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A PROJECT FEASIBILITY REPORT

ON
TIFFIN TIME
(FOOD DELIVERY BUSINESS)

Project Feasibility Report submitted in the

Partial fulfillment of Bachelor’s Degree in Business Administration

Submitted to:
Dr.Priyanshu Sharma
Professor, Department of Management

Submitted by:

STUDENT NAME STUDENT NAME

ROLL NO ROLL NO

DEPARTMENT OF MANAGEMENT
BIRLA INSTITUTE OF TECHNOLOGY
MESRA (RANCHI)
JAIPUR CAMPUS
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CERTIFICATE OF APPROVAL

This project is titled “Project feasibility report on FOOD DELIVERY

BUSINESS” is thereby approved as a credible study of Business Management
carried out by STUDENT NAME (ROLL NO) and STUDENT NAME (ROLL
NO) The students of BBA-Vth semester submitted their project in a satisfactory
manner to warrant their acceptance as prerequisite to the degree of BBA for which
it has been submitted.  
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CERTIFICATE OF GUIDANCE

This is to certify that the Project Feasibility Report entitled “FOOD DELIVERY
BUSINESS” which is being submitted by STUDENT NAME (ROLL NO) and
STUDENT NAME (ROLL NO) in partial fulfillment of the requirement of the
degree BACHELOR OF BUSINESS ADMINISTRATION of Birla Institute of
Technology, Jaipur is a record of the students own work carried out by them under
my supervision and guidance.

DR. Priyanshu Sharma

Department of
Management
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TABLE OF CONTENT

CONTENT PAGE NUMBER

1) COVER PAGE 1
2) CRETIFICATE OF APPROVAL 2
3) CRETIFICATE OF GUIDANCE 3
4) TABLE OF CONTENTS 4
5) EXECUTIVE SUMMARY 5
6) OBJECTIVES 6
7) RESEACH METHODOLOGY 7-8
8) GROWTH OF DELIVERY SECTOR 9-10
9) MARKET ANALYSIS 11-16
10) LEGAL ANALYSIS 17-19
11) PRICING STRATEGY 20
12) SURVEY ANALYSIS 21- 40
13) MENU CARD 41- 43
14) SALES ASSUMPTION
AND BENEFITS TO CONSUMERS 43- 46
15) FINANCIAL ANALYSIS 47- 50
16) FINDINGS 51
17) CONCLUSION 52-53
18) SUGGESTION 54
19) BIBLIOGRAPHY 55
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20) ANNEXURE 56-63

Executive summary of Project Feasibility Report:-

In this project “TIFFIN TIME” the TIFFIN food delivery service will
offer healthy, convenient and homemade food to its customers because
nowadays most of the hotels and restaurants provide leftover food to
their customers and charge huge amount from them. As people have
become more and more health conscious they usually prefer homemade
food and when they forget to carry their lunch box to their workplace
they order food from hotels and restaurants, so this is our key focus area
as when people forget their lunch boxes at home instead of thinking
about ordering food from restaurants and hotels the thought of ordering
food from TIFFIN centers should strike their mind and this brings us to
an idea to open up a TIFFIN food delivery service.

The other food delivery apps such as SWIGGY, ZOMATO are currently
working on this concept of food aggregator but their main focus is on
restaurants and hotels that already have good image in front of
customer/public but our focus will only be on TIFFIN centers that
provide TIFFINs to people. Our TIFFIN food delivery
application/service is providing a win-win situation for both clients
(customers) and for vendors as well i.e. TIFFIN centers.
 |6

OBJECTIVES

 To create business plan for TIFFIN distribution service in Jaipur

City.
 To supply healthy food by charging reasonable price from
customers.
 To analyze weaknesses and strengths of TIFFIN services in Jaipur
region.
 To analyze marketing, legal and financial feasibility of TIFFIN
services.
 To analyze the sustainability of this aggregator service in Jaipur
region.
 |7

RESEARCH METHODOLOGY

To check the feasibility of the TIFFIN time in Jaipur region we have

used various survey techniques to analyze market need and want.

SAMPLING TECHNIQUE:

We used convenience sampling. We selected two particular areas in

which we would like operate i.e. Malviya Nagar & Jagatpura.

MALVIYA NAGAR
JAGATPURA

Total universe size was 10000 people who live in Malviya Nagar and
Jagatpura area.

Total sample size of clients would be 50 and we have created

questionnaires to collect and gather the information with the help of
zomato survey tool.
 |8

Total sample size of vendors would be 24 and out of that only 9 are
currently in the business of Tiffin center we used personal interview
method to collect data from them.

