And Its Impact 4m Strategic HRM Perspective: Kraft
And Its Impact 4m Strategic HRM Perspective: Kraft
And Its Impact 4m Strategic HRM Perspective: Kraft
perspective
Cadbury
British company started by Wealthy
Quaker John Cadbury in 1824
Started as a shop selling chocolates
based drinks
His sons took the business into the big
time building the Bournville development
some 45yrs later
Cadbury
Cadbury began making the milk chocolates in 1897 &
dairy milk in 1905.The company made its first major
takeover in 1921 buying rival Fry- another landmark soon
followed with production of its first filled egg product in
1923.
As Quakers , the Cadbury family cared about the well-
being of its staff, setting new standards for working and
living conditions in Victorian Britain. By the mid-
1930s,more than 100 acres around the Bournville factory
were devoted to recreation.
When Cadbury bought the drinks firm Schweppes in
1969 it became powerful force in the global food industry.
It sold its drink interest-now the Dr Pepper Snapple
company in 2008
Kraft
It started in 1903 with a capital $65
Started as a wholesale cheese business in
Chicago
Mr. Kraft was on the brink of revolutionizing food
manufacturing, not only in Chicago, but around
the world.
1916, Kraft was granted a patent for what
became known as process cheese.
In 1920,Kraft entered the Canadian market by
purchasing MacLaren’s Imperial Cheese Co. Ltd
1945, the company name changed toKraft
Foods
Kraft
2000, acquiredNabisco Holdings and combined
the two food giants to become Kraft Foods Inc.
2001,Kraft stock began trading on the New York
Stock Exchange under the symbol “KFT.”
2007, Kraft Foods Inc. became a fully
independent company
2008, Kraft Foods Inc. (KFT) replaced American
International Group Inc. (AIG) in the Dow Jones
Industrial Average
EBITDA for Wrigley in May 2008, and arguably Cadbury has much
more profit growth potential than Wrigley had at that time.”