Business Proposal For Establishing A 5

Business Proposal for Establishing a 5-Star Hotel at Gelephu Mindfulness City
1. Introduction
1.1. Background and Rationale
1.2. Objectives
2. Market Analysis
2.1. Gelephu Mindfulness City Overview
2.2. Current Hospitality Industry Trends
3. Competitive Analysis
3.1. Key Competitors in the Region
4. Hotel Concept and Design

4.1. 5-Star Hotel Features and Amenities
5. Location and Site Selection

5.1. Advantages of Gelephu Mindfulness City
6. Marketing Strategy
6.1. Target Market Segments
6.2. Promotional Activities
7. Operational Plan
7.1. Staffing and Training
8. Financial Plan
8.1. Investment Requirements
8.2. Revenue Projections
9. Risk Assessment
9.1. Market Risks
10. Conclusion
Introduction
More than a hundred years have passed since Bhutan's first great king, Gongsar Ugyen
Wangchuck, introduced this unique and visionary country to the world in 1907. Since then,
Bhutan has become known in the international community not just by drawing borders on a map
or numerically through its GDP, but by what it offers as its unique national value to humankind.
That is the philosophy of Gross National Happiness, created through the concept and practices of
the four pillars of sustainable development: good governance, cultural preservation, and
environmental protection. However, there is a need for caution: Bhutan, its people, and the social
structure and institutions that have been built and practiced for centuries must continue to adapt
to meet the evolving international visibility and the challenges of an interdependent and
globalizing world. For this, I have long suggested that the next great era of national unity of
purpose and shared experience should come from creating "Gelephu Mindfulness City."
Designing and establishing such a city also calls for initiating a dedicated services and industrial
complex. Gelephu, as the recognized future major gateway to the south, its location near the
Indian town of Samdrup Jongkhar, with potential rail line and future port connection, is naturally
positioned to become Bhutan's largest urban population center for the 21st century.
1.1. Background and Rationale

Bhutan, ranked No. 1 among the coolest places to visit in 2020. Gelephu is located in the
southern central parts of Bhutan. It is the focal point for the economic activities of the central,
southern, and east-central districts of Bhutan. It hosts the only highway linking the western and
central districts. In 2020, Gelephu became a Mindfulness City. Gelephu is rich in heritage sites
and has seen a proliferation of tourist activities. It has a rich tapestry of natural beauty and
resources, which makes it a suitable dream location. Without the 5-star hotel in this beautiful
location, it becomes ironic to promote Mindfulness City.
In partnership with international 5-star hotel chains, we would like to propose investing in
freehold land by building and operating a 5-star hotel in Gelephu. Fortunately, we have been
awarded the freehold land lease for 30 years, extended for 5 years, from a private company in
Bhutan. The major shareholder will be an owner of a private company in Bhutan. Furthermore,
the hospitality industry has always faced continuous growth, built with great sustainability over
the past decades. This is due to the increase in international travel and demand for entertainment,
dining, and social networking in the luxury accommodation segment, thereby boosting the
beautiful luxury dry land hotel business in tourist destination areas. We are attracting more
visitors from our correlatives. In addition, there are direct international flights from Singapore to
Gelephu. This will take effect in 2023. So, as soon as possible, we would like to establish a
beautiful international luxury hotel business in Laika Gelephu Mindfulness City.
1.2. Objectives
The objectives of the proposal are: To provide an overview of the Gelephu Mindfulness City for
private and public investors and for collaboration in developing facilities and services. To outline
the hotel required for the Gelephu Mindfulness City. To submit a proposal to the Royal
Government of Bhutan to use 14 acres at the Gelephu Mindfulness City. The overall objective of
the proposal is: To make available world-class luxury hotel services for international and
national elites visiting Bhutan for mindfulness and relaxation, casino and entertainment, nature
and adventure tourism by establishing a world-class 5-star hotel that is internationally branded,
well managed, well equipped with the finest facilities, and imbibes the essential Bhutanese
wisdom for a unique experience. The objectives of the hotel are: To provide an experience of
mindfulness and relaxation, focusing on essential tranquility against a stunning Bhutanese
backdrop of peaks, plains, and rivers. To be inclusive and supplement the nighttime
entertainment and gambling options that are likely to be available at the casino-hotel. To serve as
a base for those who are on pilgrimage tours. To serve as a suitable base for high-net-worth
individuals who are not in a position to spend the requisite amount of days and nights at other
tourist destinations in Bhutan but can do so closer to India. To provide essential modern
conveniences and recreational amenities. To provide the Bhutanese wisdom and the Bhutanese
Gross National Happiness experience to the selected internationally branded clientele willing to
spend time and money.

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Business Proposal for Establishing a 5-Star Hotel at Gelephu Mindfulness City

4. Hotel Concept and Design

5. Location and Site Selection

1.1. Background and Rationale

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