We have collected the secondary data from two of our competitors’

website (SWIGGY & ZOMATO) and from other sources as well such as
growth of this sector in Indian market.
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GROWTH OF INDIAN FOOD DELIVERY SECTOR

India’s online food business segment reached as high as INR 5000 Crore
in 2017, registering a YOY revenue growth of 150% (2016 and 2017)
and growing at an exceptional CAGR of approximately 140% since
2014. The future of the online food delivery sector in India can be
gauged from the high investments pouring in for the big players Zomato
and Swiggy, which have received huge investments from foreign
investors. Zomato’s valuation reached INR 7500 Crore with INR 1000
Crore investment from Ant Financial. The investment is expected to
boost its technology and expand its foothold globally. On the other hand,
Zomato’s close competitor Swiggy is not far behind with the latter
raising funds from Chinese e-commerce company Meituan-Dianping
and its existing investor Naspers worth INR 500 crore. Currently, the
revenue generation is concentrated in a few big cities. According to the
RedSeer analysis, the top 5 cities throughout India contributed more than
85% to the overall food orders volume (2017), with Bangalore leading
the way with 32% shares, followed by Delhi NCR with the share of
20%. The below graph depicts the share of the top 5 cities for online
food orders in India. Bangalore, Delhi NCR, Mumbai, Pune and
 | 10

Hyderabad contributed approximately 40% to the gross merchandise

value of the Indian e-tailing industry as a whole. Therefore, online food
delivery business has not only anchored its benefits and convenience to
consumers, but has also revitalized the revenue generation capacity for
businesses. The online aggregators have given a large customer base to
restaurants over and above the already existing dine-out facility. These
restaurants have a new source of business in form of online platforms
with a contribution as high as approximately 35% for the overall
business. Thus, considering the benefits available to restaurants, there is
a high degree of probability that new and more restaurants would be
compelled to join hands with online delivery firms.
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FEASIBLITY ANALYSIS

MARKET ANALYSIS

Market feasibility studies help identify market competition, potential

markets, and market analysis to assess a business idea. They are valuable
for anyone looking to start a business. Market feasibility determines the
depth and condition of a particular real estate market and its ability to
support a particular development. It determines whether a product or
service can sustain in a specific market or not as well as whether it is
capable of generating financial surplus for the firm or not. Most market
feasibility studies include Description of the industry, Current Market
Analysis, Competition or presence of competing products, anticipated
future market potential, Potential buyers and sources of revenues and
Sales projections.

Food delivery involves popular choice these days especially in India

because it is having low investment and low risk involved. With a rise of
youth spending, middle class expenditure, technological improvement
and requirement of food to be home delivered, food delivery has become
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very famous among young population. The online food ordering

market in India is likely to grow at over 16 per cent annually to
touch INR 1lakh crore by 2023.

Customers like the food delivery system because some find it unique,
unusual, and interesting. Many of them even rated the services provided
by these businesses as healthy and hygienic. People also like the concept
of food delivery because it saves the overall time of the customer and the
cost involved in that because the main objective of these food delivery
services is to take the food orders from the customers, provide the details
to the hotels and restaurants and after that take the food from hotels and
restaurants and provide it to the customers. These food delivery services
intimately observe their customers via an online platform because they
are interacting with them every day face to face. These interactions
provide a boost in their business and brings them the loyal base fan
following. Nowadays food delivery services main motive is to provide
healthy and good quality food as people in India are becoming more and
more health conscious.

In Jaipur region the concept of TIFFIN food delivery is new and

therefore it might be easy for customers to adapt to this kind of concept
if implemented well according to needs and expectations of customers.
But growing food delivery companies could be a bigger threat to us. But
if we look on our basic idea and target the right market at the right time
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there are chances that we could capture large market share along with
growth opportunities.

Customers’ needs can be analyzed through various ways such as face to

face conversations, questionnaires and surveys. Our major target market
is college area and companies in Malviya nagar and Jagatpura.

And we selected these areas because there are large number of colleges,
offices and PGs, for example in malviya nagar there is birla institute of
technology and in jagatpura there are colleges like SKIT, VIT, JNU, etc.

We will initiate this project by taking the menu cards from different
vendors (TIFFIN centers) and discuss those menu cards with customers
and identify their requirement and we are estimating that customers will
select or demand small combos or mini meals i.e. combo of chole
bhature, curd parantha, etc. instead of selecting full meal i.e. pulses, rice,
seasonal vegetables and chapatti.

