MINISTRY OF EDUCATION AND TRAINING

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HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES
AND INFORMATION TECHNOLOGY – (HUFLIT)

TERM PAPER
FEMALE JUNIORS OF HO CHI MINH CITY UNIVERSITY OF FOREIGN
LANGUAGES – INFORMATION TECHNOLOGY ( HUFLIT) IN
BUSINESS MAJOR DO NOT BELIEVE IN COSMETIC
ADVERTISEMENT FROM VIETNAMESE BEAUTY VLOGGER CHANG
MAKEUP AND DO BELIEVE IN ONES FROM VIETNAMESE BEAUTY
VLOGGER TRINH PHAM.

Instructor: VÕ NGỌC HÂN, M.A

Name: Trần Thảo Vy
Student’s Number: 17DH712562
Class: TA1703

HO CHI MINH CITY,1December, 11th, 2019

NAME: Trần Thảo Vy

STUDENT ID: 17DH712562

UNIT NAME: Term Paper

PLAGIARISM AND COLLUSION CONSEQUENCES OF PLAGIARISM AND COLLUSION
Plagiarism is a practice that involves the A student found guilty of plagiarism will be subject to
using of another person’s intellectual some or all of the following:
output and presenting it as one’s own’. Referral to Course Coordinator for: counseling;
This includes the presentation of work that has submission of further work; use of the services of Student
been copied, in whole or part, from other Learning Unit; the placing of a record of the alleged
sources (including other students’ work, infringement on the student’s file.
published books or periodicals, or unpublished Referral of the matter to the Head of School for:
works or unauthorized collaboration with other issuing of written warning; re-submission of work for
persons), without due acknowledgement. assessment or the undertaking of another form of
assessment such as an oral or unseen examination;
allocation of a fail grade to part or all of the assessment;
allocation a fail grade to the subject.
Referral of the matter to the Dean for: suspension
from the course; official disciplinary action by the
University Disciplinary Committee.

EMAIL ADDRESS: thaovy1651998@gmail.com

DATE SUBMITTED: December, 11th, 2019

WORD COUNT: 1953 words

STUDENT DECLARATION

I DECLARE THAT THIS ASSIGNMENT IS ORIGINAL AND HAS NOT BEEN SUBMITTED FOR ASSESSMENT ELSEWHERE.

I DECLARE THAT THIS ASSIGNMENT IS MY OWN WORK AND DOES NOT INVOLVE PLAGIARISM OR COLLUSION.

NO OTHER’S WORK OR IDEAS HAVE BEEN USED WITHOUT ACKNOWLEDGEMENT, EXCEPT WHERE I CLEARLY STATE

THAT I HAVE USED SOME OF THE MATERIAL ELSEWHERE

NAME/ SIGNATURE DATE:

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 INSTRUCTOR’S ASSESSMENT

Introduction (Thesis Statement)

Body
Conclusion
References
Format

Intro Body Conclusion Ref Format Final Result

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“Every cosmetic is a piece of your beauty”. In the present day, being with the development of

society, people pay more attention on their health in every aspect, such as food, drink, medicine

and especially cosmetic, which are applied directly on their skin.Therefore, the cosmetic

advertising industry develop all over the world and the beauty vlogger career appear. To mention

beauty vloggers in Vietnam, people must know some famous names such as Michelle Phan

(2016), Changmakeup (2017), Trinh Pham (2018) and so on. These three names are also the

most popular names with Vietnamese teenagers of their enthusiasm, makeup skill and

consideration. Although Changmakeup and Trinh Pham are not as famous as Michelle Phan,

they are the two hottest names in HUFLIT in particular. However, even though their popularity

is the same, the reliability is completely different. Why does that situation happen? This paper

will give information about explanation why female juniors of HUFLIT in Business English

major do not believe in cosmetic advertisement from Vietnamese Beauty Vlogger Changmakeup

and do believe in one from Vietnamese Beauty Vlogger Trinh Pham including who is these two

beauty vloggers, how are they influence female juniors of HUFLIT in Business English major,

why female junior of HUFLIT in Business English major consider the reality of cosmetics

advertisement from Chang Makeup and completely believe in ones from Trinh Pham, how

female juniors of HUFLIT in Business English major confirm the reality of cosmetic

advertisements from other Vietnamese beauty vloggers.

