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GET CONNECTED:

A Social Media Guide for


Campus Leaders

www.josieahlquist.com
Realities of Higher Ed Leadership
in the Digital Age
The pace of change with social media can be near
impossible to keep up with for higher education leaders.
These platforms swiftly update multiple times in one
semester, andeach freshman class brings different
platforms. You keep seeing articles that say youth are no
longer on Facebook or that Snapchat is dead. You’ve lost
track of the number of people who have pushed you to
be more active online or create an Instagram page, blog,
or Twitter account.

You wonder: Do students even WANT to connect with you on social


media as a Dean of Students, Vice President, or Chancellor?!

But you desire to truly connect and help your students. You worry every
day about how to keep your students engaged with your campus through
graduation day and beyond. But yearly, your recruitment and retention
numbers waver. While your daily schedule may or may not have direct student
contact, they are the reason you work in higher education.

could social media tools fill the gap between your campus
leadership position and better serving your campus community?

These platforms can be intimidating! Instagram feeds look far too perfect for you
to start a platform. You might be confused if you should have a personal Facebook
account or create a branded page and what the heck is the difference?

These are all common questions and considerations for campus leaders as they
approach new technology and shifts to social media applications.

And you shouldn’t have to figure out it on your own.

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 2


Hi, I’m Dr. Josie Ahlquist!
I help higher education executives, educators and
college students upload their leadership and influence online.

Thank you for downloading this guide.

After 15 years of working on college campuses, I went rogue


from traditional higher education roles—as an independent
speaker, consultant, and coach on digital engagement and
leadership in higher ed. Every year I work with hundreds of
campus administrators, faculty members, and college students
to develop a genuine social media presence. As an academic
researcher, I have created an evidence-based curriculum that
empowers our society with a purpose-driven digital leadership
presence online.

I am passionate about supporting and strategizing with campus executives who


are ready to level up their influence and leadership using social media tools.

I back up my curriculum and coaching with grant-funded and award-winning research, found in
the Handbook of Student Affairs Administration textbook, The Journal of Leadership Studies, New
Directions in Student Services, New Directions in Student Leadership, and Contested Issues in
Student Affairs. I am currently writing a book with Stylus Publishing, set to release in 2019 on digital
leadership in higher education.

For the fourth year in a row, I have been named in the “Top 50 Must-Read Higher Education
Technology Blogs” by EdTech Magazine. My podcast, Josie & The Podcast, has been featured by
both The Chronicle of Higher Ed and Inside Higher Ed.

I know first-hand that defining your purpose on social media and navigating the waters of digital
leadership is not easy and likely uncharted territory.

I know you genuinely want to connect with your campus community, but it’s difficult to prioritize or
to even know where to start. From selecting and creating your own platforms and sharing content
to producing unique experiences on social media, it can be overwhelming. But that fear of the
unknown or idea that you can do it later is not a reason to wait.

Now is the time to get connecting.

Because if done right, with small strategic steps, you can shape your digital leadership presence
which I know will directly impact your campus community. I’ve seen it happen. I’ve helped make it
happen, across the globe.

I’m excited for you to continue to read this guide and help nudge you closer to plugging into the
exciting digital world of social media. Let’s get you connected!

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 3


My Journey Navigating Social Media
I was not an early adopter of social media and as
a previous student affairs practitioner, I get that when new
social media platforms arrive on campus, we quickly
want to put boundaries between us and our students.
I did this for years. And I missed out on the ability to
connect and keep in touch with my students. To this
day I cannot find some of them even on platforms
like Facebook.

Early on, Twitter was a challenging platform for me.


When I was tasked to run a professional conference
Twitter page in 2011, I was left to figure out hashtags,
likes, replies, and what the heck a retweet was. It
wasn’t that I didn’t have a Twitter account or hadn’t
attempted to be active on it, but with so many symbols
and fast-moving conversations, I felt overwhelmed every
time I looked at my feed.

Twitter is still one of the most intimidating platforms for new users to learn. I’ve lost count of
the number of campus professionals I’ve sat with for hours, helping them get set up and feel
comfortable tweeting. From the start, I had to really reflect on whether I wanted to be “found” by
students. I decided to try an experiment. I had two accounts: one was open and heavily focused on
education, and the second account focused on my personal life. After only a few months of trying
to share my life on two accounts, I discovered it was exhausting.

