exercise A. Then complete the sentences with

the actual words spoken.
1 'Why .... ………………………………………….,.. ?' asked my boss.
2 'Well, my computer ......................................................I replied.
3 'I think you..........................................................'he said.
4 'And you should......................................................... 'he also said.
5 'But I'm ..........................................................' 1 answered.
6 'When.........................................................VI asked finally.

Correct the mistakes in two of sentences 2 - 6 .

1 He told them invest in a good training course.
He- told them to invest in a good training course.
2 She said that gaining the staff's trust is important.
3 They asked him how he deal with those problems in his previous job.
4 She said I should communicate with colleagues more clearly.
5 She asked them to agree on a date for their next meeting.
6 He told that last month's sales figures were very good.

Look at the examples. Then report the four questions below in the same
way.
Wh- questions
• What do you want to do?
He asked her what she wanted to do.
• How much do you earn?
He asked her how much she
earned. Yes/No questions
• Do you plan ahead?
He asked her if she planned ahead.
• Could you deal with a crisis?
He asked her if she could deal with a crisis.

1 Do you adapt easily to new situations?

He asked her......................................................................................
2 How often do you invest in courses?
He asked her......................................................................................
3 Are you having difficulty contacting our consultant?
He asked her .....................................................................................
4 Why is this year's budget so small?
 Unit 10

Match the sentence halves.

Six tips for being a more successful negotiator

1 Good answers don't always come quickly, a) you can't be tough all the time.
2 Sometimes you have to compromise –
b) or they'll think you're weak.
3 Don't get angry too quickly-
c) enthusiastic negotiators are rare!
4 Don't agree with everyone all the time,
d) be consistent.
5 Say when you like an idea-
e) so don't be too impatient.
6 Keep the same attitude towards others -
f) try to stay calm.

Make the adjectives negative by adding the correct prefix from the box.
Use a good dictionary to help you.

in- im- ir- un-

1 un sympathetic 6 polite
2 . . . patient 7 ... responsiv
e
3 . . . formal 8 emotional
4 . . responsible 9 ... critical
5 cooperative 10 consistent
Complete each sentence with the negative form of one of the three
adjectives below it.
1 It was very..... ........................ to be late for the meeting and not even
apologise.
a) polite b) emotional c) formal
2 He prefers...............................meetings, where everybody can relax and
feel comfortable.
a) patient b) responsive c) formal
3 It takes two to tango. They have to try to help and stop being so

a) critical b) cooperative c) credible

4 He signed the contract without reading it. What an..........................
attitude!
a) responsible b) responsive c) emotional
5 She'll criticise you one day and praise you the next. How can anyone
be so ………………….

a)patient b) consistent c) emotional

6 I think he is too ................................ He seems to accept whatever
people say, without thinking.
a) cooperative b) credible c) critical
 Match the question halves.
Conditionals
1 Wouldn't we seem impatient a) if she keeps being inconsistent?
2 Will you get a bonus b) if they didn't win the contract?
3 Won't you make a concession c) if you exceed the sales target?
4 Would you increase your order d) if we told them to hurry again?
5 Wouldn't they be disappointed e) if we delivered immediately?
6 Will Ana ever win their trust f) if they make one?

Complete Speaker B's short answers.

1 A: Would you complain if they were
late? B: Of course .....................
2 A: Ifwe placed regular orders, would they cover transport
costs? B: No, I'm afraid .................
3 A: Perhaps they'll be less impatient ifwe explain our situation.
B: Yes, I'm sure ............................
4 A: They wouldn't deliver faster even ifwe always paid cash.
B: ........................... wouldn't. They've always been terribly slow.
5 A: If she comes this morning, will you talk to their
representative? B:... will.
6 A: Do you think he'd resign if he didn't win the
contract? B: No, I'm sure.............
7 A: Will you inform us if there's a
delay?
B: Yes, ............................

Complete the sentences with will, would, won't or wouldn't.

1 I'm sure they....................... continue doing business with you if they
weren't satisfied.
2 If he was able to deal with pressure, he ...............be an excellent
negotiator.
3 If I lose this order, I'm afraid it ..............affect my commission.
4 If you don't increase the discount, we..... .........be able to increase the
size of our order.
5 We ...................have to turn to another supplier if you were able to
deliver
this month.
6 You..............get an extra day off even if you win this contract, I'm
afraid.

