DIGITAL BUSINESS MANAGEMENT

MMS SEMESTER II (Core And Elective Papers)

Subject Subject Teaching Hours Assessment Patterns No. of
Code Credits
No. Of No. Of Continuous Semester Total Duration
Sessions sessions Assessment End Marks of
of 90 per Exami Theory
Minutes week Nation Paper
2.1 Cost and 30 2 40IA 60IA 100 3 2.5
Management
Accounting
2.2 Financial 30 2 40IA 60IA 100 3 2.5
Management
2.3 Operations 30 2 40IA 60IA 100 3 2.5
Research
2.4 Introduction to 30 2 40IA 60IA 100 3 2.5
Digital Business
Management
2.5 Managerial 30 2 40IA 60IA 100 3 2.5
Information
System
2.6 Business 30 2 40IA 60IA 100 3 2.5
Research
Methods
2.7 Elective I 30 2 40IA 60IA 100 3 2.5
2.8 Elective II 30 2 40IA 60IA 100 3 2.5
Total No of Credits 20
UA-University Assessment IA-Internal Assessment
Elective Papers For Semester II

(Students have to select one group and continue with it till IV semester)

Subject Groups
Code Digital Marketing and Digital Human Resource and Finance Information
Business Marketing Digital Human Resource and Technology
Group I Group II Group III Digital Group V
Finance
Group
IV
2.7 Digital Introduction to Digital Human Resource E-Finance E-commerce
Transfor Marketing Management and E-HRM
mation and
Website planning &
Creation
2.8 Digital Social Media Marketing E-training Designing & E- Strategic
Governm Developing Banking Information
ent And managem Technology
Human Resource ent Management
Information System
2.1Cost & Management Accounting 100 Marks (15 Sessions of 3 Hours
Each) Semester II

SL.No Particulars Sessions

1 Introduction 1 Session of 3
Accounting for Management, Role of Cost in decision making, Hours
Comparison of Management Accounting and Cost Accounting,
types of cost, cost concepts, Elements of cost - Materials,
Labour and overheads and their Allocation and Apportionment,
preparation of Cost Sheet, Methods of Costing
2 Preparation of cost sheet 2 Sessions of 3
Hours Each
3 Methods of costing – with special reference to job 2 Sessions of 3
costing, process costing, services costing Hours Each
4 Distinction & relationship among Financial Accounting, 1 Session of
Cost accounting & Management Accounting 3Hours
5 Marginal Costing 3 Sessions of 3
Marginal Costing versus Absorption Costing, Cost-Volume- Hours Each
Profit Analysis and P/V Ratio Analysis and their implications,
Concept and uses of Contribution & Breakeven Point and their
analysis for various types of decision-making like single
product pricing, multi product pricing, replacement, sales etc.
Differential Costing and Incremental Costing: Concept, uses
and applications, Methods of calculation of these costs and their
role in management decision making like sales, replacement,
buying.
6 Budgeting 2 Sessions of 3
Concept of Budget, Budgeting and Budgetary Control, Types of Hours Each
Budget, Static and Flexible Budgeting,
Preparation of Cash Budget, Sales Budget, Production Budget,
Materials Budget,Capital Expenditure Budget and Master
Budget,
Advantages and Limitations of Budgetary Control.
Standard Costing: Concept of standard costs, establishing
various cost standards, calculation of Material Variance,
Labour Variance, and Overhead Variance, and its applications
and implications.
7 Responsibility Accounting and Transfer Pricing 2 Sessions of 3
Concept and various approaches to Responsibility Accounting, Hours Each
concept of investment center, cost center, profit center and
responsibility center and its managerial implications, Transfer
Pricing: concept, types & importance.
Neo Concepts for Decision Making: Activity Based Costing,
Cost Management, Value Chain Analysis, Target Costing & Life
Cycle Costing : concept, strategies and applications of each.
8 Case Studies and Presentations 2 Sessions of 3
Hours Each
 Reference Text:

1. Management Accounting for profit control – Keller & Ferrara

2. Cost Accounting for Managerial Emphasis – Horngreen
3. T. P. Ghosh: Financial Accounting for managers(Taxmann).
4.Management Accounting – Paresh Shah – Oxford Publications
5.Cost Accounting – Dr N.K Gupta & Rajiv Goel – International Book House Ltd
6.Cost Accounting – A Managerial Emphasis – Charles T Horngren – Pearson Publications
7.Management Accounting – Debarshi Bhattacharya – Pearson Publications
2.2 Financial Management 100 marks (15 Sessions of 3 Hours Each)
Semester II

SL.No Particulars Sessions

1 Objective of Financial Management 2 Sessions
Financial Performance Appraisal using Ratio Analysis, Funds of 3 Hours
Flow Analysis & Cash Flow Analysis Each
2 Sources of Finance - Short Term/Long Term, Domestic / 2 Sessions
Foreign, Equity/Borrowings/Mixed etc. of 3 Hours
Cost of Capital & Capital - Structure Planning, Capital Each
Budgeting & Investment Decision Analysis (using Time
Value
3 Working Capital Management - Estimation & Financing, 2 Sessions
of 3 Hours
Inventory Management, Receivable Management, Cash
Each
Management
Divided Policy / Bonus - Theory & Practice
4 Investment (Project) identification, feasibility analysis with 2 Sessions
sensitivities, constraints and long term cash flow projection of 3 Hours
Financing Options - structuring & evaluation off-shore/ on- Each
shore Instruments, multiple option bonds, risk analysis,
financial engineering, leasing, hire purchase, foreign direct
investment, private placement, issue of convertible bonds etc.
5 Financial Benchmarking -- concept of shareholder value 3 Sessions
maximization, interest rate structuring, bond valuations of 3 Hours
Banking - consortium banking for working capital Each
management, credit appraisal by banks, periodic reporting,
enhancement of credit limits, bank guarantees, trade finance,
receivable financing, documentary credit, routing of
documents through banks, correspondent banking, sales and
realisation with foreign country clients, process of invoicing,
reail products, high value capital equipment, periodic
invoicing for large value infrastructure projects, Escrow
Accounts
6 Valuation of projects and investment opportunities - 2 Sessions
due diligence procedures of 3 Hours
Credit Rating of Countries/ State / Investment & Each
Instruments
Joint Venture formulations - FIPS / RBI
Infrastructure financing
Issues & considerations, financial feasibility, pricing &
earning model
7 Case Studies and Presentations 2 Sessions
of 3 Hours
Each
 Reference Text:

1. Financial Management - Brigham

2. Financial Management - Khan & Jain
3. Financial Management - Prasanna Chandra
4. Financial Management - Maheshwari
5. Financial Management – S.C.Pandey
6. Van Horne & Wachowiz: Fundamentals of Financial Management (Prentice Hall India)
7. Sharan: Fundamentals of Financial Management (Pearson)
8. Financial Management – Rajiv Srivastava & Anil Misra – Oxford Publications
9. Financial Management – Chandra Hariharan Iyer – International Book House Ltd
10.Fundamentals of Financial Management – Sheeba Kapil – Pearson Publications
11. Strategic Financial Management – Prasanna Chandra
2.3 Operations Research 100 Marks (15 Sessions of 3 Hours Each)
Semester II
SL.No Particulars Sessions
1  2 Sessions
Introduction to OR : Concepts, Genesis, Application
Potential to Diverse Problems in Business & Industry, of 3 Hours
Scope and Limitations. Each

Assignment Problem (AP) –

Concepts, Formulation of Model

Hungarian Method of Solution –

Maximisation / Minimisation –

Balanced / Unbalanced –

Prohibited Assignments - Problems.
2  2 Sessions
Transportation Problem (TP) :-

Concepts, Formulation of Model - Solution Procedures of 3 Hours
for IFS and Optimality Check Each

Balanced / Unbalanced

Maximization / Minimization

Case of Degeneracy

Prohibited Routing Problems

Post-Optimal Sensitivity Analysis.
3  2 Sessions
Linear Programming (LP) :-
 of 3
Concepts, Formulation of Models
 Hours
Diverse Problems – Graphical Explanation of Solution - Each
Maximisation / Minimisation –

Simplex Algorithm –

Use of Slack /Surplus / Artificial Variables –

Big M Method/Two-Phase Method –

Interpretation of the Optimal Tableau –

(Unique Optimum, Multiple Optimum, Unboundedness,
Infeasibility & Redundancy Problems.)
4  1 Session
Linear Programming (LP) :-
 of 3
Duality Principle - Primal /Dual Inter-relation
 Hours
Post-Optimal Sensitivity Analysis for changes in b- Each
vector, c-vector, Addition/Deletion of
Variables/Constraints

Dual Simplex Method - Problems Limitations of LP vis-
a-vis - Non-linear Programming Problems.

Brief introduction to Non-LP models and associated
problems.
5  Network Analysis 2 Sessions
 Minimal Spanning Tree Problem - Shortest Route Problem of 3
Hours
 Maximal Flow in Capacitated Network - Concepts and Each
Solution Algorithm as Applied to Problem
 Project Planning & Control by use of CPM/PERT Concepts.
Definitions of Project
 Jobs, Events - Arrow Diagrams - Time Analysis and
Derivation of the Critical Path –
  Concepts of Floats (total, free, interfering, independent)
- Crashing of a CPM Network - Probability Assessment
in PERT Network.
6  Queuing (Waiting-line) Models 1 Session
 Concepts - Types of Queuing Systems (use of 6 of 3
Hours Each
Character Code) - Queues in Series and Parallel –
 Problems based on the results of following models
(M/M/1) Single Channel Queue with Poisson Arrival Rate, and
Negative Exponential Service Time, With and
Without Limitations of Queue Size (M/G/1)
 Single Channel with Poisson Arrival Rate, and General
Service Time, PK-Formulae.
7  Inventory Models 1 Session
 Types of Inventory Situations of 3
Hours
 Fixed Quantity/Fixed Review Period Each
 Costs Involved - Deterministic Probability Models -
Economic-Order-Quantity (EOQ) and
 EBQ for Finite Production Rate - Sensitivity Analysis of
EOQ-EOQ Under Price Break -
 Determination of Safety Stock and Reorder Levels -
Static Inventory Model - (Insurance Spares).
8  Digital Simulation – 1 Session of
 Concepts - Areas of Application - Random Digits and 3 Hours
Each
Methods of Generating Probability Distributions
 Application to Problems in Queueing, Inventory, New
 Product, Profitability, Maintenance etc.
9  Replacement and Maintenance Models :- 1 Session of
 Replacement of Items Subject to Deterioration and 3 Hours
Each
Items Subject Random Total Failure
 Group vs Individual Replacement Policies.
10  Game Theory - Concepts - 2 – person 1 Session of
 N-person games - Zero - sum and Non-zero-sum games 3 Hours
Each
Solution Procedures to 2-person zero sum games
 Saddle point Mixed Strategy
 Sub-games Method for m x 2 or 2 x n games - Graphical
Methods
11  Equivalence of Game Theory and Linear Programming 1 Session of
Models 3 Hour
Each
 Solution of 3x3 Games by LP Simplex including
Duality
 Application for Maximising / Minimising Players'
Strategy.
 Note: The teaching of the above subject is to be integrated with the most widely available
software.

Reference Text

1. Operation Research - Taha

2. Quantitative Techniques in Management – N.D.Vohra
3. Quantitative Techniques in Management – J.K.Sharma
4. Operations Research, Methods & Problems – Sasieni M. & others
5. Principles of Operations Research – N.M. Wagher
6. Operation Research – V.K.Kapoor
7. C. R. Kothari: Introduction to Operations Research (Vikas)
8. Gupta & Khanna: Quantitative Techniques for decision making(Prentice Hall India)
9. Introduction to Operations Research – Gillett – McGraw Hill Publications
10. Introduction to Management Science – Hillier – McGraw Hill Publications
2.4 Introduction to Digital Business Management- 100 Marks (15 Sessions of 3
Hours Each) Semester II
SL.No Particulars Sessions
1 Introduction to Digital Business- 1session of 3
Introduction, Background and current status ,E-market places, structures, Hours each
mechanisms, economics and impacts
Difference between physical economy and digital economy,
2 Drivers of digital business- Big Data & Analytics, Mobile, Cloud 2 Sessions of 3
Computing, Social media, BYOD, and Internet of Things(digitally Hours each
intelligent machines/services)
Opportunities and Challenges in Digital Business,
3. Overview of E-Commerce 3 sessions of 3
E-Commerce- Meaning, Retailing in e-commerce-products and services, Hours each
consumer behavior, market research and advertisement
B2B-E-commerce-selling and buying in private e-markets, public B2B
exchanges and support services, e-supply chains, Collaborative
Commerce, Intra business EC and Corporate portals
Other E-C models and applications, innovative EC System-From E-
government and learning to C2C, mobile commerce and pervasive
computing
EC Strategy and Implementation-EC strategy and global EC, Economics
and Justification of EC, Using Affiliate marketing to promote your e-
commerce business, Launching a successful online business and EC
project, Legal, Ethics and Societal impacts of EC
4 Digital Business Support services- e-CRM, e-SCM, ERP as e –business 1 Session of 3
backbone, Knowledge Tope Apps, Information and referral system Hours each
5 Application Development-Building Digital business Applications and 2 Sessions of 3
Infrastructure Hours Each
6 Managing E-Business-Managing Knowledge, Management skills for e- 2 sessions of
business, Managing Risks in e –business 3 hours each
Security Threats to e-business -Security Overview, Electronic Commerce
Threats, Encryption, Cryptography, Public Key and Private Key
Cryptography, Digital Signatures, Digital Certificates, Security Protocols
over Public Networks: HTTP, SSL, Firewall as Security Control, Public
Key Infrastructure (PKI) for Security, Prominent Cryptographic
Applications.
7 E-Business Strategy-E-business Strategic formulation- Analysis of 1 Session of
Company’s Internal and external environment, Selection of strategy, 3 hours each
E-business strategy into Action, challenges and E-Transition