As a queen of efficiency, I declared what I was doing wasn’t necessary and a total waste of time.
I quickly deleted the second account. To this day on @josieahlquist, I have different pockets
of followers, from college presidents who tweet about my research, to a college student who
attended one of my keynotes, to 12-year-olds who are fans of my husband’s YouTube show Epic
Rap Battles of History.

It was through my own digital branding battle that I discovered the benefit of presenting a
unified self—not only for my own sanity but to role model what that should look like on a social
media platform like Twitter.

Because I had to come to terms with and embrace my digital reputation, I feel even more confident
to guide others on embracing all parts of their personalities, identities, and beliefs as they look to
develop their own social media presence and digital leadership influence.

Whatever concerns you are facing about why you should connect digitally or who to connect with
online are valid, especially when thinking about the current and future students on your campus.

With knowledge, experimentation, and customized support you have the opportunity to build your
influence and scale your leadership impact on your campus and in higher education.

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 4


GET CONNECTED STEP 1:
THE DIGITAL DOWNLOAD ON YOUNG ADULTS AND SOCIAL MEDIA

You might have just discovered Snapchat, but most of your

1. students have been using the platform since 8th grade. In


fact, 88% of 18-29 year olds indicate they use some form of
social media and Americans 18-24 are substantially more
likely to use platforms like Snapchat, Instagram, and Twitter
(Pew Research Center, 2018).

51% of U.S. social media users 18-24 say it would be hard to

2. give up social media and the average person 18-29 uses at


least 4 social platforms regularly.

80% of Americans 18-24 say they are still on Facebook. However, they are not posting
3. there as often. Student leaders especially use Facebook for groups they are involved in
some being required to read/respond to announcements and post updates. Facebook
events, both sharing and RSVPing, another way this group actively uses Facebook.

Those young adults who are active online don’t mind being asked questions, and they
4. are willing to connect and even give tutorials. However, don’t assume all young adults
and teens are digital experts nor active users. They aren’t all online…or on all applications
(Ahlquist, 2015).

There is more going on behind the screen, (harm, addiction, etc.). According to clinical
5. psychologist Marion Underwood, co-author of the #Being13 study, “They’re addicted to
peer connection and affirmation they’re able to get via social media.” Young adults want to
“know what each other are doing, where they stand, to know how many people like what
they posted, to know how many people followed them today and unfollowed them...that
I think is highly addictive.” (Fromm, 2017, p. 23). When asked how often they check their
phone, their average response is “too much.” What would your answer be?

Young adults know (and hear often) what adults don’t want them doing online. However,

6. when asked what they think adults want them posting or sharing, they may not actually
know (Ahlquist, 2015). They report that adults can be the worst users of social media, and
have few (if any) role models or teachers for social media. Especially starting in middle
school, their lists of digital role models are probably celebrities. But now as they enter
college, they are eager to find relatable mentors and role models…including you!

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 5


GET CONNECTED STEP 2:
YOUR CHECKLIST FOR A PURPOSE-DRIVEN ONLINE PRESENCE

Make a clear and consistent choice are you following/


friending/accepting connections or not? Students will pay
attention to your choices in not only what you post, but who
you add to your online community.

Make the accounts you welcome student connections on


“public” and be clear about who you are and your campus
role in the bio section of your profile.

Commit the time. The more consistently you can be


engaged (sharing, commenting, engaging) on social media,
the more community connections you will attract.

Identify your goals in connecting with current and future


students. What would be the ultimate goal in one month,
one year, or 10 years because you actively engaged online
with your campus community?

Create a space on your website that clearly communicates


what platforms you want to connect with your campus
community on, and provide quick links to these profiles.

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 6


GET CONNECTED STEP 3:
ACTIVATE YOUR INFLUENCE AND LEADERSHIP

1. Be Clear Where You Connect.


Tell your community in person and on your website how/where you’ll connect. Doing
this in a group setting is great; telling one student out of the blue to follow you on
Instagram is awkward. Be natural about promoting your accounts, and let your stellar
content and genuine on and offline leadership be what attracts students to your
pages. Don’t be shocked if at first students don’t come flocking to your accounts; they
need social proof that you aren’t just online to get them in trouble. PROVE your social
capital with a consistent presence that radiates a positive environment and rewards
interaction.

