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    Leather Industry - Marketing Project Group-4

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    Animesh
    This document summarizes a marketing project conducted by students on the leather industry in India. It discusses the size and sectors of the Indian leather industry. It then summarizes the marketing mix and business model of "Bespoke Leather", a company that provides customized leather shoes and belts. It outlines the company's segmentation targeting students and professionals aged 20 and above. It concludes with a revenue model and 1.5 year timeline for the business.

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    Leather Industry - Marketing Project Group-4

    Uploaded by

    Animesh
    154 views15 pages
    This document summarizes a marketing project conducted by students on the leather industry in India. It discusses the size and sectors of the Indian leather industry. It then summarizes the marketing mix and business model of "Bespoke Leather", a company that provides customized leather shoes and belts. It outlines the company's segmentation targeting students and professionals aged 20 and above. It concludes with a revenue model and 1.5 year timeline for the business.

    Original Description:

    A presentation of marketing strategy for leather industry.

    Original Title

    Leather Industry - Marketing Project Group-4 (1)

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    This document summarizes a marketing project conducted by students on the leather industry in India. It discusses the size and sectors of the Indian leather industry. It then summarizes the marketing mix and business model of "Bespoke Leather", a company that provides customized leather shoes and belts. It outlines the company's segmentation targeting students and professionals aged 20 and above. It concludes with a revenue model and 1.5 year timeline for the business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    154 views15 pages

    Leather Industry - Marketing Project Group-4

    Uploaded by

    Animesh
    This document summarizes a marketing project conducted by students on the leather industry in India. It discusses the size and sectors of the Indian leather industry. It then summarizes the marketing mix and business model of "Bespoke Leather", a company that provides customized leather shoes and belts. It outlines the company's segmentation targeting students and professionals aged 20 and above. It concludes with a revenue model and 1.5 year timeline for the business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    MUMBAI

    PGPM 2019-21
    SEMESTER-1 SECTION-’M’ GROUP-4

    SUBJECT: MARKETING MANAGEMENT

    TOPIC: ‘A STUDY OF MARKETING MIX OF LEATHER INDUSTRY’

    GUIDED BY: DR. RAHUL SHAH


    PREPARED BY:
    SR. NO. ROLL NO. NAME ENROLLMENT NO.

    1 42 RUSHIL PATEL 19BSP2336


    2 39 RAHUL KEJRIWAL 19BSP2101
    3 62 DHRUV DADA 19BSP3542
    4 48 SHUBHAM DESAI 19BSP2726
    1 5 04 AISHWARYA GAIKWAD 19BSP0169
    1
    Leather Industry:
    • Leather is a prominent industry in India.
    • Main sector from which demand is derived is fashion, footwear, furniture,
    interiors, automotive.
    • Indian Leather accounts to 13% of world’s total leather production.
    • Around 10% of world’s footwear production comes from India.
    • India’s leather industry is bestowed with skilled manpower, innovative
    technology, increased industry compliance to international standards and support
    of allied industries.
    • Emerging strengths of the sector lies in design development, continuous
    modernization, technology upgradation.
    FA B R I K A M

    Bespoke-Leather
    The Professional’s Choice
    About Us:
    We provide customized high-quality Leather
    products (Shoes & Belts) at a reasonable price,
    being home-delivered.
    High quality products coupled with customization,
    after sale services and price reasonability, definitely
    makes Bespoke- Leather, the ideal choice for
    everyone’s requirements.

    The Professional’s Choice


    Random Sample Survey
    “A pinch of Probability is worth a pound of perhaps”

    5
    Random Sample Survey

    6
    Marketing Mix
    • Banners in Fest, • Customized shoes
    Social Gatherings, and belt
    Business parks • Waterproof and
    • 3years Warranty Normal
    • Return after 1year
    and get 50%
    refund Promotion Product

    Place Price

    • Selective distribution • Penetration


    • Deliver at their place
    Business Model
    Segmentation.
    GEOGRAPHIC
    Mumbai.

    DEMOGRAPHIC
    Students (MBA & LAW), Corporate Professionals (>20 Age group).

    BEHAVIOUR
    Students of MBA & LAW Colleges and Corporate professionals who
    prefer spending less on Leather shoes & belt without compromising quality.
    Targeting

    CONCENTRATED MARKET

    CUSTOMIZED MARKET

    • Initially 20 colleges in Mumbai.


    • Business parks.
    Positioning.
    Product Character

    Product Price

    Product Use
    Revenue Model

    Source
    5 Team Members, Each Bringing 2Lakhs
    Expenses Cost Revenue
    Item Amount Product Price Qty. Total
    Product Price
    2 full time employee 360000
    Promotional banners 200000 Formal Shoe 1000 600 600000

    Repairs of shoes 100000 Formal Shoe 700


    Water proof
    Replacement of shoe 100000 1200 700 840000
    shoe
    2 motor bike 100000 Water proof
    900
    shoe Belts 400 500 200000
    Fuel 50000
    Petty Expenses 50000
    Belts 300 Total 2600 1800 1640000
    Total 960000
    Conclusion-Timeline (1.5years)

    0-4 Months 4-8 Months 8-12Months 0-4 Months 4-8 Months

    Phase-1 Phase-2 Phase-3 Phase-4 Phase-5


    • Research about the • Referral promotion Optimization of Vendor • Change in our • Expecting to generate
    market. for brand recognition. and customer. product price based Targeted Revenue.
    • Sponsorships and • Target customers will Optimization of Product
    on market response
    • Addition of some new
    promotional activities. and feedback. geographical area.
    be 100 people. Services.
    • Expecting starting of • Change in marketing
    sales. strategies.
    Recommendations

    • Customized Products by Leather Industries.

    • Provides Customer satisfaction.

    • Target to Unique sized body.

    • Initially to those who can afford and then expand.


    Thank you!

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