1.

WHAT IS E-BUSINESS
E-business (electronic business) is the conduct of online business processes
on the web, internet, extranet or a combination thereof. E-business is similar
to e-commerce but encompasses much more than online purchasing
transactions. Functions and services range from the development of intranets
and extranets to the provision of e-services over the internet by application
service providers.
E-business has drastically changed how enterprises, government agencies,
nonprofit organizations and other institutions operate, allowing them to
increase productivity, lower costs, move more quickly toward digital
transformation and upgrade processes. Electronic communication systems,
such as email, video conferencing and online collaboration
platforms increase productivity by decreasing delays between inquiries and
responses -- whether the communication is among employees, employees
and external business partners, or employees and customers. Decision-
making is faster, resulting in more agile companies that are responsive to
stakeholder needs and market demands.
E-business tactics offer advantages like reaching a wider customer base and
faster transactions, but they also come with associated risks.

2. WHAT CAN E-TAILERS DO TO MAKE VISITORS ACTUALLY BUY

PRODUCTS
According to JUupiter Research “Less than 5 of people visiting a website
ever turning into paying customers”. How do you attract customers to your
store? Luckily, attracting new customers to your ecommerce store isn’t that
hard, especially if you happen to have a handy guide for how to do so.

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 1. Personalize your ecommerce homepage

For many new customers, your home page will be one of the first places they
visit after they “enter” your store. Because of this, it’s vital that it leaves a
good first impression. The best impression can be made by appealing
directly to a customer’s needs.

A great example of this is Amazon, whose home page displays products

based on a customer’s shopping history and relevant holidays or events.
Something similar can be done on your site by implementing a machine
learning extension that displays dynamic content.

2. Use high-quality images and products descriptions

Images and product descriptions are the crux of an ecommerce store. The
better a product looks, the more likely a new customer is to purchase it,
correct?

The ability to see a product in detail and understand what exactly is being
sold gives buyers a power previously reserved exclusively for brick and
mortar shoppers. More than 70 percent of potential customers place the
ability to zoom in on images as one of the highest priority factors when
deciding whether to make a purchase.

3. Run an ecommerce sales promotion

When running a sales promotion, introducing limits can help to generate an

air of exclusivity. If you decide to integrate social media and promotions,
Facebook has a great tool that allows you to attach coupon codes and
discounts to an ad, while also introducing limits.

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 Implementing coupon codes on Facebook will let you set the discount
amount, any details, where people can redeem the discount, and how many
discounts are available.

It will also let users save your coupon code and use it in the future – in case
they’re still undecided on whether to make a purchase or not.

3. WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF

BUYING ONLINE?

Due to rapid growth of technology, business organizations have switched

over from the traditional method of selling goods to electronic method of
selling goods. Business organizations use internet as a main vehicle to
conduct commercial transactions.

ADVANTAGES:

- Online shopping saves time

Customers do not have to stand in queues in cash counters to pay for the
products that have been purchased by them. They can shop from their home
or work place and do not have to spend time traveling. The customers can
also look for the products that are required by them by entering the key
words or using search engines.

- Comparisons

Companies display the whole range of products offered by them to attract

customers with different tastes and needs. This enables the buyers to choose from a

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variety of models after comparing the finish, features and price of the products on
display, Sometimes, price comparisons are also available online.

- Online shopping saves money

To attract customers to shop online, e-tailers and marketers offer discounts to the
customers. Due to elimination of maintenance, real-estate cost, the retailers are
able to sell the products with attractive discounts through online. Sometimes, large
online shopping sites offer store comparison.

DISADVANTAGES

- Delay in delivery

Sometimes buyers have to face an unexpected delay in the delivery of the

book item. Booking an order hardly takes five minutes, but its delivery
sometimes takes a delay of 5-10 days. While, if we shop the things offline
from the store, we can get our product instantly.

- Lack of touch with items

In online shopping, it is not possible to touch things in order to get the exact
idea of the product’s quality. It can only be possible when the product is
booked and delivery to us

Moreover, if the quality are not properly examined, especially in clothes,

there will be a chance of discrimination in the quality and appearance of the
product

- Faulty products

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 It is one of the major drawbacks of online shoppong. In the process of online
shopping, a product is collected from a packaging unit, and it further goes
through various different locations during transit. There is a chance of
broken or scratches on sensitive products during transit.