2. Go Where They Are, Mostly.


The most popular social media applications for young adults are YouTube (94%),
Facebook (80%), Snapchat (78%), Instagram (71%), and Twitter (45%) (Pew Research
Center, 2018). However, they all use these for different reasons. Focus on one or two
platforms you are willing to explore first creating engaging and genuine content that
will appeal to multiple audiences, including current and future students.

Don’t force a follow. Don’t go friending and following students (or your
employees). Most platforms allow your community to first “come up to
you” to connect which is an invitation to follow back. Focus first on
letting your community know you are on a platform, by being active. Your
growth may be slower, but your community will be more engaged for it.

3. Document Your Daily Highlights...


...especially campus events where students are around. While photos of you are great,
start to capture experiences with students. Don’t be shy to ask students to jump into a
picture or ask if you can take a picture or video. Afterward, ask if they are comfortable
if you post it on Instagram or Twitter and what their handles are. 9/10 times they are
going to be excited to be include!

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 7


4. Try Out the Secret Sauce of Social.
Your students want to follow people, not pages that are bulletin boards. You and your
life are interesting, and there are plenty of ways to get easy wins, while letting others
into your life via social media and still having solid boundaries. From the boardroom
to your favorite board game, students will follow you so they can see how you lead
and live your life. To keep it simple, there are four ways to bring a special touch to your
social strategy.

It’s all about relationships. Sharing content that features your colleagues,
family, friends, and what you’re doing helps your followers see the “real” side
of the way you lead. You don’t have to just stick with sharing your opinions or
purely academic content.

Add a pinch of pets and places. Do you have a pet, mascot or the cutest
campus squirrels? Research yes research shows that sharing this type of
content will increase engagement. Beyond boosting your likes, posting content
that features your cat, dog, or llama helps those leaders who don’t want to be
in front of the camera but still have that personal touch. Plus, pet photos are
the least controversial or political. No pets or fur friends? Share location-based
adventures like a visit to your favorite coffee shop or city museum.

Personality over buzzwords. Not everyone understands corporate buzzwords,


research jargon, or content that appears to be spoon-fed from the PR
department. You need to add a dollop of your own personality to what you’re
sharing. From animated gifs, videos, or fun boomerang images, sharing content
that is unique to you is important. Your content should be authentically you, and
by adding your own personal dollop, your audience will eat it up.

Sprinkle in your hobbies. The final ingredient in the secret sauce isn’t multi-
colored sugar candies but the idea that sprinkling in your hobbies and what
you’re passionate about (besides your institution) can do wonders to helping
your followers get to know you as a person. Sharing your hobbies allows you to
build relationships online, open up for meaningful dialogue, and overall show
that you are approachable.

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 8


5. It’s Not All About You.

Some campus execs can share their true self in 280 characters or less or by posting
the perfect gif or instagram video. Others are amazing writers and interviewers. No
matter your skill set, your options for connecting with your students and sharing
authentic content can go beyond a Tweet or Instagram post. Regular internal or
external newsletters, blog posts, and podcasts are popular media types that will allow
you to build a digital connection in a new way.

Newsletter: When was the last time you sent a message directly to your
students that wasn’t the beginning or end of a term or in response to a campus
emergency? A regular newsletter filled with authentic content that is interesting
to students can be powerful.

Blogs: Do you want to speak directly to students, repurpose a presentation or


keynote you gave, or provide more detail from a tweet you shared? Executive
blogs are a popular way of opening up and being more transparent with your
students. By writing a few short paragraphs, or uploading a video or audio
recording, you can let more people behind the curtain to help them understand
the decisions you are making. By blogging, you are taking ownership for what
you are sharing and it’s not just the normal PR story share by the campus media
department.

Podcasts: Have you been featured on a radio show recently or do you regularly
chat with key stakeholders or alumni around the state and world? Podcasts
are one of the newest storytelling platforms popular among your students,
and are an easy way to share authentic content and connect with your campus
community. From chatting with your students, faculty, staff, community
stakeholders, or alumni, podcasts are a great way to capture a conversation and
share it with the masses.