Complete the sentences with the correct form of the verbs in brackets.
1 We...................... (give) you a 15% discount if you pay cash.
2 If they...................... (pay) late, we'd close their account.
3 If you ..................... (deliver) this week, we'll place a bigger order.
4 We.......................(deliver) this week if you paid cash.
5 We'll give her a free gift if she .................. (increase) her order.
6 If they make a concession, we .................... (do) the same.

7 If you place regular orders, we...................(cover) insurance.

8 We would consider a bigger discount if you.........(order) a larger
quantity.
Unit 11

Complete each sentence with an appropriate economic term from the box.
Interest rate balance of trade exchange rate gross domestic
product (GDP) government bureaucracy inflation rate tax incentives
labour force foreign investment unemployment rate

1 |f you plan to borrow money, you will want to know the. ………. •
2 In countries where the ................................................ is high, young
people tend to study more.
3 How many yen to the euro? Do you know the ...........................
by any chance?
4 According to a recent survey, 12% of the ................................. are
earning less than the minimum wage.
5 So many forms to fill in just to import one photocopier! Nobody needs
all this .....................................
6 The higher the................................................. of a country, the richer
its
people are.
7 When the value of a country's exports is greater than the value of its
imports, we say that the...................................... is 'favourable*.
8 Prices increased again last month, so the ...................................rose to
5.3%.
9 Less government bureaucracy will encourage ....................................
10 The government is offering attractive .................................. to
encourage foreign investment.

Match the economic terms (1 - 6) to their definitions

(a - f).
1 foreign debt
a) the total amount of money spent by a
2 public government on schools, roads, the army, etc.
expenditure b) money that a country owes to lenders abroad
c) situation when a country sells more goods to
3 recession other countries than it buys from other
countries
4 subsidies
d) situation when a country pays more money
5 trade deficit for imports than it gets from exports
e) money that a government pays to make
something cheaper to buy
f) a period when trade and business activity
decreases
Complete the sentences with an economic term from exercise B.
1 To help farmers, the EU has given out millions of euros in
agricultural ……………………………..

2 The country was able to repay some of its loans from abroad and so
reduce its ............................
3 Industrial production is still decreasing. It seems that the country is
heading for a ………………………………..
Language review Correct the four sentences which are wrong.
Time clauses 1 We can't invest in that country until their economy will be
stable.
2 I'll let you know as soon as I receive their new brochure.
3 I'll let you know as soon as I've received their new brochure.
4 We'll phone you when the goods will be here.
5 When we've discussed the contract, we can close the meeting.
6 When we discuss the contract, we must ask about transport costs.
7 We'll deal with insurance after they will tell us about their special
discount.
8 Our guests would like to visit the unit before they will go back to
Qatar.
9 Before they sign this contract, they want us to promise better terms
for future business.
10 I don't recommend investing there until they've reduced government
bureaucracy.

Match the two parts of each dialogue

1 A: When do you want to discuss the project?
2 A: Have you read Peter's sales report?
a) B: No, never again. Certainly not until they
3 A: So have they won the contract, then? apologise for their terrible mistakes.
4 A: It seems we're not doing business with b) B: We don't know yet. We'll have information
Alfatex anymore. after we've talked to the team leader.
c) B: Yes, I agree. We'll find out as soon as we
5 A: It would be useful to know today's
get the FT.
exchange rates. d) B: Yes, I have. I'd like to discuss it with you
6 A: These figures need checking. when you have a minute.
e) B: Yes, I am. If anybody phones while I'm out,
7 A: Are you going to the Trade Fair now? tell them I'll be back by 1.30.
f) B: Well, could we possibly do that before the
meeting starts?
g) B: When you've typed them all up, we can
check them together.

Make one sentence from the two sentences given.