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In the first place, the importance of make-up is asserted by Michelle Phan and the influence of

beauty vlogger is being stronger and stronger. According to her, make-up likes a cure, we use

time to help us have the best appeareance that we can be. We can be creative and touch the artist

deep in our soul by make-up. Besides, it also has positive effects to our spirit. Apart from that,

female are aware of the importance of make-up and as the result, these days, the influence of

beauty vlogger on audiences is becoming more powerful day by day in many ways. Their

delivery of speech is the most direct ways to affect their audiences. “Their language is relaxed;

informal and feels as though you are listening to a friend teach you how to do your makeup.”

(Kristen Forbe, 2016). Netizen influencers have established intense relationships with their

community through their social media networks and often respind directly their fans using social

media. “A recent survey found that 82% of women think that social media influences real-life

beauty trends, and 92% of makeup users get information on makeup products from influencers’

YouTube videos. Influencers have a profound impact on makeup and skincare consumers’

purchasing decisions.” (Caroline Bellanger, 2017). They not only do makeup tutorial on their

videos, but also tell stories about themselves so that people can get to know them very well by

watching them everyday. Changmakeup has succeeded in influencing her audiences. She has

been a famous beauty vlogger since 2017. “Với gần 1 triệu người like fanpage, 700 nghìn lượt

subscribers trên Youtube và 758 nghìn người theo dõi trên Instagram, Changmekup (tên thật Ngô

Quỳnh Trang) chính là beauty blogger có ảnh hưởng hàng đầu MXH Việt Nam ở thời điểm hiện

tại.” (Translating: With nearly 1 million people like the fanpage, 700,000 subscribers on

Youtube and 758 thousand followers on Instagram, Changmekup (real name Ngo Quynh Trang)

is the most influential beauty blogger in Vietnam's social network at the moment) (2017).

Students used to be a fan of her, believe in her and bought cosmetic products follow her review.

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“Dòng son riêng tên OFELIA của Changmakeup chỉ trong một thời gian ngắn đã trở thành sản

phẩm làm đẹp được yêu thích hàng đầu của hàng trăm ngàn bạn trẻ Việt” (Translating:

Changmakeup’s lipstick range- OFELIA, has become the top favorite beauty product for

hundreds of thousands of Vietnamese young people.) ( Nhat Chung, 2017). Trinh Pham is

another name has the strong influence level recently. She is the second rank in “Top 10

Vietnamese beauty vloggers in 2019”. She is a popular name to many female students, who are

beautified lovers, especially HUFLIT female juniors. “Nếu bạn là một tín đồ yêu làm đẹp thì

Trinh Phạm có lẽ là một cái tên đã quá quen thuộc, cô hiện đang là một trong những beauty

blogger hàng đầu Việt Nam với lượng fan hùng hậu và đặc biệt có sức ảnh hưởng lớn với giới

trẻ.” (Translating: If you are a beautyfied lover, Trinh Pham is probably a familiar name, she is

currently one of the top beauty bloggers in Vietnam with a huge fan base and is particularly

influential with youth) (Advertising Vietnam, 2019). Her Youtube channel has attracted more

than 1 million subscribers and more than 20 million views.

(https://www.youtube.com/user/trinhtrontrinh/featured )Students like watching her videos and buy

cosmetic products follow her review.

According to blogger Sophia Bianchi in 2016, beauty bloggers are more influential than

celebrities on consumers’ purchase decisions. “Young women everywhere started writing and

vlogging about their beauty purchases, and consumers turned to them for unbiased and truthful

reviews of products. Bloggers and vloggers have become huge influences in consumers' purchase

decisions worldwide”. There are many reason for student to believe in beauty vlogger review.