8 Materializing e-business: From Idea to Realization-Business plan 1 Session of 3

preparation Hours Each
9 Case Studies and presentations 2 Sessions of 3
Hours Each
Reference Text:
1. A textbook on E-commerce - Publisher: Neha Publishers & Distributors
2. E-commerce from vision to fulfilment-Elias M. Awad PHI-Restricted (2002)
3. Digital Business and E-Commerce Management, eth edn –Dave Chaffey , August 2014
4. Introduction to E-business-Management and Strategy-Colin Combe, ELSVIER, 2006
5. Digital Business Concepts and Strategy –Eloise Coupey, 2nd Edition –Pearson
6. Trend and Challenges in Digital Business Innovation –Authors –Vinocenzo Morabito,
Italy-Springer
7. Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan
8. E-Governance-Challenges and Opportunities in : Proceedings in 2nd International
Conference theory and practice of Electronic Governance
9. Perspectives the Digital Enterprise –A framework for Transformation –TCS consulting
journal Vol.5
10. Measuring Digital Economy-A new perspective -DOI:10.1787/9789264221796-en OECD
Publishing
2.5 Managerial Information System 100 Marks (15 Sessions of 3 Hours
Each) Semester II
SL.No Particulars Sessions
1. Basic Information concepts and definitions 1 session
• Framework and role of Information and Information Systems of 3
(IS) in an organization, system concept hours
• Characteristics of Information and Organisation with respect to
organization form, structure , philosophy, hierarchy etc
2. Types of IS – Transaction 1 session
• Operational Control of 3
• Management Control hours
• Decision Support , Executive Information Systems and
Artificial intelligence technologies
3. Determining Information Needs for an Organisation/Individual 2
Manager sessions
• Overview of use of data flow method, analysis of information of 3
for decision processes etc. hours
4. Managerial Information systems- 3
• Marketing Information Systems sessions
• Manufacturing Information Systems of 3
• Human Resource Information Systems hours
• Financial Information Systems
• Transaction Processing System
5. Strategic roles of IS 2
• Use of Information for Customer Bonding sessions
• Breaking Business Barriers –Business Processes Reengineering of 3
• Improving Business Quality – Creating Virtual Company – hours
Using Internet Strategically
• Building knowledge Creating Company – Challenges of
Strategic of IS – Enterprise –wide systems and E- Business
Applications.
6. Managing information systems 2
• Enterprise Management sessions
• Information Resource Management of 3
• Technology Management hours
• IS planning methodologies – Critical Success factors –
Business Systems Planning – Computer Aided Planning Tools.
7. Information Security 2
• Sensitize students to the need for information security sessions
• Facility controls of 3
• Concepts such as confidentiality, Integrity and Availability. hours
Types of threats and risk, overview of some of the manual,
procedural and automated controls in real life IT environments.
• Computer Crime –Privacy Issues
8. Case Studies and Presentations 2
sessions
of 3
hours
Reference Text
1. O’Brien, James A Management Information Systems, Tata McGraw Hill, New Delhi,
2. Marvin Gore, Elements of Systems Analysis & Design, , Galgota Publications.
3. MIS a Conceptual Framework by Davis and Olson
4. Analysis and Design of Information Systems by James Senn
5. Case Studies : Case on ABC Industrial Gases – Author : Prof Pradeep Pendse
6. Mrs Fields Cookies – Harvard Case Study
7. 2-3 Cases on Requirements Management – Author : Prof Pradeep Pendse
8. O’brien: MIS (TMH)
9. Ashok Arora & Bhatia: Management Information Systems (Excel)
10. Jessup & Valacich: Information Systems Today (Prentice Hall India)
11. L. M. Prasad : Management Information Systems (Sultan Chand)
12. Management Information Systems – Girdhar Joshi – Oxford Publications
13. Management Information Systems – M.Jaiswal & M.Mittal – Oxford Publications
14. . Management Information Systems – Hitesh Gupta – International Book House Ltd
15. Management Information Systems – Dr Sahil Raj – Pearson Publications
 2.6 Business Research Methods 100 Marks (15 Sessions of 3 Hours Each)
Semester II
SL.No Particulars Sessions
1 Relevance & Scope of Research in Management and steps 1 Session of 3
involved in the Research Process Hours
2 Identification of Research Problem and Defining MR problems 1 Session of 3
Hours
3 Research Design 1 Session of 3
Hours
4 Data – Collection Methodology 2 Sessions of 3
Primary Data – Collection Methods Hours Each
Measurement Techniques
Characteristics of Measurement Techniques – Reliability,
Validity etc.
Secondary Data Collection Methods
Library Research
References
Bibliography, Abstracts, etc.
5 Primary and Secondary data sources 2 Sessions of 3
Data collection instruments including in-depth interviews, Hours
projective techniques and focus groups
6 Data management plan – Sampling & measurement 1 Session of 3
Hours
7 Data analysis – Tabulation, SPSS applications data base, testing 1 Session of 3
for association Hours
8 Analysis Techniques 3 Sessions of 3
Qualitative & Quantitative Analysis Techniques Hours Each
Techniques of Testing Hypothesis – Chi-square, T-test
Correlation & Regression Analysis
Analysis of Variance, etc. – Making Choice of an Appropriate
Analysis Technique.
9 Research Report Writing and computer Aided Research 1 Session of 3
Methodology – use of SPSS packages Hours
10 Case Studies and Presentations 2 Sessions of 3
Hours Each
Reference Text
1. Business Research Methods – Cooper Schindler
2. Research Methodology Methods & Techniques – C.R.Kothari
3. D. K. Bhattacharya: Research Methodology (Excel)
4. P. C. Tripathy: A text book of Research Methodology in Social Science(Sultan Chand)
5. Saunder: Research Methods for business students (Pearson)
6. Marketing Research –Hair, Bush, Ortinau (2nd edition Tata McGraw Hill)
7. Marketing Research Text & Cases – (Wrenn, Stevens, Loudon Jaico publication)
8. Marketing Research Essentials – McDaniels & Gates (3rd edition SW College
publications)
th
9. Marketing Research – Aaker, Kumar, Day (7 edition John Wiley & Sons)
10. Business Research Methods – Alan Bryman & Emma Bell – Oxford Publications
11. Business Research Methods – Naval Bajpai – Pearson Publications
12. Research Methodology – S.L Gupta & Hitesh Gupta – International Book House Ltd
DIGITAL BUSINESS MANAGEMENT
SECOND SEMESTER
ELECTIVE PAPERS
 GROUP I
DIGITAL BUSINESS MANAGEMENT
ELECTIVE PAPERS
2.7 Digital Transformation 100 Marks (15 Sessions of 3 Hours Each)
Semester II