6. Be a Student of Students + Social Media.

Even the most skilled social media strategist has a hard time keeping up with social
media, especially the trends of young adults. In order to learn and enhance your ability
to connect online, you need to be a student of students especially their views,
usage, and experiences with social media. Check out the bonus six questions to ask
students that will help you better understand their social media and how they might
want to connect with you.

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 9


BONUS:
Questions to Ask Students About Connecting

Put your social researcher hat on and get asking students


about their experiences with social media and how to
best connect with them.
Because of how quickly social media changes, as well as the evolving
demographics of your students, it is critical for you to continually check in with
your students about social media and how they would like to connect with you.

Use any of the questions below as prompts for both formal group interviews, as
well as informal 1-1 conversations.

Social Media Researcher Tip: Go in with an open mind and without intentions
to educate or judge. Listen to experiences, validate with empathy, and explore
further with additional questions.

1. What was your very first social media application, and when?
2. Who taught you how to use early platforms? How do you figure
them out today?

3. What do you currently find frustrating about your phone/social


media?

4. What platforms do you log into nearly every day or every hour?

5. How is social media part of your experience as a student at this


campus?

6. Do you follow any university-related social media accounts? What


do you think of our accounts?

7. I’m trying to be more accessible and relatable as a campus leader


to students, including on social media; what advice do you have for
me?

8. Based on the most popular social media platforms, do you have


ideas how I can be active in a genuine and even fun way?

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 10


Customized Social Media Support for
Campus Leaders through

Connected
THE

EXEC PROGRAM
Instead of just jumping in and guessing what to do online, campus executives
need to intentionally establish an executive brand and social media strategy that
aligns with your career goals, university needs, and your personality.

Utilizing 1-1 coaching and an online curriculum, current


and aspring executives will complete the program
with a customized digital strategy on at least
three platforms, establish and be evaluated on
five goals for social media as an executive, and
develop advanced knowledge of 10 of the most
popular social media platforms.

You will build a purpose-driven social media


presence that is genuine, engaging and
creates a positive impact on your students,
campus community, and stakeholders and
establishes you as a respected and approachable
higher education executive online.

This 90-Day Coaching Program removes the guesswork, worry, and


wonder about what senior leaders should do online and also clearly aligns
it with their campus outcomes, including but not limited to:
Establishing a high-touch approach to the student
lifecycle, from recruitment, retention, graduation,
and beyond
Attracting high-quality and competitive staff and faculty
Amplifying and scaling your physical presence at campus events and
functions
Successfully transitioning into presidency role or transition into your
first executive role

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 11


The Connected Exec Program includes:
90 days of 1-1 coaching with Dr. Josie Ahlquist, including 9 one-hour calls and
10 online training modules that teach digital engagement, leadership, and
social media strategy including instructional videos, downloadables, and
expert guest faculty.

A custom report that analyzes your current digital presence, including


strengths, audience engagement practices, and a proposed strategic
framework as well as guidance on six social media tools that executives in
education need to have a presence on.

Skills and realistic strategy for thought leadership that includes digital
community formation, genuine and authentic online engagement, and
compelling digital storytelling content creation.

A brand clarity that aligns with your genuine persona, as well as career path/
position as an executive in education.

Post-Program Coaching
Support
At the end of the program, you’ll receive a
branding report that summarizes strategic
and genuine strategy, support systems,
and evaluation tools.

Access to a private Slack community after


the program ends.

For one calendar year, discounted


consulting/speaking pricing for your campus
or conference program with Dr. Josie Ahlquist.

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 12


You’ll Love The Connect Exec Program If
You’re ready to activate a leadership brand to connect with your
campus community

You want to strategically position yourself as an expert in online spaces

You recognize the value and power of social media in cultivating your brand.

You need help prioritizing your time and tech tools that align with your
position and even personality

You desire to create a consistent, strategic, and values-based online presence


that current and future students love interacting with

“Josie is a major contributor in bringing digital literacy to the


forefront, highlighting the importance of this critical competency
for higher education professionals, including senior officers. Over
the years, I’ve leveraged her knowledge and expertise in digital
leadership in order to elevate my professional skills in this area as
a senior administrator. Josie’s coaching is a must-consideration if
you are seeking to take your digital leadership to the next level as
senior administrator in higher education!”