1 We'll meet all the candidates. Then we'll decide how many to
employ.
After we’ve …………………………………………………
2 Julia will finish her report soon. I want to see it immediately.
……………………..as soon as …………………….
3 I will not invite them anymore. They must apologise first.
I …………………until ……………………
4 Perhaps we'll employ him. Let's contact his referees first. Let's
................................................. before ....................................
5 I'll type up the report. Then I'll give you a copy.
I'll ...............................................when I've ..................................
6 You'll be on the plane. Read the contracts then. ....................
…………………when............
7 Prices are going to increase soon. Let's buy now.
............................................ before..........................................
8 We'll win the contract. We'll inform our shareholders
immediately.
As soon as...............................................................................
 Unit 12

Vocabulary Read the sentences and supply the missing vowels for each
adjective.
1 A product that is p _ p _ l _ r is enjoyed or liked by a lot of people.
2 A product that is r _ l_ _ b l _ can be trusted to work well.
3 If a product is _ c _ n _ m _ c _ l, it doesn't cost a lot of money to
use.
4 An _ ttr_ c t _ v _ product is one that people find beautiful and
exciting.
5 A product that is f _ s h _ _ n _ b l _ is popular at a particular
time.
6 You say that a product is _ n _ q _ _ if it is very unusual or
special.

Complete each sentence with a word from the box.

quality lasting made selling tech wearing

1 Rolex makes high-.. . . . .... watches.

2 Timberland makes fashionable and hard-................ boots.
3 Dell manufactures high- ................. computer products.
4 Nokia has produced some best- ..................mobile phones.
5 Tungsram makes long- ................. light bulbs.
6 Samsonite sells practical and well-................. bags and suitcases.

Make new adjectives by joining a word from Box A to a word

from Box B. Then complete the definitions.
Box A BoxB
up down custom first market purpose class market made
multi

1 An ………….... product is expensive and usually of high quality.

2 if products are ................ - ................... they are made specially for one
person or group of people.
3 A ................ -................. product is one that has several different uses.
4 ................................. products are cheap and sometimes not good
quality.
5 ................. -................. products are of excellent quality.

Complete the text with the best words.

3
is, so it has to be ……… . On the basis of
All products have a life cycle. Therefore, new
the test results, it may have to be modified.
products are being developed all the time to
4
replace older products which are coming to the Once the necessary ………. have been
end of their lives. The cycle begins when a new made, the product is ready to be launched and
5
product is ……...1. At that stage, there is only a then ..................... in a number of advertising
plan or a drawing, which is then used when campaigns. Advertising plays a very important
role, and so does …………6. Indeed, the
the product is …………… 2. Nobody knows
company has to make sure that its new product
how well the new product works, or how good it
is ....................... 7 to as many customers as
possible.
 1 a) planned b) designed c) sketched

2 a) fabricated b) manufactured c) assembled

3 a) tested b) examined c) researched

4 a) specifications b) qualities c) improvements

5 a) promoted b) exhibited c) displayed

6 a) discount b) delivering c) distribution

7 a) profitable b) available c) marketable

8 a) destroy b) discontinue c) distinguish

Language Match the sentence halves. Then

underline the passive forms.
Passives |
1If sales continue to a) and our product will become a lot more

2Most of the world's soccer environment friendly.

balls are made in Asia
b)the competition was already testing a similar drug.
c) I'm afraid this model will have to be discontinued.
3 Our new computer games will be distributed d) nationwide well before the advertising campaign
4 The existing model can be improved easily, begins.
e) so we don't have to design a new product.
5 The packaging will be modified
f) by very young people who live in poverty.
6 When Alkaphen was launched,
Make these sentences passive. Use by only if it is important to say
who did the action.
1 They make Suzuki cars in Hungary too.
2 Someone is repairing your washing machine now.
3 Bayer developed this new drug.
4 They were still researching into the effects of Alkaphen.
5 Bayer has retained all selling rights.
6 The question is, have we promoted our new range enough?
7 If sales continue to fall, we will have to discontinue it.
8 We should test this new product immediately.
9 We could improve its distribution.
10 We definitely have to improve the packaging.