We will charge a specific percentage or a flat amount (whichever is

high) from vendors by providing them clients.
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COMPETITORS:-

There are three competitors who are working in PAN India basis and
they have already established themselves in the market. They are:-

1) SWIGGY: - Swiggy is the leading food ordering and delivery

platform in India. The innovative technology, large and nimble
delivery service, and exceptional consumer focus at Swiggy
enabled a host of benefits that includes lightning fast deliveries.
2) ZOMATO: - Zomato has grown from a home project to one of the
largest food aggregators in the world. Zomato are present in 24
countries and 10000+ cities globally, enabling our vision of better
food for more people. Zomato not only connect people to food in
every context but work closely with restaurants to enable a
sustainable ecosystem.
3) UBER EATS: - Uber Eats has hundreds of restaurants to choose
from. When you open the app, you can scroll through the feed for
inspiration or search for a particular restaurant or cuisine. When
you find something you like, tap to add it to your basket.
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SWOT ANALYSIS:-

STRENGTH –

 Bringing the new concept according to the need of the customers.

 Ability to capture large market growth from the target segment.
 Provide good quality food at relative low price to customers.
 We are looking for combo food by charging comparatively low
price.
 We will be providing training to our delivery boys as to how to
manage things manually without using any AI based software.
 We will be focusing only on Lunch and Breakfast time because in
India they are the most preferable meal time.

WEAKNESS –

 The funds are limited and this is the reason why we are not going
for AI software.
 Multiple orders at a time can slow down the work because we are
working manually.

OPPORTUNITIES –
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 There is a wide scope in TIFFIN food delivery business especially

with the concept of providing combos and quality food at
comparatively less cost.
 Collaborate with various colleges and companies that are situated
in these areas because they will suggest the students to order food
from us whenever they are hungry.

THREAT –

 There is high level of competition in this sector because already

our competitors have captured a large amount of share in the
market i.e. 36% (Swiggy) and 24% (Zomato).
 This idea needs improvement in every 6 to 7 months because we
cannot fix ourselves to a particular thing.

LICENSE AND REGISTRATION: -

It determines whether the proposed system conflicts with legal

requirements, e.g., a data processing system must comply with the local
data protection regulations and if the proposed venture is acceptable in
accordance to the laws of the land.

As compared to restaurants, cafes, bars, pubs, etc., license required for

food delivery services are quite less. It is imperative to acquire licenses
before starting the business so that you can function smoothly and
without any complication and legal interruption.
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Shops and Establishments Act License

Before you actually start your business, you must get the Shops and
Establishment license from the concerned authority of your area or state.
The Shops and Establishments Act is regulated by the Department of
Labor. Furthermore, this act is enacted state wise.

FSSAI license from the Food and Health Department

The second most and pretty crucial permit for commencing any food
business in India is the FSSAI license. FSSAI is responsible for ensuring
public health protection and promotion through regulation and
supervision of food safety. One can acquire this license by filing an
application with Food Safety and Standard Authority of India (FSSAI). 

Health Trade License

Health trade license is mandatory for specific businesses such as eating

establishments, storage and sale, manufacturing units, etc. Essentially,
the Department of Municipal Corporation is liable for the issuance of
this license.

E-commerce agreement
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E-Commerce Agreement is a contractual relationship among the website

owner of the particular business and the third party. A standard E-
Commerce agreement must cover the following essential points:
Trademark, Details of products or services, the term of agreement,
Payment, Customer payment.

Trademark Registration

Trademark is a sign, design, name, logo or expression that distinguishes

the products or services of a specific source from others. However,
trademarks used for distinguishing services are known as service marks.
There are 45 trademark categories.

GST registration

As per Section 2 (44) of CGST Act, 2017 every business supplying

goods or services online must get the GST registration done. They have
to obtain the GST registration mandatorily, irrespective of their annual
turnover or income.

Signage License

For making people aware of your business, you will need to promote it
through various marketing strategy. Hence, for marketing your brand
through positive reviews, pictures, posters, images, etc. you will require
a signage license.
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Pricing Strategy

Food delivery business aggregators’ pricing is based of value based

pricing because it encourages customers to perceive that the price
charged for the product or service is lower than the perceived quality
this is because other food delivery businesses are charging 15-20% from
the hotels or restaurants to generate their revenue and increase their
profit as well.

Even we take care of cost based pricing by adding nominal profit

margins and charging from both vendor as well as from customer. This
is because by identifying need and demand of customers we are creating
menu with vendors because our target customer group are students and
employees and they usually prefer to eat small combos instead of getting
full meal. So by talking with various Tiffin centers, we have decided
various combos for customers by charging very less price. And if we are
doing that we are also charging from customers as well i.e. 5-10%.

So we are getting revenues from both the sides and this model will help
us to sustain in the market for longer period of time until we get our own
AI software and expand our market for whole Jaipur.
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SURVEY ANALYSIS

Q1. What is your age group?

21-30,46.0%,23

Less than 20,10.0%,5

41-50,18.0%,9

31-40,26.0%,13
What is your age group

Age group Number of % in sample

people
Less than 20 5 10
21-30 23 46
41-50 13 26
31-40 9 18
Total 50 100
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Statistical analysis: - Majority of the people in the age group of 21-30

i.e. 46% of the sample which is 23 people and 26% of the people consist
of 41-50 age group and 18% of the people consist of 31-40 age group
and the last one is 10% of the people consist of less than 20 age group.

