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    Innovative Recruitment Strategy

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    Beerappa Ramakrishna
    Companies are using creative strategies to attract certain demographic groups. McDonald's and Snapchat partnered on an initiative called McSnapchat to attract millennials to job opportunities. Goldman Sachs has a Returnship Program to attract individuals out of work for over two years, offering internships and networking. Tufts Health Plan aims to attract "boomerang employees" who leave and return by welcoming them back openly.

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    Innovative Recruitment Strategy

    Uploaded by

    Beerappa Ramakrishna
    6 views1 page
    Companies are using creative strategies to attract certain demographic groups. McDonald's and Snapchat partnered on an initiative called McSnapchat to attract millennials to job opportunities. Goldman Sachs has a Returnship Program to attract individuals out of work for over two years, offering internships and networking. Tufts Health Plan aims to attract "boomerang employees" who leave and return by welcoming them back openly.

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    innovative recruitment strategy

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    Companies are using creative strategies to attract certain demographic groups. McDonald's and Snapchat partnered on an initiative called McSnapchat to attract millennials to job opportunities. Goldman Sachs has a Returnship Program to attract individuals out of work for over two years, offering internships and networking. Tufts Health Plan aims to attract "boomerang employees" who leave and return by welcoming them back openly.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6 views1 page

    Innovative Recruitment Strategy

    Uploaded by

    Beerappa Ramakrishna
    Companies are using creative strategies to attract certain demographic groups. McDonald's and Snapchat partnered on an initiative called McSnapchat to attract millennials to job opportunities. Goldman Sachs has a Returnship Program to attract individuals out of work for over two years, offering internships and networking. Tufts Health Plan aims to attract "boomerang employees" who leave and return by welcoming them back openly.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Creative strategies are being used by companies across the globe, in order to

    attract specific segments of population or as a whole. Here are a few innovative


    strategies implemented by them:-

    1. McDonald and Snapchat


     McDonald and Snapchat together came up with an initiative called
    McSnapchat in order to attract millenials who were looking for job
     McDonald’s has been telecasting Snapchat ads of current employees talking
    about their work to attract millennials
     In Australia, Snapchat can be used in the form of “Snapapplication”. They
    are attracted by inviting them to wear McDonald’s hat and name tag, and
    share a 10-second introduction with the manager of McDonald in the
    nearby vicinity

    2. Goldman Sachs

     Goldman Sachs is attracting individuals who have been out of the


    workforce for two or more years with its Goldman Sachs Returnship
    Program, which provides resources and an internship opportunity
    Ex:- Women returning to the workplace after taking a few years leave to
    raise children
     Goldman Sachs Returnship Program offers opportunities in a variety of
    divisions and the chance to experience the vast network of resources at
    Goldman Sachs
     It was initially introduced in US. But, later expanded globally

    3. Tufts Health Plan

     Tufts Health Plan came up with a plan to attract boomerang


    employees, who leave and come back when they feel that the new
    job is not worthy

     Irrespective of the employee’s different reason to come back ,THP


    welcomes them with open arms

    Beerappa R Naik Page 1

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