Use a passive form of the verbs in the box to link the sentence beginnings (l - 6) with the
endings (a - f), as in the example.

make do test consume create invent

a) by A. G.Bell.
1 Casucci jeans
b) by millions of people every day.
2 In the future, a lot more shopping
c) by Chanel, the French fashion designer.
3 Nestle food products
d) of high-quality denim.
4 The 'little black dress'
e) on animals.
5 The telephone
f ) online.
6 They claim that none of their new cosmetics
i Modals i: can/could/would 

Form
+ I/You/He/She/It/We/They can go.
- I/You/He/She/It/We/They can't (= cannot) go.
? Can l/you/he/she/it/we/they/go?
Uses
1 We use can and could to:
• make requests.
Can I make a phone call?
Could you tell me the time, please? (a little more format)
• give or refuse permission.
You can use my mobile phone. You
can't go in there. It's private.
• make an offer.
Can I help you?
I can take you to the station if you like.
• describe ability.
Paola can speak Chinese.
When he was younger, he could (= was able to) run a marathon in under
three hours.
• say that something is possible or impossible.
You can make a lot o f money if you work hard.
I can't get through to them. Their phone's always engaged.

2 We also use could to refer to future possibilities.

/ think we could increase our market share in the long term.
3 We use would to:
• make requests.
Would you open the door for me, please?
• make offers.
Would you like a glass o f water?
• describe imaginary situations.
/ would buy a Ferrari i f I had enough money.
Modals 2: necessity and obligation: must, need to, have to, should 

We often use must, need to and has/hove to to say that something is

compulsory or necessary.
We must be patient when our goals are for the long term.
Companies have to advertise to let consumers know they exist I
need to have the figures before next Mondays meeting.
We use had to to refer to a past obligation. When I
lived in Tokyo, I hod to learn Japanese.
We use should and shouldn't to give advice or to suggest the right course of
action.
A CVshould be printed on good-quality notepaper. It
shouldn*t be more than two pages long.
Should often follows the verbs suggest and think.
I suggest/think we should aim at the top end o f the market.
We use should to say that something is likely in the future.
Interest rates should come down soon - that's what the economists are
predicting.
We use don't have to and don't need to if something is not necessary.
You don*t have to queue up when you buy online.
If you buy now, you don*t need to pay anything until next year.
We use must not when things are forbidden or against the law.
Drivers must not park their vehicles by a traffic light.
Compare the uses of must not and don't have to in the sentence below.
In many companies, employees must not wear jeans, but they do not have to
dress formally.
Present simple and present continuous

Present simple Form

+ I/You/We/They work.
He/She/It works.
- I/You/We/They don't (= do not) work.
He/She/It doesn't (= does not) work.
? Do I/you/we/they work? Does
he/she/it work?
Uses
1 We use the present simple to:

• give factual information about permanent activities.

Valentino makes luxury chocolates.
• describe a state that doesn't change. He
looks like his father.
Nothing succeeds like success.
• talk about routine activities, repeated actions or habits. This use of the present simple is
associated with adverbs of frequency.
We usually have our weekly sales meeting on Mondays.
I often travel abroad on business.
We sometimes get complaints, but not many.
2 There are verbs that we normally use only in simple tenses, not in continuous tenses. For example believe,
belong, depend, know, like, love, mean, own, remember, understand, want, etc.
These verbs describe states, not actions.
It depends on the exchange rate (NOT *lt is depending...)
The premises don't belong to them. (NOT *The premises aren't belonging...)
What do they want? (NOT *What are they wanting...)

Present continuous Form

+ I am working.
He/She/It is working.
You/We/They are working.
- I am not working.
He/She/It isn't (= is not) working.
You/We/They aren't (= are not) working.
? Am I working? Is he/she/it
working? Are you/we/they
working?
Uses
We use the present continuous to:
• describe activities in progress at the moment of speaking.
She's talking to him on the phone right now.
• describe temporary situations.
The delegation is staying at the Hilton until Friday.
• refer to future arrangements. He's
starting a new job next week.
• describe changing situations.
We're developing a new marketing strategy.
Past simple and past continuous

Past simple

Form
+ I/You/He/She/It/We/They worked.

- I/You/He/She/It/We/They didn't (= did not) work. ? Did

l/you/he/she/it/we/they work?
Uses
1 We use the past simple to refer to states and actions which finished in the
past.
He left for Australia yesterday.
When I was young, I wanted to be a pilot.
2 The action can be short, long or repeated.
They took a taxi to get here.
The flight lasted ten hours. I
took the same train every day.
3 Remember that some verbs are normally used in simple tenses only (see
section 2, page 120).
They owned five shops in Madrid alone. (NOT *They were owning...) We
didn't know the market forecast. (NOT *We weren't knowing...) Did our
guests like the food? (NOT *Were our guests liking...)