Interpretation: - So according to this analysis majority of the people

targeted are college student that lies in the age group of 21-30 and the
second one is age group of 41-50 which include employees.

Q2. What is your profession?

Employee,54.0%,27

Student,46.0%,23
What is your profession

Profession Number of people % in sample

Employee 27 54
Student 23 46
Total 50 100
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Statistical analysis: - Large number of the sample consists of employees

i.e. 54% which means 27 people and 46% percent of the sample consists
of students which are 23.

Interpretation: - So the large number of sample which are employees

works in offices which are situated in Malviya nagar and Jagatpura and
so the remaining sample consists of students who study in colleges like
JNU, BIT, SKIT, etc.

Q5. Do you carry Lunch Box with you?

Yes,44.0%,22

No,56.0%,28
Do you carry Lunch Box with you

Lunch box Number of people % in sample

Yes 28 44
No 22 56
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Total 50 100

Statistical analysis: - 44% of the sample which consists of 22 people

carries their lunch box with them and 56% of the sample which consists
of 28 people does not carry their lunch boxes with them.

Interpretation: - This means that these people who carry their lunch
boxes with them have the luxury of either time for preparing food or for
waiting the food to get ready by any other person and the majority of the
people in our sample are not carrying lunch boxes with them because
they don’t have the time for the lunch boxes to get ready and for the
students who live in PG’s, their food gets ready around 9- 10AM.

Q6.What kind of food do you prefer while ordering from restaurants?

Full meal,24.0%,12

small combos,38.0%,19

both,38.0%,19

What kind of food do you prefer while ordering from restaurants

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Food preferred while Number of people % in sample

ordering from
restaurants
Full meal 12 24
Both 19 38
Small combos 19 38
Total 50 100

Statistical analysis: - 38% of the sample which consists of 19 people

prefers small combos and 24% of the sample which consists of 12
people prefers full meal and 38% percent of the total sample prefers both
– (small combos and full meal) which consists of 19 people.

Interpretation: - Majority of the sample prefers small combos and Small

portion of the sample prefers full meal and similar number of people
prefers both type of meals as compared to those that of small combos.

Q7.What kind of full meal do you prefer?

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Daal, chawal, roti(4), sabzi(2),29.0%,9

Daal, chawal, roti (2), sabzi,19.4%,6

Daal, chawal, roti(4), sabzi(2), dahi,25.8%,8 Daal, chawal, roti(2), sabzi (2), curd,25.8%,8

W hat kind of full meal do you prefer

Full meal preferred Number of people % in sample

Daal, chawal, roti(2), 6 19.4
sabzi
Daal, chawal, roti(2), 8 25.8
sabzi(2), curd
Daal, chawal, roti(4), 8 25.8
sabzi(2), dahi
Daal, chawal, roti(4), 9 29
sabzi(2)
Total 31 100

Statistical analysis: - 29% percent of the total sample prefers daal,

chawal, roti(4), sabzi(2) which consists of 9 people and 19.4% of the
total sample prefers daal, chawal, roti(2), sabzi which consists of 6
people and 25.8% of the total sample prefers daal, chawal, roti(2),
sabzi(2), curd which consists of 8 people and 25.8% of the total sample
prefers daal, chawal, roti(4), sabzi(2), dahi which consists of 8 people.
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Interpretation: - Majority of the people in the sample prefers daal,

chawal, roti(4), sabzi(2) and least amount of people in the sample prefers
daal, chawal, roti(2), sabzi so this combination of meal is preferred by
the average number of people in our sample and similar to the previous
combination this combination is also preferred by the average number of
people in our total sample.

Q8. What type of combos do you prefer?

Chole bhature,36.8%,14

Other,2.6%,1

Puri sabzi,28.9%,11

Dahi/tipore parantha,31.6%,12

What type of combos do you prefer? [Multiple options may be select]

Type of combos Number of people % in sample

preferred
Chole bhature 14 36.8
Other 1 2.7
Dahi/tipore parantha 12 31.6
Puri sabzi 11 28.9
Total 38 100
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Statistical analysis: - 36.8% of the total sample which consists of 14

people prefers chole bhature and 31.6% of the total sample which
consists of 12 people prefers Dahi/tipore, parantha and 28.9% of the
total sample which consists of 11 people prefers puri sabzi and 2.6% of
the total sample consists of 1 person who prefers other combinations.