SL.No Particulars Sessions

1 Introduction to Digital Transformation- 2 Sessions of 3
• Meaning, Conceptual Origin hours each
• The exponential context
• Acceleration of innovation and transformation
• Digital Transformation and usual suspects
• Digital Transformation happens everywhere
• Digital Transformation myths and realities
• Pro-sponsiveness and pro-daption :focus on future and
outcomes
• Importance of Digital Transformation for future leaders
• Advantages to firm and challenges in digital
transformation
2. Digital Transformation Essential Elements 2 Sessions of 3
• Change Management-Organizational change, integrating hours each
new competencies
• Intent and Priorities
• Digitization
• Silos, Responsibilities and Skills
3. Digital Transformation and Customer Experience 2 Sessions of 3
• Mutual value and Customer experience hours each
• Digital Transformation as the middleware for sustainable
business results
• What to keep in mind about digital transformation and the
customer experience- A holistic and enterprise wide
approach, People first-the customer experience and DT
priority, Knowing the why behind each why, the
responsibility for the customer experience, Customer
experience, optimization and process optimization must
go hand in hand, Management across the board
4. . Moving from Transformational Technology to 2 Sessions of 3
Transformation Economy hours each
• The Third Platform and digital business
• The innovation accelerators of the third platform
• From transformation to innovation stage
• The acceleration of innovation and transformation
• Digital transformation and Marketing
• Digital Transformation and hyper connected optimization
5. Digital Transformation and the Key role of Data and 1 Session of
information- 3 hours each
• Information chaos and information as an enabler,
• Digital Transformation and intelligent information
activation
6. Digital Transformation beyond Technology 2 sessions of 3
• Change, disruption and resistance- Unlocking the hours each
 mindset, Engaging others in a digital vision, at scale,
Digital skills gap, creating organizational capacity for
change, Measuring impact of digital change , Building
momentum and breaking inertia
• The disruptive effect of customers and customer
centricity
• Creation of digital savvy culture
• Challenges for Organization-Conflicting Roles and goals
(Coordination and Leadership issues) Lacking a vision or
failing to communicate it, Cultural issues, ineffective IT,
limiting legacy system, Lack of collaboration, siloed
business units, Regulatory concerns and missing skills
• The role of CIO, essential skills and qualities, the
challenges and opportunities for CIOs
7. Digital Transformation in Different Sectors 2 sessions of 3
• Digital transformation in Government and Public Sector hours each
• Digital transformation in the utilities industry
• Digital transformation in retail banking
8. Case studies and Presentations 2 sessions of 3
hours each
Reference Text
1. Digital Transformation: Online guide to Digital transformation -http://www.i-
scoop.eu/digital-transformation/
2. WHITE PAPER The 3rd Platform: Enabling Digital ... - TCS- www.tcs.com/.../3rd-
Platform-Enabling-Digital-Transformation.pdf
3. Leading Digital- by George Westerman, Didier Bonnet, and Andrew McAfee
4. Digital Transformation –US edition, Case studies 2014 IMD – International Institute
for Management Development
2.8 Digital Government 100 Marks (15 Sessions of 3 Hours Each) Semester
II
SL.No Particulars Sessions
1. Digital Government- 3 Sessions of
• Meaning, nature, Definition and Scope 3
• Domains- taxonomy-current status-India and Global foundations- Hours
• Citizen Centric Government-E-government services-
Differentiation of G2C, G2B, G2 E- four stages of e-governance
• Importance of digital Government
• Theories of e-governance, 5 perspectives and 5 theories
(Transparency, efficiency, empowerment, economic gains,
decentralization)
• Models in e-governance- E-Governance Maturity Model - 6C
Model - Concept of Public Private Partnership- Technology
Frame work for E-governance - E-governance and Good
Governance - Benefits and Reasons for the Introduction of E-
Governance – Current Status.
2. E-governance in India 3 Sessions
• National E-Governance Plan and Policy, Overview of E- of
governance in India 3 Hours
• National E-Governance Plan - Central Mission Mode Projects-
State Mission Mode Projects Integrated Mission Mode Projects
• Implementation Strategy - Components
• National E-Governance Plan Programme Management
• Major E-governance Projects: Gyandoot, Warna, E-choupal, E-
Bhoomi, E-Governance in Nioda City, Raj Nidhi, Raksha
Bhoomi.
3. E-Governance at Local Level 2
• E-Sewa (Electronic Citizen Services) Sessions of
• E-governance in Rural Local Bodies - Urban Local Bodies 3
• E-Management of Development Projects at Rural and Urban Hours
local bodies
• Effective Service Delivery through E-Governance Transparency
and Accountability at Grassroot Level.
4. Issues and Challenges – 3
• Cyber Security – Surveillance - Cyber Crimes Sessions of
• Socio-Economic Issues - Digital Divide ((Gender, Geographical, 3
Economical, Social) - Capacity Building and e-Readiness Hours
• Socio-Political implications of E-Governance
• Issues of integration – Networking with NGOs, CBOs
• Government resource planning and process re-engineering -
Government Process Re-engineering - Best Practices and
Lessons from other E-governance reengineering projects
• e- Governance -Critical Factors (Technology, People, Process,
Resources, Infrastructure, Nature of PPP models )
5.. Evaluation 2
• Measurement, impact, trends Sessions of 3
Hours
6. Case Studies and Presentations 2
Sessions of 3
Hours
Reference Text
• Ashok Agarwal (Ed.), Governance - Case Studies, University Press India Pvt. Limited,
Hyderabad, 2007.
• B Srinivas Raj, E-Governance Techniques – Indian and Global Experiences, New
Century Publications, New Delhi, 2008.
• Subhash Bhatnagar, Unlocking E-Government Potential – Concepts, Cases and
Practical Insights, Sage, New Delhi, 2009.
• G Desai, Information Growth and Economic Growth, Rawat Publications, Jaipur,
2005.
• RP Sinha, E-Governance in India, Initiatives and Issues in India, Center for Public
Policy, 2006.
• Y.Parthasaradhi et.al., E-governance and Indian Society, Kanishka, New Delhi, 2009
• B.C.Smith and D.C .Pitt Computer Revolution and Public Administration, Palgrave,
2007
 GROUP II
MARKETING and DIGITAL MARKETING
ELECTIVE PAPERS
2.7 a Introduction To Digital Marketing -50 marks (8 Sessions of 3 Hours
Each) Semester II

