5 Models of Communication

Asadon, Margaux Christie P.
HRDM11FA1
5 Models of Communication
Aristotle Model of Communication

The Aristotle model of communication is the widely accepted and the most common model of communication where the
sender sends the information or a message to the receivers to influence them and make them respond and act accordingly. Aristotle
model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear by
designing an impressive content, passing on the message to the second part and they simply respond accordingly. Here the sender is
the active member and the receiver is passive one.
Berlo’s Model of Communication

Berlo’s model of communication operates on the SMCR model. S – Source, The source in other words also called the sender
is the one from whom the thought originates. He is the one who transfers the information to the receiver after carefully putting his
thoughts into words. M – Message, When an individual converts his thoughts into words, a message is created. The process is also
called as Encoding. C – Channel, Channel - Channel actually refers to the medium how the information flows from the sender to the
receiver. R – Receiver, When the message reaches the receiver, he tries to understand what the listener actually wants to convey and
then responds accordingly. This is also called as decoding. According to the berlo’s model of communication, the speaker and the
listener must be on a common ground for smooth conversion which is sometimes not practical in the real scenario.
Shannon and Weaver Model of Communication

Shannon and weaver model simply proposes that a message actually originates from the person who gets the thought or has
the information. The sender is also called the Source of information or the Information Source. The information then gets transmitted
from the brain to the mouth and comes out as a signal which then reaches the recipient after joining hands with several noises and
other disturbances. The recipient then further passes on the message to its final destination or other minds of other individuals. Thus
even a simple message can get a different meaning after finally reaching its destination.
Schramm’s Model of Communication
Wilber Schramm proposed the model of communication in 1954. Encoding plays a very important role because it initiates the
process of communication by converting the thought into content. When the information reaches the recipient his prime responsibility
is to understand what the speaker intends to convey. Unless and until the second party is able to understand or decode the
information what the sender wants to communicate, the message is actually of no use. Thus encoding and decoding are two most
important factors of an effective communication without which information can never flow between two individuals. Schramm’s model
also revolves around the above principle. According to the Schramm’s model, coding and decoding are the two essential processes of
an effective communication. He also emphasizes that the communication is incomplete unless and until the sender receives a
feedback from the recipient.
Helical Model of Communication

The Helical Model of communication was proposed by Frank Dance in 1967 to throw some more light on communication
process. Dance thought of communication process similar to helix. A Helix is nothing but a smooth curve just like a spring which if
goes upwards also comes downwards. The Helical model of communication was designed by Frank Dance keeping the simple Helix
in mind. According to the Helical model as the process of communication moves forward it also comes back and is largely dependant
on the past behaviour of the individual. The model believes that communication process is just like a helix which moves forward as
well as comes backward and is dependent on the behaviour patterns of the past definitely with some modifications and changes.The
Helical model of communication understands communication in a broader perspective and considers almost all the activities of an
individual from day one to till date. It cumulates all the activities occurring in the complete span of an individual that affects the
process of communication, which in turn goes forward and also depends on the past activities.
REFERENCE:
https://www.managementstudyguide.com/aristotle-model-of-communication.htm

5 Models of Communication

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Asadon, Margaux Christie P.

Aristotle Model of Communication

Berlo’s Model of Communication

Shannon and Weaver Model of Communication

Helical Model of Communication

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