Past continuous Form

+ I/He/She/It was working.
You/We/They were working.
- I/He/She/It wasn't (= was not) working.
You/We/They weren't (= were not)working.
? Was l/he/she/it working? Were
you/we/they working?
Uses
We use the past continuous to:
• talk about actions that were not yet finished and continued over a period of
time.
At that time, we were still trying to solve our recruitment problem.
Sometimes this period of time includes another event which is completed.
She had an accident while she was driving to work.
I was talking to him on the phone when I heard an explosion.
• refer to situations that were changing over time in the past.
During the 1980s, many o f the older industries were closing down.
At that time, we were coming out o f recession and things were
improving.
 Past simple and present
perfect
Present perfect

Form
+ I/You/We/They have
worked. He/She/It has
worked.
- I/You/He/She/It/We/They haven't (= have not) worked.
? Have f/you/we/they
worked? Has he/she/it
worked?
Uses
1 We use the present perfect to:
• talk about actions that continue from the past to the present.
We have been in this business for over 50 years.
(= We are still in business.)
• talk about past events that have an impact in the present. Recently
profits have fallen sharply because of strong competition. Genova has
had to cut costs by reorganising the workforce.

• talk about life experiences.

He's worked in a number of different firms.
I've been to London on many occasions.
She's never had to lead a team before. (= in her life up to now)
2 Because the time reference includes the present, we use time
expressions that refer to both present and past.
So/or, we have captured 30% of the market.
This week, I've written three long reports.
Over the last few days, I have had too much work to do.
Present perfect versos past simple
1 We use the past simple for completed actions that happened in the
past. Alex Tew created his website in August 2005.
2 Because the time reference is past, we use time expressions that refer
to finished past time.
Last year, we increased turnover by 15%.
Five years ago, we didn't have an overseas subsidiary.
She joined the company three months ago.
3 The decision to use the past simple or present perfect depends on, how
we see the event. If we see it as related to the present, we use the
present perfect. If we see it as completed and in the past, we use the
past simple.
I've known Bill for many years.
1 A multi-word verb is a combination of a verb and one or two particles
(like at, away, down, in, on, up).
2 Types of multi-word verbs
• without an object
The photocopier has broken down.
Something has come up. (= happened)
• with an object - separable
The direct object can come after the verb or before the particle.
Could you turn on the coffee machine?/Couldyou turn the coffee
machine on?
• with an object-inseparable
The director cannot do without his secretary. (NOT *The director
cannot do his secretary without.)
3 In many cases, the multi-word verb is more informal than its synonym.
How did you find out? (= discover the
information) We set off early. (= departed)
4 Many multi-word verbs are idiomatic; in other words, their meaning is
difficult to interpret. However, it can help if you understand the
meanings of the particles. For example:
• away (creating distance)
I'm going away next week.
Don't run away. I need to talk to you.
• on (continuing)
Carry on the good work!
The meeting went on until seven o'clock.
• over (considering)
/ need time to think it over.
Come and see me, and we'll talk it over.
• up (completing)
Some urgent matters need clearing
up. Drink up. We've got to go.
(For further information, consult the Longman Dictionary of Phrasal
Verbs.)
 Questions

Yes/No questions
In questions that can be answered with either yes or no, we put an auxiliary
verb before the subject.
Are you coming? Can Yes, I am. / No, I'm not.
you drive a truck? Do Yes, I can. / No, I can't.
you know his name? Yes, I do. / No, I don't.
Did you arrive on time? Yes, I did. / No, I didn't.
Have you heard the Yes, I have. / No, I
news? Will you have haven't. Yes, i will. /
time? No, I won't.

