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    Delight India LTD

    Uploaded by

    Pooja Nidadavolu
    Delight India Ltd is establishing amusement parks across India and has acquired land in major cities to open Entertainment Junction parks. The parks will feature cultural shows, a water park, amusement park and restaurants. A market survey found respondents were positive about the venture and India's tourism industry is growing. The company wants a marketing plan developed for opening a park in Gwalior, including a services blueprint.

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    Delight India LTD

    Uploaded by

    Pooja Nidadavolu
    11 views2 pages
    Delight India Ltd is establishing amusement parks across India and has acquired land in major cities to open Entertainment Junction parks. The parks will feature cultural shows, a water park, amusement park and restaurants. A market survey found respondents were positive about the venture and India's tourism industry is growing. The company wants a marketing plan developed for opening a park in Gwalior, including a services blueprint.

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    Delight India Ltd

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    Delight India Ltd is establishing amusement parks across India and has acquired land in major cities to open Entertainment Junction parks. The parks will feature cultural shows, a water park, amusement park and restaurants. A market survey found respondents were positive about the venture and India's tourism industry is growing. The company wants a marketing plan developed for opening a park in Gwalior, including a services blueprint.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views2 pages

    Delight India LTD

    Uploaded by

    Pooja Nidadavolu
    Delight India Ltd is establishing amusement parks across India and has acquired land in major cities to open Entertainment Junction parks. The parks will feature cultural shows, a water park, amusement park and restaurants. A market survey found respondents were positive about the venture and India's tourism industry is growing. The company wants a marketing plan developed for opening a park in Gwalior, including a services blueprint.

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    DELIGHT INDIA LTD.

    Delight India Ltd. is in the business of establishing amusement parks all over India. It
    has recently acquired land in many major cities in India. It now wants to establish the
    Entertainment Junction in these cities. The facilities that will be provided at the
    establishment will be as follows,

    1. Indian Cultural and Dance show


    2. The Great Cowboy Show
    3. The Whale Show
    4. The Elephant Show
    5. A Water Park
    6. Amusement Park
    7. Bhoot Mahal

    Apart from the above there will be various types of restaurants and food joints. The
    visitors will get the whole day entertainment experience with their family and friends.
    The Company has gone for a market survey before deciding on the business plan. It
    has come out with the following facts.

    1. The respondents were very positive about this kind of a venture.


    2. The tourism industry in India is growing and shows positive signs for future
    due to the economic growth in the country.
    3. Since Pune is expanding rapidly it will welcome such a venture
    4. The entry fees charged at various places is around Rs.250 to Rs.450 per person.
    5. It is observed that the traffic is at its peak during the holidays and festive
    seasons.
    6. At certain places there are well developed huge gardens for shooting and photo
    sessions.
    7. There are various types of lodging facilities at affordable rates.

    Though it is a known fact that such ventures require huge capital investment it is also
    true that they turn out to be very profitable if they are marketed well.

    It was also found out that the profile of Indians is changing very fast. They no more want
    to stay at home on festivals and holidays. They are always on a lookout for good places
    for tourism and entertainment.

    On considering these facts the company wants you to develop a marketing plan to
    include service design and services blue print for the same for a city allotted to you.

    CITY: GWALIOR
    Note: Please follow the following guidelines while preparing a report.

    1. Do not spend too many pages on Industry profiling and analyzing the case.
    2. Use live data of the city allotted to you in terms of demographic and geographic
    details, major attractions near by, infrastructure status etc.
    3. Please draw a Services Blue print accurately.
    4. You can use your innovative ideas while making a service design.
    5. Take care of spelling mistakes.
    6. Try to be realistic.
    7. Financial Outlay if calculated will be appreciated.
    8. Estimate the day’s traffic and sustainability of the same. During Peaks and Off
    seasons.
    9. Page limit : 10 pages, Font Size : Arial 12 1.5 spacing.

    10. DATE OF SUBMISSION: 8TH SEPTEMBER 2010 BY 5.00 PM.

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