Also, we see cases in our day-to-day life that emty boxes and diffirent
products are delivered to customers. And after that, users may face
difficulties because of varied return and refund policies

4. What is the advantage and disadvantage of using live web chats with sales
reps?

Automation and artificial intelligence are on the rise and many companies
are finding ways to implement these new technologies to use to their
advantage. Service isn’t the only department benefiting from the use of live
web chat

- Benefits of Using Sales Reps

Sales reps are essential to the process of bringing users further into the sales funnel
and providing them with answers to higher-level questions about your company
and its products and services. Context and emotional intelligence are crucial to
meaningful conversations that will turn into sales, and the ability to emote and
understand emotions is unique to your sales reps.

Each sales rep also brings their own unique personality to the exchange, which
helps them form a personal connection with users that today is more difficult to
achieve from a chatbot.

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 - Disadvantages of Using Sales Reps

A significant disadvantage of using only sales reps is there are lots of engagements
with customers that can be easily automated to help them more quickly.
Administrative tasks take away time that could be spent having one-on-one
interactions with customers to generate more sales.

5. What is the advantages and disadvantages of using customer tracking in e-

business?

Customer tracking refers to the collection and analysis of customer data and
behavior throughout their interactions with a business or website. It involves
monitoring and recording various aspects of customer activity, such as
website visits, clicks, purchases, preferences, and demographics.

Advantages of using customer tracking in e-business:

- Personalized marketing: Customer tracking allows businesses to gather

data on customer preferences, behavior, and demographics. This
information enables personalized marketing campaigns, tailoring offers
and recommendations to individual customers, which can increase
customer engagement and sales.
- Improved customer experience: By tracking customer interactions and
purchase history, businesses can enhance the overall customer
experience. They can provide targeted recommendations, offer relevant
promotions, and streamline the purchasing process, leading to increased
customer satisfaction and loyalty.

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 - Enhanced decision-making: Customer tracking provides valuable
insights into customer preferences, trends, and market demand.
Businesses can analyze this data to make informed decisions regarding
product development, pricing strategies, inventory management, and
marketing initiatives.

Disadvantages of using customer tracking in e-business:

- Privacy concerns: Extensive customer tracking raises privacy concerns

as it involves collecting and analyzing personal data. Customers may feel
uncomfortable with businesses collecting their information, which can
lead to a loss of trust and potential backlash if data breaches or misuse
occur.
- Data security risks: Customer tracking involves collecting and storing
sensitive customer data, making businesses more vulnerable to data
breaches and cyberattacks. Implementing robust security measures and
adopting best practices for data protection is crucial to mitigate these
risks and safeguard customer information.
- Over-reliance on data: While customer tracking provides valuable
insights, businesses should not solely rely on data-driven decisions. It's
important to balance data analysis with human judgment and intuition.
Over-reliance on data can limit creativity, innovation, and the ability to
adapt to changing market dynamics.

Overall, customer tracking in e-business can offer significant advantages in terms

of personalized marketing, improved customer experience, informed decision-
making, and efficient resource allocation. However, it also presents challenges

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related to privacy, ethics, data security, and the potential limitations of relying
solely on data.

6. What do people do following the strategy “smothering the customer with

love”

The term "smothering the customer with love" is not a widely recognized or
established business strategy. It is a metaphorical expression used to describe an
approach where a business or individual goes to great lengths to provide an
overwhelming amount of attention, care, or assistance to customers.

Following the strategy of "smothering the customer with love," people or

businesses focus on providing an excessive amount of attention, care, and support
to their customers. The aim is to create a positive and memorable customer
experience, strengthen customer relationships, and foster loyalty. Here are some
actions commonly associated with this strategy:

- Personalized communication: Businesses reach out to customers on a

regular basis, using personalized messages through various channels such
as email, phone calls, or social media. They may send greetings, updates,
special offers, or exclusive content tailored to individual customer
preferences.
- Proactive customer service: The business takes a proactive approach to
customer service, going above and beyond to address customer needs and
concerns. They anticipate customer problems, provide prompt assistance,
and offer solutions before customers even realize they have an issue.
- Exceptional support: Businesses offer extensive support services to
customers, ensuring they have access to help whenever needed. This can

