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    114 Direct Marketing

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    Nisha Rai
    Direct marketing involves communicating directly with customers to promote products and services through various channels like email, text, catalogs and phone calls. It relies on direct communication rather than third parties like mass media. Direct marketing eliminates middlemen and consists of mail, email, social media and text campaigns. The effectiveness of direct marketing campaigns can be more easily measured than other advertising through analytics.

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    114 Direct Marketing

    Uploaded by

    Nisha Rai
    9 views2 pages
    Direct marketing involves communicating directly with customers to promote products and services through various channels like email, text, catalogs and phone calls. It relies on direct communication rather than third parties like mass media. Direct marketing eliminates middlemen and consists of mail, email, social media and text campaigns. The effectiveness of direct marketing campaigns can be more easily measured than other advertising through analytics.

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    Direct marketing involves communicating directly with customers to promote products and services through various channels like email, text, catalogs and phone calls. It relies on direct communication rather than third parties like mass media. Direct marketing eliminates middlemen and consists of mail, email, social media and text campaigns. The effectiveness of direct marketing campaigns can be more easily measured than other advertising through analytics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views2 pages

    114 Direct Marketing

    Uploaded by

    Nisha Rai
    Direct marketing involves communicating directly with customers to promote products and services through various channels like email, text, catalogs and phone calls. It relies on direct communication rather than third parties like mass media. Direct marketing eliminates middlemen and consists of mail, email, social media and text campaigns. The effectiveness of direct marketing campaigns can be more easily measured than other advertising through analytics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Direct marketing

    Direct marketing is a type of marketing that involves communicating directly


    with customers in order to promote products and services. Direct marketing can
    be conducted in various ways, including email, text messages, catalogs and
    phone calls. Direct marketing consists of any marketing that relies on direct
    communication or distribution to individual consumers, rather than through a
    third party such as mass media. The call to action is a common factor in much
    of direct marketing. The effectiveness of direct marketing is easier to measure
    than media advertising. Direct marketing consists of any marketing that relies
    on direct communication or distribution to individual consumers, rather than
    through a third party such as mass media. Mail, email, social media, and
    texting campaigns are among the delivery systems used. It is called direct
    marketing because it generally eliminates the middleman, such as advertising
    media.

    The Advantages and Disadvantages of Direct Marketing

    Direct marketing is one of the most popular and effective marketing tools in
    order to establish a direct connection with a target audience. Direct marketing
    has its appeal, particularly to companies on a shoestring budget who can't
    afford to pay for television or internet advertising campaigns. Especially as the
    world becomes increasingly connected through digital platforms, social media
    becomes an effective way to market to customers. The main drawback with
    direct marketing, however, is the profile-raising and image building that comes
    with a third party accrediting your brand. For example, although a company
    may pay for a sponsored article in The New York Times, this can greatly
    enhance a brand's image and can help "seal the deal" with customers who are
    willing to trust a supposedly unbiased source or external opinion. By its nature,
    the effectiveness of a direct marketing campaign is easier to measure than other
    types of advertising, since brands can analyse their own analytics, track unique
    source codes, and tweak strategies effectively without going through a
    middleman. The company can measure its success by how many consumers
    make the call, return the card, use the coupon, or click on the link.

    Example:

    Zomato Digital Marketing Channels


    It targets terms such as "food," "online ordering," "restaurant names," and many
    others. It aims to attract people who want food delivered to them. It also runs
    Google Display advertisements to target people on apps and websites from third
    parties.

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