Their proffesional knowledge in their own feild makes they more trustworthy. “Beauty vlogger

will be perceived more trustworthy than traditional celebrity” ; “ Beauty vlogger will be

perceived more knowledgeable than traditional celebrity” (Yaumul Rahmi, Bertina Sjabadhyni,

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Laras Sekarasih. 2017) Beside their expertise and trustworthiness, according to Sophie Bianchi:

beauty vloggers are influential because of their likable personalities, similarity to audiences and

attractive appearance. Most of them are friendly girls with likability so that they just like our

friends, and how can we can deny a friend’s recommendation for a new lipstick. As we can see,

beauty vloggers are just like us. They do not live in fancy castle, have sweet-smelling breath

when they get up or do gym dozen times a day. Most of beauty vloggers are good-looking in

particularly way. However, they are not in an unreachable super star ways, they are pretty in an

approachable way that makes them pleasing to watch. Beauty vloggers who have almost those

characteristic are always successful in their careers. Although Changmakeup used to be one of

the most influnence beauty vloggers, she has been losing a lot of fans recently because of her

scandals. She was reported about fake products recently. “Nữ doanh nhân khá nổi ở Sài Gòn.

Người này tố shop mỹ phẩm F.Cosmetic - một shop khá nổi ở Sài Gòn và từng được

Changmakeup giới thiệu nhiều lần - bán hàng giả” (Translating: A business woman in Saigon

reported that F.Cosmetic cosmetics shop - a quite famous shop in Saigon and Changmakeup has

been introduced many times - selling fake goods.)(Hoa Mi, 2018). This matter completely made

Changmakeup disappoint her fan. Furthermore, she was reported for releasing low-quality video

for her online makeup class. When the fake products events are still not managed, Yan.vn

disclosed another mess that related to Changmakeup, the mess of makeup class once again

worsens the fame of the beauty blogger in the eyes of fans. After the information about the two

incident was posted on the internet, netizens simultaneously voiced their feelings of losing faith

in this beautyblogger. On the other hand, Trinh Pham is becoming more and more famous in the

contrast way to Changmakeup. She has a good reputation thanks to her hornest and passion in

her career. Because of her sincerity, she gain a lot of trust from audience, make them be her fan

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and create her high pretige. “Không như một số Youtuber khác “lẳng lặng” học hỏi bí quyết lẫn

nhau rồi chia sẻ như những khám phá từ chính bản thân họ, như một blogger-biết-tuốt thì Trinh

luôn thẳng thắn thừa nhận rằng đó là mẹo từ 1 bạn fan gởi cho Trinh và không quên cảm ơn ngay

sau đó, tạo cảm giác gần gũi và kích thích subscribers phản hồi nhiều hơn.” (Translating: Trinh

Pham is unlike some other Youtubers, who behave like an expert blogger by sharing other’s

experience as if it is discovery from themselves. She frankly admits that it's a trick from her fans

and never forget to thank them after sharing it. This create a sense of closeness, sincerity and

stimulatong subcribers to respond more and more.) ( Ticketbox, 2017). Trinh Pham never loose

her enthusiasm in her career through releasing high-quality video even videos with her

“competitor”. According to a website quite famous in writing about influencers - Ticketbox,

while some other beauty vlogger just take care of the activities within their vlogger and

recognize others as their rivals, Trinh Pham prefers to make friends with other beauty vlogger,

even making video together. She excited to upload videos with the appearance of

Loveat1stshine, The Make.A.Holic,... many times. Those video have been shared on every

related channels with massive widespreads. As the result, fans can experience videos that more

dimensional and interesting than general videos.

Futhermore, how people confirm the reality of cosmetic advertisments from other Vietnamese

beauty vloggers? Because cosmetics are products which are almost applied directly to our skin,

we should search more information about products before purchasing, and if we purchase

products by following beauy vloggers advices, we should find out about the beauty vloggers

background and information. As stated in VnExpress.net, Vice Professor Nguyễn Văn Đoàn said

that cosmetics are special products that affect beauty, appearance, skin and life directly.