S. No. Particulars Sessions

Digital Marketing 1 Session of
1. Understanding Digital Marketing Process 3 Hours
Digital Marketing & Traditional Marketing
Increasing Visibility 1 Session of
2. Types of Visibility 3 Hours
Relevant Examples of Visibility
3 Visitors Engagement 1 Session of
Importance of Visitors Engagement 3 Hours
Relevant Examples of Visitors Engagement
Bringing Targeted Traffic 1 Session of
4 Inbound Traffic 3 Hours
Outbound Traffic
5 Conversion Leads 1 Session of
Types of Conversion 3 Hours
Understanding The Conversion Process
Importance of Retention 1 Session of
6 Types of Retention 3 Hours
Relevant Examples of Retention
Performance Evaluation 1 Session of
7 Importance of Performance Evaluation 3 Hours
Tools For Measurement of Performance Evaluation
1 Session of
8 Case Studies and Presentations. 3 Hours

Note: The teaching of the above subject is to be integrated with practical training.

Reference Text
1. Damian Ryan –Understanding Digital marketing, Marketing strategies for engaging the
digital, Kogan page
2. Digital Marketing Manual by Will Rowan
3. Digital Marketing: Strategies for Online Success by Godfrey
4. Digital Marketing: Strategy, Implementation and Practice by Dave Chaffy
2.7b. Website Planning & Creation 50 marks (7 Sessions of 3 Hours Each)-
Sem II Elective Paper

S. No. Particulars Sessions

Understanding Internet 1 Session of 3
1. Difference Between Internet & Web Hours
Understanding Websites
Understanding Domain Names & Domain Extensions 1 Session of 3
2. Web Server & Web hosting Hours

3 Different Types of Web servers 1 Session of 3

Different Types of Websites Hours
Based on Functionality and Purpose
Planning & Conceptualising a Website 1 Session of 3
4 Identifying objective of website Hours
Deciding on Number of Pages Required
5 Planning For Engagement Options 1 Session of 3
Creating Bluepr Hours
int of Every Webpage
Relevant Examples
Building website using CMS in class 1 Session of 3
6 Booking a domain name & webhosting Hours
Adding domain name to web server
Adding Webpages & Content
Adding Plugins
1 Session of 3
7 Case Studies and Presentations. Hours
2.8 Social Media Marketing 100 marks (15 Sessions of 3 Hours Each)
Semester II

S. No. Particulars Sessions

What is Social Media? 1 Session of 3
1. Understanding the Existing Social Media Paradigms Hours
How social media marketing is different than other forms of
internet marketing
Marketing on Social Networking Websites
Viral Marketing and Its importance
Facebook Marketing 3 Sessions of 3
2. Understanding Facebook Marketing Hours
Facebook Glossary
Facebook fan page vs profile vs group
Creating Facebook page
Uploading Contacts for invitation
Adding Facebook plugins in website
Creating external tabs in Facebook page
Exercise on fan page wall posting
Increasing fans on fan page
Marketing on fan page (with Examples)
Fan Engagement
Important Apps to do fan page marketing
Facebook Advertising
Types of Facebook advertising
Best practices for Facebook Advertising
Facebook marketing tips
Understanding facebook best practices – learn the lingo
Understanding edgerank and art of engagement
Most engaging page on facebook
Using 3rd Party Applications on facebook, facebook analytics –
(free/paid)
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module CPC vs CPM vs CPA
Setting up conversion tracking
Using Power editor tool for advertising
Advance Facebook Advertising using tools
3 LinkedIn Marketing 2 Sessions of 3
What is LinkedIn Hours
Understanding LinkedIn
Company Profile vs Individual Profiles
Marketing on LinkedIn groups
Understanding LinkedIn groups
How to do marketing on LinkedIn groups
LinkedIn advertising and its best practices
Increasing ROI from LinkedIn ads
 Twitter Marketing 2 Sessions of 3
4 Understanding Twitter Hours
Tools to listen and measure influence on twitter
: TweetDeck, Klout, PeerIndex
How to do marketing on Twitter
Black Hat Techniques of Twitter Marketing
Advertising on Twitter
Case Studies on Twitter Marketing
Tools for Twitter Marketing
5 Video Marketing 2 Sessions of 3
Understanding Video Campaign Hours
Creating 1st Video Campaign
Importance of Video Marketing
Benefits of Video Marketing
Uploading Videos on Video Marketing Websites
Using Youtube for business
Developing Youtube video marketing strategy
Bringing Visitors from youtube videos to your website
Creating Video ADgroups
Targeting Options
Understanding BID Strategy
7 What is email marketing- How email works 3 Sessions of 3
Challenges faced in sending bulk emails Hours Each
How to overcome these challenges
Types of email marketing – Opt – in & bulk emailing
What is opt – in email marketing
Best platforms to do opt – in email marketing
Setting up lists and web form
Creating a broadcast email
What are auto responders?
How to do bulk emailing
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them
Improving ROI with A/B testing
8 Presentations and Case Studies 2 Sessions of 3
Hours Each

