CUETO / COM11

Analysis on Advertisements
Records of Commercials:
Date: December 11, 2019, Wednesday
Title of Show: Ang Probinsyano
Brand of Advertisement Duration of ad Frequency of showing
Ariel 1m 3
Immunomax 15s 1
Bear Brand 35s 2
Head & Shoulders 15s 1
Ensure Gold 15s 1
Cloud 9 15s 1
Jollibee 15s 2
Kopiko 15s 2
Bioflu 15s 1
Downy 15s 4
Chowking 15s 2
Solmux 15s 1
Nescafe 30s 1
Clear 15s 1
Joy 15s 1
Spotify 15s 1
Myra 15s 2
Safeguard 15s 2
C2 15s 1
Tide 15s & 30s 2
McDonald’s 15s 2
iWant 30s 1
Mang Inasal 15s 1
PH Care 15s 1
Vicks 15s 1
PLDT 15s 1
Pantene 15s 1
Imperial Blue 30s 1
Ritemed 15s 1
Red Horse 15s 1
Alaxan 15s 1
Platinum Karaoke 15s 1
Tresemmé 15s 1
Sky Fiber 30s 1
Title of Show: Starla
Brand of Advertisement Duration of ad Frequency of showing
Downy 30s 3
Calciumade 15s 1
Sunsilk 15s 1
Jollibee 30s 2
Vicks 15s 1
Nescafé 30s 2
Kremil-S 15s 1
Joy 15s 1
Honda 15s 1
Fiesta 15s 1
Juicy 15s 1
Alaska 15s 1
Ritemed 15s 1
Ariel 1m 4
Red Ribbon 20s 1
Head & Shoulders 15 1
Platinum Karaoke 15 1
Biogesic 15 1
Cloud 9 15 1
Dove 15 1
Pampers 15 1
Energen 30 1
GoDaddy 15s 1
Diatabs 15s 1
Kopiko 15s 2
Palmolive 15s 1
McDonald’s 30s 2
Tide 15s 1
Solmux 15s 1
Pantene 15s 1
Angel 20s 1
Baygon 15s 1
Myra 15s 1
Hayu 30s 1
Cornetto 15s 1
Whispher 15s 1
Hemarate FA 15s 1
Tresemmé 15s 1
Celine Plus 15s 1
 Bear Brand 30s 1
Knorr 20s 1
Koko Krunch 20s 1
Clear 15s 1
Tempra 15s 1
Mang Inasal 15s 1
Sky Fiber 15s 1

Title of Show: Killer Bride

Brand of Advertisement Duration of ad Frequency of showing
Nescafé 30s 3
Ariel 1m 3
Palmolive 15s 1
Centrum Advance 30s 1
Koko Krunch 30s 1
PLDT 20s 1
Jollibee 15s 1
Safeguard 15s 1
Kopiko 15s 2
Pampers 20s 1
Cloud 9 15s 1
Myra 15s 2
Downy 15s & 30s 2
Surf 15s 1
Palmolive 15s 1
Stresstabs 15s 1
Eskinol 20s 1
Oppo 15s 1
Joy 15s 1
PH Care 15s 1
Advil Liquigel 15s 1
Lady’s Choice 30s 1
Mang Inasal 15s 2
Sinecough 15s 1
Creamsilk 15s 1
Tide 30s 1
Alaxan 15s 1
KFC 15s 1
Pantene 15s 1
Champion 30s 1
Neurobion 15s 1
Nivea 15s 1
Close Up 15s 1
Shopee 15s 1
 Mirage 15s 1
Alaska 15s 1
Dove 15s 1
Chowking 15s 1
Robitussin 15s 1
Mucosolvan 15s 1
Pond’s 15s 1
Lazada 15s 1
Vicks 15s 1
Enervon 15s 1
Rexona 15s 1
El Real 15s 1
Huawei 30s 1
Tresemmé 15s 1
Tuseran 15s 1

Date: December 12, 2019, Thursday

Title of the Show: Ang Probinsyano
Brand of Advertisement Duration of ad Frequency of showing
Downy 15s & 30s 2 (15s), 4 (30s)
Huawei 30s 1
Safeguard 15s 2
Jollibee 30s 2
Ariel 1m 3
Magic 15s 1
Master 15s 1
Enfagrow 15s 1
Vicks 15s 2
Shopee 15s 2
Tresemmé 15s 2
Tide 30s 2
Mang Inasal 15s 1
Oral-B 15s 1
Solmux 15s 1
Clear 15s 1
Nescafé 15s 1
Energen 15s 1
Rexona 15s 1
Ritemed 15s 1
Head & Shoulders 15s 1
TM 30s 1
McDonald’s 15s 2
Myra 15s 1
 Quaker Oats 15s 1
Enervon 15s 1
Lactum 30s 1
Joy 15s 1
Ceelin 15s 1
Platinum Karaoke 15s 1
Piattos 15s 1
Hemarate 15s 1
Pampers 15s 1
GoDaddy 15s 1
Bear Brand 30s 1
Eskinol 15s 1
Kopiko 15s 1
Vicks 15s 1
Magic Sarap 15s 1
Sunsilk 15s 1
PH Care 15s 1