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 include dedicated customer support teams, live chat, self-help resources,
tutorials, or even personalized one-on-one assistance.
- Rewards and loyalty programs: Companies implement loyalty programs
and reward schemes to show appreciation for customer loyalty. This can
involve offering discounts, exclusive perks, early access to new products
or services, or points-based systems that customers can redeem for
rewards.
- Surprises and gifts: Businesses surprise customers with unexpected
gestures, gifts, or tokens of appreciation. This can include sending
personalized thank-you notes, birthday gifts, or free samples of new
products. The goal is to create positive emotional connections with
customers and leave a lasting impression.
- Continuous improvement based on feedback: Companies actively seek
and value customer feedback, using it to improve their products, services,
and overall customer experience. They may conduct surveys, encourage
reviews, or have feedback mechanisms in place to capture customer
opinions and suggestions.

7. Why, although interactive discussion boost sales, do e-tailers have to be

cautious?

While interactive discussions can boost sales for e-tailers, there are several reasons
why they need to exercise caution:

- Miscommunication: In an interactive discussion, there is a risk of

miscommunication, especially in a text-based or online environment.
Messages can be misinterpreted or misunderstood, leading to confusion

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 or dissatisfaction. E-tailers should be cautious to ensure clear and
effective communication to avoid any misunderstandings that could harm
the customer experience.
- Time and resource constraints: E-tailers may have limited time and
resources to engage in extensive interactive discussions with every
customer. While it's important to provide customer support and address
inquiries, dedicating excessive time to individual interactions may not be
feasible or sustainable. E-tailers should strike a balance to ensure they
can efficiently manage customer interactions while meeting their
business needs.
- Privacy and security concerns: Interactive discussions may involve
sharing personal or sensitive information. E-tailers must prioritize
customer privacy and data security, ensuring that customer information is
handled in a secure and confidential manner. Adequate measures should
be in place to protect customer data from unauthorized access or
breaches.
- Managing customer expectations: Engaging in interactive discussions
can raise customer expectations for immediate responses or personalized
attention. E-tailers should set clear expectations regarding response times
and available support channels. Managing customer expectations helps
prevent disappointment and ensures a positive customer experience.
- Legal and compliance considerations: E-tailers must adhere to relevant
legal and regulatory requirements when engaging in interactive
discussions. They need to be cautious about privacy laws, anti-spam
regulations, and any other applicable rules governing communication

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 with customers. Failure to comply with these regulations can lead to legal
issues or damage to the business's reputation.

Overall, while interactive discussions can be beneficial for e-tailers in boosting

sales and improving customer satisfaction, it is crucial for them to be cautious in
managing communication, ensuring privacy and security, setting clear
expectations, maintaining scalability, and complying with legal requirements. By
navigating these considerations effectively, e-tailers can leverage interactive
discussions to enhance the customer experience and drive sales.

8. Would you prefer to interactive with a conversational agent, to chat online

with a real sales or to browse without help?
- Conversational agent: Interacting with a conversational agent, such as a
chatbot or virtual assistant, can be beneficial for quick and
straightforward inquiries. Conversational agents can provide immediate
responses, are available 24/7, and can handle a high volume of queries
efficiently. However, they may have limitations in understanding
complex or nuanced inquiries and may not provide the same level of
personalized assistance as a human.
- Chatting with a real salesperson: Chatting online with a real salesperson
offers the advantage of personalized and human interaction. A
salesperson can provide detailed product information, address specific
concerns, offer tailored recommendations, and provide a more
personalized purchasing experience. This option is particularly useful
when customers have complex or unique needs that may require human
expertise. However, it may involve longer response times and may not be
available at all times, depending on the business's operating hours.

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 - Browsing without help: Browsing without assistance allows individuals
to explore products and services at their own pace and without any direct
interaction. This option is suitable for customers who prefer a self-guided
experience, have a clear idea of what they are looking for, or prefer to
research independently before making a decision. It provides freedom
and flexibility but may lack immediate guidance or personalized
recommendations.
9. What should you do if you want to start your own e-shop?
Starting your own e-shop can be an exciting and rewarding venture in the world of
e-commerce. It allows you to showcase your products or services to a global
audience and build your own brand. However, launching a successful e-shop
requires careful planning, strategic decision-making, and a customer-centric
approach. In this essay, we will explore the essential steps to follow when starting
your own e-shop.