Reference Text
1. The Social Media Bible: Tactics, Tools and Strategies for business success- by Lon
Safko
2. The social Media marketing: The next Generation of Business engagement by Dave
Evans , Susan Bratto, Jake Mckee-Wiley India
3. The Social Media Marketing book by Dan Zarrela
 GROUP III
HUMAN RESOURCE AND DIGITAL HUMAN RESOURCE
ELECTIVE PAPERS
2.7 Human Resource and e-HRM- 100 marks (15 Sessions of 3 Hours Each)
Semester II
SLNO Particulars Sessions
1. Fundamental of Human Resource Management (HRM) 1 Session of
Meaning, Scope and Approaches to HRM/Inter Disciplinary Approach 3 hours each
Personnel Department, Its Organization, Policies, Responsibilities and
Place in the Organization
2. Human Resource Planning 2 Sessions of
The Planning Process, Indicators and trends, Ascertaining demand and 3 hours each
Supply in HR, Forecasting Techniques, Estimation of internal and external
supply
Job Analysis, Job Description, Job enrichment, Job Empowerment, Job
satisfaction, Morale and Personnel turnover
3. Recruitment, Selection and Placement of Employees 3 Sessions of
Scientific Recruitment and Selection-Factors affecting recruitment, 3 hours each
Sources/Methods of recruitment, Assessing Recruitment methods, Ethical
issues in Recruitment-Unfair discrimination, Data Protection
Selection as a process, Selection Methods and ethical issues
Role of interview, Forms, Steps in interviewing, Interview Skills, interview
efficiency, Training and Development of the interviewer, Campus
Selection Interview, Conference, Interview Technique used for global
sourcing,
Orientation and employee placement, promotions, transfers and demotions,
separations, attrition, layoffs and termination
4. Performance Management 1 Sessions
MBO approach, performance counseling and career planning, Training and of 3 hours
Development –Identification of training needs, training methods, each
Management Development Programme
5. Organization Development and Organizational Change 1 Session of
Organization Structures, Re-engineering, Multi-Skilling, BPR 3 hours each
Management of Organizational Change
6. Introduction to e-HRM/Digital HR 1 Session of
Meaning and Definition and Objectives, Scope and types of e-HRM 3 Hours
e-HRM Models and e-HRM tools, e-HRM advantages, limitations and each
outcomes
7. Managing HR in Digital World 1 Session of
The new technologies for HR 3 Hours
Evaluating technologies before adopting them each
The new technological challenges facing HR
The digital Transformation of HR
Leveraging the digital megatrends to transform HR
8. Digital HR Strategy- 1 session of
The framework of an HR digital strategy, Communicating the digital 3 hours each
strategy, how digitization drives effective decision making, improving
communication and administrative work
9. HR Application Systems 2 Sessions of
 Importance of accurate data and analytics in HR, Unified and interactive 3 Hours
platforms, using technology for more efficiency and productivity, the Pros each
and cons of HR systems
Job Analysis and e-job designing, e-Human Resource Planning, e-
Recruitment and Selection ,e-Training and Development, e-Compensation
and Performance management, e-Payroll Management
10. Digitization as a strategic partner 1 Session of
HR metrics and measurements, Building Rivers of information, 3 Hours
Big data concepts and uses, HR and Cloud management, A road map for
solid HR digitization processes, Digital HR Threats, mistakes and pitfalls to
avoid
11. Case Studies and Presentations 1 Session of 3
Hours each
Reference Text

1. Human Resource Management – P.Subba Rao

2. Personnel Management – C.B. Mammoria
3. Dessler: Human Resource Management(Prentice Hall India)
4. Personnel/Human Resource Management: DeCenzo & Robbins (Prentice Hall India)
5. D. K. Bhattacharya: Human Resource Management (Excel)
6. VSP Rao – Human Resource Management(Excel)
7. Gomez: Managing Human Resource (Prentice Hall India)
8. Human Resource Management – Dr P Jyothi and Dr D.N Venkatesh – Oxford Publications
9. Human Resource Management in the Digital Economy: Creating Synergy between Competency
Models and Information-Susana de Juana et.al.
10. The brave new world of e-HR-Hal Gueutal, Dianna L.Stone-Pfeiffer Feb. 2005, Wiley
11. The Strategic Constraints of HR in the digital age- http://www.managementsite.com/189/
2.8a e-Training Designing and Developing 50 marks ( 9 Sessions of 3 Hours
each-Semester II
SL. Particulars Sessions
No
1. Overview of training in organization-Role of training, Structure of 3 Sessions of
training, Planning for Training and Development, Steps in Planning-Need 3 Hours
assessment-Design-Development-Implementation and Evaluation. each
Organization of training, , Learning organization, Principles of Adult
Learning, Learning Styles, Self General Learning Experimental
Learning,. Motivation and Performance
Traditional training methods
2. Introduction to e-training 1 Session
Meaning and importance, use of technology in training, internet rule and of 3 hours
drivers for e-training eafh
3. Planning for e-training – 1 Session
Need of e-training development as opposed to another method, goals, of 3 hours
Targeted audience, what they know about the topic, who will provide each
contents, check the suitability of subject matter and desired outcomes
suited to e-training, what institutional approach is best to train this
audience in the skills to be developed, what audience expects after
completing the training
4. e- Training Administration 1 Session
e-training budget, Scheduling, set e-training objectives, interactivity, of 3 hours
designing of e-training- interface and navigation, content-text, graphics, each
multimedia
Product evaluation –Formative evaluation, Summative Evaluation
Assessment-Assessment types, question development, formats
5. E-Training Types 1 Session of
Computer based training, Satellite based training, 3 Hours
E training methods: E mail, Internal Portal, Bulletin boards, Virtual Class
Room, Web-based training, Webinars, Internet Chat sessions, Company
Intranet and websites, Other media like video conference
6. Organizational Readiness for e-Training 1Session of
To check Organizational Readiness by using McKinsey 7S Model, 3 Hours
Different LMS systems available for Corporate Training-Moodle, each
Coursesites by Blackboard, Sakai,Latitude Learning,Dokeos, Latitude
Learning, efront, Schoology, Ilias, Atutor
Enhanced enterprise Training,
7. . Case Studies of IBM and Cisco system, Presentation 1 Session of
3 Hours
References
• Effective Training Systems, Strategies and Practices, P. Nick Blanchard, James W
Thacker second edition Pearson Education
• Employee Training and Development by Raymond A Noe, 3ed.
McGraw Hill Publication (International Edition)
• E-Training and Development –Collin Barrow, John Willey and Sons-
Capstone Publishing -2003 -EXPRESS EXEC.Com
• E-Training Practices for Professional Organizations –Miika Lehtonen-
Springer
2.8b Human Resource Information Systems 50 marks (6 Sessions of 3 Hours
Each) Semester II