Interpretation: - Majority of the people in the sample prefers chole

bhature because it is the most common food combo in india and 2 nd most
preferred combo in our sample is Dahi/tipore, parantha because people
in india usually prefer paranthas in their breakfast and they prefer either
dahi or tipore with that and 3rd most preferred combo in our sample is
puri sabzi because it is heavy meal and people usually choose this
combo for lunch and only person in our total sample prefers other type
of combos.

Q9. How often do you order food online?

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Once in a week,28.0%,14

Thrice in a week,24.0%,12

Most of the time (More than 20 times),26.0%,13

Multiple times in a month,22.0%,11

How often do you order food online

Frequency of ordering Number of people % in sample

food
Once a week 14 28
Most of the time 13 26
Multiple times a 11 22
month
Thrice a week 12 24
Total 50 100

Statistical analysis: - 28% of the total sample which consists of 14

people orders food online once a week and 26% of the total sample
which consists of 13 people prefers to order food online more than 20
times or most of the time and 22% of the total sample which consists of
11 people prefers to order food online multiple times a month and 24%
of the total sample which consists of 12 people prefers to order food
online thrice a week.
 | 29

Interpretation: - The majority of the people in our sample like to order

food online only once a week and according to the second analysis we
can say that people like to order food online very often and according to
third analysis we can say that people ordering food online multiple times
a month randomly are the least in our sample and according to the last
one people orders food online thrice a week are more as compared to
those ordering multiple times a month.

Q11. What is your budget for ordering food online?

less than 100,40.0%,20

100-150,24.0%,12

150-200,36.0%,18

What is your budget for ordering food online

Budget for ordering Number of people % in sample

food online
Less than 100 20 40
150-200 18 36
100-150 12 24
Total 50 100
 | 30

Statistical analysis: - 40% of the total sample which consists of 20

people, their budget for ordering food online is less than 100 rupees and
36% of the sample which consists of 18 people, their budget for ordering
food online ranges between 150- 200 rupees and 24% of the total sample
which consists of 12 people, their budget for ordering food online ranges
between 100- 150 rupees.

Interpretation: - According to this analysis 40% of our sample which

consists of (less than100rs) budget. These are our main target customers
because we are offering meals which are small combos and fix Tiffin
box. The main reason why people choose this option is because they
always want the best quality food at low prices.

Q12. Would you like to order food from TIFFIN centers rather than
hotels or restaurants?
 | 31

Yes,46.0%,23

No,54.0%,27
Would you like to order food from TIFFIN centers rather than hotels or restaurants

Food preferred to be Number of people % in sample

ordered from Tiffin
centers rather than
hotels or restaurnats
Yes 23 46
No 27 54
Total 50 100

Statistical analysis: - 46% of the total sample which consists of 23

people likes to order food from Tiffin centers rather than hotels or
restaurants and 54%of the total sample which consists of 27 people does
not like to order food from Tiffin centers and prefers to order from
hotels or restaurants.
 | 32

Interpretation: - According to this analysis we found that majority of the

people in our sample would not like to order food from Tiffin centers
(rather than hotels and restaurants) which is 54% of the sample and the
common reason that they give is that they don’t find the food provided
by Tiffin centers hygienic. The remaining 46% of the sample chooses
the YES option because they found that the food provided by Tiffin
centers is worth the money.

Q13. What matters to you the most while ordering food online?
Price,26.0%,13
Quality,20.0%,10

All of the above,54.0%,27

What matters to you the most while ordering food online

Priorities while Number of people % in sample

ordering food online
Price 13 26
All of the above 27 54
Quality 10 20
Total 50 100
 | 33

Statistical analysis: - 26% of the total sample which consists of 13

people gives importance to price and 20% of the total sample which
consists of 10 people gives importance to quality and 54% of the total
sample which consists of 27 people gives importance to both quality and
price.

Interpretation: - According to this analysis majority of our sample

prefers quantity, quality and price factor because it is the common
perception of the people of India to get food which is of best quality, in
good quantity and at a reasonable price so this is our main focus point
because we are providing food at a very convenient price to our
customers.

Q14. Are you satisfied with the services that food delivery companies
are providing to you?

Yes,62.0%,31

Are you sa
the service

No,38.0%,19

Are you satisfied with the services that food delivery companies are providing to you
 | 34

by the food delivery

companies?
Yes 31 62
No 19 38
Total 50 100

Statistical analysis: - 62% of the total sample which consists of 31

people is satisfied with the services that food delivery companies
provides and 38% of the total sample which consists of 19 people are not
satisfied with the services that food delivery companies provides.

Interpretation: - So according to this analysis we found that around 62%

of our sample population is satisfied with the services that other food
delivery applications are providing to them but the remaining 38% are
not. The common reason for this is wrong delivery, bad behavior of
delivery person, no timely delivery, and various other reasons.

