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    Research Questions:: 5. Approach To The Problem

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    Fathy Wael
    Customers consider several factors when making purchasing decisions, including packaging quality, ease of use, recyclability, logo memorability, and simplicity of colors. The researcher aims to study how these packaging attributes influence customer buying behavior and whether improvements in these areas increase customer willingness to purchase products from Dina Farms. Hypotheses are proposed for each research question predicting more positive customer perceptions and decisions as the level of each attribute increases.

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    Research Questions:: 5. Approach To The Problem

    Uploaded by

    Fathy Wael
    15 views1 page
    Customers consider several factors when making purchasing decisions, including packaging quality, ease of use, recyclability, logo memorability, and simplicity of colors. The researcher aims to study how these packaging attributes influence customer buying behavior and whether improvements in these areas increase customer willingness to purchase products from Dina Farms. Hypotheses are proposed for each research question predicting more positive customer perceptions and decisions as the level of each attribute increases.

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    Customers consider several factors when making purchasing decisions, including packaging quality, ease of use, recyclability, logo memorability, and simplicity of colors. The researcher aims to study how these packaging attributes influence customer buying behavior and whether improvements in these areas increase customer willingness to purchase products from Dina Farms. Hypotheses are proposed for each research question predicting more positive customer perceptions and decisions as the level of each attribute increases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views1 page

    Research Questions:: 5. Approach To The Problem

    Uploaded by

    Fathy Wael
    Customers consider several factors when making purchasing decisions, including packaging quality, ease of use, recyclability, logo memorability, and simplicity of colors. The researcher aims to study how these packaging attributes influence customer buying behavior and whether improvements in these areas increase customer willingness to purchase products from Dina Farms. Hypotheses are proposed for each research question predicting more positive customer perceptions and decisions as the level of each attribute increases.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    5.

    Approach to the problem


    Research questions:
    -RQ: Do customers consider quality of the packaging while buying?
    -H: the more the quality of packaging is high , the more the costumer are willing to buy the
    product
    -RQ: Do customers consider the ease of use as one the main factors while buying?
    -H: the more the packaging of the product is practically or easy used , the more costumer
    will love to buy the product
    -RQ: Do customers keen to choose the packages that could be re-cycled?
    -H: the more the packaging is ecofriendly , the more the costumer will be attracted to the
    product
    -RQ: Does the logo of Dina farms is memorable for the customers?
    -H the more the logo is memorable , the more it is catchy then it will attract costumers
    -RQ: Does simplicity of the package’s colors affect the customer buying decision?
    -H: the more the colors of packaging is simple , the more it effects positively on costumers
    buying decision

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