Open questions
We use question words such as what, who, where, when, why and how to
ask for more information. The question word comes before the auxiliary
verb.
To ask about Which door is it?
a thing Who is the Chief Executive?
Where do you come from?
a person Why are you putting up your prices?
a place a What time did the meeting start?
reason When did the goods arrive?
a moment in time How long did you stay in Beijing?
How many times have you been to
a period of time the number of China?
times quantity (with plural How many cases did you order?
nouns) quantity (with How much money do you have on
uncountable nouns) the way you?
you do something How do you manage to read so
quickly?
We use
What is the brand name?
We use what if there are many possible answers and which if there are
fewer possible answers.
What is their policy?
Which o f these cases is yours?
If who or what is the subject of the sentence, the word order is the same
as in a statement.
Who looks after the travel
arrangements? What happens when
things go wrong?
If who, what or which asks about the object, we put the auxiliary before
the subject.
Who shall I get in touch with?
What number did you ring? Which
restaurant have you chosen?
The question word how can be followed by an adjective or adverb.
How big is the warehouse?
How good is your Spanish?
How well do you speak
Spanish? How far is the hotel
from here? How often do you
travel abroad?
Future plans
1 We use the present continuous for future arrangements.
What are you doing next weekend?
We're visiting our suppliers next
week.
2 We also use going to for arrangements, plans and intentions.
What are you going to do next weekend? We're
going to visit our suppliers next week. I'm going
to talk to you today about my company.
3 But we do NOT use the present continuous to make predictions
for the future. Compare:
The transport strike is going to cause a real problem.
(= This is anticipated for the future.) The
transport strike is causing a real problem.
(= The strike has started and the effects are present.)
4 Some verbs, like anticipate, expect, look forward to, hope and
plan, automatically refer to the future. These verbs can be used
in either the simple or continuous form.
/ look forward to seeing you soon.
I am looking forward to seeing you soon.
We hope to do better next year.
We are hoping to do better next year.
We plan to attract more foreign investment.
We are planning to attract more foreign investment.
Other future forms
1 Will is very often used for predictions.
The forecast says that tomorrow will be warm and sunny.
I don't think they will complain.
She won't like what you've written about her.
2 We use the contracted form '// to make spontaneous offers.
/'// help you write the report if you like.
(= I'll help you now, or when you want me to help you.)
Conditionals

First Conditional
(If+ present simple, will + base form of the verb)
In these two examples, the speaker feels that there is a real possibility
that they will increase their order and that their visitors will be late.
If we increase our order, they'll give us a higher discount
If our visitors are late, we won't be able to take them to the theatre.
Second conditional
(if+ past simple, would + base form of the verb)
1 When the situation is less likely to happen or be accepted, we use
the second conditional.
If we had more money to spend, we would be interested, but we
don't
2 Sometimes the condition is logically impossible to fulfil.
If he was the Queen of England, he'd sell Buckingham Palace.

1 The position of the //clause and the main clause can be changed. /
would lend him some money if he needed it
■ if he needed it, I would lend him some money.
2 We cannot use will or would in the //clause.
*lf I wHI go to Japan, I'll probably go to a tea ceremony.

*lf I would know the answer, I would tell you.

3 It is possible to use If I were rather than If I was, especially when
giving advice.
/// were the minister of finance, I'd reduce
taxation. If I were you, I'd buy those shares
now.
4 Instead of would, we can use might or could, depending on the
meaning.
If he relaxed more, he might enjoy this new
challenge. If he wanted to, he could become CEO.
Reported speech

We use reporting verbs like say, tell and ask to report what other people say.
1 Reporting words just said
• In this case, the situation is still present.
The boss says she wants to see you immediately
2 Reporting words said in the past
. Words that are said in one place at one particular time may be reported in another
place at another time. Because of the change in time, there may be a change of
tense
or modal auxiliary. A different pronoun is used to suit the context.
Actual words Reported words
'We are not going to panic' He said they were not going to panic. She said she
'I left my briefcase at work.' (had) left her briefcase at work. He said he had
'I've already spoken to her.' already spoken to her. She said they wouldn't know
'We won't know before before Friday. He said he couldn't give me a lower
price.
'I can't give you a lower price.'
• Would, could and should do not change.
'I would tell you if I could.' She said she would tell me if she
could. 'You should be more careful.' He said I should be more
careful.
3 Say vers us tell
• We do not usually use a person object {me, us, etc.) after
say. She said she would come later. (NOT *She said me
...)
• But after tell, we indicate who receives the information.
She told me she would come later. (NOT *She told she would...)
• We can use that directly after say, but not directly after
tell. He said that he understood the reason. (NOT *He told
that...)
• Tell also means 'to inform' or 'to instruct'.
He told me he was interested in my
proposal. She told me to hurry up.
4 Reporting questions
• We use ask (with or without an object) to report questions.
• Note the word order in the reported question: (I) question word (2) subject (3)
verb.