Levester ‘LJ’ Johnson


Vice President for Student Affairs
Illinois State University

“Dr. Ahlquist asks thoughtful questions about how to engage


digitally. Josie helps you to think more clearly about social media
issues in education and how to best shape your own digital
presence. She is energetic, clear, and knowledgeable about digital
engagement in higher education. I always walk away with more
energy and with new ideas after talking with Josie.”

Tonantzin Oseguera
Associate Vice President for Student Affairs
California State University Fullerton

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 13


Connect With Your Campus Community
Unlike Ever Before
I know that after our three months working together, you’ll be fully
equipped and making a significant impact online and on campus.

Let’s get started on developing a genuine and purpose-driven


online presence to gain credibility and connection with your entire
community.

After you apply, I’ll email you to set up a call so you can learn more
about the program, ask any additional questions, and make sure it
is a good fit.

Apply Today! Connected


THE

EXEC PROGRAM

Want your entire department, division, or campus to be educated on digital


leadership in higher education? I speak to thousands of administrators, educators,
and college students every year through my keynote, half day, and full day campus
programs. To inquire about my availability and pricing, reach out through this link:

Book Josie to Speak

Not ready to start the 90-day leadership program but want to connect with other
campus executives who are building a genuine online presence? Join my private
facebook community called The Connected Exec Community!

Join The Connected Exec Community

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 14


A Note To You from Dr. Josie Ahlquist
Executive positions in higher education are fulfilling and even fun, but these roles are also extremely
stressful and lonely. You do not need to feel that you are alone to figure out social media. That is
what I am for!

I have created this guide and The Connected Exec Program to teach you how you can immediately
make an impact on your community and empower you with confidence, creativity, and courage to fill
your cup and your social media feed.

I am excited for your willingness to put yourself out there; out of your office, out of your executive
cabinet, and out beyond the traditional walls of your campus. I know your students, alumni, parents,
faculty, staff, and stakeholders can’t wait to genuinely connect with you and more strongly identify as
members of your institution.

To see if The Connected Exec Program is a fit for you, APPLY HERE.

If you have any questions or would just like to connect, feel free to get in touch anytime at
josie@josieahlquist.com.

Sending digital hugs,


loves, and waves,

Let’s get connecting!

@DrJosieAhlquist @JosieAhlquist @JosieAhlquist @JosieAhlquist

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 15


Bonus x2:
Get Connected Resources & References

Books & Academic Publications


Ahlquist, J. (2017). Developing Digital Student Leaders. In Ahlquist, J., & Endersby, L. (2017). Going
digital in student leadership (New Directions for Student Leadership, No. 153). San
Francisco, CA: Jossey-Bass.

Ahlquist, J. (2016). The Digital Identity of Student Affairs Professionals. In E. Cabellon & J.
Ahlquist (Eds.), Engaging the digital generation (New Directions for Student Services, No.
155, 29 – 46). San Francisco, CA: Jossey-Bass.

Ahlquist, J. (2015). Developing Digital Student Leaders: A Mixed Methods Study of Student
Leadership, Identity and Decision Making on Social Media (Doctoral dissertation).
Retrieved from ProQuest Dissertations and Theses. (Accession Order No. 3713711).

boyd, d. (2014). It’s Complicated: The Social Lives of Networked Teens. New Haven, CT: Yale
University Press.

Gross, L. (2018). The Higher Ed Social Listening Handbook. Madison, WI: Campus Sonar.

Junco, R. (2014). Engaging students through social media: Evidence-Based Practices for Use in
Student Affairs. San Francisco, CA: Jossey-Bass.

Li, C. (2015). The Engaged Leader. Philadelphia, PA: Wharton Digital.

Zaiontz, D. (2015). #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs. Saint
Louis, MO: EDUniverse Media.

Sheninger, E. (2015). Digital Leadership: Changing Paradigms for Changing Times. Thousand Oaks,
CA: Corwin

Sheninger, E. & Rubin, T. (2017). BrandEd: Tell Your Story, Build Relations, and Empower Learning.
San Francisco, CA: Jossey Bass.