Q15. Which meal is most important to you?

 | 35

Breakfast,44.0%,22

lunch,26.0%,13

dinner,30.0%,15

W hich meal is most important to you? (You may select more than one option)

Most important meal Number of people % in sample

Breakfast 22 44
Dinner 15 30
Lunch 13 26
Total 50 100

Statistical analysis: - 44% of the total sample which consists of 22

people considers breakfast as the most important meal and 30% of the
total sample which consists of 15 people considers dinner as the most
important meal and 26% of the total sample which consists of 13 people
considers lunch as the most important meal.

Interpretation: - According to this survey we found that breakfast is the

most important meal for people which are 44% of our sample population
because it is the perception of Indians that if the breakfast is healthy and
 | 36

heavy it will give the whole nutrition to our body and will make us more
energetic so our main meals are breakfast and lunch because people
usually eat dinner at their home or outside with their friends.

Q16. Are you willing to go for fix TIFFINS (full meals)?

Yes,24.0%,12

No,76.0%,38

Are you willing to go for fix TIFFINS (full meals)

Are you willing to go Number of people % in sample

for fix Tiffins?
Yes 12 24
No 38 76
Total 50 100

Statistical analysis: - 24% of the total sample which consists of 12

people are willing to go for fix Tiffins and 76% of the total sample
which consists of 38 people are not willing to go for fix Tiffins.
 | 37

Interpretation: - According to this survey we found that majority of our

sample population are not willing to go for fix Tiffin meal so this is the
reason why we personally asked from various Tiffin centers to offer
small combos to public but there are some who are willing to go for fix
Tiffins and those are office employees because they prefer full meal
instead of getting small combos the reason for that is they have to work
for 9-10hrs nonstop without any break.

MENU CARD:-

This is the menu which we’ll be offering to our customers and we

prepared that menu by analyzing all factors and customer need
according to their profession and their age group.
 | 38

One thing we are mentioning here that is we’ll use margin plus pricing
strategy which means charging profit added price from customer i.e. cost
of dish + our margin = price offered to the customer.

SMALL COMBOS

SR. NO. DISH NAME PRICE

1. Chole bathure 80
2. Puri sabzi (4 puri) 50
3. Idli sambhar 50
4. Chole samosa 30
5. Vada pav with chutni 30
6. Kachodi with chole 30
(Dal)
7. Aloo paratha 50
(curd/tipore)
8. Paneer paratha 60
(curd/tipore)
9. Gobi parahta 45
(curd/tipore)
10. Dal paratha 45
(curd/tipore)
11. Payz paratha 45
(curd/tipore)
12. Aloo pyaz paratha 60
(curd/tipore)
13. Rajma chawal 60
14. Uttapam with chutni 50
 | 39

15. Chole tikki 35

16. Veg pulav with raiyta 60

FIX TIFFIN MEAL

SR. NO. DISH NAME PRICE

1. Dal, sabzi, 4 chapati 80
2. Dal, sabzi, 5 chapati 85
3. Dal, 2 sabzi (Fix and 90
changing), 4 chapati
4. Dal, 2 sabzi (Fix and 115
changing), chawal, 4
chapati
5. Dal, sabzi (paneer), 90
chawal, 4 chapati
6. Dal, sabzi (mix veg), 80
chawal, 4 chapati
7. Dal, sabzi (seasonal), 80
chawal, 4 chapati
NOTE – In summers we will offer “chach” to customers by charging
price based on its MRP.

And in all seasons salad will provide as complementary item with

Tiffins as well as with small combos.

SALES ASSUMPTIONS OF OUR BUSINESS:-

 | 40

It is important to state that our sales forecast is based on the data

gathered during our feasibility studies and also assumptions.

Estimated numbers of customers – We are expecting on an average of

35-40 customers in a day and on an average one customer will spend 80
INR for one time meal plus we’ll also charge from customers as well for
delivery fees and fulfilling their special requirements and this will cost
around 20 (10 delivery+10 special req.) INR from each customer so the
total profit which we will be generating from customer as delivery fees
and special requirement fees that would be on an average 20 INR and we
are taking an assumption that half of our sample will order twice from us
then they would spend 140+20=160 INR per day.

Estimation of total sales in a week –

Days Number of customers Revenue generated

[in INR]
Monday 40 5600+800=6400
Tuesday 40 5600+800=6400
Wednesday 40 5600+800=6400
Thursday 40 5600+800=6400
Friday 40 5600+800=6400
Saturday 30 4200+600=4800
Sunday 30 4200+600=4800
TOTAL 36400+5400=41800

If we assume one Tiffin Center will promote itself in one month for a
year so the average ratio would be 3500/year for one Tiffin Center (it
 | 41

could vary). We have empanelled 9 Tiffin Centers with us. So our

estimated total income from this part would be Rs.31500 on an average
per year.