Actual words Reported words

- i n open questions
{When/Why /How/What /etc.):
'When do you want to take your He asked (him) when he wanted to take his
vacation?' vacation. He asked (her) how long the
conference was.
'How long is the conference?'

- in yes/no questions:
He asked (him) if /whether he wanted to take his
'Do you want to take your vacation in vacation in July or August.
July or August?' 'Will you be able to He asked (her) if/whether she would be able to
attend the conference?' attend the conference.
Time clauses

We use time clauses to provide information about actions and events in

the past, present and future.
Do you remember when you had your first interview? (past time) When
your customers are unhappy, they'll usually tell at least 20 other
people, (true all the time)
When I find the missing documents, I'll bring them to you. (future time)
We use a present tense, not will, to refer to future time in a time clause.
Until inflation is under control, planning will be difficult. (NOT *will
be under control)
Once we finish the project, we'll have more time. (NOT *will finish the
project)
Can you look at this before you leave? (NOT *will leave) The
share price will rise as soon as we announce the merger. I'll
see you when the meeting finishes.
Note that:
a present perfect in a time clause refers to a future situation. /'// get
back to you as soon as we have decided what to do. She'll write to you
after/when she's spoken to her boss. We won't know the results until
we've received all the sales reports.
while means 'during the time that' or 'at the same time as'. /
like to listen to music while I'm working. I was working late
at the office while she was out socialising. While I was in
Italy, I went to see Alessandro.
for/since/during
1 We use both for and during with periods of time, but the is usually
used after during.
I haven't seen her for a month. (NOT*duringa
month) What are you planning to do during the
vacation? He fell asleep during the meeting.
2 We use since with points in time.
The company has expanded fast since it was founded. Since Martin
joined the company two years ago, profits have risen • dramatically.
Passives
Form

+ It's done. It's being done. It was done. It has been done.
It will be done.
- It's not done. It's not being done. It wasn't done. It hasn't been
done.
?It won't be done. ? Is it done? Is it being done? Was it done?
Has it been done?
Will it be done?
Passives can also be formed with modal verbs.
Can it be done? It can't be done. It should be done. It would be
done. It might be done.
Uses
1 We choose a passive structure when we focus on the action itself
rather than who performs the action.
Tea is grown in Sri Lanka.
Our quality procedures are strictly monitored.
The new machine has been installed.
2 We can use by to mention who performs an action.
All her clothes are designed by Armani.
The first computer was invented by Alan Turing.
Kristal is a bottled water which is manufactured by a US company.
3 We often use the passive to describe a process, system or procedure,
as in the extract below.
Naming a new product Before a product is
launched, focus groups are set up and a name is chosen. Potential
consumers are asked to give their impressions, and these are
matched against the desired brand image. Once the name has been
decided, it must be registered so that it cannot be used by other
manufacturers.
4 We often use the passive in impersonal constructions beginning with it
These constructions are frequently found in reports and the minutes of
meetings.
It was agreed that the budget should be increased. It was decided to
implement the new policy immediately, (or It was decided that the
new policy should be implemented immediately.) It was felt that an
early decision had to be made.
Literatura:

1. Cotton, D., Falvey, D., Kent, S., Market leader, course book, pre-intermediate
business English, Longman, Harlow, 2007.
2. Rogers, J., Market leader, practice file, pre-intermediate business English,
Longman, Harlow, 2007.
3. Soars, J., Soars, L., New Headway, Intermediate, Oxford University press,
Oxford, 2009.
4. Alexander, L. G., Longman English Grammar, Longman, Harlow, 13. izdanje,
1996.
5. Sinclair, J., Collins Cobuild English Dictionary, Harper Collins Publishers,
London, 1995.
6. Popović, Lj., Mirić, V., Gramatika engleskog jezika sa vezbanjima, Zavet,
Beograd, 10. izdanje, 1995.
7. Vuletić, M., English for Managers and Students of Management, Poslovni sistem
Grmeč DD – Privredni pregled, Beograd, 1993.
8. Mojašević, M., Šoškić, M., Engleski za ekonomiste, Savremena administracija,
Beograd, 12. izdanje, 1994.