Title of Show: Starla

Brand of Advertisement Duration of ad Frequency of showing
Tresemmé 15s 2
Mang Inasal 15s 2
Bioflu 30s 1
Bear Brand 15s 1
Joy 15s 1
Cloud 9 15s 1
Huawei 30s 1
Enervon 15s 1
Safeguard 15s 2
Chowking 15s 2
Ariel 15s 2
Sprite 15s 2
Myra 15s 2
Immunomax 15s 1
Palmolive 15s 1
Surf 30s 1
Energen 30s 1
Biogesic 15s 1
Tender Juicy 15s 1
Pantene 15s 1
McDonald’s 15s 1
Baygon 15s 1
Magic Sarap 15s 1
CloseUp 15s 1
 Nescafé 15s 1
Downy 30s 3
Tiki-Tiki 15s 1
Sunsilk 15s 1
Dove 15s 1
Juicy 15s 1
Del Monte 30s 1
Tempra 15s 1
Shopee 15s 1
Selecta 15s 1
Head & Shoulders 15s 1
PLDT 15s 1
Angel 15s 1
Vicks 15s 1
Jollibee 15s 1
Tide 30s 1
Conzace 15s 1
Ensure 15s 1
Nutella 15s 1
El Real 30s 1
Sangobion 15s 1
Energen 15s 1
Ritemed 15s 1
CDO 15s 1

Title of the show: Killer Bride

Brand of Advertisement Duration of ad Frequency of showing
Nescafé 15s 2
Neozep 15s 1
Downy 30s, 15s 1, (15s), 3 (30s)
Jollibee 15s 2
PH Care 15s 1
Pantene 15s 1
Bear Brand 15s 1
Strepsils 30s 1
Ariel 15s & 1min 1 (15s), 1(1min)
Mentos 15s 1
Eskinol 15s 1
Kopiko 15s 1
Alaxan 15s 1
Clear 15s 1
Red Ribbon 15s 1
Kremil-S 15s 1
Mang Inasal 15s 1
 Tresemmé 15s 1
Imperial Blue 30s 1
Breeze 3os 1
Maybelline 15s 1
Centrum 15s 1
Joy 15s & 30s 1 (15s), 1(30s)
Piattos 15s 1
Sunsilk 15s 2
Angel 15s 1
Sinecough 15s 1
Tide 15s 1
Robitussin 15s 1
Clear 15s 1
Energen 30s 1
Myra 15s 1
Cornetto 15s 1
Elica 15s 1
Great Taste 15s 1
Head & Shoulders 15s 1
Chowking 15s 1
Shopee 15s 1
Vicks 15s 1
Baygon 15s 1
Jollibee 15s 1
Ambipur 15s 1
Knorr 15s 1
Cetaphil 15s 1
Red Horse 15s 1
TM 15s 1
Stresstabs 15s 1

Date: December 13, 2019, Friday

Title of Show: Starla
Brand of Advertisement Duration of ad Frequency of showing
McDonald’s 15s & 30s 1 (15s), 1 (30s)
Ariel 1min 2
Kopiko 15s 2
Honda 15s 1
Head & Shoulders 15s 1
TM 15s 1
Baygon 15s 1
Dove 15s 1
Magic Sarap 15s 1
 Vicks 15s 1
Tresemmé 15s 1
Platinum Karaoke 15s 1
Downy 15s & 30s 1 (15s), 3 (30s)
Chowking 15s 2
Tide 30s 1
Bioflu 15s 1
Sunsilk 15s 1
Mang Inasal 15s 1
GoDaddy 15s 1
Myra 15s 1
Idol 15s 1
Breeze 30s 1
Bear Brand 30s 2
Safeguard 15s 1
Eden 15s 1
Oppo 15s 1
Enervon 15s 1
McDonald’s 15s 1
Pampers 15s 1
Neozep 15s 1
PH Care 15s 1
Selecta 15s 1
Pantene 15s 1
Holiday 15s 1
EO 15s 1
Jollibee 30s 1
Clear 15s 1
Solmux 15s 1
Whisper 15s 1
Ambi Pur 15s 1
Nova 15s 1
Cetaphil 15s 1
Wilkins 15s 1
Joy 15s 1
Tempra 15s 1
PLDT 15s 1
Palmolive 15s 1
Tide 15s 1