- The first step in starting your e-shop is to define your business concept.
Determine the products or services you want to offer and conduct
thorough market research to identify your target audience. Understanding
customer needs, preferences, and existing competition will help you
carve out a unique selling proposition (USP) for your e-shop. This will
set the foundation for your brand identity and marketing strategies.
- Second, once you have defined your business concept, it's crucial to
create a comprehensive business plan. This plan will serve as your
roadmap, outlining your goals, strategies, and financial projections. It
should cover aspects such as product sourcing, pricing strategies,
marketing approaches, and operational logistics. A well-developed

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 business plan provides a clear direction for your e-shop and helps you
make informed decisions.
- Third, choosing the right e-commerce platform is another critical step.
Select a platform that aligns with your business needs, budget, and
technical expertise. Popular options like Shopify, WooCommerce, and
BigCommerce offer user-friendly interfaces, customizable designs, and
secure payment gateways. Customize your e-shop's design, layout, and
functionality to create an intuitive and visually appealing shopping
experience for your customers.
- Lastly, continuously optimize and adapt your e-shop based on customer
feedback, market trends, and analytics. Regularly monitor website
analytics to understand customer behavior, track sales performance, and
identify areas for improvement. Stay updated with industry trends,
emerging technologies, and evolving customer preferences to stay ahead
of the competition.

Starting your own e-shop requires dedication, perseverance, and a customer-

centric mindset. By following these essential steps and constantly refining
your strategies, you can build a successful and thriving e-commerce
business. Embrace the opportunities that e-commerce offers, stay committed
to delivering value to your customers, and watch your e-shop grow and
flourish in the online marketplace.

10.What should you do in a negotiation in order to to reach an agreement

with someone? Define some important stages in your negotiation.
In a negotiation, the goal is to reach an agreement that satisfies the interests of all
parties involved. It requires effective communication, strategic thinking, and a

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collaborative approach. In this essay, we will explore key steps and strategies that
can help in reaching an agreement during a negotiation.

- The first step in a negotiation is to establish a positive and respectful

atmosphere. Building rapport and trust with the other party is crucial for
productive discussions. Actively listen to their perspectives, acknowledge
their concerns, and demonstrate empathy. This sets the foundation for
open and constructive dialogue.
- Equally important is gathering information about the other party's
interests, needs, and constraints. This allows you to understand their
perspective and find potential areas of mutual benefit. Research and
preparation are key to uncovering relevant information and identifying
potential trade-offs that could lead to a win-win outcome.
- During the negotiation, effective communication is essential. Clearly
articulate your own interests and concerns, and explain how your
proposed solutions address the needs of both parties. Be open to feedback
and actively listen to the other party's perspective. Use constructive
language, avoid confrontational approaches, and seek to find areas of
agreement rather than focusing solely on differences.
- It is also important to maintain a problem-solving mindset throughout
the negotiation. Instead of viewing it as a win-lose situation, approach it
as a collaborative effort to find the best possible outcome for both parties.
Be open to exploring new ideas, engaging in constructive discussions,
and finding innovative solutions that maximize value.

In summary, effective negotiation involves establishing a positive atmosphere,

understanding your own interests and those of the other party, proposing creative

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solutions, engaging in constructive communication, bargaining, and maintaining a
problem-solving mindset. By employing these strategies, individuals can increase
the chances of reaching an agreement that satisfies the needs of all parties
involved.

11.What characteristics should you have to be a good negotiator? Why?

Being a good negotiator requires a combination of skills, qualities, and mindset
that contribute to successful outcomes in a wide range of negotiation scenarios. In
this essay, we will explore the essential characteristics that make a good negotiator
and the reasons behind their importance.

- One of the key characteristics of a good negotiator is effective

communication skills. Negotiation involves conveying your ideas,
interests, and concerns clearly and persuasively to the other party. Strong
communication skills enable you to articulate your points effectively,
actively listen to the other party's perspective, and facilitate a productive
exchange of ideas. Clear and concise communication fosters
understanding, builds trust, and paves the way for mutually beneficial
agreements.
- Good negotiators possess strong analytical and problem-solving skills.
They are able to assess complex situations, identify key issues, and
evaluate potential solutions. Analytical skills help in understanding the
underlying interests and trade-offs involved in a negotiation. By critically
evaluating options and considering different scenarios, negotiators can
make informed decisions and propose creative solutions that maximize
value for all parties.