S. Particulars Sessions
No.
1 Introduction To Human Resource Management And Human Resource 2
Information Systems: Evolution of Human Resource Management and Session
Human Resource Information Systems: The Role of Information Technology, Of
Database Concepts and Applications in Human Resource Information Systems, 3
Systems Considerations in the Design of an HRIS: Planning for Implementation Hours
2 Determining Human Resource Information System’s Needs: Human 1
Resource Information Systems Needs Analysis, System Design and Session
Acquisition, HR Metrics and Workforce Analytics, Cost Justifying Human Of
Resource Information Systems Investment 3 Hours
3 Resource Information Systems Implementation And Acceptance: HR system 2
applications , Human Resource Information Systems Project Management, Session2
Change Management: Of
Implementation, Integration and Maintenance of the Human Resource 3 Hours
Information Systems
4. Special Topics In Human Resource Information Systems: Information 1
Security and Privacy in Human Resource Information Systems, The Future of Session
Human Resource Information Systems: Emerging Trends in Human Resource Of
Management and Information Technology 3 Hours
Reference Books
Human Resource Information Systems- Basics, Application, Future and
Direction by Dr. Michael Kavanagh and Dr. Mohan Thite
Human Resource Information System by P.K.Gupta and Sushil Chaabra
Human Resource Management by Gary Dessler, Pearson Publication
 GROUP IV
FINANCE AND DIGITAL FINANCE
ELECTIVE PAPERS
2.7 e-Finance 100 Marks -(15 Sessions of 3 Hours )Semester II
SL .No Particulars Sessions
1. Overview of Financial services in India- 5 sessions of
• Financial Markets-Types, OTC and Exchange Markets, 3 hours each
Financial Securities Market Operations and Financial Market
activities
• Financial Institutions-Exchanges, Clearing Houses,
Commercial and Investment Banks, Broking Houses, PMS,
Hedge Funds, Mutual Funds and Insurance Firms
• Financial Instruments-Equity, debt,
Derivatives-Forward, Futures and Options, Equity and Equity
Index , Currency, Commodity
Swaps and Swap Options, Mortgages and MBS
2. Fixed Income Instruments 5 sessions of
• Time Value of Money 3 hours each
• Bond Characteristics, Bond Types - Sovereign, Municipal,
Agency, Corporate, etc.
• Coupon Types - Zero Coupon, Fixed Rate Coupon, Floating
Rate Coupon
• Risk-free Rate of Interest , Term Structure of Interest Rates
• Yield to Maturity (YTM) - Bond Pricing Using Yield-to-
Maturity (YTM) , Estimation of YTM from market data
• Spot Rates / Zero Coupon Yield (ZCY)
• Bond Pricing using ZCYC curve , Bootstrapping ZCYC from
YTMC
• Forward Rates
• Yield Curve construction using methods like: bootstrapping,
linear interpolation, polynomial interpolations
• Pricing Floaters and Inverse Floaters
• Fixed Income & Money Market returns : Coupon Rate, Current
Yield, Yield-To-Maturity, Discount Yield, Money Market
Yield, Par Yield, Bond-equivalent Yield, Yield-To-Call/Yield-
To-Put Price Yield Relationship
• Fixed Income Risk Measures -Bond Duration, Modified
Duration , Bond Convexity , Price Value of Basis Point
(PVBP)
3. Introduction to e-finance 1 session of
• Meaning, Definition, components, functions, goals benefits and 3 hours each
advantages,
• Deployment of e-Finance and phases of Deployment
• Difficulties in transition
• E-Finance scenario in India
4. E-Finance Products and services 2 sessions of
• e-finance and the financial services industry- e-finance in 3 hours each
Banking and Insurance companies, e-finance in security firms,
 e-finance in mutual funds and capital markets- online trading in
shares
• Impact of e-finance on-Financial Market, Stock markets and
mutual funds, on Foreign Exchange Market, on Bond Market,
online Banking
5. Fintech 1 session of
• Introduction to Fintech-emergence, definition, operating areas 3 hours each
and growth potential, Key trends in Fintech-mobile payment,
personal finance, P2P lending and virtual currencies
• Three ways technology disrupts the consumer finance industry,
Opportunities and trends for the new entrants from different
sectors
• P2P lending opportunities and risks, Threats to traditional
payment retail brokerage and insurance services
• Fintech opportunities in Asia and India
6. Case Study and Presentations 1 session of
3 hours each
Reference Text

