Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 802 views

    Company Background: Dina Farms Product

    Uploaded by

    Fathy Wael
    Dina Farms was founded in 1987 in Egypt and has become the largest dairy farm in Egypt and Africa with over 15,000 cattle. The farm uses pivot and drip irrigation systems across 10,000 acres to farm dairy cows as well as crops like grapes, mangoes, and citrus. Dina Farms produces a variety of fresh and flavored milks, yogurt drinks, cheeses, and butters for retail and consumer sales. Currently, Dina Farms is facing the challenge of designing a new logo and packaging, which risks confusing customers accustomed to the previous branding if not implemented carefully.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Company Background: Dina Farms Product

    Uploaded by

    Fathy Wael
    802 views2 pages
    Dina Farms was founded in 1987 in Egypt and has become the largest dairy farm in Egypt and Africa with over 15,000 cattle. The farm uses pivot and drip irrigation systems across 10,000 acres to farm dairy cows as well as crops like grapes, mangoes, and citrus. Dina Farms produces a variety of fresh and flavored milks, yogurt drinks, cheeses, and butters for retail and consumer sales. Currently, Dina Farms is facing the challenge of designing a new logo and packaging, which risks confusing customers accustomed to the previous branding if not implemented carefully.

    Original Title

    dina farm.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Dina Farms was founded in 1987 in Egypt and has become the largest dairy farm in Egypt and Africa with over 15,000 cattle. The farm uses pivot and drip irrigation systems across 10,000 acres to farm dairy cows as well as crops like grapes, mangoes, and citrus. Dina Farms produces a variety of fresh and flavored milks, yogurt drinks, cheeses, and butters for retail and consumer sales. Currently, Dina Farms is facing the challenge of designing a new logo and packaging, which risks confusing customers accustomed to the previous branding if not implemented carefully.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    802 views2 pages

    Company Background: Dina Farms Product

    Uploaded by

    Fathy Wael
    Dina Farms was founded in 1987 in Egypt and has become the largest dairy farm in Egypt and Africa with over 15,000 cattle. The farm uses pivot and drip irrigation systems across 10,000 acres to farm dairy cows as well as crops like grapes, mangoes, and citrus. Dina Farms produces a variety of fresh and flavored milks, yogurt drinks, cheeses, and butters for retail and consumer sales. Currently, Dina Farms is facing the challenge of designing a new logo and packaging, which risks confusing customers accustomed to the previous branding if not implemented carefully.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Company background

    In1987 Dina farms was founded and has become Egypt’s and Africa’s largest private dairy farm with
    more than 15,000 head of cattle of which over 8,000 are milking cows. The farm is established over an
    area of 10,000 acres strategically located on the busy Cairo-Alexandria Desert road close to the major
    local consumption markets and the coastal city of Alexandria.

    At Dina Farms, there are two types of agricultural processes that are applied:

     Pivot agriculture system dedicated to the implemented dual cropping mechanism (farming two
    cycles per year). The company cultivated an area of around 4,000 acres in the winter and 2,300
    acres in the summer.
     Drip Irrigation system dedicated to the farming of orchards namely grapes, mangos, peach,
    oranges, bananas, olives, and apricots which span over an area of 1,000 acres and harvested
    once a year.

    Dina farms product


     Fresh milk
    Dina farm’s produce one of the freshest milk in the market. There are variety of fresh milk
    from full cream, skimmed, rayeb, and light rayeb.
     Flavored milk
    Dina Farms’ delicious flavored milk is loved by both kids and parents
     Milkshake
    Dina Farms’ fresh dairy milk blended-coffee Enjoy a sweet refreshment with this milky
    delight that promises the rich taste of coffee
     Yogurt drink
    It’s an ideal healthy snack it’s made of local milk mixed with fresh fruits
     Fresh yogurts
    Its 100% fresh yogurt it comes in full and light verities
     Cheese
    It’s naturally made with a blend of cultures and clean fresh milk from our farms.
     Edam cheese
    Edam has a pale yellow interior and a crust of red paraffin wax
     Butters
    Their butter is made from clean and 100% natural cream produced by our farm's healthy
    cows.

    Dina farm’s client


     Consumers “end user”
    All segment especially Parents as they buy Dina products for their self and for their Kids
    between ages 5 to 13 years as they know how milk is important for them
    For social class it target all A and B class as their price is relatively hight
     retails
    There are a lot of retailers that buy Dina farms for example hyper market, Carrefour, spins,
    gourmet, and rageb sons
    CURRENT PROBLEM THAT DINA FARMS IS FACING
     design a new logo and new packaging
    this is a challenge to Dina as it risky step because they will ask them self if the consumer
    will still aware or buy their product by changing the logo and the packages

    You might also like