Qualman, E. (2011). Digital Leader: 5 Simple Keys to Success and Influence. New York, NY: McGraw-
Hill Education.

Articles & Blogs


Ahlquist, J. (2018, July 26). The Instagramable Vice President: 15 VPs to Follow on Instagram.
Retrieved from http://www.josieahlquist.com/2018/07/23/instagramable/

Ahlquist, J. (2018, April 25). Tweet the Veep: 30 Vice Presidents to Follow on Twitter. Retrieved from
http://www.josieahlquist.com/2018/04/25/tweettheveep/

Ahlquist, J. (2018, April 5). Secret Sauce of Social Media for Campus Executives. Retrieved from
http://www.josieahlquist.com/2018/04/05/secretsauce/

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 16


Ahlquist, J. (2018, January 7). Thought Leadership 2.0: The Relational Leadership Update. Retrieved
from http://www.josieahlquist.com/2018/01/17/relationalleadership/

Ahlquist, J. (2017, December 7). 4 Missteps CEOs Make on Social Media. Retrieved from http://www.
josieahlquist.com/2017/12/13/ceosocialmistakes/

Ahlquist, J. (2017, November 27). 20 Higher Education Presidents to Follow on Instagram. Retrieved
from http://www.josieahlquist.com/2017/11/27/instapresidents/

Ahlquist, J. (2017, October 30). 25 Higher Education Presidents to Follow on Twitter. Retrieved from
http://www.josieahlquist.com/2017/10/30/25twitterpresidents/

Barnes, N. G., & Lescault, A. M. (2018). College presidents out-Blog and out-tweet
corporate CEO’s as higher ed delves deeper into social media to recruit students.
Dartmouth, MA: Center for Marketing Research, University of Massachusetts
– Dartmouth. Retrieved from https://www.umassd.edu/media/umassdartmouth/
cmr/studiesandresearch/CollegePresidentsBlog.pdf

Chatterton, P. (2018). The social campus report: 8 opportunities for higher ed in 2018.
Hootsuite. Retrieved from https://hootsuite.com/webinars/social-campus-report

Pew Research Center. (2018). Mobile fact sheet. Washington, DC: Author. Retrieved from http://
www.pewinternet.org/ fact-sheet/mobile/

Podcasts
Ahlquist, J. (2018, April 18). Bonus Episode // Coffee Talk with Walter Kimbrough at CASE Social
Media & Community Conference [Audio podcast]. Retrieved from http://www.josieahlquist.
com/podcast/casesmcwalterkimbrough/

Ahlquist, J. (2018, February 28). Kirk and Noel Schulz // #GoCougs First Family [Audio podcast].
Josie & the Podcast. Retrieved from http://www.josieahlquist.com/podcast/firstfamily/

Ahlquist, J. (2018, January 24). Luoluo Hong: Putting Wheels Under Your Values
[Audio podcast]. Retrieved from http://www.josieahlquist.com/podcast/luoluohong/

Ahlquist, J (2017, October 12). Digital Leadership at the Executive Level // Classroom Edition. [Audio
podcast]. Retrieved from http://www.josieahlquist.com/podcast/
executivedigitalleadership/

Ahlquist, J (2016, December 5). Levester Johnson // Partnering with Students as Tech Experts,
Tweet Treats Programming, Parent Online Engagement & Living a #BringIt Mentality. [Audio
podcast]. Retrieved from http://www.josieahlquist.com/podcast/levesterjohnson/

Ahlquist, J (2016, November 28). Tonantzin Oseguera // Troublemaker turned Dean of Students,
Social Media + Judicial Affairs & Understanding the student experience through
Snapchat. [Audio podcast]. Retrieved from http://www.josieahlquist.com/podcast/
tonantzinoseguera/

Ahlquist, J. (2016, October 23). Mamta Accapadi: Modeling humanity in


all spaces, social media as the newest campus quad & leveraging wholeness [Audio
podcast]. Retrieved from http://www.josieahlquist.com/podcast/mamta-accapadi/

Get Connected: A Social Media Guide For Campus Leaders | www.josieahlquist.com 17

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