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    Bond With Pidilite Osculant Miners

    Uploaded by

    Avil Harsh
    1. The document discusses proposed improvements to Fevikwik, a glue product. It identifies problems customers face such as lack of grip and reuse, discomfort, and health and safety concerns. 2. It proposes solutions like improving the grip through a concave surface and wider width for comfort, and including nitrile-coated fabric bandages for added safety. The tip would also be pointed for better use and less waste. 3. A campaign would address health misconceptions and promote the improved product as faster and safer. Activities like school design competitions could generate awareness of innovative reuse. Initial combo packs could introduce the improved product at the regular price point.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Bond With Pidilite Osculant Miners

    Uploaded by

    Avil Harsh
    35 views3 pages
    1. The document discusses proposed improvements to Fevikwik, a glue product. It identifies problems customers face such as lack of grip and reuse, discomfort, and health and safety concerns. 2. It proposes solutions like improving the grip through a concave surface and wider width for comfort, and including nitrile-coated fabric bandages for added safety. The tip would also be pointed for better use and less waste. 3. A campaign would address health misconceptions and promote the improved product as faster and safer. Activities like school design competitions could generate awareness of innovative reuse. Initial combo packs could introduce the improved product at the regular price point.

    Original Description:

    Case Study Solution

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    1. The document discusses proposed improvements to Fevikwik, a glue product. It identifies problems customers face such as lack of grip and reuse, discomfort, and health and safety concerns. 2. It proposes solutions like improving the grip through a concave surface and wider width for comfort, and including nitrile-coated fabric bandages for added safety. The tip would also be pointed for better use and less waste. 3. A campaign would address health misconceptions and promote the improved product as faster and safer. Activities like school design competitions could generate awareness of innovative reuse. Initial combo packs could introduce the improved product at the regular price point.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    35 views3 pages

    Bond With Pidilite Osculant Miners

    Uploaded by

    Avil Harsh
    1. The document discusses proposed improvements to Fevikwik, a glue product. It identifies problems customers face such as lack of grip and reuse, discomfort, and health and safety concerns. 2. It proposes solutions like improving the grip through a concave surface and wider width for comfort, and including nitrile-coated fabric bandages for added safety. The tip would also be pointed for better use and less waste. 3. A campaign would address health misconceptions and promote the improved product as faster and safer. Activities like school design competitions could generate awareness of innovative reuse. Initial combo packs could introduce the improved product at the regular price point.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    Bond with Pidilite: Round 1 Submission

    Chosen Case Study (1 or 1


    2) :
    1. Who are your audience and what are their problems
    (words)
    Target Audience (Age 13 +)

    Problems faced by customers :-


    • Can’t be saved for Reuse
    • Uncomfortable to use
    • Unpleasant Fumes and smell
    • MINDSET: Harmful for eye or skin

    2. Digging deep into the problem – How big and how important is it ? (Words)

    • customers have complained about the grip of the product which results in wastage and
    uncomfortableness of the customer.
    • People often forget about the product, where they have stored it.
    • There is also myth about the product that it damages human skin or eyes.
    • These are such problems which must be corrected for better service of the customers, even if they
    use . our product often.

    3. customer Insights (Words)

    • Almost Omnipresent – Also available at remote or backward places of the country.


    • Brand value – Excellent and useful product.
    • Versatility in use - It can be used to fix various materials. ( e.g – Showpieces, PVC pipe, goggles, shoes etc. )
    • Sometimes it spreads all over the item or on customer’s fingers that lead to stickiness and waste of the product.
    • Sometimes it gets misplaced at home, and customer must buy another one.

    4. What is the Communication Challenge ?


    (Words)

    • Win public trust on new innovation – Nitrile coated fabric BAND AID (For thumb and index finger)

    • To portray that new product is better, quicker and safer. (Because Fevikwik is already a great product)
    Bond with Pidilite: Round 1 Submission

    Chosen Case Study (1 or 1


    2) :
    5. Problem Solution/Proposition (Words/Graphs/Images)
    To make the Fevikwik more acquaint-able to the customers, we can improve the grip of the product to
    get proper hold by customer over the outer cover of Fevikwik. We will give a concave surface instead
    of the previous plain surface and increase width of the product to increase comforting grip so that the
    thumb and index finger of the person fits well in the concave surface. Addition to this, we will provide
    nitrile coated fabric band-aid strips to the customer to apply on their fingers to increase the safety.
    We will also improve the tip of the product for better use of our product by making it more pointed.
    This can also reduce the wastage of the product that customers often face.

    6. Campaign Idea! (Words/Graphs/Images)


     The upgraded and better product’s campaign would include a strategic display of how the new
    Fevikwik is a faster and better alternative in terms of instant use and customer safety. The main
    features of campaign will be to get rid of misconceptions about Fevikwik and clearly spreading the
    word that-
    • It is a non- toxic and safe product.
    • It does not burn or damage the skin, eyes or even throat; but immediate attention is required.
    • The fumes or smell is not poisonous.
     One way to promote the product through campaigning is to run a social awareness to motivate
    people to innovate more, design more, and repair more to save more. This awareness scheme can
    be conducted at schools, industries and at many more institutes in which participants will be asked
    to make any design or small statues using anything available and sticking them with Fevikwik. For
    example, old used pens can be pasted together in circular form to make a pen stand. Another
    campaigning idea can be to offer the improved higher price variant in a combo pack along with the
    school essentials and office desk stationaries.

     A combo of 5 packs, worth Rs 7 each (Total Value =Rs 35) , can be sold including an offer (buy pack
    of 5 ,get 2 free): so that the cost of single quantity remains same for the customer . Retailer can be
    motivated with a little higher margin providing strategy. This initial offer can continue for a month or
    two and can be discarded once the new product and new campaign starts to pace up in the market.

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