Corporate Citizenship

Introduction
Tata Group is an Indian multinational conglomerate holding company headquartered in

Mumbai, Maharashtra, India. Founded in 1868 by Jamsetji Tata, the company gained
international recognition after purchasing several global companies. One of India's largest
conglomerates, Tata Group is owned by Tata Sons. It is one of the biggest industrial groups
in the country, founded 153 years back in 1868. Each Tata company operates independently
under the guidance and supervision of its own board of directors and shareholders.
Significant Tata companies and subsidiaries include Tata Chemicals, Tata Communications,
Tata Consultancy Services, Tata Consumer Products, Tata Motors, Tata Power, Tata Steel,
Voltas, Titan, Trent (Westside), Taj Hotels, and Jaguar Land Rover.
Definition of corporate social responsibility

Corporate social responsibility (CSR) is a self-regulating business model that helps a
company be socially accountable—to itself, its stakeholders, and the public. By practicing
corporate social responsibility, also called corporate citizenship, companies can be conscious
of the kind of impact they are having on all aspects of society, including economic, social,
and environmental.
To engage in CSR means that, in the ordinary course of business, a company is operating in
ways that enhance society and the environment, instead of contributing negatively to them.
The corporate social responsibility activities performed by TATA GROUP are following:-
 Aarogya
 Kasuhalya
 Vasundhara
 Amruthdhara
 Aadhaar
 Seva
 Aarogya (health)
The company has created a strong cadre of community health workers who provide basic
service at their doorstep. In Pune, Jamshedpur and Lucknow, the mobile medical van ferries
the neighbourhood on a regular basis and has arrested many health issues. As a result, the
number of patients availing the services have reduced over time.
Apart from providing supplementary diet and supplements to malnourished children, efforts
are directed to work on preventive measures like enabling behavioural changes in
communities, especially young mothers and parents through awareness sessions, providing
antenatal and post-natal services. Added to these interventions are the curative health care
services wherein the communities are serviced through diagnosis, administration of generic
medicines and consultations.
Tata Motors has focused on combating malnutrition in children under five years of age and
providing safe drinking water especially in drought prone tribal hamlets/habitations.
 Kasuhalya (employability & skill)
As an approach, Tata Motors’ scope of Employability Programmes address the huge

pool of school dropout unemployed youth. The courses are available for youths from
our educational programme, those who have a dire need to support their families or
don’t wish to continue education. Given the limited opportunity to productively
participate in the formal economy, our skill development programme in India
“accelerate aspirations” of school dropout youth in sectors which provide opportunity
to those undergone continuous formal learning and training (ITI and Diploma).
Auto Trade: Tata Motors leverages its domain knowledge automobile space and has
designed courses (like auto service technician) which have been approved by
Automotive Skill Development Council (ASDC). We leverage our dense network of
Industrial Training Institutes for imparting training and over 6600 Dealers and Tata
Authorized Service Stations (TASS) for On the Job Training (with commitment of
spend)
institutional Strengthening: Tata Motors regularly introduces and administers

courses for the instructors and leadership of the training institutes (ITI and
Polytechnic Colleges) and NGO partners. The modules range from technical,
functional to soft skills. The company also bridges the resource gap by offering
support through donation of equipment, revisions and upgrading courses.
Non-Auto Trade: Tata Motors offers host of vocational training courses which have
high market demand.
Agriculture and Allied Activities: Tata Motors Limited caters to the need of

communities which fall beyond the 50 kilometre radius from the plant facilities
(Jamshedpur, Pune, Palghar and Thane). The emphasis is on infusing new technology,
better agricultural practices, livelihood programmes, animal rearing etc.
 Vasundhara (environment)
Tata Motors, under its environment related CSR – Vasundhara programme, makes
concentrated efforts to increase the green cover through sapling plantation on one
hand and enhance environmental awareness levels in the community on the other.
 Amrutdhara ( drinking water )
Tata Motors, as a part of its Amrutdhara programme, has been attempting to make
clean and safe drinking water accessible across rural and semi-urban geographies in
India.
Water scarcity and water inequality are major concerns affecting India’s overall
development. Tata Motors and its CSR – Amrutdhara initiative tries to make clean
and safe drinking water available for all in the country, especially in the water
stressed regions in the rural areas, mountains or drought prone villages.
 Aadhaar (affirmative)
Tata Motors believes that inclusive, equitable and holistic development of society is
essential for nation building as for sustainable growth of the organisation. Scheduled
Caste (SC) and Scheduled Tribe (ST) constitute 40% share in total beneficiaries and
total CSR budget of Tata Motors’ budget spent for beneficiaries.
Tata Motors has institutionalized Tata Affirmative Action Programme (TAAP) known
as ‘Aadhar’ that practices positive discrimination for SC and ST in case of
Employment, Entrepreneurship and higher coverage in CSR led programmes.
With HR relaxing the age and marks criteria and encouraging a decentralised
recruitment process through Tribal Industrial Training Institutes, the SC/ST
percentage in temporary workforce has jumped from 20% percent in 2007 to 24%
now.
We take conscious efforts to extend business to the SC and ST, and have developed
intensive engagement mechanism to identify and mentor AA vendors. In FY 2018-19,
we extended business worth ₹ 11 crore to active AA vendors are engaged as ‘service
vendors’ with TML and cumulatively, 72% of AA business value is with them.
 Vidhyadhanam (education)
innovation has been way of life for our educational programmes in India and most of
the schools and students are very comfortable now with technology, which is made
available at their doorsteps. These include mobile based learning applications, IT
enabled classrooms, quiz based learning etc. Apart from these interventions, learning
institutions are supported through infrastructure support. The support class
intervention include daily inputs on English, Maths and Science to school going
students after or before their school hours.
Plugging gaps in infrastructure at schools have gone a long way in improving
scholastic performance and infusing confidence in children. Our education initiatives
in India have led to improvement in pass percentage of government schools from 55%
in 2019 to 80% in the last academic year. Average score of the students has increased
by 5% and 44% of the students have secured more than 60% marks in their class X
board examination.

Corporate Citizenship

Uploaded by

Copyright:

Available Formats

Corporate Citizenship

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Corporate Citizenship

Uploaded by

Copyright:

Available Formats

Introduction

Tata Group is an Indian multinational conglomerate holding company headquartered in

Definition of corporate social responsibility

 Kasuhalya (employability & skill)

As an approach, Tata Motors’ scope of Employability Programmes address the huge

institutional Strengthening: Tata Motors regularly introduces and administers

Agriculture and Allied Activities: Tata Motors Limited caters to the need of

 Amrutdhara ( drinking water )

You might also like