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HRM-Mcdonald Case Study

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The impact of Positive Recruitment – a McDonald’s Case Study

INTRODUCTION

McDonald’s is one of the biggest family restaurant business in the world and its
vision is to provide the best family restaurant experience. To achieve this, McDonald’s
put people at the centre of everything they do, and that goes for the employees as much
as the customers. McDonald’s recognise that people do well when they feel good in
their job, so the company to their best to create the right working environment for
everyone. McDonald's needs people who want to excel in delivering outstanding
service. To ensure the company recruits the right people, it has identified essential skills
and behaviours that applicants should be able to demonstrate. For each position there
is a job description outlining typical duties and responsibilities and a person
specification defining personal skills and competences. Under McDonald's recruitment
policy, each individual restaurant is responsible for filling hourly-paid positions. For
recruiting hourly-paid employees McDonald's use several ways. Positions are generally
advertised in the restaurant. McDonald's also uses local job centres, career fairs and
other local facilities. It is vital to use effective hiring material with a clear message
targeted at the right audience.

The McDonald’s selection is different based on which job you wish to do for the
company. For example, if you to work as a trainee manager the process lasts around
four to eight weeks and consists of a four-step process: 1) Online application 2)
Personality questionnaire 3) On-job evaluation (OJE) 4) Interviews The online form asks
for personal details, two references, educational history and some short answers (no
more than 500 words) to six competency questions such as “What appeals to you about
Restaurant Management and what qualities make you suitable for the position?’’ or
“Which of your past jobs have you enjoyed most and why?’’. The second step is the
personality questionnaire where candidates are asked to complete a personality test,
designed to evaluate their personal values and suitability for the role. Its main focus is
on leadership qualities and the ability to work well in a team.

Then, the third step is “The on-job evaluation (OJE)”. It is a day-long assessment in
which candidates try out various tasks on the shop floor. Candidates join a restaurant
crew for the first part, learning about customer service, cash-handling, equipment
maintenance, food hygiene and health and safety. Later on candidates learn about
complaint handling and shift management. Candidates are observed while they take
part in a series of group exercises to overcome various problems. Finally, the fourth
step is an interview with an operations manager. This may cover educational and work
history, the motivation to join the company and basic competencies. It’s also an
opportunity for candidates to ask questions about the job and future prospects. The
company usually contacts candidates within ten days regarding job offers once the
assessment process is complete. Competitive advantage Recruitment and selection are
the key to achieving a competitive advantage for a company like McDonald’s.
McDonald’s believes that the success of the restaurants and the company is achieved
through their people. The company aims to recruit the best people, to retain them by
offering ongoing training relevant to their position and to promote them when they are
ready. The recruitment policies, procedures and practices reflect the company’s
determination to realize its aim.

STATEMENT OF THE PROBLEM

For McDonald's, people are its most important asset. This is because customer
satisfaction begins with the attitudes and abilities of employees and committed, effective
workers are the best route to success. For these reasons, McDonald's strives to attract
and hire the best, and to provide the best place to work.

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