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 - Adaptability and flexibility are crucial characteristics for successful
negotiators. Negotiation often involves navigating unpredictable
situations, unforeseen challenges, and changing circumstances. Being
adaptable allows negotiators to adjust their strategies, change tactics, and
explore alternative solutions when needed. Flexibility enables them to
find common ground and reach agreements even in the face of
conflicting interests or unexpected developments.
- Good negotiators also exhibit strong emotional intelligence. They are
aware of their own emotions and those of others, and they can manage
emotions effectively during the negotiation process. Emotional
intelligence helps negotiators maintain a calm and composed demeanor,
even in challenging situations. It allows them to understand the impact of
emotions on decision-making, manage conflicts, and build rapport with
the other party.

In conclusion, being a good negotiator requires a combination of skills, qualities,

and mindset that contribute to successful outcomes. Effective communication,
empathy, analytical thinking, adaptability, emotional intelligence, integrity,
trustworthiness, and negotiation preparation skills are all important characteristics.
By embodying these qualities, negotiators can navigate complex negotiations,
build relationships, find win-win solutions, and achieve their desired outcomes.

12.How to write a good proposal to provide your product or service?

A product proposal is essentially a sales tool that explains the benefits of
selecting your product or service over someone else’s. They can run a few
pages long or into the hundreds of pages for more complicated products and
services. A well-written proposal can obviously generate new business, but you

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 should also know how much a poorly written proposal can weaken even
existing, strong customer relationships, negatively affecting your bottom line. 

The first step in writing a good proposal is to thoroughly understand the needs
and requirements of your target audience. Conduct research, gather information,
and analyze the specific challenges or opportunities they are facing. This
knowledge will help you tailor your proposal to address their unique needs,
increasing the chances of capturing their attention.

Once you have a clear understanding of the client's needs, outline the key sections
of your proposal. A typical proposal structure includes an introduction, an
executive summary, a detailed description of your product or service, pricing and
payment terms, a timeline or implementation plan, and a conclusion or call to
action. This structure provides a logical flow and makes it easier for the client to
review and assess your proposal.

The introduction of your proposal should capture the client's interest and provide
an overview of your company and its expertise. It should highlight your unique
value proposition and establish credibility. Use this section to make a strong first
impression and set the tone for the rest of the proposal.

In the detailed description section, provide a comprehensive explanation of your

product or service. Clearly articulate its features, functionalities, and how it
addresses the client's specific needs. Use descriptive language, visuals, and
examples to help the client envision the benefits and potential results of choosing
your offering.

Pricing and payment terms should be presented clearly and transparently.

Provide a breakdown of costs, pricing options (if applicable), and any terms and
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conditions related to payment. Ensure that the pricing aligns with the value
provided by your product or service and is competitive in the market.

chances of it being positively received.

In conclusion, writing a good proposal to provide your product or service requires

thorough understanding of client needs, a clear structure, persuasive language, and
attention to detail. By tailoring your proposal to address client requirements,
emphasizing the value of your offering, and presenting the information in a
compelling and organized manner, you can increase your chances of winning
clients and securing new business opportunities.

13.What is “ win- win” strategy in negotiation? How to apply it in this

increasingly competitive world?
The "win-win" strategy in negotiation is an approach that aims to create
outcomes where all parties involved benefit and feel satisfied with the
agreement reached. It is based on the principle that negotiation is not a zero-
sum game, where one party's gain comes at the expense of the other party.
Instead, the win-win strategy focuses on finding mutually beneficial solutions
that address the interests and needs of all parties.
Applying the win-win strategy in an increasingly competitive world requires a
proactive and mindful approach. Here are some key principles and actions to
consider:

- Focus on mutual interests: Look for common ground and shared

interests with other parties, even in competitive situations. Seek to
understand their needs, goals, and challenges. By identifying areas of

