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    Marketing Anik

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    Showkatul Islam
    Direct marketing involves companies connecting directly with customers through channels like mail, phone, and in-person to deliver a specific call to action. Database marketing uses customer information databases to target direct marketing campaigns. Online and social media marketing utilize tools like email, social media, search engine optimization, and content to engage audiences and achieve marketing goals. Mobile marketing promotes products and services through mobile devices using location services and personalized campaigns. Personal selling involves salespeople meeting with customers to conduct sales using structured processes that may include scripts.

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    Marketing Anik

    Uploaded by

    Showkatul Islam
    29 views2 pages
    Direct marketing involves companies connecting directly with customers through channels like mail, phone, and in-person to deliver a specific call to action. Database marketing uses customer information databases to target direct marketing campaigns. Online and social media marketing utilize tools like email, social media, search engine optimization, and content to engage audiences and achieve marketing goals. Mobile marketing promotes products and services through mobile devices using location services and personalized campaigns. Personal selling involves salespeople meeting with customers to conduct sales using structured processes that may include scripts.

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    Direct marketing involves companies connecting directly with customers through channels like mail, phone, and in-person to deliver a specific call to action. Database marketing uses customer information databases to target direct marketing campaigns. Online and social media marketing utilize tools like email, social media, search engine optimization, and content to engage audiences and achieve marketing goals. Mobile marketing promotes products and services through mobile devices using location services and personalized campaigns. Personal selling involves salespeople meeting with customers to conduct sales using structured processes that may include scripts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views2 pages

    Marketing Anik

    Uploaded by

    Showkatul Islam
    Direct marketing involves companies connecting directly with customers through channels like mail, phone, and in-person to deliver a specific call to action. Database marketing uses customer information databases to target direct marketing campaigns. Online and social media marketing utilize tools like email, social media, search engine optimization, and content to engage audiences and achieve marketing goals. Mobile marketing promotes products and services through mobile devices using location services and personalized campaigns. Personal selling involves salespeople meeting with customers to conduct sales using structured processes that may include scripts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Marketing Communications of Lux Soap and Sunsilk Shampoo

    3.5 Direct and Database Marketing

    Direct Marketing: Direct marketing is a form of communicating an approach, where companies


    connect directly to a chosen customer and supply a method for a direct response. It is also known as
    direct response marketing. Direct marketing occurs when businesses address customers through a
    multitude of channels, including mail, phone, and in person. Direct marketing messages contain a
    specific “call to action,” such as “Call this toll-free-number” or “Click this link to subscribe.” The
    results of such campaigns are directly measurable, as a business can track how many customers have
    reacted through a message’s call to action.

    Database Marketing: Database marketing is a form of direct marketing that uses databases of
    customers to create targeted lists for direct marketing networks. Such databases include customers’
    names and addresses, e-mails, phone numbers, information requests, purchase histories and any other
    data that can be legally and accurately collected Information for these databases might be found
    through application forms for free products, credit applications, contest entry forms, product
    warranty cards, and subscriptions to product newsletters.

    3.6 Online and Social Media Marketing


    Online Marketing: Online marketing is a set of instruments and practices used for promoting
    products and services through the internet. Online marketing includes a wider range of marketing
    elements than conventional business marketing due to the extra channels and marketing methods
    available on the internet. Online marketing is also known as internet marketing, web marketing,
    digital marketing and search engine marketing (SEM).

    The tools of online marketing are Email marketing, Social media marketing, Search engine
    optimization (SEO), Display advertising, Search Engine Marketing (SEM), Affiliate marketing,
    Marketing Automation, Content Management System (CMS) etc.

    Social Media Marketing: Social media marketing or SMM is a form of internet marketing that
    includes establishing and collaborating content on social media networks in order to attain
    companies marketing and branding goals. Social media marketing includes activities like posting text
    and image updates, videos, and other content that drives audience engagement, as well as paid social
    media advertising. The major social media are Facebook, Instagram, Twitter, LinkedIn, Pinterest,
    YouTube, and Snapchat.
    3.7 Mobile Marketing

    Mobile Marketing: Mobile marketing is any advertising movement that promotes products and
    services via mobile devices, such as tablets and smartphones. Mobile marketing makes use of
    elements of modern mobile technology, including location services, to personalize marketing
    campaigns based on an individual's location. Mobile marketing is a way in which technology can be
    used to create individualized promotion of goods or services to a user who is frequently linked to a
    network.

    The tools of mobile marketing are SMS, Mobile app marketing, Mobile banner ads, Quick-response
    barcode ETC.

    3.8 Personal Selling

    Personal selling: Personal selling occurs when a salesperson meets with a potential customer for the
    purpose of conducting a sale. Many salespersons rely on a sequential sales method that normally
    includes nine steps. Some salesperson develops scripts for all or part of the sales process. The sales
    process can be used in face-to-face encounters.

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