Cosmetics are also chemicals causing allergies. Even authetics products can cause allergies so

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the fake and poor quality cosmetics can cause more severe allergies. Therefore, users need to

choose types and brands of products carefully, and instead of online purchasing, they should go

to stores to buy products in order to make sure that they have real and high qualities products and

enclose products’ guarantee. In line with Do Anh Thu and Pham Huong Thuy, skin is a alive

organ which has intimate relation with our health. If it is healthy, its function to our body will

work perfectly. Using unsafety cosmetic not only makes your skin be in damage, but also make

your body be in danger because of the harmful ingredient which are applied on our skin. In

addition, according to Augusta Falletta, even we buy a nail polish, a perfect match foudation or a

face wash which can clear up our skin, we almost never find out which work perfectly as our

expectation. Then she suggests some tips for us to do shopping beauty products, such as using

the “knowledge of salespeople”, using smart phone as our beauty assistant when we are in store,

having a little bit knowledge about cosmetic ingredient or knowing how to “splurge”,when to

“save” and so on. Therefore, when we are using cosmetic intelligently means we are protecting

our health.

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To sum up, at the same time cosmetic is becoming an integral part of human being, and the

influence of beauty vlogger is also becoming powerful in our life. Although people do not have

faith in cosmetic advertisements from beauty vloggers completely as it was in the past, most of

them still be affected on their purchase decisions. Besides, the differences of the beauty

vloggers’ influence express through how they make viewers buy products that they reviews. This

paper gave details for the clarification why female juniors have different belief for the two

mentioned beauty vloggers consisting of three main points: their identities and their influence

among audiences; the reason of the contradiction of people who have confidence in Trinh Pham

and Changmakeup; and some methods for cosmetic purchasing including some tips.

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 References

Advertising Vietnam. (2019, May 13). Top 10 Beauty Blogger nổi bật nhất 2019. Retrieved from

https://advertisingvietnam.com/2019/05/top-10-beauty-blogger-noi-bat-nhat-2019/

Augusta Falletta. (n.d.). 10 Tips For Being a Pro at Shopping Beauty Products. Retrieved from

https://stylecaster.com/beauty/tips-for-shopping-beauty-products/

Caroline Bellanger. (2017, June 23). A perfect match: influencer marketing and the beauty

industry. Retrieved from https://www.upfluence.com/influencer-

marketing/influencer-marketing-beauty-industry

Do Anh Thu, Pham Huong Thuy. (2016). Duong Da Tron Goi. Hanoi, Hanoi: Nha xuat ban The

Gioi

Hoa Mi. (2018, March 02). Toàn cảnh vụ việc shop mỹ phẩm mà Changmakeup có liên quan bị

tố bán hàng giả. Retrieved from https://baomoi.com/toan-canh-vu-viec-shop-my-

pham-ma-changmakeup-co-lien-quan-bi-to-ban-hang-gia/c/25121033.epi

Kristen Forbes. (2016). Examining the Beauty Industry’s Use of Social Influencers. Elon Journal

of Undergraduate Research in Communications, 7(2), 81-85.

Michelle Phan. (2017). Phù Thủy Sắc Đẹp. Hanoi, Hanoi: Nha xuat ban Phu Nu

Nhật Chung. (2017). Changmakeup: Từ cô gái lầm lũi gấp 1.000 chiếc áo mỗi ngày đến "nữ

hoàng" bán sạch 14.000 cây son của chính mình trong 1 tiếng. Retrieved from

http://2017.wechoice.vn/de-cu/top-10-nhan-vattruyen-cam-hung-2017-

1/changmakeup-3905.htm

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Phương Trang. (2015). Hiểm họa từ mỹ phẩm giả bán qua mạng. Retrieved from

https://vnexpress.net/suc-khoe/hiem-hoa-tu-my-pham-gia-ban-qua-mang-

3160494.html

Sophia Bianchi. (2016). Why Beauty Bloggers Are More Powerful Than Celebrities. Retrieved

from https://www.huffingtonpost.co.uk/sophie-bianchi/beauty-bloggers-

zoella_b_11566248.html

Yaumul Rahmi, Bertina Sjabadhyni, Laras Sekarasih. (2017). The Influence of Beauty Vlog on

Perceived Source Credibility and Purchase Intention. Makara Hubs-Asia, 21(1), 15-

16. DOI: 10.7454/mssh.v21i1.3496.

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