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 overlap, you can find opportunities for collaboration and win-win
outcomes.
- Build relationships: Cultivate strong relationships based on trust,
respect, and open communication. Networking, attending industry events,
and participating in professional communities can help you connect with
others and foster collaborative opportunities. Building relationships
creates a foundation for win-win negotiations by establishing goodwill
and mutual understanding.
- Seek creative solutions: Embrace a problem-solving mindset that
encourages innovative thinking and out-of-the-box solutions. Instead of
focusing solely on traditional approaches, explore new ideas and
alternative strategies. This mindset allows you to find win-win solutions
that create value and differentiate yourself in a competitive market.
- Collaborate and cooperate: Look for opportunities to collaborate and
cooperate with competitors, suppliers, and other stakeholders. Strategic
partnerships and alliances can create win-win situations by leveraging
complementary strengths and resources. By pooling expertise and
resources, you can achieve mutual benefits and gain a competitive edge.
- Embrace flexibility and adaptability: In a rapidly changing and
competitive world, being flexible and adaptable is crucial. Stay open to
new ideas, market trends, and evolving customer needs. Be willing to
adjust your strategies and explore win-win opportunities that emerge
from changing circumstances.

In conclusion, applying the win-win strategy in an increasingly competitive world

requires a proactive and mindful approach. By focusing on mutual interests,
building relationships, seeking creative solutions, practicing active listening,
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collaborating, adapting to change, communicating effectively, and prioritizing
long-term relationships, you can create win-win outcomes that foster success in
competitive environments. Embracing the win-win strategy positions you as a
collaborative and trusted partner, differentiating yourself and creating sustainable
value in today's competitive landscape..

14. Do you think buying online will replace traditional shopping? Why (not)?
The rise of online shopping has undoubtedly transformed the retail landscape,
offering convenience, choice, and accessibility to consumers worldwide. However,
whether online shopping will completely replace traditional shopping is a complex
question that depends on various factors. In this essay, we will explore the reasons
why online shopping may or may not replace traditional shopping.

- Online shopping offers numerous advantages that have contributed to

its growing popularity. One key advantage is convenience. With just a
few clicks, consumers can browse and purchase a wide range of products
from the comfort of their own homes, avoiding the need to travel to
physical stores. This convenience is especially appealing for busy
individuals or those with limited mobility.Moreover, online shopping
provides access to a vast array of products and services. E-commerce
platforms offer extensive product catalogs, often featuring items that may
not be readily available in local stores. This breadth of choice allows
consumers to find niche products, compare prices, and read customer
reviews, enabling them to make informed purchasing decisions.
- However, despite these advantages, traditional shopping still holds
relevance and offers unique benefits. One such benefit is the tangible
and sensory experience of physically interacting with products.

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 Traditional stores allow customers to touch, feel, try on, or test products
before making a purchase. This tactile experience is especially important
for certain product categories, such as clothing, furniture, or electronics,
where physical attributes matter.Additionally, traditional shopping
provides social interaction and personalized assistance. In-store
shopping allows customers to engage with knowledgeable sales
associates who can provide guidance, answer questions, and offer
personalized recommendations. This personal touch and human
interaction can enhance the shopping experience and build customer
loyalty.

It is important to note that consumer preferences vary across demographics,

regions, and product categories. While younger generations are more inclined
towards online shopping, older generations may still prefer traditional shopping
due to familiarity, habits, or a desire for social interaction. Moreover, certain
product categories, such as groceries or perishable items, often require in-person
shopping to ensure quality and freshness.

In conclusion, while online shopping has revolutionized the retail industry and
offers numerous benefits, it is unlikely to completely replace traditional shopping.
Both modes of shopping have their merits, and consumer preferences will continue
to shape the retail landscape. Online shopping provides convenience, access to a
wide range of products, and global reach. However, traditional shopping offers
sensory experiences, personalized assistance, immediate gratification, and social
interaction. The future of retail is likely to involve a blend of online and traditional
shopping, with each fulfilling specific consumer needs and preferences.