BENEFIT TO CUSTOMERS

We are quite aware of the competitors that exist in the food delivery
business in Jaipur Region hence we are able to conduct thorough
feasibility studies and market survey which will enable us to penetrate
the market and also to generate the required daily sales that will
guarantee the growth as projected in our business plan.

In view of that, here are the benefits our customers and potential
customers get when they avail our services:-

 Good standard food at all time

 Best price food they will get especially for small combos.
 Flexibility is also there because from the customer demand we’ll
request various Tiffin centers to offer small combos as well.
 Proper packaging of the food
 Excellent customer service experience by our well trained delivery
boys.

Customer retention strategies:-

The success of any business is directly proportional to the members of

repeated business they are able to generate. If a company is able to
 | 42

achieve over 60% retentions the company will surely experience huge
turnover. We have perfect plans to improve our customer experience.

These are the ways we intend utilizing when it comes to improving our
customer experience so that we can create a good impression and
generate repeated sales from them:

1) Ensures that our food (both fix meals and combos) taste good and
delicious at all time.
2) Ensure we get feedback from our customers at all times.
3) Give our customer the flexibility to choose what they want.
4) Make use of common platform to track the food as this will give a
unique experience to the customers.
5) Make use of effective CRM technique to manage our client base
properly.
 | 43

FINANCIAL ANALYSIS

FINANCIAL COST OF FOOD DELIVERY BUSINESS (ONE TIME

EXPENSES AND FIXED COSTS):-

Registration 4000
Delivery man’s bag 6000
Salary 144000
Self imputed rent 30000
Billing machine 6000
TOTAL 190000
FINANCIAL COST OF FOOD DELIVERY BUSINESS (VARIABLE
COST):-

Marketing and advertising (pamphlets) 100/month

Misc (offers and rebates) 400/month
Petrol 2000/month
Electricity 500/month
Internet 400/month
TOTAL 3400/month

Break even analysis:-

 | 44

Now we have to find that how many customers we need per month to
achieve Break Even.

First we have to calculate breakeven point for customers this means

how many customers we need per month to achieve the situation of
NO PROFIT NO LOSS:-

Selling Price = Rs.160 per customer

Variable Cost = Rs.3,400/900 = Rs 3.77 per customer

Contribution per customer = Selling price – Variable cost

= 160 – 3.77

= 156.23 per customer

Breakeven Point (Customers):-

BEP = Fixed cost/contribution per customer

= 15,833/156.23

= 101.34 customers i.e. 102 customers

Now we have to calculate breakeven point in terms of amount that

will tell us that how much amount of sales we need to achieve the
situation of NO PROFIT AND NO LOSS.

Selling Price = Rs.160 per customer

Variable Cost = Rs.3,400/900 = Rs 3.77 per customer

 | 45

Sales = 160*900 = Rs 1,44,000

Breakeven point (Amount):-

(Fixed cost*Sales)/Total contribution

(15,833*1,44,000)/1,40,607

2,27,99,52,000/1,40,607

Rs16,215 Approx.

Fixed Cost (Per Month) INR

15,833
Variable Cost (Per Customer) 3.77
Sales Price (Per Customer) 160
Units increment (For X-Axis Display) 30
Break Even (Customers) 101
INR
Break Even (Amount) 16,215
 | 46

Break Even Analysis

60000
50000
40000
Cost

30000
20000
10000
0
0 30 60 90 120 150 180 210 240 270 300 330
Number of Customers

Total Cost Sales Fixed Cost

We need at least 102 customers per month to achieve breakeven point.

From 103th customer we will start earning profits.
 | 47

FINDINGS

With the analysis of the above survey we have found that people will
take interest in the idea of Tiffin food delivery because during the survey
we have asked them whether they would like to order food from Tiffin
centers rather than go for hotels and restaurants because they found that
hotels and restaurants charges very high price for the food and in return
they are not satisfies with the services they are providing so here the
health conscious part comes.

On the other hand most of the people prefers small combos instead of
going for fix Tiffin meal because most of the people in our sample are
college students and they prefer those kinds of meal which is common
and can be eat everywhere easily whereas office people prefer fix Tiffin
meal because they choose full meal diet and they also have cafeteria in
office where they can eat food properly.

Secondly we asked them whether they are satisfy with the services that
other food delivery businesses are providing to them and they most of
them are saying they are not because they are providing discount
facilities by charging other irrelevant fees and nowadays they increased
their delivery fees from Rs. 10 => 15.
 | 48

CONCLUSION

After completing our Feasibility study we are able to conclude that the
business of food delivery is tremendously growing in India and we
would like to bring this concept in Jaipur region with the incorporation
of Tiffin food delivery. With our analysis we have found that people are
inclining towards healthy and food that taste like home food. In the
proposed food delivery business we gave the priority to healthy standard
food by charging low price from customers and this thing helps us to
target more market and attract more customers.