Title of Show: Killer Bride

Brand of Advertisement Duration of ad Frequency of showing
Nescafé 15s 1
Gaviscon 15s 1
 Ariel 15s 2
Alaska 15s 2
Eskinol 15s 1
Mang Inasal 15s 2
Imperial Blue 30s 2
Huawei 30s 1
Diatabs 15s 1
Quaker Oats 15s 1
Tresemmé 15s 1
Nova 15s 1
Downy 15s & 30s 3 (15s), 1 (30s)
Nido 15s 1
Centrum 15s 1
Surf 30s 1
Maybelline 15s 1
Jollibee 15s 1
Safeguard 15s 1
Piattos 15s 1
Close Up 15s 1
Kopiko 15s 2
ING 15s 1
Alaxan 15s 1
Mentos 15s 1
Tang 15s 1
Sunsilk 15s 1
Robitussin 15s 1
Sinecough 15s 1
Ensure 15s 1
Tide 30s 1
Chowking 15s 1
Rexona 15s 1
Immunomax 15s 1
Head & Shoulders 15s 1
Bear Brand 30s 1
Tuseran 15s 1
Hemarate 15s 1
Cloud 9 15s 1
Spotify 15s 1
Selecta 15s 1
Mirage 15s 1
Ritemed 15s 1
Myra 15s 1
Tresemmé 15s 1
Cerelac 15s 1
Charmee 15s 1
 Oreo 15s 1
Conzace 15s 1
Date: December 16, 2019, Monday
Title of Show: Ang Probinsyano
Brand of Advertisement Duration of ad Frequency of showing
Downy 15s & 30s 4 (15s), 1 (30s)
Immunomax 15s 1
Jollibee 15s 2
Sunsilk 15s 1
Bear Brand 15s 2
Surf 30s 1
Hayu 30s 1
Knorr 15s 1
The Generics Pharmacy 15s 1
Safeguard 15s 2
Burger King 15s 1
Ariel 30s 3
Ceelin 15s 1
Dove 15s 3
Chowking 15s 1
Kremil-S 15s 1
Head & Shoulders 15s 1
Nescafé 15s 2
Block & White 15s 1
Unilab 15s 1
Imperial Blue 15s 1
Neurogen-E 15s 1
McDonald’s 15s 2
Clear 15s 1
Kopiko 15s 1
Old Spice 15s 1
TM 15s 1
Mucosolvan 15s 1
Joy 15s 1
Nissin 15s 1
Tresemmé 15s 1
Honda 15s 1
Knorr 15s 1
Vicks 15s 1
Mang Inasal 15s 1
Solmux 15s 1
Tender Juicy 15s 1
Palawan Express 15s 1
Tide 15s 1
 Ritemed 15s 1
Globe 15s 1
Nivea 15s 1
Platinum Karaoke 15s 1

Analysis:
According to Ward (2018), Advertising is the attempt to influence the buying behavior of
customers or clients with a persuasive selling message about products and/or services. In
business, the goal of advertising is to attract new customers by defining the target market and
reaching out to them with an effective ad campaign. As normal “TV-watchers”, some people
may not notice the importance of TV commercials. Maybe only a few percent of the people
know that these commercials actually have many purposes. Of course, the purpose of promoting
their products comes on top but the other purposes are: wide reach with commercial
advertisement, visual medium dynamics, cable television opportunities, commercial advertising
and credibility, and commercial advertising helps with branding (LaMarco, 2018). Moreover,
another article according to LaMarco (2018) states that “Depending on the length of the ad, who
produces the ad, the markets in which it airs – as well as how many times it has been aired – all
determine how much television advertising costs.”
While doing this activity, I have also come to understand the importance of advertising
and how it works. I was already quite familiar with how advertising works on TV, but I
understood it more as we were given this task. From what I have recorded, there are also some
brands that really stood out as they aired so much on TV. Some of them are Downy, Ariel, Tide,
Bear Brand, Jollibee, and McDonald’s. It also engrossed me to know that even the choice of
timeslot when the commercial will be aired has a reason and purpose. The programs that I have
observed are in the “Primetime” slot, which means that these programs are the most-watched
dramas on TV. It is also because there are more people who are able to watch TV at this time of
the day as they only come home from work during these hours. I have observed that the most-
watched drama gets the most number of ads. Moreover, I noticed that the brands I previously
mentioned allot a huge portion of their funds to advertising on television. I guess the reason why
other programs come to a sudden end is because they already lack sponsors. It is, indeed, a
thrilling and fresh experience for me to do this type of task. I think that this became a way of
letting us understand more what it’s like in terms of creating and promoting commercials and so
it gave us more knowledge, as well.
References:
LaMarco (2018). How Much Does Television Advertising Really Cost?. Chron. Retrieved from
https://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html
LaMarco, N. (2018). What is the Importance of Commercial Advertising?. Bizfluent. Retrieved
from https://bizfluent.com/13296055/types-of-business-advertising
Ward, S. (2018). Advertising and the Ways to Go About It. The balance Small Business.
Retrieved from https://www.thebalancesmb.com/advertising-2947182