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15. What is “corporate social responsibility”?
Corporate Social Responsibility (CSR) refers to a company's commitment to
operating in an ethical and sustainable manner, taking into consideration the
impact of its actions on society, the environment, and various stakeholders. It is
a concept that goes beyond a company's primary goal of maximizing profits and
emphasizes the importance of contributing to the greater good.
16. Who are the stakehoders of a company? What kinds of interests each of
these ones want to get?
Stakeholders of a company are individuals or groups who have an interest or are
affected by the activities, decisions, and performance of the company. They can be
categorized into different groups based on their relationship and level of influence
on the company. Some common stakeholders include:

- Shareholders/Investors: Shareholders are individuals or entities that own

shares in the company. Their primary interest is to see the company's
value and profitability increase, leading to higher returns on their
investments.
- Customers: Customers are individuals or organizations that purchase
products or services from the company. They seek high-quality products,
competitive prices, reliable customer service, and satisfaction with their
overall experience.
- Employees: Employees are individuals who work for the company. They
have interests in fair wages, benefits, career growth opportunities, a safe
and supportive work environment, and recognition for their contributions.
- Suppliers: Suppliers provide goods or services to the company. They
seek fair and timely payments, long-term partnerships, transparent

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 communication, and opportunities for growth and profitability through
their association with the company.
- Local Communities: The communities in which a company operates
have an interest in the company's impact on their environment, economy,
and overall well-being. They may seek employment opportunities,
support for local infrastructure and development, and sustainable
practices that minimize negative impacts.
- Government and Regulatory Bodies: Governments and regulatory
bodies have an interest in ensuring companies comply with laws and
regulations, pay taxes, and contribute to economic growth. They also
seek transparency and accountability from companies.
- Non-Governmental Organizations (NGOs): NGOs may have a stake in
the company's activities if they impact social or environmental issues.
They may advocate for sustainable practices, human rights, and social
justice.
- Competitors: Competitors have an interest in the company's performance
and market share. They seek fair competition and adherence to anti-trust
laws.

Understanding and effectively managing the diverse interests of stakeholders is

crucial for a company's long-term success and sustainability. By engaging with
stakeholders, addressing their concerns, and aligning business practices with their
interests, companies can build trust, foster positive relationships, and create shared
value.

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17.Why do companies have to maintain their CSR performance?

Companies have an increasing responsibility to maintain their Corporate Social

Responsibility (CSR) performance. In today's interconnected and socially
conscious world, CSR has become a crucial aspect of business strategy. It
encompasses a company's commitment to operating ethically, contributing to
sustainable development, and considering the interests of various stakeholders
beyond just maximizing profits. In this essay, we will explore the reasons why
companies need to prioritize and sustain their CSR performance.

First and foremost, maintaining CSR performance is essential for building and
protecting the company's reputation and brand image. Consumers and
stakeholders have become more discerning, seeking out socially responsible
companies to support. A strong CSR track record demonstrates a company's
commitment to ethical conduct, social and environmental sustainability, and
positive societal impact. Such companies tend to earn trust and loyalty from
customers, which can result in increased market share, customer retention, and
brand equity.

Furthermore, CSR performance helps mitigate risks and build resilience. By

actively managing environmental, social, and governance (ESG) factors,
companies can identify potential risks and take proactive measures to address
them. This includes identifying supply chain vulnerabilities, complying with
regulations, and mitigating negative impacts on local communities and the
environment. Maintaining good CSR practices enables companies to enhance their
risk management capabilities, avoid costly legal and reputational issues, and adapt
to evolving expectations and regulations.

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Another key reason for companies to maintain their CSR performance is attracting
and retaining top talent. In today's competitive job market, prospective
employees, particularly younger generations, are increasingly seeking employers
who align with their values and demonstrate a commitment to social responsibility.
A strong CSR program helps companies attract skilled and motivated employees
who are dedicated to making a positive impact. Additionally, employees who feel
proud of their company's CSR initiatives tend to be more engaged, productive, and
loyal.

In conclusion, maintaining CSR performance is crucial for companies in today's

business landscape. It is no longer just a matter of philanthropy or public relations;
it has become an integral part of strategic decision-making. By prioritizing CSR,
companies can build a positive reputation, mitigate risks, attract and retain top
talent, enhance stakeholder relationships, and ensure compliance with evolving
regulations. Ultimately, a strong and sustained CSR performance enables
companies to create long-term value, contribute to sustainable development, and
remain competitive in an increasingly socially conscious world.