In our customer survey part we analyzed the need and wants of our
customers and from that we conclude that nowadays customers are
shifting towards quality product with fewer prices.

In our financial analysis we have found that running a food aggregator

business is not a heavy investment and easy to liquidate when needed.
Estimated revenue is approx Rs. 41800 every week. By this, we will be
able to reach a breakeven point after serving at least 102 customers per
month.

Our last objective is to analyze weakness and strength of food delivery

business although every business has certain weaknesses whether
established on small scale or large scale and whether the business is
financially strong or not. First weakness is that this concept will not
work for long run and for this we will try to update and change our
 | 49

services that we will provide to our customers. We will do survey

analysis in every 1 to 2 week to analyze the market condition and adapt
the dynamic environment.
 | 50

SUGGESTIONS

Although there are various weaknesses in our business but still we will
give our best to overcome it and capture larger market share with our
standard quality food at affordable price.

I believe that this idea is a best one if implemented well and target right
market. We will also try to make our business more attractive and use
common and modern ways to communicate to clients. This will reduce
our costs as well to go for own AI based software.

On the other hand most of the people prefer tasty food and healthy food
with an affordable price therefore we won’t disappoint their taste buds
and provides tasty food according to their requirements.

In the end I would like to suggest that this proposed project will
absolutely grow in future and it’s a profitable business because here we
estimates that our initial investment will get double in one year only.
And people from Jaipur are now open to accept modern concept of food
delivery system which provides convenient food at door step to people.
 | 51

BIGLIOGRAPHY

1. https://www.businesstoday.in/current/economy-politics/indian-online-food-
ordering-market-set-to-grow-at-162-to-touch-1702-billion-by-
2023/story/331156.html (Visited on August 2019)
2. https://legaldocs.co.in/blog/licenses-required-for-starting-online-food-
delivery-services (Visited on September 2019)
3. https://www.globenewswire.com/news-
release/2019/05/30/1859604/0/en/India-Online-Food-Delivery-Market-
2019-2023.html (Visited on October 2019)
4. https://www.justdial.com/Jaipur/Tiffin-Services-in-Malviya-Nagar/nct-
10481155 (Visited on September 2019)
5. https://www.justdial.com/Jaipur/Tiffin-Services-in-Jagatpura/nct-10481155
(Visited on September 2019)
 | 52

ANNEXURE

QUESTIONNAIRE FOR CLIENTS:-

Name _______________________

Contact Number____________________

Address _____________________________________________

Q1. What is your age group?

1. Less than 20

2. 21-30

3. 31-40

4. 41-50

5. More than 51

Q2. What is your profession?

1. Employee (Q.2)

2. Student (Q.3)
 | 53

Q3. Where are you currently working [Company name]?

_____________________________________________________

Q4. Where do you go for study [College/School Name]?

_____________________________________________________

Q5. Do you carry Lunch Box with you?

1. Yes

2. No

Q6.What kind of food do you prefer while ordering from restaurants?

1. Full meal Tiffin box (Q6)

2. Small combos (Q7)
3. Both (Attempt both questions)

Q7.What kind of full meal do you prefer?

 | 54

1. Daal, chawal, roti (2), sabzi

2. Daal, chawal, roti(4), sabzi(2)

3. Daal, chawal, roti(4), sabzi(2), dahi

4. Daal, chawal, roti(2), sabzi(2), curd

Q8. What type of combos do you prefer? [Multiple options may be

select]

1. Chole bhature

2. Puri sabzi

3. Dahi/tipore parantha

4. South Indian

5. Others __________________________

Q9. How often do you order food online?

1.Once in a week

2.Thrice in a week

3.Multiple times in a month

 | 55

4.Most of the time (More than 20 times)

Q10. What is the most used application by you for ordering food online?

1. Swiggy

2. Zomato

3. Uber eats

4. Other ______________________

Q11. What is your budget for ordering food online?

1. Less than 100 RS

2. Between 100 - 150

3. Between 150 - 200

4. More than 200

Q12. Would you like to order food from TIFFIN centers rather than
hotels or restaurants?
 | 56

1. Yes (give
reason)___________________________________________________

2. No (give reason)
___________________________________________________

Q13. What matters to you the most while ordering food online?

1. Price

2. Quantity

3. Quality

4. All of the above

Q14. Are you satisfied with the services that food delivery companies
are providing to you?

1. Yes

2. No (why)
____________________________________________________

Q15. Which meal is most important to you? (You may select more than
one option)
 | 57

1. Breakfast

2. Lunch

3. Dinner

Q16. Are you willing to go for fix TIFFINS (full meals)?

1. Yes
2. No

MENU CARDS OF VENDORS (TIFFIN CENTERS):-

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