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  • Eprg Framework: Submitted To: Submitted By: DR - Gauri Modwell Dhan Singh L. 132-C

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    garvmishra
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    Samsung is a South Korean multinational conglomerate headquartered in Seoul. It is composed of numerous affiliated businesses united under the Samsung brand, including Samsung Electronics, the world's largest electronics company. Samsung has a geocentric orientation with its global marketing concept and view of the world as a total market. It provides standardized products worldwide and achieves a position as a low-cost manufacturer and marketer through targeted marketing strategies.

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    Samsung

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    Samsung is a South Korean multinational conglomerate headquartered in Seoul. It is composed of numerous affiliated businesses united under the Samsung brand, including Samsung Electronics, the world's largest electronics company. Samsung has a geocentric orientation with its global marketing concept and view of the world as a total market. It provides standardized products worldwide and achieves a position as a low-cost manufacturer and marketer through targeted marketing strategies.

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    Download as docx, pdf, or txt
    403 views6 pages

    Eprg Framework: Submitted To: Submitted By: DR - Gauri Modwell Dhan Singh L. 132-C

    Uploaded by

    garvmishra
    Samsung is a South Korean multinational conglomerate headquartered in Seoul. It is composed of numerous affiliated businesses united under the Samsung brand, including Samsung Electronics, the world's largest electronics company. Samsung has a geocentric orientation with its global marketing concept and view of the world as a total market. It provides standardized products worldwide and achieves a position as a low-cost manufacturer and marketer through targeted marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 6

    EPRG FRAMEWORK

    Submitted To: Submitted By:

    Dr.Gauri Modwell Dhan Singh L.

    132-C
    Introduction

    The Samsung Group is a multinational conglomerate corporation headquartered in Samsung


    Town, Seoul, South Korea. It is South Korea's largest Chaelbol and the world's largest
    conglomerate by revenue with annual revenue of US $173.4 billion in 2008. The meaning of the
    Korean word Samsung is "tristar" or "three stars".

    The Samsung Group is composed of numerous international affiliated businesses, most of them
    united under the Samsung brand including Samsung Electronics, the world's largest electronics
    company by sales. Samsung Heavy Industries, the world's second largest shipbuilder,
    Samsung Engineering was ranked 35th, Samsung C&T, 72nd in a 2009 ranking of 225 global
    construction firms compiled by the Engineering News-Record, a U.S. construction journal, and
    Samsung Life Insurance was ranked at 14th in a 2009 ranking of Fortune Global 500
    Industries.

    Samsung Group accounts for more than 20% of South Korea's total exports, and in many
    domestic industries, Samsung Group is the sole monopoly dominating a single market, its
    revenue as large as some countries' total GDP. In 2006, Samsung Group would have been the
    35th largest economy in the world if ranked, larger than that of Argentina. The company has a
    powerful influence on the country's economic development, politics, media and culture, being a
    major driving force behind the Miracle on the Han River; many businesses today use its
    international success as a role model.
    Samsung Products

    Merger and Acquisition Of Samsung:

    Samsung invests in Strix, continuing its Merger and Acquisition


    Spree

    Strix Systems, a provider of wireless mesh networking, received strategic investment from
    Samsung Ventures America, the US-based venture capital investment arm for Samsung Venture
    Investment Corporation (SVIC).

    Samsung Ventures has seen significant Wi-Fi/ WiMAX opportunities worldwide, especially in
    areas of next-generation mobile broadband through wireless mesh, and wireless backhaul for 3G
    and WiMAX via advanced mesh technology.
    Samsung Ventures has reviewed nearly all wireless mesh products on the market, and believes
    that Strix has the best solutions, especially in supporting mobility, voice, and video over wireless
    mesh.

    Samsung Electronics Co., Ltd. M&A


    Samsung Electronics Co., Ltd. has made 6 acquisitions while taking stakes in 12 companies.
    Samsung Electronics Co., Ltd. has 8 divestitures during this period.
    EPRG Analysis
    Samsung is a Multinational Company (MNC) having a Geocentric
    Orientation.

    Samsung Group has a Geocentric Approach because of the following reasons:

     Samsung has a Global Marketing concept

     Samsung perceives World as a total market with identifiable, homogenous segments


     Samsung has Targeted marketing strategies

    o aimed at market segments,

    o rather than geographic locations

     They achieve position as low-cost manufacturer & marketer of product line


     Samsung provides standardized product or service throughout the world

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