18.For whom and why should companies maintain fair share of taxes?
Companies should maintain a fair share of taxes for the benefit of society as a
whole. Paying taxes is a fundamental responsibility that companies have towards
the communities in which they operate. It is important for companies to contribute
their fair share of taxes for several reasons:

- Funding public goods and services: Taxes are the primary source of
revenue for governments, which they utilize to fund essential public
goods and services. These include infrastructure development, education,
healthcare, public safety, social welfare programs, and more. By paying

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 their fair share of taxes, companies contribute to the overall well-being
and development of society.
- Promoting economic stability and growth: Tax revenues play a crucial
role in maintaining economic stability and supporting sustainable
economic growth. Governments use tax funds to invest in infrastructure
projects, stimulate economic activity, create employment opportunities,
and foster an enabling business environment. A fair contribution from
companies helps ensure that governments have the necessary resources to
implement effective economic policies and drive long-term growth.
- Upholding social equity and fairness: Taxes can help address social
inequalities and promote a more equitable society. When companies pay
their fair share of taxes, it helps to distribute the burden of financing
public services and programs more equitably across society. This reduces
the risk of excessive burden falling on individuals or other businesses,
ensuring a fairer distribution of resources and opportunities.
- Enhancing trust and legitimacy: Companies that maintain a fair share of
taxes demonstrate their commitment to being responsible corporate
citizens. This enhances their reputation, fosters public trust, and
strengthens their social license to operate. Conversely, companies that
engage in aggressive tax avoidance or evasion practices can face
reputational damage, public backlash, and potential legal consequences.
By maintaining fair tax practices, companies can build trust with
stakeholders, including customers, employees, investors, and the wider
community.
- Contributing to a level playing field: Paying taxes fairly helps create a
level playing field for businesses. When all companies pay their fair

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 share, it reduces distortions and unfair advantages that can arise from
aggressive tax planning or offshore tax havens. This promotes healthy
competition and supports a business environment where companies can
thrive based on their competitiveness, innovation, and quality of products
and services.

It is worth noting that companies should maintain a fair share of taxes not only to
comply with legal requirements but also to fulfill their ethical obligations.
Responsible tax practices contribute to sustainable development, societal well-
being, and the long-term success of businesses. Governments and regulatory
bodies play a crucial role in ensuring fair and transparent tax systems, while
companies should proactively engage in responsible tax planning and reporting
practices.

In conclusion, companies should maintain a fair share of taxes for the benefit of
society at large. By contributing their fair portion of taxes, companies help fund
public goods and services, promote economic stability and growth, uphold social
equity, enhance trust and legitimacy, and contribute to a level playing field. Fair
tax practices align with responsible corporate behavior and contribute to the overall
well-being and development of the communities in which companies operate.

Table of Contents

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1. WHAT IS E-BUSINESS..................................................................................................1
2. WHAT CAN E-TAILERS DO TO MAKE VISITORS ACTUALLY BUY PRODUCTS.....1
3. WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF BUYING ONLINE?......................3
- Online shopping saves time..........................................................................................................................3
- Comparisons..................................................................................................................................................3
- Online shopping saves money.......................................................................................................................4

- Benefits of Using Sales Reps..........................................................................................................5

- Disadvantages of Using Sales Reps.................................................................................................6
5. What is the advantages and disadvantages of using customer tracking in e-business?.....6
6. What do people do following the strategy “smothering the customer with love”.............8
7. Why, although interactive discussion boost sales, do e-tailers have to be cautious?.........9
8. Would you prefer to interactive with a conversational agent, to chat online with a real
sales or to browse without help?...........................................................................................11
9. What should you do if you want to start your own e-shop?.............................................12
10. What should you do in a negotiation in order to to reach an agreement with someone?
Define some important stages in your negotiation.................................................................13
11. What characteristics should you have to be a good negotiator? Why?.........................15
12. How to write a good proposal to provide your product or service?...............................16
13. What is “ win- win” strategy in negotiation? How to apply it in this increasingly
competitive world?................................................................................................................18
14. Do you think buying online will replace traditional shopping? Why (not)?..................20
15. What is “corporate social responsibility”?...................................................................22
16. Who are the stakehoders of a company? What kinds of interests each of these ones
want to get?...........................................................................................................................22
17. Why do companies have to maintain their CSR performance?....................................24
18. For whom and why should companies maintain fair share of taxes?...........................25

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