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    Importance of Social Media in Higher Education

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    Ayumi Sato
    Social media plays an important role in education by allowing easy access to information and communication between teachers and students. [1] Professors are using social media like Twitter to host live lectures and provide support to students outside of class hours. [2] Surveys show that while over 60% of professors use social media personally, only about 30% use it for teaching, with younger professors and those in arts and humanities more likely to integrate it into their courses. [3] Leading universities are successfully using social media across admissions, campus life, alumni relations and in the classroom to engage students and teachers.

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    Importance of Social Media in Higher Education

    Uploaded by

    Ayumi Sato
    34 views3 pages
    Social media plays an important role in education by allowing easy access to information and communication between teachers and students. [1] Professors are using social media like Twitter to host live lectures and provide support to students outside of class hours. [2] Surveys show that while over 60% of professors use social media personally, only about 30% use it for teaching, with younger professors and those in arts and humanities more likely to integrate it into their courses. [3] Leading universities are successfully using social media across admissions, campus life, alumni relations and in the classroom to engage students and teachers.

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    Social media plays an important role in education by allowing easy access to information and communication between teachers and students. [1] Professors are using social media like Twitter to host live lectures and provide support to students outside of class hours. [2] Surveys show that while over 60% of professors use social media personally, only about 30% use it for teaching, with younger professors and those in arts and humanities more likely to integrate it into their courses. [3] Leading universities are successfully using social media across admissions, campus life, alumni relations and in the classroom to engage students and teachers.

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    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    34 views3 pages

    Importance of Social Media in Higher Education

    Uploaded by

    Ayumi Sato
    Social media plays an important role in education by allowing easy access to information and communication between teachers and students. [1] Professors are using social media like Twitter to host live lectures and provide support to students outside of class hours. [2] Surveys show that while over 60% of professors use social media personally, only about 30% use it for teaching, with younger professors and those in arts and humanities more likely to integrate it into their courses. [3] Leading universities are successfully using social media across admissions, campus life, alumni relations and in the classroom to engage students and teachers.

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    Importance of Social Media in Higher Education - Priyanka Gupta (2015)

    http://edtechreview.in/trends-insights/insights/2041-social-media-in-higher-education11

    Presence of Social media is growing vigorously. But still social media is


    considered to be the deteriorating agent in academics by some people. Instead of
    fighting a losing battle, as social media is here to stay, the problem of web usage can be
    turned into an opportunity for the good. 

    Social media plays an important role in every student’s life. It is easier and convenient
    to access information, provide information and communicate via social media. Teachers
    and students are connected to each other and can make good use of these platforms
    for the working of their education.

    Professors are expanding their Twitter usage to host live lectures, offer off-hours
    support for students, or even host student debates. This type of social-media-meets-
    office-hours path is relatively unpaved, but if teachers are to keep pace with the
    changing nature of learning in the modern world, they should be open to exploring it. 

    Social media helps professors to be connected to their students off campus as well as
    with their ex students. Professors use social media as a way of teaching by creating
    groups and accounts for students where the information can be accessed. Professors
    can share ideas with each other and point students to LinkedIn and Facebook.
    Professors create hash tags that allow students to tag their academic posts, and view
    submissions to see what the collective has creatively produced.

    In this conversation with Scott Talan, an assistant professor in the School of


    Communication at American University, get insights about the value of social media in
    teaching.
    One of the main reasons behind professors adapting to social media in classrooms is
    that they can do marketing via social media. Not only they are able to make the work
    easy but also are branding themselves professionally, creating a name for them in the
    community. Facebook pages, twitter accounts, various blog sites and YouTube
    channels are the examples where you can see professors doing excel in their stream.
    These platforms are highly accessed and hence can help professors in getting the high
    reputation.  Who wouldn’t want that? Get known for your work while working!

    In a survey by Babson survey research group and Pearson, 4,000 teaching faculty from
    all disciplines in higher education, representing U.S. higher education professors,
    examined both the personal and professional impacts of social media.

    According to the report, key findings were:

     64.4 percent of faculty use social media for their personal lives, 33.8 percent
    use it for teaching.
     41 percent for those under age 35 compared to 30 percent for those over age
    55 reported using social media in their teaching.
     Faculty in the Humanities and Arts, Professions and Applied Sciences, and the
    Social Sciences use social media at higher rates than those in Natural
    Sciences, Mathematics and Computer Science.
     Blogs and wikis are preferred for teaching, while Facebook or LinkedIn are
    used more for social and professional connections.
     88 percent of faculty, regardless of discipline, reported using online video in
    the classroom.

    A new area of social media is increasing in popularity that is focused on building


    relationships outside of the classroom.

    Social Media for Community Building is the missing piece of the puzzle for Admissions
    departments, Enrollment Management departments, Public Relations and Student
    Services departments that are seeking to engage their audiences using social media.

    In every college and university, social media is being integrated in every way possible,
    including admissions, campus life, alumni relations, and in the classroom.

    Leading universities like University of Southern California, Ryerson University in Toronto


    and The Ohio State University have successfully integrated social media for the
    betterment of their students and teachers. These three universities have their success
    stories about how social media has helped their professors and learners.
    People today are intimately involved with social media at every stage. If you’re missing
    onto the usage of social media you are pushing away a lot of potential audience. Using
    it in Higher Ed Institutions can prove to be a very effective measure.

          

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