1. Financial Markets and Institutions by Anthony Saunders- Tata McGraw Hill

Publication
2. SEBI Guidelines (available on net) on Mutual funds.
3. Handouts / Soft copies (‘Excel bond’) on some topics like Bond Mathematics,
Portfolio Management, Evaluation of Mutual Fund performance etc will be given.
4. Financial Institutions & Markets – Meir Kohn – Oxford Publications
5. Indian Financial System – Dr S.C Bihari – International Book House Ltd
6. Financial Markets & Institutions – Fredric S Mishkin, Stanley G Eakins – Pearson
Publications
7. E-Finance –An Introduction-Franklin Allen and James Macandrews, Philip Strahan,
Journal of Financial Services Research
2002 http://finance.wharton.upenn.edu/~allenf/download/Vita/e-finance.pdf
8. E-finance The Future is Here-Vasant Joshi 2010-Sage Publication
9. E-Finance –Log in To the Future-Vasant Joshi-2004-Sage publication
10. Breaking Banks by Brett King – The Innovators, Rogues and Strategists –
Rebooting Banking (by Wiley)
11. Digital Bank by Chris Skinner – Strategies to Launch or Become a Digital Bank (by
Marshall Cavendish Business)
12. The Power of Mobile Banking by Sankar Krishnan – How to profit from the
Revolution in Retail Financial Services (by Wiley)
2.8 e-Banking Management-100 Marks (15 Sessions of 3 Hours) Semester II
SL
.No Particulars Sessions
1. Introduction to E-Banking /Mobile Banking 2 sessions
• Meaning and definition of e –banking, Concept of Virtual Banking, of 3 hours
Internet banking growth, Characteristics of internet banking
• Dimensions for Internet Service Quality
• Types of Internet Banking
• Internet Technology and Bank Strategies
• Participants of Internet Banking
• Risks and challenges in Internet Banking
• Different types of e-banking services
• Mobile banking
2. Role of ICT in Banking- 2 sessions
• Banking Technology : Electronic banking-core banking-electronic products of 3 hours
banking technology-distribution channels-Teller machines at the bank
counters-cash dispensers-payment systems -ATMs –Anywhere any time
banking NEFT – RTGS – SWIF, home banking (corporate& personal
• Information Technology: Bank net, RBI Net, Data net , Nienet, I-net,
Internet, E-mail – Current trends. Role and uses of technology gradation.
• Online banking –online enquiry and update facilities-personal identification
numbers and their use in conjunction with magnetic cards of both credit and
debit cards, smart cards, signature storage and display by electronic means,
cheque truncation, microfiche, note and coin counting devices
3. E-Banking Technologies 2 sessions
• The Internet of 3 hours
• Mobile Banking Technologies
• Backend Systems
• Product applications
• Data Warehousing
• Knowledge Management Systems
• Customer Relationship Management
• Middleware
• Website Development Issues
• Web-applications and implementation modes
• e-banking system as a whole
4. Managerial Perspective 2 sessions
• Management challenges, Treading the Organizational Maze, Managing of 3 hours
Relationship with Customers, Managing external relationships marketing
and sales and regulation management
5. Issues in e-banking management 2 sessions
• Technology related problems-IT and telecommunication infrastructure of 3 hours
issues, capacity/scalability problems, Availability and systems
integration, website design and operational functionality
• Management Problems-Regulatory issues, Information Management
,Outsourcing problems, security, Loss of personal relationship,
Organizational structure and resistance, trust issues, Clash with other
 Services Delivery Channels, Ethical issues
6. Human Involvement 1 session
• Information System as Social Systems of 3 hours
• Scoping E-banking Management : The Critical Assessment of System
Boundaries
7. E-Banking project Management-Overview 1 session
• Project Management Overview of 3 hours
• Project Planning
• Setting Success Criteria
• A system approach to project management
• Managing Human issues
8. Knowledge Management(KM)for E-Banking 1 session
• Introduction, meaning, philosophies and theoretical roots, of 3 hours
• Applying KM to e-banking
• A Critical systems framework for KM in e-business
• Future of KM and e-Banking
11 Strategy Development for e-banking 1 session
• Strategy Development tools of 3 hours
• Corporate Strategy as plans for Patterns
• Strategic Alignment
• Competitive Advantage
• Porter’s Three generic Strategies
• Stitching it Together
12. Case Studies and Presentations 1 session
of 3 hours
Reference Text
1. E-Banking Management-Issues, Solutions and Strategies-Mahmood Shah and Steve Clarke-
Information Science Reference-Harshey-New York
2. The Evolution of Online Investment Banking-Troy J. Strader, Springer 2001
3. E-Banking in India- Risk Management in Payments and Settlement System-Rituparna Das
4. Electronic Banking in India: Innovations, Challenges and Opportunities-Karamjit Kaur,
Rajneesh www.researchpublish.com
 GROUP V
INFORMATION TECHNOLOGY
ELECTIVE PAPERS
2.7 E – Commerce 100 marks (15 Sessions of 3 Hours Each) Semester II
SL Particulars Sessions
No
1. Introduction to Electronic Commerce: Meaning, nature and scope; 2 Sessions
Channels of e - commerce; Business applications of e -commerce; of 3 Hours
Global trading environment and adoption of e-commerce. Business
Models of E-commerce and Infrastructure; B2B, B2C, B2G and other
models of e-commerce; Applications of e-commerce to supply chain
management; product and service digitization; Remote servicing
procurement, and online marketing and advertising E-commerce
resources and infrastructure planning
2. Business to Consumer E-commerce Applications: Cataloging; Order 2 Sessions
planning and order generation; Cost estimation and pricing; Order of 3 Hours
receipt and accounting; Order selection and prioritization: Order
scheduling, fulfilling and delivery, Order billing and payment
management; Post sales services.
3. Business to Business E-Commerce: Need and alternative models of 3 Sessions
B2B e - commerce; Using Public and private computer networks for of 3 Hours
B2B trading: EDI and paperless trading: characteristic features of Edi
service arrangement; Internet based EDI; EDI architecture and
standards; VANs; Costs of EDI infrastructure; Reasons for slow
acceptability of EDI for trading; E-marketing – Traditional web
promotion: Web counters; Web advertisements.
4. Electronic Payment Systems and Order Fulfilment: Types of payment 2 Sessions
systems - e-cash and currency servers, echeques, credit cards, smart of 3 Hours
cards, electronic purses and debit cards; Operational, credit and legal
risks of e - payment, Risk management options for e - payment systems;
Order fulfilment for e -commerce
5. Security Issues in E-Commerce: Security risks of e-commerce-Types 2 Sessions
and sources of threats; Protecting electronic commerce assets and of 3 Hours
intellectual property; Firewalls; Client server network security; Data
and message security; Security tools; Digital identity and electronic
signature; Encryption approach to e-commerce security.
6. Regulatory Environment of E-Commerce: Borders and jurisdiction 2 Sessions
contracting and contract enforcement; International cyber laws -aims of 3 Hours
and salient provisions; cyber laws in India and their limitations;
Taxation and e -commerce; Ethical issues in e -commerce
7. Case Studies and Presentations. 2 Sessions
of 3 Hours
Reference Text
1. Introduction to E-business- Ravi Kalakota
2. CIO magazine- www.cio.com
3. Technology Forecast- Price Waterhouse Coopers
4. McKinsey Quarterly- www.mckinseyquarterly.com
2.8 Strategic Information Technology Management- 100 marks (15 Sessions of 3
Hours Each) Semester II
SL.No. Particulars Sessions
1. Information Technology and Competitive Advantage - 2 Sessions
• Role of Information systems in organization, Some key of 3 Hours
concepts related to strategy such as value chain, five forces,
information asymmetry, network effects and switching cost
• Information Technology vs. Information systems
• Two different approaches for gaining Competitive
Advantages-Market Based Approach and Resource Based
Approach
• Strategic Role of IT in gaining Competitive Advantages
2. ERP systems, Business Processes and IT 2 Sessions
• Meaning and definition of of Business Process, of 3 Hours
Organizational processes and Information systems
• Introduction to Business Process Management
• Use of ERP in Business Process
• Business Process Reengineering
3. Using Information for Decision Making 2 Sessions
• How organization leverage data for competitive advantage of 3 Hours
• Definition of “data warehouse” and “Data mining”, and
Business Intelligence, How they can be used as part of an
organization strategy
• The Data Asset, Databases, Business Intelligence and
Competitive Advantage
4. Research on Internet use 3 Sessions
• Marketing Online- Online Advertising, Search Engine of 3 Hours
Marketing, Social Media and e-mail Marketing
5. Technology Trends 2 Sessions
• Cloud Computing - the role of software, meaning of cloud of 3 Hours
computing
• Web 2.0 –Understanding web 2.0 , different aspects of web
2.0 and related technologies, web media, how to use world
wide web for business and marketing purpose
• Mobile technology- such as iPhone, iPad and Androaid
phones, impact of mobile technologies on business and
mobile strategy for a business
6. Creating a Technology Strategy 2 Sessions
• Developing an IT Strategy of 3 Hours
• Writing your own strategy- Develop your web, web media
and mobile strategy
7. Case Studies and Presentations 2 Sessions
of 3 Hours